CHANGING PLACES: Rashaad Jamal, Esteban Abascal, Kate Canel, Allison Johnson…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The term ‘Retail Marketing’ has been around for some time, but there’s still not as much attention focused on “shoppers” as there is on “consumers”, which could mean a missed growth opportunity. We talked about Retail Marketing to JC Penney’s Ana Lucía Soto, MillerCoors’ Turiya Luzadder, Wilson’s Ángel Carmona, and Oath’s Maya Abinakad and Denise Brien.
Gustavo Aguirre, Associate Brand Manager at Coors Light, will be one of the major brand marketers speaking at our upcoming #Portada15 Conference in New York City on Sept. 16 (Sports Marketing Forum: Check out the agenda!) and 17 (9th Annual Conference: Check out the agenda). We interviewed Aguirre, who among other interesting things tells us that more than 50% of Coors Light marketing budget efforts are sports related.
MillerCoors on Thursday formally apologized to the Puerto Rican community in New York City and said it will drop a promotional campaign featuring the Puerto
UPDATE: The National Puerto Rican Day Parade, Inc. has issued a statement about this story. A New York City grassroots group known as “Boricuas for a