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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Ancestry.com

Family history and consumer genomics tool Ancestry.com has appointed Droga5 New York as its lead creative agency after a review. Omnicom’s OMD, which was appointed Ancestry’s media agency in April, will not be affected.According to Kantar Media, the company spent approximately US$109 million on measured media in the U.S. last year, up from around US$85.5 million in 2015, and a little over US$32 million in the first quarter of 2017.

 

  • Liberty Mutual

Insurance company Liberty Mutual is carrying out its first creative agency RFP in more than three years to expand its marketing efforts in the United States. Havas New York, which has been incumbent on the account since 2013, will compete for this additional work. Hill Holliday was both media and creative agency of record for Liberty Mutual from 2005 to 2012. Following a review, the company split its business between the IPG network on B2B and Olympics-related work, Havas New York on B2C creative and Publicis Groupe’s Optimedia (now known as Blue 449) on media planning and buying.According to Kantar Media, Liberty Mutual spent just over US$400 million on measured media in the U.S. in 2016.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Miller Lite

Light Beer Miller Lite is celebrating Dads with Miller Lite & Taco Sampling Experience.This summer, Miller Lite honors dads with its annual Miller Lite Father’s Day Taquiza, a special event that brings family together over great tasting beer and tacos. After serving more than 3,000 dads over the past four years, Miller Lite continues the celebration in San Antonio and, for the first time ever, is bringing the experience to Chicago. The event will take place on Sunday, June 18, these events will feature complimentary, local tacos paired with the great taste of Miller Lite. Miller Lite’s Father’s Day Taquiza events are open to anyone 21 and over, with a valid photo ID.

 

 

 

 

  • Renew Life

IPG’s FCB Chicago has been appointed AOR for Clorox’s dietary health brand Renew Life. Renew Life was acquired by Clorox for US$295 million last year as part of its strategy to accelerate growth.

 

 

 

 

 

  • Dentsu Aegis Network

Dentsu Aegis Network has rebranded Dentsu Media as dentsu X, an integrated agency network combining communication, media planning, content creation, technology, data and behavioural insight.The new agency was conceptualised around the idea that personalised and relevant experiences are key for brands to attract customers.dentsu X will roll out in key markets in Europe, Middle East and Africa within this year, with subsequent expansion into the US.Takaki Hibino, will continue as the global brand president of dentsu X.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Coach Inc

UM, the IPG Mediabrands’ unit, has been tapped as media agency for luxury fashion accessory marketer Coach Inc, according to Mediapost.The agency’s appointment follows a review that began last year.UM will run the account from its New York headquarters, coming up with and delivering customised media buying and integrated planning services for Coach across nine markets in the Americas and Asia.

  • Tecate 

Tecate, the official beer of boxing and sponsor for the mega-fight between Canelo Alvarez vs. Julio Cesar Chavez, Jr., will welcome the fighters and fans to Las Vegas in true Mexican fashion including an impressive mariachi orchestrated ‘Grand Arrival’ at the MGM Grand – all livestreamed on Tecate’s Facebook page to start the Cinco de Mayo celebration early.Fans 21+ not able to make it to Las Vegas can still feel every Canelo power punch through their iOS or Android phone with the latest Tecate Bold Punch app. The free app is available with fight specific content being refreshed up to the final moments before Canelo jumps in the ring.Tecate started thematic national fight promotions across more than 7,000 off-premise locations in early April including more than 200 on-premise accounts in Las Vegas driving beer trials. Starting on Tuesday, April 18, national general market and Hispanic broadcasters including NBC Sports, Comedy Central, Spike TV, ESPN, FX, Univision, Telemundo, Fox Deportes, NBC Universo, ESPN Deportes and many others will air or will have aired the recently announced Tecate “Born Bold” branded commercial “Beehive BBQ” featuring Canelo and Sylvester Stallone.Additional fight week promotions include Friday’s tripleheader card for the Golden Boy Boxing on ESPN Presented by Tecate along with the brand being featured prominently on Canelo’s trunks, at the center ring, around the mat and throughout the fight.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here!  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Hispanica International 

Hispanica International Delights of America, Inc., a diversified food and beverage company in the Hispanic and ethnic food industry, has secured manufacturing for its exclusive brand, GRAN NEVADA® and its flagship products, the Ready To Drink (RTD) Horchatas®.  The Company will commence production this week at a facility owned by an International beverage company. The first production run will be for the Horchata De Morro® which has booked a six-month backlog followed by the new Horchata Aguas Frescas® commencing shortly thereafter.Hispanic International Delights of America, Inc. (HISP) is a public company, founded in 2013.  HISP is engaged in the distribution of proprietary, licensed and third party Hispanic and Ethnic food and beverages throughout the United States.  HISP is headquartered in New York State with distribution operations under way in the New York City Tri-State Region, the Washington, D.C. Metro Area, the Houston Metropolitan Area, and in Los Angeles and the Northern California Region.

