With the number of participating clubs more than doubling to 72 this coming year, Albuquerque and the other finalists can serve as examples of how teams can engage the Hispanic communities in their respective markets.
Posts Tagged ‘MiLB’
Minor League Baseball and ECHO Inc. have built a partnership via MiLB’s Copa de la Diversión program. As the first corporate sponsor of Copa, ECHO can serve as a blueprint for how companies can best hit the large geographic area that this demographic encompasses throughout 160 MiLB cities.
Programs that celebrate the Latino influence in baseball and connect to the community are positive for the teams and their fans, and a potential touch point for marketers.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
MiLB has announced its 2018 campaign aimed to reach US Hispanic communities, “La copa de la diversión.”