Posts Tagged ‘Michael Mamarella’

Michael Mamarella

Changing Places LatAm: Andrea Guzman, Pablo Spagnoli, Natalia Cappello…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Andrea Guzman – UM Colombia  ::: MediaCom Argentina – Pablo Spagnoli, Natalia Cappello ::: Pablo Lesulauro – CAAM ::: La Voz Media Group – Michael Mamarella ::: Steve Marcopoto – Time Inc. International ::: Click here for previous Latam Changing Places editions Andrea Guzman has joined UM Colombia as Managing […]


CHANGING PLACES: Carlos Vasallo, Jorge “Pepo” Ferradas, Beau Ferrari, Eric Springer…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (UPDATED: With comments from Jason Riveiro.) (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here. The Board of Directors of Caribevision, composed of its three owner partners, Alejandro Burillo […]


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.