  • P&G 

Procter & Gamble, one of the largest advetiser’s globally, is planning to cut annual marketing spend by US$2bn, more than half of which will come from reducing media supply chain “waste”.Last year, the firm promised to eliminate US$1.5bn in agency-related costs in the 2017 financial year.The firm is working to lead the effort on media transparency, eliminating costs in the media supply chain.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Snickers 

Snickers is targeting Millennial Hispanics with videos for two line extensions made by Latinworks.The videos play off the theme of the brand’s long-running “You’re Not You When You’re Hungry” campaign, from BBDO New York. The vignettes are meant to illustrate the tagline message for the two varieties: “Same on the outside. Different on the inside.”The latest 30-second video is for the newly launched Snickers & Hazelnut.The other video, released in mid-April, is for Snickers Almondis and is currently showing more than 67,000 views on YouTube.The new campaign aims to raise awareness and support wider distribution while reflecting that U.S. Hispanics over-index seek variety in their candy choices. In addition to promotion of video clips on owned social channels, the videos are receiving 12 weeks of paid support via programmatic online network buys. The campaign also includes other promotions and in-store displays.

https://youtu.be/O9KBsP73vBI

  • Miller Lite 

DDB Chicago is said to had been assigned Miller Lite digital and social business, according to people familiar with the matter. The agency lost the Anheuser-Busch InBev account in 2011. DDB and MillerCoors both declined comment, likely because the agreement has not been finalized.Publicis Groupe’s DigitasLBi is the digital incumbent on Lite.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • LG Electronics

descarga (1)LG Electronics USA has appointed Horizon Media as its media agency of record after a formal review. WPP’s Mindshare was the incumbent, according to Mediapost. Horizon Media will be responsible for communications planning and paid media activation across all channels for LG Electronics’ three primary U.S divisions — home appliances, home entertainment and mobile phones.  LG Electronics spent US$415 million on advertising in 2015, according to Kantar Media.

 

 

  • Ikea

descarga (2)Ikea, a multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories, has concluded a media agency review which began in March, completing the global phase of the process and consolidating its roster of media agencies to two holding companies: GroupM and Dentsu Aegis Network.The firm spends around US$435 million annually on ads worldwide. Regional IKEA units will select a media partner from among the GroupM or Dentsu Aegis brands. Both holding companies already work with IKEA in many markets.

  • Honda

386380Honda is launching a new integrated Hispanic marketing campaign for the redesigned 2017 Ridgeline pickup truck, which went on sale in late June. The multiplatform campaign appeals to the brand’s expanding market of Hispanic customers and will launch with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones,” the emblematic Mexican soccer championship match between the winners of the two most recent Liga MX seasons, that took place yesterday in Los Angeles and was aired on Univision Network and simulcast on UDN (Univision Deportes Network).The new Ridgeline Hispanic marketing campaign produced by Honda’s Hispanic Advertising agency Orcí includes TV, digital, social and experiential executions highlighting the completely reimagined Honda Ridgeline’s unique capabilities and new levels of versatility, while touting its industry-exclusive key features. “NO ES NADA” , a new TV spot debuting as part of the campaign, features the all-new Ridgeline as a ‘mid-size truck with a big-sized heart.’

https://youtu.be/hiIa1d5qs48

  • Swarovski

descarga (3)Swarovski, producer of luxury cut lead glass, has appointed Havas Media to handle its global media business following a review from Jan. 1, 2017. Publicis Groupe’s Zenith is the incumbent.The account now covers more than 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. The account will include all media duties, including social and programmatic.

  •  360FLY

descarga (4)MBMG has been named media agency of record for manufacturer of a single-lens camera 360fly, Mediapost reports. The first work for the agency was to develop an integrated media plan to reach 360fly’s mostly male, young and active demographic.

