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3a58354Burson-Marsteller has appointed Mike Fernandez U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.Fernandez joined Burson-Marsteller in September 2016 as Chair, Global Corporate and Financial. Most recently, Fernandez led global corporate affairs at Cargill, where for six years he was responsible for communications, brand and marketing services, government relations, and corporate social responsibility.

 

 

 

descarga-7Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.

 

 

 

 

 

descarga-3NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company’s corporate communications, government relations, and community relations efforts.  In addition, she will also manage high-priority company-wide initiatives across all Telemundo Enterprises business units. Based in Miami, Gil will report directly to Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.

 

 

3660c087c9afc264c8304d0872b86b9c16779b67Rafael Ramirez has joined Newlink as Chief Creative Officer.Ramirez will lead and supervise all Newlink’s regional creative services and handle the Multicultural Marketing area of the company, working for clients like Coca-Cola and ESPN.

 

 

 

 

 

 

ccshop_logoIveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop, a communications collaborative that brings together marketing communications counselors with experience in multicultural marketing, public relations, event management and social media.The boutique agency was co-founded with Favila Budyszewick, previously a Managing Director at Policy Wisdom.

aaeaaqaaaaaaaaihaaaajdmyzwqzowe3ltjmzdetndzkos04mzy5lti3ztzky2vmmze5oaPrior to leading publicity for Univision’s entertainment properties, Malavé was a Senior Vice President at Fleishman-Hillard managing the P&G Beauty Hispanic portfolio of brands.

 

 

 

 

descarga-3Favila Budyszewick, Principal, Managing Partner, is an established marketing communications strategist with a wealth of experience in the consumer space in both the U.S. and across Latin America.

 

 

 

 

descarga-8David Lynn has been appointed president and CEO of Viacom International Media Networks.

 

 

 

 

 

david-lynn-vimnAlan Wurtzel is stepping down as president of research and media development at NBCUniversal.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

mexico-2Christine Abramo has left Evolve Media as their National Director of Multicultural Sales to join FLUVIP as VP of Multicultural Sales.

 

 

 

mikeschott_headshotVolta Charging announced that Mike Schott has joined the company as Senior Vice President, Media Sales to manage and lead the growth of the media sales team, drive media revenue and client development in order to support Volta’s expansion.Mike Schott brings to Volta a wealth of industry experience including most recent work leading sales for ad technology and data firm, Viant. Over his career, he has worked for some of the industry’s most reputable media companies including FOX Sports Net, NBC Universal, Hearst and Time Inc.Mike will be based at Volta’s San Francisco headquarters.

bd391e93d95caa31_orgTelemundo 47 / WNJU has named Colum Carey Vice President of Sales. Beginning October 3, Carey will lead local and national sales and business development strategies for the station.  In his new role as Vice President of Sales, Carey will work with advertisers to maximize opportunities within the Hispanic television market.  He will also partner with Telemundo 47’s Creative and Digital groups to generate revenue growth and increase profitability across all station channels.Carey joins Telemundo 47 from NBC 4 New York / WNBC, where he currently serves as local and national sales manager for NBC’s flagship station.

 

 

descarga-5Burson-Marsteller has named Mike Fernandez Chair of its Global Corporate and Financial Practice.  Based in New York, he will spearhead client development, strategy and new offerings for the Corporate and Financial Practice worldwide.Fernandez has served as the chief communications officer for five large U.S.-based corporations across diverse industries, including financial, technology, consumer goods and services, and health care.  Most recently, he led global corporate affairs at Cargill.Before joining Cargill, Fernandez was chief communications officer for four Fortune 500 companies, including State Farm Insurance, ConAgra Foods, Cigna and US West.

 

 

wno3mbyl_400x400Viacom has promoted Christian Kurz to senior vice president of global consumer insights, adding oversight of corporate and consumer research and insights to his responsibilities.Kurz has worked for Viacom International Media Networks for five years.

 

 

 

 

 

165539967Jamie Gersch has been appointed senior VP, chief marketing officer at Old Navy. She succeeds Ivan Wicksteed who left in March. Gersch was most recently CMO at Charlotte Russe.

