Miguel Angel Chala


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Miguel Angel Chala –  Rabinovici & Associates  ::: Vice Media – James Rosenstock ::: HH Global Ltd. – Pablo Borensztein, Jose Nunes ::: Axon – Jose Arroyo :::  Andrea Suárez –  IPG Mediabrands ::: Roberta Raggi – Headway Digital Peru :::

Click here for previous Latam Changing Places editions

Screen Shot 2015-09-10 at 11.26.02 AMMiguel Angel Chala
has been appointed as Director of Strategy of New Business at Rabinovici & Associates, a South Florida Advertising and Integrated Marketing Agencies. He will report directly to Ester Rabinovici, Principal officer of the agency. His broad experience in media, publishing and business development will be the key to expand the global network of clients the agency has acquired succesfully during the past 15 years. Prior to joining this firm, Chala worked for Latin Trade Group, Televisa Publishing and BrandInk Media in Puerto Rico.
descarga (1)Vice Media has hired a former Discovery Communications executive to oversee the youth-focused media group’s international expansion, including a push into television.James Rosenstock has joined the Brooklyn-based company as executive vice-president for international and corporate development. At Discovery he oversaw a US$3bn portfolio of international deals, including the US TV company’s acquisitions of Eurosport and SBS Nordic. Mr Rosenstock also worked at Sony and Credit Suisse.


AAEAAQAAAAAAAATNAAAAJGUzNmY0ZWI1LTM5ZDktNGVlMS04OTIxLWUzMTAwMDhhN2FkNwHH Global Ltd., an independent marketing services provider to brands in 28 countries, has announced that Pablo Borensztein has been promoted to Country Manager for Argentina.



063b27dIn addition, Jose Nunes has been promoted to Client Operations Manager for Brazil.


Both promotions are effective October 1, 2015.


Jose_Arroyo_Axon_WebAxon, powered by Pro Mach, has announced that Jose Arroyo has been named the company’s new Latin American Support Manager. He will be responsible for sustaining the growth of Axon equipment sales and broadening aftermarket programs in Latin America. Axon is a leading manufacturer of fully automated, heat-shrink labeling, tamper-evident banding, and stretch-sleeving equipment. Prior to joining for Axon, Arroyo served as Senior Operations Manager for Vishay Precision Group. During his career in manufacturing, supply chain, and procurement, he held positions of increasing responsibility for Hospira, Challenge Printing, and Unilever, Inc. Arroyo earned a Bachelor of Science degree in business and marketing from the University of Rhode Island.

descarga (2)Andrea Suárez is IPG Mediabrands‘ new CEO for Latin America.She was previously President, World Markets.As President, World Markets at IPG Mediabrands, Andrea became the first Latin American woman to reach a worldwide leadership position in the media agency industry. Today she is responsible for the development of 52 reporting units in 39 countries, in addition to other 50 affiliated offices across six continents with the task of reshaping the IPG Mediabrands networks, UM, Initiative and the newly launched BPN.Prior to her current position, Andrea became part of the first-ever cluster-oriented structure implemented by a media agency network, as Chief Operating Officer, World Markets at IPG Mediabrands. In merely a year since the creation of World Markets, the cluster won approximately a thousand new accounts worldwide and was bestowed with more than 80 international awards and recognitions during its first semester.Andrea joined the IPG Mediabrands family in 2009 as President of UM, Latin America, where she achieved outstanding business results, with more than 80 top advertisers joining the agency, including Chrysler, Microsoft, Direct TV, Falabella, Nextel, and Pizza Hut, among others.Prior to joining the IPG Mediabrands family, Andrea led the new business development unit at OMG Latin American.

Roberta-RaggiRoberta Raggi has been appointed Headway Digital’s Peru new office sales representative.Raggi, who leads the team in that country, has a degree in Business Administration. His experience in the field of digital advertising nourished by its passage through recognized companies they worked before: Fox, i-network (Microsoft Advertising) and Peru.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Tom Theys – FCB ::: Miguel Angel Chala- Forbes  ::: Francisco Facal – Wunderman Argentina ::: Tadeo García Binda – The Strategic Co. México ::: Rodrigo Remón – Dentsu Aegis Network :::

2c2624b (1)Miguel Chala has left Latin Trade Group.