 

 

  • Farruko & Miller Lite®

descarga (5)Miller Lite is bringing its Conciertos Originales music series back to Miami, offering a free concert experience to people 21 and over that features some of the biggest Latin artists. Determined to top last year’s success, The Original Light Beer will bring an acclaimed reggaeton artist that is taking the Latin urban music scene by storm: Farruko. The reggaeton star will take the stage of the iconic Fillmore Miami Beach at the Jackie Gleason Theater on July 13.The beer will kick off its concert series in July with Farruko, an artist who continues to have a strong hold on the Latin music charts with hits like “Obsesionado” and “Passion Whine.” With two Latin GRAMMY® nominations under his belt, the Puerto Rican singer and songwriter recently took his Visionary World Tour to Europe and will be making his way back to the U.S. in time for his Conciertos Originales performance.Entry to the concert will be free of charge and on a first-come, first-served basis for those 21 and over. The event will offer VIP entry and opportunities to meet-and-greet the headlining artist.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 347-840-1311 or e-mail her at silvina@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Miller Lite

The Original Light Beer is offering New York soccer leagues the opportunity to hang out with Carlos “El Pibe” Valderrama by introducing Tercer Tiempo con Miller Lite, the moment when diehard fans bond over their love for soccer over great tasting beer. On June 25 the legendary Colombian midfielder will take questions from fans, sign autographs and compete in a friendly penalty kick match. Tercer Tiempo con Miller Lite kicks off at 6 p.m. at the Metropolitan Oval. The event is open to fans 21 and older. Attendees will also have access to the Miller Lite Tercer Tiempo Cube, Miller Lite’s soccer hub on wheels fully equipped with essentials to enhance fans’ passion for the sport. Within the cube, attendees will have a chance to play their favorite soccer videogame and challenge each other to a match of soccer tennis.Event is taking place at the Metropolitan Oval, 60th St & 59th Ave, Maspeth, NY 11378, on June 25, 2016.The event is only open to those 21+.

  • Nissan

descarga (4)Nissan has appointed The Allen Lewis Agency as its multicultural AOR. Detroit- based Allen Lewis will lead all of Nissan’s multicultural communications in the U.S. during the three-year assignment, the agency said in a statement. The agency will focus on engaging African-American, Asian, and Hispanic media and influencers. It will also be responsible for PR strategy and outreach to women and the LGBTQ audience.The team working on Nissan’s multicultural account will include agency co-founders Jocelyn Allen and Chandra Lewis, along with four colleagues in Detroit, Chicago, Miami, and Los Angeles.

  • Six Flags

In an interview with Portada Stephanie Borges, VP for North America Strategic Marketing & Partnerships at Six Flags Theme Parks, provides insights on how the entertainment company markets towards the U.S. Hispanic market. Borges says that “broadcast TV and radio have been our primary mediums for reaching the Spanish-language market. Six Flags buys media on the local level, and these mediums help us reach our local Hispanic markets while tailoring relevant creative for each. Spanish-language TV and radio also offer us the opportunity to bring our brand to life with messages that deliver news, reasons to visit and a sense of “urgency.

  • CIROC Apple

Just in time for the official start of the season, CÎROC Apple has also been announced as the newest variant to be added to the CÎROC Summer Collection.  The collection already features CÎROC Pineapple, CÎROC Peach and CÎROC Coconut and celebrates the best combination of flavors for the summer.To further encourage consumers to get into the summer spirit, CÎROC will support the Summer Collection with dedicated in-store POS, digital and social media. Throughout the season CÎROC will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation.  By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events.

  • Teasdale Foods / Mesa Foods

descarga (7) descargaTeasdale Foods (“Teasdale”) has acquired Kentucky-based Mesa Foods (“Mesa. Teasdale is a national provider of private label and branded Hispanic foods to the retail, food service, and wholesale channels.Founded in 1984, Mesa is an industry leading producer of private label tortillas, flatbreads, taco shells, taco kits, and chips. The acquisition of Mesa further enhances Teasdale’s national footprint in the Hispanic foods category. In combination with Teasdale’s offerings in beans, hominy, salsa, hot sauces and now tortillas, taco shells and flatbreads, the firm is able to offer a one-stop shop of high quality Hispanic-inspired food products across the country.With the acquisition of Mesa, Teasdale is able to provide an entire suite of private label and branded Hispanic food products to a diverse customer base across a variety of channels including retail, food service, restaurants and wholesale.

  • Tortilla Toaster

K67biDU8_400x400The Nuni Tortilla Toaster, a consumer appliance created specifically to toast tortillas, has officially launched a fundraising campaign on crowdfunding platform Indiegogo, seeking to raise funds for an initial production run in the Fall of 2016.Inventor and Founder Elliot Benitez and his team are seeking to raise US$100,000 in a span of thirty days. Interested consumers are able to pre-order their choice of tortilla toaster from a variety of selections, including white, black, yellow, blue, and special edition red models. All contributions go directly toward funding the project, and contributors are encouraged to take advantage of special “early bird” prices significantly below the estimated MSRP value.The ensuing invention and Nuni™ brand have since gained a significant following across social media as part industry innovator/part dramatic ode to tacos, tortillas, and internet culture. The Nuni Toaster’s Indiegogo campaign is underway right now.Benitez notes that the campaign will need the support of tortilla lovers everywhere to help the creative invention reach consumers’ kitchens. Contributors can pre-order their Nuni Toaster here or can visit nunitoaster.com to learn more.

