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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Publicis ONE – Monica Gadsby, Joseph Piazza, Karen Lim ::: Agency Dynadmic  ::: La Voz Media Group – Michael Jones ::: Rebecca Messina – Beam Suntory ::: Magdalena Fernández Villa – agency Marlon :::

Click here for previous Latam Changing Places editions
descarga (2)Publicis One has announced a new global and regional leadership. Publicis One is the umbrella organization for Publicis agencies in 50 countries and does not include the U.S.  As part of this new structure, Monica Gadsby, who was in charge of the overall Americas, including the U.S. Hispanic market, at Starcom Media Vest, is the new  Chief Executive Officer for Latin America at Publicis One.With 28 years of experience in advertising across the U.S. Multicultural and Latin America markets, Monica is seen as a pioneer in diversity marketing – having started and developed the top two U.S. multicultural media agencies today, Tapestry and 42 Degrees. Over the last six years, Monica doubled Starcom Mediavest Group’s revenue in Latin America

Joseph Piazza is the new Chief Financial Officer, Latin America. Joseph began his finance career in advertising with IPG agencies including McCann-Erickson and Initiative Media. Over the last eleven years, he has been at Publicis Groupe agencies including ZenithOptimedia, SMG and Vivaki, where he worked extensively with markets in Latin America..

Karen Lim is the new Global Communications Director. With 14 years of experience in marketing and communications, Karen has spent the bulk of her career specialising in communications for advertising agency networks including Ogilvy & Mather, McCann Worldgroup and Leo Burnett.
ZJosF24m_400x400Dynadmic is opening a new office in Mexico, as part of their expansion plans in the region. The company already had a commercial staff in the country, where it works with 645 million impressions. They expect to grow their Mexican operations by 120% with the new office structure, which will also cover operations in Colombia, Chile, and Argentina.

 

 

AAEAAQAAAAAAAAJAAAAAJDg1MjhjYTE3LWM4MDItNDYzYS1hNGZlLTA2MGZjMzA5YWZjZA Krumholz Lara continues as CEO for Latin America.

 

Valérie Behr will be the new LatAm Sales Manager.AAEAAQAAAAAAAANHAAAAJDA4NDkwYWE0LTRjNmItNGNhOS05NzFmLTNjMmQyY2E4ZDYwMQ

 

 

 

 

unnamedEntrepreneur Michael Jones has joined La Voz Media Group’s Advisory Board. Mr. Jones an Internet entrepreneur and investor is currently the founder and CEO of Science Inc. in Los Angeles,where he has lived since 1997.Jones founded, advised, invested and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL; Tsavo Media; MoVoxx; People Media; Brizzly; and Myspace. Read More.

 

 

 

descarga (8)Coca-Cola Company senior vice president, marketing and innovation, venturing and emerging brands Rebecca Messina is officially joining Beam Suntory as senior vice president and global chief marketing officer on April 25th. Messina will serve on the company’s executive leadership team and report to chairman and chief executive officer Matt Shattock.At Coca-Cola, she was responsible for leading brand strategy and growth for the company’s portfolio of emerging brands.Coca-Cola created a new USA Operations division to oversee Messina’s role.

 

 

 

descarga (7)Magdalena Fernández Villa has joined  agency Marlon in Argentina as Account Director. Fernández Villa comes from Leo Burnett, where she served as  Account Supervisor for Banco Hipotecario and Samsung.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

unnamedEntrepreneur Michael Jones has joined La Voz Media Group’s Advisory Board. Mr. Jones an Internet entrepreneur and investor is currently the founder and CEO of Science Inc. in Los Angeles,where he has lived since 1997.Jones founded, advised, invested and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL; Tsavo Media; MoVoxx; People Media; Brizzly; and Myspace. Read More.

 

 

 

 

descarga (2)Publicis One has announced a new global and regional leadership. Publicis One is the umbrella organization for Publicis agencies in 50 countries and does not include the U.S.  As part of this new structure, Monica Gadsby, who was in charge of the overall Americas, including the U.S. Hispanic market, at Starcom Media Vest, is the new  Chief Executive Officer for Latin America at Publicis One..With 28 years of experience in advertising across the U.S. Multicultural and Latin America markets, Monica is seen as a pioneer in diversity marketing – having started and developed the top two U.S. multicultural media agencies today, Tapestry and 42 Degrees. Over the last six years, Monica doubled Starcom Mediavest Group’s revenue in Latin America  (Read about: Publicis Media’s new Multicultural Structures to be announced soon.)

descarga (3)Comcast Cable has announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services. Javier joined Comcast in late 2014. Prior to Comcast Cable, he served as the General Manager of Yahoo’s U.S. Hispanic business and led monetization, partnerships and operations for the company’s premium media, programmatic, and native advertising businesses.

