Posts Tagged ‘Millennials’

Millennials

Facebook & Netflix Are The Brands Generating Most Positive Word of Mouth Among Millennials

What: Facebook and Netflix resulted YouGov BrandIndex’s 2017 brands generating the most positive word of mouth among millennials. Why it matters: Lane Bryant, a plus-size retailer, gained the most in positive word of mouth generation among millennials over the past year. YouGov BrandIndex has released 2016-2017 WOM (word of mouth) ranking among Millennials in the US. Taking the first and second […]


Sounding Off – Kim Xrossing – “Millennials have the consumer culture engraved in their brain”

Kim Xrossing, a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City suggests that as Millennials have the consumer culture engraved in their brain, they always want the next best thing and the, so to say, “coolest” trend out there. They do the most talking and spread the most buzz around town. That’s why it’s a pretty big deal to lure in Millennials for your brand especially when they are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014.


LINKAGE: More Hispanic Faces in More Places, NASCAR, Kollide TV, Golden Globes and more…

It’s all about the content, baby, as Hispanic characters begin to permeate TV and video. It’s a good thing, because Latino consumers are feeling spendy, especially when it comes to guacamole. NASCAR Races to Thrill Latinos NASCAR Productions’ Entertainment and Marketing division has partnered with telenovela star William Levy and Gladys Gonzalez to produce a […]


@ the ANA: “You can’t understand Millennials unless you understand Multicultural Millennials”

Marketing to Millennials was a key issue discussed by major brand marketers during the Annual Multicultural & Diversity Conference organized by the Association of National Advertisers in Miami. Perhaps the general sentiment was best expressed when Wendy Clark SVP, Global Sparkling Brand Center at The Coca-Cola Company said “you can’t understand Milennials unless you understand Multicultural […]


@Latin Content Marketing: Pepsi Talks ‘Cultural Fluency’

The Latin Content Marketing Forum came to a close Tuesday afternoon with a presentation from Javier Farfán, the Senior Director of Cultural Branding for Pepsi, who introduced attendees to ‘Cultural Fluency’ and how Pepsi uses ‘cool content’ to engage audiences. As part of his introduction, Farfán reminded the audience that Pepsi (under his leadership) was […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.