  • Unilever #unstereotype

descarga (3)Unilever global has unveiled #unstereotype, a campaign to advance advertising away from stereotypical representations of gender.Unilever plans to focus on three key areas of role, personality and appearance.Several Unilever brands have already begun changing portrayals of gender, including Axe’s Find Your Magic campaign, along with work by Dove, Knorr, Lifebuoy and Brooke Bond Red Label’s transgender brand 6-Pack in India.Several of Unilever’s partner agencies including BBH, 72andSunny, JWT, DDB, MullenLowe and Ogilvy, have already confirmed that they will be adopting the new approach with many more likely to follow.Unilever hopes that #unstereotype inspires others in the industry to join us and commit to building brands in a way that puts advertising on the forefront of leading culture with progressive portrayals of everyone.

  • Leesa

images (1)R2C Group has been named creative and media agency for Leesa, an online, American-made mattress company, according to Mediapost. The agency will handle brand strategy, creative, production, media planning/buying, and analytics. ”

 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • TD Bank

TDBnk_AMCB_alt_col_EN_400x400Toronto-Based Company TD Bank, which spent US$191.2 Million on U.S. Advertising in 2014, is reviewing its media and creative business. Interpublic Group’s Tierney has been handling TD’s creative, digital and media planning and buying in the U.S. for years. In 2015, the company spent US$33.5 million on measured media in the U.S., according to Kantar Media.

 

 

  • Grupo LALA

descargaMexican dairy company Grupo LALA, S.A.B. de C.V announced it has entered into an agreement to acquire from Laguna Dairy, S. de R.L. de C.V. (“Laguna”) certain assets related to Laguna’s branded business in the U.S. (the “Branded Business”) for US$246 million in an all-cash transaction. This acquisition is in line with Grupo LALA’s strategy of expanding in value-added branded categories in high-growth markets in the Americas.The Branded Business will sell approximately U.S. $200 million in 2016 and has achieved double-digit growth for the past two years. The branded portfolio includes products in high-growth segments such as mainstream drinkable yogurt under the LALA® and Frusion® brands and specialty milks under Promised Land® and Skim Plus® brands. The acquisition includes three production plants and 5+ brands. This transaction will also provide a local platform to expand the presence of LALA’s authentic Mexican product line in the large U.S. Hispanic segment.

  • Connecticut Lottery

tfthetMD_200x200Connecticut Lottery Corporation has named Mason agency of record of its’ new game, KENO. The agency will handle all strategic messaging, creative, production, advertising and media buying. Additional Mason clients include Yale New Haven Health, The Connecticut Open presented by United Technologies, Odyssey Logistics, Hospital for Special Care and The United Illuminating Company.

 

 

  • Miller Lite

descarga (7)Miller Lite has returned to Texas for its third annual installment of Conciertos Originales. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas. Artists performing on the Miller Lite stage include La Arrolladora Banda El Limón, Banda Los Recoditos and Duelo.The concert series, curated exclusively by the Original Light Pilsner, boasts a lineup of Latino artists that will cater to fans of diverse musical genres, like norteño, country and cumbia.Entry to concerts in Dallas, Houston, San Antonio, and McAllen will be free of charge and on a first-come, first-served basis for those of legal drinking age. Select events will offer VIP entry and opportunities to meet and greet headlining artists.

  • Starbucks/ Anheuser-Busch

descarga (5) Coffee company Starbucks is partnering with Anheuser-Busch InBev to make, bottle and distribute its ready-to-drink teas Teavana, which will be introduced throughout the U.S. in the first half of 2017. Anheuser-Busch is best known for beer like Budweiser and Bud Light brands.For A-B InBev, the partnership gives it an additional revenue source in the U.S.Starbucks bought Teavana for about US$618 million three-and-a-half years ago. In 2015, its U.S. locations have sold more than US$1 billion of Teavana drinks, an 11% increase from a year earlier, according to Adage.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Bromley Accounts: Western Union, NBA, Enterprise Holdings, Cheerios, Fiber One, Yoplait, Pillsbury, Totino’s Progresso

San Antonio based Bromley agency is closing. The shop is No. 22 in the top Hispanic agency ranking, with estimated revenue of less than $10 million. Bromley’s main accounts include General Mills brands, including Cheerios, Fiber One, Yoplait, Pillsbury, Totino’s, Pillsbury and Progresso. Agency execs interviewed by Ad-Age, said that many of those brands are likely to go to Casanova Pendrill and Conill, the Hispanic shops for General Mills’ main creative agencies, Interpublic’s McCann Erickson and Publicis Groupe’s Saatchi & Saatchi. One agency exec said that independent shop Grupo Gallegos might also get one of the General Mills brands. Bromley also handles Western Union, and just broke a campaign for its money transfers to Cuba in a series of TV spots shot in Cuba. It’s unclear where two other accounts, the NBA and car rental company Enterprise Holdings,  will land.