 

 

 

 

 

 

 

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What: The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards, hosted by Laura Stylez last thursday, October 8 at the Lotte New York Palace Hotel in New York City.
Why it matters: Winners included Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the ‘Pioneer of the Year’ Award.

credit: Getty Images
credit: Getty Images

The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards held for the first time at the Lotte New York Palace Hotel in New York City.Hosted by Laura Stylez, co-host of New York’s most successful morning radio drive show on HOT97, the 2015 HPRA National ¡Bravo! Awards ceremony was held on Thursday, October 8.

The HPRA National ¡Bravo! Awards are one of the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.

Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

“Congratulations to all the winners for contributing superb work to the Hispanic public relations industry,” said Andy Checo, President of HPRA’s National Board.  “As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated.”

The winning agencies for the 2015 HPRA ¡Bravo!  Awards recognizing the best public relations and marketing campaigns from across the country were:

  • Technology Campaign of the Year: COHN & WOLFE INFUSE
  • Healthcare & Nutrition Campaign of the Year: BALSERA COMMUNICATIONS FOR UNITEDHEALTHCARE THE PRESS EFFECT: LEVERAGING MEDIA TO EDUCATE LATINO POPULATIONS ABOUT HEALTH
  • Fashion & Beauty Campaign of the Year: HAVAS PR NORTH AMERICA FOR MEDIA MAKEOVERS BY JCPENNEY’S ESCUADRÓN GLAM.
  • Public Education Campaign of the Year: COHN & WOLFE INFUSE FOR COLGATE’S “ORAL HEALTH MONTH”
  • New Product Launch Campaign of the Year:  SWAY PUBLIC RELATIONS FOR THE 2015 HYUNDAI SONATA MEDIA INTRODUCTION
  • Food & Beverage Campaign of the Year:  HAVAS FORMULATIN FOR NESTLÉ LA LECHERA AND PATI JINICH.
  • Integrated Marketing Campaign of the Year: CONILL FOR TOYOTA MÁS QUE UN AUTO
  • Media Event Campaign of the Year: TELEMUNDO FOR THE 2015 BILLBOARD LATIN MUSIC AWARDS
  • Sports Campaign of the Year: HAVAS PR NORTH AMERICA FOR JCPENNEY: INSPIRACIÓN EN EL JUEGO BONITO
  • Digital Campaign of the Year: TELEMUNDO FOR THE SUPER SERIES LAUNCH OF “DUEÑOS DEL PARAISO”
  • Internal Communications Campaign of the Year: HAVAS FORMULATIN FOR MI PUEBLO EMPLOYEE ENGAGEMENT CAMPAIGN
  • CSR Campaign of the Year:D EXPÓSITO & PARTNERS FOR CHILD HUNGER ENDS HERE CON AGRA FOODS
  • Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR NATIONAL HISPANIC LANDSCAPE ALLIANCE’S JUAN IN A MILLION: ADVOCATING FOR THE NATION’S HISPANIC LANDSCAPE WORKFORCE
  • Non-Profit Campaign of the Year:D EXPÓSITO & PARTNERS FOR THE AARP CAREGIVING CAMPAIGN 
  • Multicultural Campaign of the Year: COHN & WOLFE INFUSE

Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the inaugural ‘Pioneer of the Year’ Award. Below, a video of Fernandez sharing a special message with Bravo! Awards attendees:

HPRA 2015 "Pioneer of the Year" Awardee

Our 2015 "Pioneer of the Year" Awardee, Cargill's Corporate Vice President of Corporate Affairs, Mike Fernandez shared a special message with Bravo! Awards attendees. The award was accepted by his friend, Wells Fargo's Head of Corporate Communications, Oscar Suris. Here is what Mr.Fernandez had to say… #HPRABravoAwards

Posted by HPRA USA on Monday, October 12, 2015

The 2015 HPRA ¡Bravo!  Awards were made possible thanks to Platinum sponsors Coca-Cola and Time Warner Cable; Silver sponsor Moet Hennessy USA; and Bronze sponsors Delta Air Lines, Ogilvy Public Relations, PR Newswire, Toyota and United Healthcare.

Judges for the 2015 HPRA National ¡Bravo!  Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.