TOM THEYS picTom Theys has joined FCB as Executive Vice President of Global Strategy to be efefctive in November,He will report directly to Nigel Jones, Director of Global Strategy. Theys will help the network’s key clients to develop business solutions that can generate behavioral changes. Theys joins FCB from Publicis Brussels, where he was Director of Strategy and Managing Partner and worked with key clients such as BNP Paribas Fortis, Nescafé, Renault, Carrefour and P & G.


francisco-facal-Wunderman Argentina has announced the appointment of Francisco Facal as Director of Development and Technology, after serving for three years as Technology Manager for Ford / Lincoln US account.Facal will direct Wunderman growth in the digital market along with the Planning and Creative area. Prior to joining this firm, Facal worked on several projects of Grupo Clarin and other businesses of his own.

strategist-The Strategist Co., a company specialized in digital marketing campaigns planification and execution, will start operating in Mexico under founding partner Tadeo Garcia Binda’s leadership.The company, which has five years working in the Latin American market, have all its’ staff members certified by Google, which earned the agency its’recognition and accreditation both by Google Adwords and Google Analytics.

remon-Rodrigo Remón has joined Dentsu Network Aegis Group as digital creative director for Argentina, as he has anextensive experience in the digital market. He has worked for brands like Nokia, Coca Cola, Heineken, Cadbury, Lucky Strike, Unilever, P & G, Sony, Peugeot and Disney among others. He also worked on digital departments of various advertising agencies such as Grey / G2 Argentina, Young & Rubicam and Wunderman. He created his own digital agency Polite Buenos Aires.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

2c2624b (1)Miguel Chala has left Latin Trade Group.




descargaTelevisa Publishing + Digital has made a shift in management at their Miami-based corporate office:  Sergio Carrera, General Manager of the U.S. Hispanic market, has been replaced by  Christian Rojas, effective immediately.Christian Rojas comes from Mexico’s Headquarters, where he served as the Sales Director for the Mexico region.  Prior to that he was Publisher for all Hearst Titles in Mexico.  Christian has worked for Televisa Publishing for 15 years.


descarga (4)TV and digital video advertising solutions provider Extreme Reach, Inc.,has announced the appointment of Michael C. Greiner as Chief Financial Officer, effective immediately. Mr. Greiner will report directly to John Roland, Chief Executive Officer of Extreme Reach, and will be in charge of the Company’s financial operations.Mr. Greiner joins Extreme Reach after serving as Senior Vice President of Corporate Finance and Chief Accounting Officer for Vistaprint N.V.Mr. Greiner succeeds Nancy Lazaros, the company’s CFO since 2011. Ms.Lazaros is stepping down to spend more time with her family.Mr. Greiner is a Certified Public Accountant and earned his B.S. and M.S. degrees in Accounting at Fairleigh Dickenson University, as well as an MBA atColumbia University Business School.

TOM THEYS picTom Theys has joined FCB as Executive Vice President of Global Strategy to be efefctive in November,He will report directly to Nigel Jones, Director of Global Strategy. Theys will help the network’s key clients to develop business solutions that can generate behavioral changes. Theys joins FCB from Publicis Brussels, where he was Director of Strategy and Managing Partner and worked with key clients such as BNP Paribas Fortis, Nescafé, Renault, Carrefour and P & G.


descarga (5)Nathalie Romero is IPG Mediabrands Miami new Communications Manager for world markets. She is replacing Evelyn Ferro. Romero works together with her IPG communications partner, Raymond Pereira.



batteais-205723After 25 years directing Eurodata TV Worldwide, Jacques Braun, Executive Director, is now retiring. From 1st December 2014, Executive Director Laurent Battais (photo) will become Vice-President of Eurodata TV Worldwide. Laurent will also remain head of the Performance and Cross Media Business Unit.Jacques Braun will continue to provide market-watch and consultancy services for Bruno Chetaille.Laurent Battais joined Médiamétrie in 2008 as Executive Director .He was previously General Manager at MarketingScan, and before that in charge ofcustomer affairs at SECODIP and IRI-SECODIP.