  • Levi’s

descarga (2)Levi’s has unveiled a new women’s denim collection that features a range of styles for different body types, including skinny cuts, shaping styles and curvy fits. The retailer is pushing the line with ads featuring Alicia Keys and other female musicians.The campaign is Levi’s largest-ever effort aimed at women since it debuted its first pair of women’s jeans in 1934. The campaign and the collection touch on the way women feel when they find the right pair of jeans, recognizing that the shopping experience is different than with men.As part of the effort, Levi’s aims to make it easier to shop for jeans and drive traffic in stores. The retailer has revamped its in-store signage and shoppers can make one-on-one appointments with a stylist at select locations.Levi’s is also partnering with PopSugar, a Multichannel Network, on a location-based push and working with cinema ad distributor NCM to retarget ads to moviegoers on their mobile devices within seven days of their visit to the theater.The broader campaign is a continuation of “Live in Levi’s,” created by FCB. The new effort is aimed squarely at women. Levi’s will also run a separate push for men.Ms. Keys stars in the launch spot, opening with the voiceover: “All women are badass.” In the ad, she revisits her hometown of New York City while creating her new song, “28,000 Days.” The 30-second ad will run on TV, cinema and online.The campaign, which includes digital, social, TV, cinema and print elements, also features Japanese drummer Kavka Shishido, American singer-songwriter Ryn Weaver and French-Cuban musical twins Ibeyi, who will star in digital videos.AKQA handles digital content creation for Levi’s. Levi Strauss spent US$28 million on domestic measured-media in 2014, according to Kantar Media. More than US$23 million of that was spent on the Levi’s brand.

  • Hillary Clinton’s Hispanic Campaign

HillaryBuzzFeed’s Adrian Carrasquillo writes about Hillary Clinton’s plans to lure Hispanic voters.”So far, the discussions have concerned engaging a national public relations firm to develop a national message for the Hispanic electorate, complemented by independent messages from statewide firms in a handful of key states like Florida, Nevada, Colorado, and North Carolina, according to multiple sources who have been briefed or were part of the meetings.”

 

  • Tecate

CJgSgYiUsAAcnT_Tecate kicked off its partnership with Chivas Del Guadalajara on Tuesday, July 7th; Chivas Del Guadalajara begun a special five game season – taking place in stadiums throughout California and Texas.This alliance with Chivas Del Guadalajara is part of Tecate’s sports engagement platform, dubbed, “Taste of Triumph,” which immerses bicultural Hispanic consumers 21 and older in the sports they love ranging from soccer and boxing to auto racing.The Chivas Del Guadalajara games take place during the summer pre-season in July, wrapping up with a final match in September in California, which will be announced in the coming weeks. The current schedule includes:

  • 7/7 (7:30pm) – Chivas vs. Club Leon – Raley Field (Sacramento)
  • 7/10 (8:00pm) – Chivas vs. Club Atlas – Chukchansi Park (Fresno)
  • 7/14 (7:30pm) – Chivas vs. Club Pachuca – Dell Diamond Park (Austin)
  • 7/17 (8:00pm) – Chivas vs. Rayados de Monterrey– BBVA Compass Stadium (Houston)
  • Etihad Airlines Group

AtBTnkRT_reasonably_smallStarcom Mediavest Group (SMG) has been named Global Media Agency for Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways. SMG landed the account after a formal review to consolidate the account and several agency networks were invited to pitch, including Etihad Airways’ incumbent agency Mediacom, OMD (incumbent on Air Berlin) and Universal Media. The incumbent agency on Jet Airways was Vizeum and Alitalia was Mindshare.EAP expects this appointment will save it money through SMG’s ability to deliver scaled benefits by aligning media spending power across key markets and to provide added value and centralized strategic advice and planning to meet the unique commercial needs of the airline grouping. In May, Etihad teamed up with Brand USA, a destination marketing organization for the United States, to encourage tourism to the USA from points across its extensive global network as well as launched a premium Twitter channel. EAP also promoted Universal Pictures’ Fast & Furious franchise with the Fast & Furious 777 branded plane.  Etihad Airways began operations in 2003, and in 2014 carried 14.8 million passengers. From its Abu Dhabi base, Etihad Airways flies to 111 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas.