 

 

 

26BFEF86D-CC6E-DEA2-9F75A885C3260F28Telemundo Network has named Mario Ruiz as Senior Vice President of Music and Entertainment Projects, effective immediately. Ruiz will continue to report to Luis Silberwasser, President of the Telemundo Network, and will be based in Miami. Previously, Ruiz was Senior Vice President, Talent Development & Strategy.

 

 

 

 

34b546dTelemundo 48 Area de la Bahia / KSTS has announced that Arlen Fernández has been named Reporter for Noticiero Telemundo 48 at 5:30, 6 and 11 PM. Fernández, whose first day at KSTS will be Monday, April 4, will join Telemundo 48’s dynamic team of reporters to deliver live, local breaking news for the Bay Area’s Hispanic community alongside news co-anchors Blanca Garza and César Bayona, weather anchor Gabriella Dellán and sports anchor Gabriel Sotelo.Fernandez joins Telemundo 48 from Univision Communications.Nicaragua, Fernández launched her journalism career at Canal 2, a local television station in Nicaragua. Fernández recently moved from Miami, Florida and has relocated to San Jose, California.

 

descarga (1)Telemundo has appointed Mara Arakelian to Senior Vice President of Talent Management, according to HispanicAd. She will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises.  She replaces Mario Ruiz who was recently named Senior Vice President of Music and Entertainment. Arakelian will report to Luis Silberwasser, President of the Telemundo Network, and will be based in Miami and Mexico.

 

 

 

 

descargaFormer AOL and Razorfish boss Bob Lord has joined IBM as chief digital officer, according to Mediapost.

Join us at PORTADA Mexico!

Entrepreneur Michael Jones has joined La Voz Media Group’s Advisory Board. Mr. Jones an Internet entrepreneur and investor is currently the founder and CEO of Science Inc. in Los Angeles,where he has lived since 1997.

Jones founded, advised, invested and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL; Tsavo Media; MoVoxx; People Media; Brizzly; and Myspace. “Deciding to join Yoav and his team was an easy decision, they have an excellent track record for launching successful media enterprises and being one step ahead on the technology front. La Voz already in a short time has gotten the attention of multinational brands which usually take a long time,” Jones says.

La Voz Media Group is a fast growing online Spanish language publisher that currently reaches over three million mostly millennial consumers through six digital properties: La Voz Daily, Mujer Daily, Cocina Daily, Viajes Daily, Deportes Daily and Farandula Daily. It produces original and curated culture and lifestyle content for theever growing and vibrant Latino community; engaging the millennial audience in the U.S and throughout Latin America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Renato de Paula – MEC ::: Michael Fanuele – General Mills :::  Alberto Fariñas – Animal Musica ::: Silvina Kassardjian – BBDO Argentina :::

RenatoDePaulaMEC has named Renato de Paula new Regional CEO for Latin America.Renato replaces Michael Jones, who is leaving MEC after 19 years. He will be based in Miami and start in October.

 

 
Michael Fanuele-Michael Fanuele, former director of Fallon Minneapolis, is the new Chief Creative Officer of General Mills. 

 

 

alberto fariñas-Alberto Fariñas will work with the musical producer company Animal Music based in Miami. Fariñas has worked for  McDonalds, Johnnie Walker, Rosetta Stone and Cricket Wireless, producing its music content.

 

silvina kassardjian-Silvina Kassardjian joins the creative team of BBDO Argentina. The executive has worked with clients like Nike and Coca Cola.

What: MEC has named Renato de Paula new Regional CEO for Latin America.
Why it matters: Renato replaces Michael Jones, who is leaving MEC after 19 years. He will be based in Miami and start in October.

descarga (8)MEC has announced the arrival of Renato de Paula as the new Regional CEO for Latin America. Renato replaces Michael Jones, who after 19 years with MEC is retiring from the industry.

Renato de Paula was previously at Havas Worldwide, where he held a dual role as CEO of their offices in Mexico and Colombia and as the Regional Director of Havas Worldwide Digital across Latin America. He started his career in 1988 at Ogilvy Sao Paulo and between 1991 and 1997 also worked at Wunderman. During his 15 years with Ogilvy and Ogilvy One he held senior management positions in New York, Sao Paulo and Miami. He joined the Havas Worldwide group in 2011. In 2013 he was named by AdLatina as one of Latin America’s Top Advertising Executives.

RenatoDePaula_300dpiA Brazilian national, Renato will be based in Miami starting in October and joins MEC’s Global Executive Committee. Renato joins a new regional Latin America line-up: Ruben Domingues – Head of Strategy and Integrated Planning, LATAM, Jose Miranda – Head of Analytics and Insight, LATAM, Fernando Monedero – Head of Digital, LATAM, Laura Bonetti – Head of Trading, LATAM, Fanny Garcia – CEO MEC Mexcio and Regional Transformation Director, LATAM , Efren Cenoz – Regional Finance Director, LATAM.

