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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

David Kroll chief marketing officer of MillerCoors will leave the company on July 27. Kroll is leaving to “pursue other independent business interests,” CEO Gavin Hattersley said. Kroll first joined MillerCoors in mid-2012 as a vice president in charge of U.S. marketing and took over as CMO in July 2015.

 

 

 

 

Marissa Fernandez, member of the Portada’s Brand Star Committee, has been promoted to Vice President, Marketing Strategy & Fan Development by the National Football League (NFL). She previously held the role of Director, Marketing Strategy and Fan Development.

 

 

 

 

 

Clyde McKendrick has joined Canvas8 in a managing partner role for the US, and as its global chief innovation officer. McKendrick’s previous role was at Sparks & Honey as its chief strategy officer.

 

 

 

 

 

Papa John’s announced that John Schnatter, chairman of  the restaurant chain, has resigned hours after publicly apologising for using the N-word during a conference call with Laundry Service, the marketing agency.

 

 

 

 

 

Chief creative officer Jeremy Perrott has been fired by McCann Health for violating its code of conduct. McCann has not  provided details on the nature of the complaint.

 

 

 

 

 

Ogilvy has fired Tham Khai Meng, its longtime chief creative officer and co-chairman. Meng had held the role since 2009, a role that effectively ended after a two-week investigation due to employee complaints regarding his behavior.

 

 

 

 

 

The Havas Group has appointed James Wright as global chairman, Havas PR Collective, and chief executive officer of Havas PR North America.  Wright will both drive the North America business and spearhead more unified collaboration to its global offering.

 

 

 

 

Enrique Rodriguez is joining Liberty Global as head of technology. In this role, Rodriguez will lead the company’s technology & innovation team of more than 7,500 employees.

 

 

 

Dunkin’ Brands has promoted David Hoffman to chief executive. Hoffman will continue to serve as president of Dunkin’ Donuts US, a position he took on in 2016.

 

 

 

 

 

Amanda Seaford has joined  WPP’s Mirum as both its first U.S. CEO and the first woman to serve in a chief executive role. Seaford previously worked at Critical Mass, the digital agency she first joined in 2006 where she most recently served as chief client officer.

 

 

 

 

 

Wasserman, the talent management company that acquired Laundry Service in 2015, announced Jason Stein’s departure in a statement. He “is transitioning out of LS and Cycle to pursue new entrepreneurial endeavors”, a spokesperson confirmed.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: LAN Colombia – Global Mind ::: Unilever – Big Sync ::: Axe – 72andSunny :::  JWT – Mirum ::: BridgerConway – Corona :::

  • LAN Colombia

hNStmKLY_400x400LAN Colombia has choosen Global Mind as its Digital Performance Agency. The agency won after competing against several agencies, thanks to its long history of working in the travel and tourism industry. The agency will bring to the table their extensive experience of these industries both in Colombia and throughout the Latin American region. Global Mind will manage performance campaigns for LAN in Colombia, including strategies for SEO, SEM, Display, Remarketing and Programmatic purchase. The goal for the agency is to boost online sales using the latest tools and technologies available in the market, reaching a micro segmentation of audiences to strengthen the knowledge of users and develop specific strategies for each customer segment.

  • Unilever

3407a64e5eef72213e5c55b38479cb74_400x400The global CPG giant is looking to place more attention to the “value of music” in its advertising.For this reason, the company has hired specialist music agency Big Sync as the single supplier for its music services across brands globally. Led by CEO Dominic Caisley, the agency will be responsible for delivering music strategy, licensing services, and amplifying brands’ use of music.Big Sync will work with Unilever’s brand teams and creative agencies to implement strategic planning in the use of music, and Bartsch is confident that new system will deliver enhanced brand performance.Big Sync has been working with Unilever for 18 months, and has already completed 650 global projects, including the Axe campaign featuring a cover of Guns N’ Roses classic track ‘Welcome to the Jungle’.The agency has offices in London, New York and Singapore, and it planning to open further offices in Europe and South American later this year to help match Unilever’s international footprint.

  • Axe

descarga (4)72andSunny has won global creative work for Unilever’s Axe account. which will lead the account out of its Amsterdam office. The agency will begin work immediately. The assignment  will include a “significant global project.” 72andSunny is expected to be leading creative going forward. The review was handled without a consultant.Global creative duties on Axe up to now have been split between BBH in London and New York and Lowe and Partners’ Ponce, Buenos Aries. Unilever will continue to work with other incumbent agencies for Axe. BBH also handles work for Unilever’s Vaseline and Dove Men.The hire comes as Unilever is set to review its massive media buying and planning account.

  •  Mirum

descargaJWT Company has announced the launch of Mirum, a global company made up of 11 digital agencies with 40 offices in 17 countries worldwide. Dan Khabie will serve as CEO of the new company both in North America and globally and will report to Gustavo Martinez, Global CEO of JWT working between the East and Western Coast of United states. Stefano Zunino, Global Digital Manager of JWT will serve as president. Among current clients of the firm are CBRE, Cyrela, DaumKakao, Finnnair, HSBC, revista Luiza, Mazda, Microsoft, Nokia, Petcov, el Consejo de Promoción Turística de Singapur , TD Bank, Walmart and XL, among others. Mirum companies include Digitaria (United States), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and the UK) and Twist Image (Canada). Lunchbox (United States), i-Cherry (Brazil), HeathWallace (UK), Quirk (South Africa and UK), Clarus (Mexico) and X-Prime (France) will also be integrated to Mirum. The new company capabilities include strategic advice, creativity, content, user experience, platforms, analytics, knowledge (insights), product development and mobile services. It also has a range of digital retail, media and financial behavior services.

  • Corona

3L4xhFR6_400x400BridgerConway has been chosen by AB InBev group to add the Corona brand to its portfolio. The agency is already working along with Corona on the global initiative, which claims “Find Your Beach”, a concept that “reflects those authentic moments real and significant places that remain in our memory and connect people with their free expression “they explain. BridgerConway has adapted graphic pieces, advertising signs on  public roads, design and production of murals, BTL activations production, content for Social Media and more for the brand’s PDV.

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