  • Doritos

descargaDoritos is running its first mobile-only campaign, featuring 3D video content in order to promote its new Doritos Jacked flavor. To view the content on their smartphones, people need to purchase a bag of the new, limited-edition flavors, Jacked 3D Bacon Cheddar Ranch, or Jacked 3D Jalapeno Pepper Jack, visit www.Jacked3D.com, scan one of the snack chips (as opposed to using a code on the bag or elsewhere), and wear a pair of the Jacked 3D glasses. The glasses are available with purchase at select retail locations across the country, or by contacting Frito-Lay consumer affairs for a free pair. (All 3D videos will also be available in the standard 2D format.)The content includes exclusive videos by YouTube star Freddy Wong, Vine star Zach King and BMX master Tim Knoll. The site will also offer a 3D video-clip preview from the indie band PPL MVR. In addition, starting July 6, visitors can access a preview trailer of “Sharknado 3” (to premiere on July 22 on Syfy) that includes exclusive content.The new Doritos Jacked flavor be available through Sept. 18.

  • Miller Lite

descarga (1)Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. Consumers will have the chance to enjoy a free-ticketed concert experience with two of the biggest urban Latino artists: J Alvarez and Chino y Nacho. Conciertos Originales will take place at the Fillmore Miami Beach at the Jackie Gleason Theater, starting with J Alvarez on July 15 and followed by Chino y Nacho on November 11.Conciertos Originales will return to Miami in November with Latin GRAMMY® Award-winning Venezuelan duo Chino y Nacho.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  •  Cord Media Company-Hollywood Park Casino

descarga (3)Cord Media Company, afull-service agency specializing in resort casinos and home builders,has been retained by Hollywood Park Casino as agency of record for creative design, social media, public relations, television and radio advertising production, as well as media placement.

 

  • Brown-Forman

descarga (5)Brown-Forman has awarded its global media account to Publicis’ MediaVest following a four month review.The agency will replace incumbent UM, which also participated in the final review. Other agencies competing for the account included Maxus and Zenith Media. UM held the account for over a decade. According to Kantar Media the company spent US$52m on advertising in the US in 2013 and works with several brands such as Jack Daniel’s, Chambord, Early Times, Old Forester and Southern Comfort.

  • Coca Cola-Sabado Gigante

descarga (1)Univision’s Sabado Gigante (Giant Saturday) is bringing viewers a special one-hour televised program “La Hora de la Felicidad” (The Hour of Happiness) in partnership with Coca-Cola. The Hispanic holiday campaign “Haz a Alguien Feliz” (Make Someone Happy) will be aired during the special on Saturday, December 6, 2014 from 9 p.m. to 10 p.m. ET on the Univision Network.“La Hora de la Felicidad” will be filled with happiness-themed segments including: “Family Reunion,” “Musical Performance,” “Dream Come True” and “Act of Kindness Story.” Viewers will also have a chance to win a US $100 gift card by tweeting how they are spreading happiness this holiday season through small acts of kindness by using the hashtag #HazAlguienFeliz and the @sabadogigante handle. Post-show footage will be featured on Gigante.com with viewer reactions to the program from key Hispanic markets in the U.S.Coca-Cola will also sponsor a segment on Univision’s morning show, Despierta America (Wake up America), on Monday, December 8, 2014.The fully integrated campaign will feature new TV, print, out-of-home, POS, radio, Delta in-flight and Macherich mall advertising.

  • Tecate and Tecate Light

Tecate's Facebook CampaignTecate’s Manfidence effort on Facebook is backed by a substantial off-line media campaign. The off-line Manfidence campaign includes English and Spanish language :30 radio spots. These spots are aired throughout the sunbelt states including Arizona, Texas and California. The OOH is featured in the same geographic areas and includes situations that any man with confidence and wittiness could face such as “Spend countless hours grooming your chest hair? Blame your Manfidence.” SMV is Tecate’s media buying agency.

