Sales Leads LatAm: Interpublic Group, Millennial Media, Epura…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK…

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Research: Mobile, crucial to reach the Latin American soccer fan at the World Cup

The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.

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AppNexus announces strategic partnership with Shazam

AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.

Continue ReadingAppNexus announces strategic partnership with Shazam

AppNexus announces strategic partnership with Shazam

AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.

Continue ReadingAppNexus announces strategic partnership with Shazam

Interview with Alberto Pardo, CEO of AdsMovil: “I feel that publishers are still thinking in terms of online, rather than mobile”

Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus. Pardo also talked to us about the state of mobile advertising in Latin America, particularly in Mexico.

Continue ReadingInterview with Alberto Pardo, CEO of AdsMovil: “I feel that publishers are still thinking in terms of online, rather than mobile”

Interview: Alberto Pardo – CEO AdsMovil about the Milennial Media agreement and Mobile exchanges

Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.

Continue ReadingInterview: Alberto Pardo – CEO AdsMovil about the Milennial Media agreement and Mobile exchanges

Millenial Media and AppNexus team up to create Millennial Media Exchange (MMX)

Mobile ad network Millennial Media partnered with ad-tech company AppNexus to create Millennial Media Exchange (MMX), which intends to be the world's largest premium mobile advertising exchange.

Continue ReadingMillenial Media and AppNexus team up to create Millennial Media Exchange (MMX)

Millenial Media and AppNexus team up to create Millennial Media Exchange (MMX)

Mobile ad network Millennial Media partnered with ad-tech company AppNexus to create Millennial Media Exchange (MMX), which intends to be the world's largest premium mobile advertising exchange.

Continue ReadingMillenial Media and AppNexus team up to create Millennial Media Exchange (MMX)