descarga (6)Azteca America is strengthening its’ management and sales teams with new additions:



descarga (7)Gary Pacheco joins the network as Station Manager of WMBC-Azteca New York. Gary Pacheco is a Senior Sales and Marketing Manager with expertise in the NY Hispanic Market. He was recently self-employed at his own Sales and Marketing company. From 2003 to 2010 he was General Sales Manager for Univision Radio’s NY Cluster of Stations, and General Sales Manager at Radio Unica-NY from 1999 to 2003. Pacheco has also worked at Euro RSCG, CreatAbility and Siboney Advertising.

Erin Cook joins as Vice President of Network and National Spot Sales in Dallas. For six years, Cook was Media Supervisor at SpotPlus, where she oversaw media placement for accounts such as Pizza Hut and Pepsi across multiple markets. Her most current role was Account Executive for Liberman Broadcasting.

Joe Jaime joins the Chicago office as Vice President of Network and Spot Sales – Midwest. Jaime most recently served as National Sales Manager at WFLD/WPWR. Before that he was National Sales Manager and Local Sales Manager at KXTX – Telemundo in Dallas. He began his career in Chicago as a Media Services Representative at Target.

05c47b2Thomas Andre joins as an Account Manager in the Glendale, Calif. office.Thomas Andre will provide pre- and post-sales support to the Online Ad Sales team to help service Azteca’s growing advertising sales business. Andre has eight years of ad sales experience across mobile, digital, TV and live events, at companies like Sony Pictures, Turner Broadcasting, and MobileFuse.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Miguel Angel Chala is the new publisher of Miami based Latin Trade Group. Prior in his career Chala worked as a consultant in his own firm Brandlnk and at Televisa Publishing and Digital.

English-language cable channel “El Rey Network” is expanding its’ Ad Sales division:

Renee_Mizrahi_HeadshotRenée Mizrahi was named Vice President, integrated Marketing and Ad Sales team. Renée has over 15 years of experience in mobile, digital and television ad sales marketing. Recently, she served as Vice President, Integrated Marketing & Account Services at start-up Viggle. Previously, Renée worked at CBS Interactive where she was the Director of Marketing responsible for CBS Interactive corporate marketing positioning & custom solutions lead for CBS’ Entertainment and Sports brands. She has also held marketing positions at media companies including The Knot Inc., Star Magazine, and Meredith Corporation. Renée is a graduate of Pace University with a Bachelors of Business Administration.

Melissa Viele Kearney - pictureMelissa Viele Kearney has been appointed as one of El Rey Network’s Account Executive. She has previously worked for Screenvision and for MediaCom working on Warner Bros. She was promoted from Assistant Buyer to Supervisor at Wieden + Kennedy in New York working on brands including ABC Television, EA Games and Starbucks.



Chris OwenChris Owen has been appointed as the other Account executive. He joins El Rey Network with almost a decade of sales and agency experience. He recently worked for ESPN where he pitched sponsorships for the Global Expansion of ESPN X Games to blue chip companies. Prior to ESPN, Chris worked for MTV, MTV2 and mtvU at Viacom. He began his media career at Zenithmedia, progressing from an entry-level role to Sr. Buyer in just three years where he helped transition two major accounts, Nestléand 20th Century FOX to the agency.

They will all report to Senior Vice President of Sales & Marketing , Michael Finn.

Roberto Siewczynski will lead Catapult’s new multicultural business unit “CatapultVista” as its’ Executive Vice President . He will absorb the personnel and clients of PanaVista, formerly a separate multicultural agency under the Epsilon umbrella. PanaVista provided Hispanic shopper and promotions expertise for clients including The Clorox Company (Clorox, Pine-Sol, Kingsford, Hidden Valley Ranch), GlaxoSmithKline, and ConAgra. The agency was also known for ‘NVista, a qualitative and quantitative study on Hispanic Shoppers that is now in its fifth year. CatapultVista’s office will be headquartered at 1255 Corporate Drive Suite #250 in Irving TX.

m. sepulvedaMaytte Sepulveda joins Vme TV with the new program “Hola Maytte.” The show will focus on providing audiences with motivational and inspirational content for self-improvement. The motivational speaker will join the network’s lineup in March. Ms. Sepulveda has had radio and television programs in the US and South America during the past two decades, in addition to publishing books that focus on hope, change and self-improvement. She also serves as a Peace Ambassador for the United Nations “World Peace Initiative for Women.”