 

  • Univision Deportes: Pepsi, Allstate, Jack Daniels…

descarga (2)

Univision Deportes, the sports division of Univision Communications Inc. (UCI) has announced the roster of official sponsors for the inaugural Premios Univision Deportes (Univision Sports Awards). Pepsi®, Allstate®, Jack Daniel’s®, MetroPCS®, Miller Lite® and SNICKERS® Brand have all signed on to support the two-hour presentation honoring top athletes and teams from the leagues and sports that Hispanics care about most. Premios Univision Deportes will take place in Miami and will debut on UniMás on Thursday, December 18th, at 9:00 p.m. ET/PT with a simulcast on UDN (Univision Deportes Network).Pepsi® joins the roster as co-presenting sponsor .  Allstate® will activate an integrated campaign around its own award category “El Mejor Momento de la Mala Suerte” (The Best Bad Luck Moment) with fans voting for ‘La Mejor Jugada de la Mala Suerte en Brasil’ (Bad Luck’s Best Play in Brazil) by selecting their moment of choice among ten videos depicting bad luck moments from this year’s World Cup tournament in Brazil. Videos can be viewed online at univisiondeportes.com/PremioMalaSuerte.Jack Daniel’s® sponsorship includes an on-air integration, titled “Momentos Como Nunca 2014” (Plays Like Never Before 2014).MetroPCS® will present the “What Would You Have Done?” segment.  Miller Lite® will present the Breakthrough Athlete of the Year award. Snickers® Brand will present the Liga MX Champion’s Award. For more information about Premios Univision Deportes, visit univisiondeportes.com/PremiosUD.

  • Nickelodeon

descarga (3)Nickelodeon has shifted its’  media account to Spark, a unit of Publicis Groupe’s Starcom MediaVest Group, after a review. The cable network, a unit of media giant Viacom, spends nearly US$10 million in media annually.Three other agencies, including PHD and Media Storm, competed for the account.The assignment includes planning and buying in both traditional and digital media. Nickelodeon programs include SpongeBob SquarePants, iCarly, Big Time Rush, Fairly Odd Parents, Dora the Explorer, and Sanjay and Craig.Goodby, Silverstein & Partners previously handled the business. Goodby also created ads for the brand, but those responsibilities ended in October. The Omnicom Group shop had worked on Nickelodeon since 2010.

  • Chanel

descarga (4)Chanel has launched an eight-minute film called ‘Reincarnation’ featuring model Cara Delevingne and music star Pharrell Williams to spot its Métiers d’Art event in Salzburg, Austria.The film, directed by Karl Lagerfeld, shows Delevingne and Williams as workers at a hotel who are transformed into Austria’s historic monarchs Emperor Franz Joseph I and Empress Elisabeth.The duo perform a new song written for the ad, ‘CC the World’, while Géraldine Chaplin reprises her role as Coco Chanel, whom she portrayed in last year’s Métiers d’Art film.

https://www.youtube.com/watch?v=wO4-TV6Zckc

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Miller Lite – TBWA Worldwide Los Ángeles :::Turner Duckworth – Publicis Groupe ::: El Ruso de Rocky – España ::: Camil – Leo Burnett Tailor Made :::

Miller Lite – TBWA

lite-Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles beating Leo Burnett (Publicis) and Royal Order (WPP) in a review that began last month ; the US Hispanic Markets portion has been assigned to Dallas based Dieste that will succeed Casanova Pendrill (Interpublic). Casanova Pendrill handled the US Hispanic Market responsibilities prior to the transfer.TBWA is Miller Lite’s third creative agency since 2012.The TBWA choice indicates significant geographical change for the brand, which had been managed in recent years by agencies in Chicago and New York.

Turner Duckworth – Global

Diet Coke -global-Publicis Groupe has acquired Turner Duckworth, a design agency known for its work for brands like Coca-Cola.The agency will be add to the Leo Burnett chain. This movement usually occurs when the agency and the holding company aimed at strengthening its design offer, particularly regarding packaging and shopper marketing. Turner Duckworth will retain its name and management team, and will operate as a separate brand within the Leo Burnett agency. Both have previously collaborated with Coca-Cola and Samsung, and it is believed that there is no conflict between customers. The company has 70 employees in two offices-San Francisco and London, and its eyes set in expanding.

El Ruso de Rocky – España

el ruso de rocky-Angel Torres and Lucas Paulino have started a new project with Amaro Gonzalez and Paco Rodriguez. This is El “El Ruso de Rocky”, a new agency that holds out a prospect of be claimed as an advertising agency, beyond labels and media.”Angel Torres and Lucas Paulino, two of the youngest creatives in the advertising arena, are part of the efforts that together with Paco Rodriguez and Amaro Gonzalez worked for Del Campo Saatchi & Saatchi.

Camil – Argentina

camil-Leo Burnett Tailor Made has won the Grupo Camil contest to take over communication for all the company’s brands: Camil Granos, Azúcar Unión y Coqueiro.The agency has been working on Camil Granos communication for six years, but the contest was intended to include all brands under one communication umbrella.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • JC Penney

descarga (9)JC Penney has awarded national newspaper buying to Minneapolis based media placement firm Novus Media starting February 15, 2015, Portada has learned. Torrance, CA based ACG Communications had handled national newspaper buys for JC Penney for many years. OMD is JC Penney’s media buying firm for all other media.