Commenting on the appointment, Charles Courtier, Global CEO said, “Renato is a hugely respected and talented individual in the region. He arrives at an exciting time for MEC in Latin America and globally. With a rich heritage in the digital and data world, Renato is perfectly positioned to drive the future for us. An inspirational and collaborative leader, with bags of energy, I am confident that he will provide the leadership to develop and thrive in this, our fastest growing region. It’s exciting news for MEC in Latin America.”

Renato de Paula said, “The timing for joining MEC could not be better. The management team is incredibly impressive and the organization very dynamic. MEC is growing rapidly everywhere and is heavily investing in areas that I firmly believe are, and will continue to be, key for the success of our clients such as Analytics & Insights, Content and Data. Also, I am very impressed with MEC´s Digital vision. I could not be happier.”

Michael.jonesAs we announced last week, Michael Jones, CEO of MEC Latin America,  is leaving MEC after 19 years at the company. Portada interviewed Jones and asked him about his career and his future outside of MEC.

Portada: What will you be doing after leaving MEC?
Michael Jones:”A lot of everything and a lot of nothing! What drives everyone at MEC is best expressed by our overall commitment to the growth of our people, our clients and the industry. Best summed up by the phrase we use at MEC: “Don’t just live, thrive” MEC is empowering me to do exactly that. My passion has always been working with the talent in our industry, if we get that right then we can thrive in the work we do for our clients and the thought leadership we develop for the industry (such as MEC Momentum, a ground breaking way of looking at the consumer purchase journey). So whilst I am retiring from the ‘front line’ of Agency management I will continue to consult for MEC on a part-time basis in the area of talent development for our network of offices around the world. I will be working with our global “Futures” initiative – a fast track talent development program for key personnel as well as other projects with the Agency.

I will continue to consult for MEC on a part-time basis in the area of talent development for our network of offices around the world.

I also intend to complete a Masters degree and continue my passion for training and development by becoming an Adjunct College Professor. I will also become a board member for a few charities based in Miami. The rest of my time will be spent pursuing my love for adventure travel, scuba diving and other personal interests that being an ‘always-on’ CEO has not given me as much time to do over the years.

Don’t just live, thrive” MEC has empowered me to do exactly that.

Portada: What was the most exciting experience during your tenure at MEC?

Michael Jones: “The incredible growth of media choice in our industry and the opportunity to visit so many countries around the world. I started in this business 23 years ago in the UK when there were just two commercial TV stations and have seen the exponential growth in all media channels across what we now describe as the Paid, Owned and Earned media ecosystem; fueled by the profound impact of technology. I have had an incredibly rewarding 19 years at MEC and have lived and worked in every region around the world as CEO in both Asia-Pacific and Latin America, launching our US Hispanic operation in North America – MEC:Bravo and running business development for EMEA. I have always had a peripatetic lifestyle and have visited over 70 MEC offices in over 50 countries. Every market has something different to offer and experience and I have loved the travel working with clients and staff across so many categories and disciplines.”

I think that tenacity is essential in our business which must go hand in hand with optimism about what you can achieve.

Portada: What have you learned?
Michael Jones: “A short but very big question! Succinctly put I think that tenacity is essential in our business which must go hand in hand with optimism about what you can achieve. That everyone is good at something; find that ‘thing’ and make sure you are truly passionate about what you are doing.”

Portada: What was the biggest challenge in the Miami  panregional marketplace?

Michael Jones: “Talent. The quality of our work in this business is based on the talent we employ, the cliché our most important asset arrives in the elevator every morning is so true of our business. We have to work harder as an industry in Latin America to attract, develop and retain the ‘brightest and the best’. I believe MEC understands this imperative and this is why I will continue to consult for them and others post retirement in developing the best talent for our industry we possibly can.”

Michael.jonesMichael Jones, CEO of MEC Latina America,  is leaving MEC after 19 years at the company. MEC hasn´t announced yet who will replace Jones, but will do so soon. Jones departure comes on the heels of recent new appointments at MEC including José Miranda as new Analytics & Insights Director  for Latin America and Fernando Monedero as  LatAm Regional Digital Director.

Michael Jones started working at Mediaedge:cia in 1996, where he launched The Media Edge across eight markets in Asia. Jones lived in Hong Kong until 2002. In 2005 he was promoted to LatAm CEO in order to build the agency’s presence in this rapidly growing region; “MEC has quadrupled in size and is the fastest growing network in the region”, Jones says  in his Linkedin profile.

Jones is one of the main leaders in the Miami based panregional advertising and media space, speaking at many Forum’s including Portada’s Annual Latam Advertising and Media Summit.