ComScore named company president Serge Matta as its’ new chief executive as part of an executive restructuring, swinging to a fourth-quarter profit. Mr. Matta has worked at comScore since 1999 and was appointed president last June. He was key factor in expanding the company’s telecom solutions globally.

Magid Abraham was appointed ComScore’s executive chairman , taking over the role from co-founder Gian Fulgoni. Fulgoni will serve as chairman and remain on the board.Abraham had previously served for Comscore as CEO and co-founder. All appointments are effective March 1.

Boris Gartner was named vice president and general manager of La Fabrica UCI, Univision Communicatios Inc.’s new digital venture .He will report to Isaac Lee, president Univision News and Fusion, and Mehul Nagrani, senior vice president and general manager, Digital. He will have the responsibility of developing digital brands with alternative content offerings in both English and Spanish. La Fabrica UCI will operate from production facilities in New York and Miami. The company will create content through partnerships, acquisitions and in-house content development.

timm-amundsonTimm Amundson has been appointed as Chief Strategy Officer of Gutierrez Brand Group agency .He will be in charge of serving both existing and new clients in need of total market advertising and marketing. Amundson brings more than 20-years of experience. He has helped developing marketing strategy and programming to help launch Corona Beer’s iconic beach image and drive double-digit growth for many years across all consumer markets. He has also developed breakthrough advertising creative, sponsorships and programming to foster the explosive growth of Modelo Especial beer and other beer brands in the US market among Hispanic and General Market consumers.

Read prior Changing Places weekly editions.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Ronald MendezRonald Mendez is the new Managing Director of Marketing and Business Development at Out of Home Company Starlite Media. He is based in New York. Until last week Mendez worked as VP Group Account Director at Havas Media in New York City, managing several accounts including Philips.


Daniel Rosas Ocejo, until  recently Multicultural Marketing Director at Kellogg’s, launched his own company Bebenook.com based in Panama City. Bebenook.com is a e-commerce site offering all mothers need for their babies (diapers, shampoo etc). The goods are delivered to the home via a private distribution network.

Steve MillermanSteve Millerman has joined Prime Access as the agency’s CEO.  He previously worked at  Novartis Pharmaceuticals Corporation, where most recently he led the cross-cultural marketing capability.As head of cross-cultural at Novartis, Millerman, a speaker at last year’s Portada’s 6th Annual Hispanic Advertising and Media Conference last year,  oversaw corporate and brand-specific strategy across key US ethnic groups.


TerraDigital Media company Terra announced the promotion of the current Products Director, Luciane Aquino, as the new Chief Media Officer (CMO) and Rafael Kuhn as the new Chief Technology Officer (CTO). In her new role, Luciane Aquino will lead Editorial, Terra TV, Content Alliances & Negotiation and Mobile & Social Media, as well as Portal Products.

Univision Communications announced that Jorge Viera, “Noticiero Univision” (Univision News) correspondent, will join WXTV Univision 41’s primetime newscasts as a reporter effective Monday, September 2, 2013. Beginning Monday, September 16, 2013, he will co-anchor the 11 p.m. newscast alongside EMMY award-winning Adriana Vargas. Veteran news anchor Rafael Pineda will continue to co-anchor the 6 p.m. newscast and work on special assignments.

Angelica Balderas has been named senior vice president of integrated marketing solutions at Entravision Communications in Sacramento.

Univision Communications also  announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.

Miguel Angel Chala has been appointed  Partner  at BrandInk Media Puerto Rico.

Fusion announced that David Javerbaum – 12-time Emmy-Award Winner and Former Executive Producer and Head Writer for “The Daily Show” – is joining Fusion, the new network of ABC and Univision.

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