  • U.S. Cellular

descarga (3)U.S. Cellular came up with the idea to have ABC’s ‘Shark Tank’ auditions in smaller markets and so, has created a campaign around it titled, “Shark Tank Meets Main Street,” The New York Times reports. Two commercials featuring audition footage will be shown during the Sept. 26 season premiere. There will also be an online video element. The campaign has been created by  Starcom MediaVest Group’s LiquidThread.The promotion will enable the mobile company to focus on markets where it can target small business customers.

  • Gatorade

Screen-Shot-2014-09-18-at-11_opt-665x385Gatorade has released a 90-second commercial salute to New York Yankees superstar Derek Jeter.The commercial shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra’s “My Way.”The 90-second “My Way” spot  will air on TV for the first time Saturday on the YES Network and Fox.Gatorade will follow that with a full-page print ad, which Carter said was written by Jeter himself, in the New York Daily News and Sports Illustrated on Sept. 28-29. Besides the ad campaign, Gatorade will outfit the Yankees dugout with customized cups, coolers and towels featuring Jeter’s No. 2 in place of the Gatorade “G” during a game on Sept. 22.Jeter was also honored by Nike’s Jordan Brand in a 90-second spot from Wieden + Kennedy in July. https://www.youtube.com/watch?v=xfgS1lvqX8I

  • Disaronno Liquor

descarga (4)The 500-year old liquor brand Disaronno’s parent company Illva Saronno is refreshing the brand with “The Disaronno – Be Originale,” new global campaign under its new advertising and branding agency the Burns Group. Assembly is the media agency. The campaign centers around a new signature cocktail “Disaronno Sour” that highlights the liquor as a mixed drink best shaken. This cocktail is featured in print and out-of-home ads that show a bartender mixing the drink. The ad was shot in Madrid. The campaign is also debuting :20 and :15-second spots airing in the U.S. and key global markets. These ads will air on ESPN2, NBC, VH1, SPIKE, BET, and WGN, among others.

  • GoDaddy

descarga (5)GoDaddy is kicking off its fall campaign during “Monday Night Football” on ESPN, with another spot airing on cable. The commercials, “Stick It” and “Related,” are part of GoDaddy’s most recent attempt to resonate with small business owners.The new ads are based on real small business owners, both women.Produced by its new agency, Barton F. Graf 9000, New York, the two spots use humor to shed light on the tough realities of starting a business. Related StoriesThe campaign’s rollout also includes online and print advertising and social media. As part of the new effort, GoDaddy is increasing its ad spend, though Ms. Rechterman declined to offer specifics. http://bcove.me/0vgx6407

  • Colgate-Palmolive

HazLaU_HeaderIn celebration of Hispanic Heritage Month, Colgate-Palmolive has partnered with the Hispanic Heritage Foundation (HHF) to kick- off of the company’s annual Haz la U™ educational grant program. Now in its sixth year, the Haz la U™ program will partner with the HHF’s Youth Awards program and its community service “track,” which focuses on high school seniors dedicated to helping their communities while maintaining a 3.5 GPA or higher, to award US $45,000 in grants to 30 students.Beginning today through October 31, students can apply for the community service “track” via www.hhfawards.hispanicheritage.org. Thirty high school students will be selected by the Hispanic Heritage Foundation to receive US $1,500 educational grants from Colgate-Palmolive to help pay for higher education.

  • CHEST, Sunovion Pharmaceuticals Inc.

descarga (6)The CHEST Foundation, the foundation of the American College of Chest Physicians (CHEST), with support from Sunovion Pharmaceuticals Inc., has created the “Tome Un Respiro” Spanish-language campaign to raise awareness among Hispanics in the U.S. about the prevalence, treatment options, and disease management of chronic obstructive pulmonary disease (COPD). This COPD awareness campaign offers Spanish-language materials, information, and resources that can be accessed at CHESTnet.org/TomeUnRespiro.

  • Miller Lite

descarga (7)Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste. Casanova Pendrill handled the US Hispanic Market responsibilities prior to the transfer.TBWA is Miller Lite’s third creative agency since 2012. CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Costa Mesa, Calif.-based Casanova-Pendrill has landed the Hispanic advertising business of Miller Lite.  The news, first reported by Advertising Age, comes after a review that took several months. Prior to Casanova-Pendrill, the Miller Lite account was handled by Houston-based Lopez Negrete Communications.

Casanova Pendrill, which is part of Interpublic Group’s McCann Worldgroup network, ranks as the 16th-largest U.S. Hispanic ad agency and works with clients including General Mills, Ad Council, Nestlé, TurboTax and U.S. Army among others.