A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- Coors Light
The National Basketball Association (NBA) and Molson Coors International (MCI) announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbean.Through the partnership, Coors Light and Coors Trademark (Coors Banquet and Coors 1873) will provide fans in 37 Latin American and Caribbean countries and territories with unique experiences, including viewing parties during some of the most exciting times of the NBA season such as NBA All-Star and the NBA Finals, as well as custom activations. Coors Light will also develop programs and promotions that will allow fans to receive unprecedented access to NBA events, and introduce NBA-branded Coors Light packaging at retail.The territories included in the partnership are Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin lslands, Cayman lslands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad & Tobago, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Vincent & the Grenadines, Surinam, Turks and Caicos, and the U.S. Virgin lslands.Coors Light will also remain the Official Beer Partner of the NBA in Mexico.
Boeing sees big sales potential in the evolving Latin American market, with the company particularly targeting carriers in Argentina and Mexico for sales of new widebodies.Van Rex Gallard, Boeing Commercial Airplane’s vice-president of sales for Africa, Latin America and the Caribbean,calls Mexico the “darling of Latin America”.Mexican carriers are increasingly forming closer ties with foreign airlines, which could shake up the market.Meanwhile, Mexico’s low-cost carriers have largely already stretched the range of their narrowbodies are may soon consider acquiring widebodies to carry the next phase of their growth.Volaris or Interjet could potentially use widebodies to cross the Atlantic.Potential sales to Cuban airlines remain in limbo.
Luxury travel company Abercrombie & Kent (A&K) releases its new Latin America portfolio. Ten countries are covered with a range of travel styles and focuses. On the new collection, Cuba is with an outstanding 10-day private journey taking in the major highlights with specialist insider encounters. There are also suggestions for ways to explore Colombia, Mexico, Argentina, Ecuador, Peru and Bolivia.
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- Mitsubishi Aircraft
Mitsubishi Aircraft continues to eye Latin America for orders for its MRJ regional jets, with the company’s Americas chief predicting sales will begin to accumulate as soon as the region’s economy improves. Like other airline the company believes economic conditions are already beginning to improve, but expects the recovery will take several more years. Deliveries had been scheduled to begin in 2017.
Coca Cola, along with Leo Burnett Colombia, has turned its’ bottles into selfie sticks. Thus, the brand can be present in the way in which teenagers share their day to day. All Leo Burnett Colombia’s departments worked for one year in this new concept. The brand found an organic way of being part of the online activity of its consumers by transforming the bottles and creating a friendly lid twist that cannot be opened until it is matched with another person’s lid. The effort is aimed at new college students to help them break the ice on their first day of school.
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