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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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  • Coors Light

37bg4yc_400x400The National Basketball Association (NBA) and Molson Coors International (MCI) announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbean.Through the partnership, Coors Light and Coors Trademark (Coors Banquet and Coors 1873) will provide fans in 37 Latin American and Caribbean countries and territories with unique experiences, including viewing parties during some of the most exciting times of the NBA season such as NBA All-Star and the NBA Finals, as well as custom activations.  Coors Light will also develop programs and promotions that will allow fans to receive unprecedented access to NBA events, and introduce NBA-branded Coors Light packaging at retail.The territories included in the partnership are Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin lslands, Cayman lslands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad & Tobago, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Vincent & the Grenadines, Surinam, Turks and Caicos, and the U.S. Virgin lslands.Coors Light will also remain the Official Beer Partner of the NBA in Mexico.

  • Boeing

boeing_twitter_avatar_400x400Boeing sees big sales potential in the evolving Latin American market, with the company particularly targeting carriers in Argentina and Mexico for sales of new widebodies.Van Rex Gallard, Boeing Commercial Airplane’s vice-president of sales for Africa, Latin America and the Caribbean,calls Mexico the “darling of Latin America”.Mexican carriers are increasingly forming closer ties with foreign airlines, which could shake up the market.Meanwhile, Mexico’s low-cost carriers have largely already stretched the range of their narrowbodies are may soon consider acquiring widebodies to carry the next phase of their growth.Volaris or Interjet could potentially use widebodies to cross the Atlantic.Potential sales to Cuban airlines remain in limbo.

  • A&K

ak-releases-its-new-latin-america-portfolio-212x300Luxury travel company Abercrombie & Kent (A&K) releases its new Latin America portfolio. Ten countries are covered with a range of travel styles and focuses. On the new collection, Cuba is with an outstanding 10-day private journey taking in the major highlights with specialist insider encounters. There are also suggestions for ways to explore Colombia, Mexico, Argentina, Ecuador, Peru  and Bolivia.

 

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

 

 

  • Mitsubishi Aircraft

descargaMitsubishi Aircraft continues to eye Latin America for orders for its MRJ regional jets, with the company’s Americas chief predicting sales will begin to accumulate as soon as the region’s economy improves. Like other airline the company believes economic conditions are already beginning to improve, but expects the recovery will take several more years. Deliveries had been scheduled to begin in 2017.

 

 

 

  • Coca-Cola

coverleoft2-537d1abd81220Coca Cola, along with Leo Burnett Colombia, has turned its’ bottles into selfie sticks. Thus, the brand can be present in the way in which teenagers share their day to day. All Leo Burnett Colombia’s departments worked for one year in this new concept. The brand found an organic way of being part of the online activity of its consumers by transforming the bottles and creating a friendly lid twist that cannot be opened until it is matched with another person’s lid. The effort is aimed at new college students to help them break the ice on their first day of school.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

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  • Diageo

descarga (5)Consumer goods companies Diageo, which owns a wide portfolio of world-famous drinks brands, is conducting a global media agency review. The company spends an estimated US$2.3 billion a year on media. Dentsu Aegis Network’s Carat currently handles the largest portion of the assignment, including the U.S., which it won after a review in 2010. The company’s portfolio includes six big global brands: Johnnie Walker, Smirnoff, Tanqueray, Guinness, Captain Morgan and Bailey’s, as well as other regional brands. Diageo spent US$105 million on measured media in the U.S. last year, according to Kantar Media.

  • Western Union

descargaMoney transfer leader firm Western Union is conducting a global media agency review of its US$100 Million Media Business. It is still unknown whether incumbent agency Gravity Media will participate in the review. In the U.S., the company spent around US$20 million on measured media, according to Kantar Media, down from nearly US$40 million in 2014.

  • Starwood Hotels & Resorts Worldwide

descarga (4)Starwood Hotels & Resorts Worldwide, Inc.® has announced that its Aloft brand will soon debut in Veracruz, the main commercial seaport in Mexico, and Queretaro, one of the fastest-growing cities in the country. The hotels are exciting additions to the brand’s existing portfolio in the region, which includes Aloft Bogota Airport in Colombia, Aloft San Jose in Costa Rica, Aloft Panama, Aloft Cancun and Aloft Guadalajara in Mexico; and the recently opened Aloft Asuncion in Paraguay. Aloft is Starwood’s fastest-growing brand in Latin America with a robust pipeline of seven hotels in different stages of development in three countries.

  • Mitsubishi Aircraft

descarga (3)Mitsubishi Aircraft Corp. plans to step up its sales pitch for the Mitsubishi Regional Jet, Japan’s first domestically produced passenger jet, particularly in Latin America, according to the chairman of its U.S. unit. Mitsubishi Aircraft Corporation America Inc. will market the MRJ more to win orders for the first time in the region as “there must be demand” for a small jet like the MRJ. The key factor is increasing air travel by the middle classes nations such as Mexico and Colombia as economies grow. A total of 407 MRJ aircraft are already on order and 20 more will be added to Mitsubishi Aircraft’s order book when the company based in Aichi Prefecture signs a definitive agreement with Aerolease Aviation, an aircraft leasing company based in Florida.

  • Hilton Worldwide

descarga (1)Hilton Worldwide will more than double its presence in Peru over the next three years with the development of seven new properties across four brands: Hilton Garden Inn, Homewood Suites by Hilton, DoubleTree by Hilton and Hampton by Hilton.These new deals underscore the company’s rapid growth and momentum in Latin America, where Hilton Worldwide has been aggressively expanding, now with more than 90 hotels and 15,500 rooms open and welcoming guests across the region.Hilton Garden Inn Lima Surco anf Hilton Garden Inn Lima Miraflores will mark the first dual-branded hotel outside of North America for these particular brands, and one of Homewood Suites first hotels in the region since the brand developed its Latin America and Caribbean prototype in 2015.These projects will be developed and owned by T&C Developments, and managed by Hilton Worldwide.

  • Toyota

descarga (5)Toyota will open a new US$170 million engine plant in Brazil to bolster the automaker’s operations throughout Latin America.Besides supporting Toyota operations across Latin America and the Caribbean region, it also underscores Toyota’s long-term commitment to Brazil, which has been mired in a recession for more than a year and is now engulfed in political turmoil. Besides helping protect Fiat’s position as the top automaker in Brazil from competition from General Motors and Toyota, the new plant is part of FCA’s plan to expand the global reach of the Jeep brand.