Sales Leads LatAm: Panasonic , G6 Hospitality, Spotify-Omnicom
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
What: After losing Telefonica and P&G Digital, Starcom now lost the Coca Cola Mexico business. Why it matters: Losing Coca Cola Mexico, with an estimated
AT&T is buying Mexican wireless company Iusacell, the third largest mobile operator in Mexico, for US$2.5 billion. After the Iusacell acquisition, AT&T will compete with America Movil in both the Mexican phone market and in the pay-TV market of several Latin American countries, where AT&T owned DIRECTV Latin America rivals with America Movil’s Claro.
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
The New York Times Style Magazine arrives in Mexico to celebrate its’ 10th anniversary. The official launch was held on October 30th, 2014, at the The St. Regis Mexico City, where many important personalities of Mexican community and various representatives of the New York Times headquarterswere present.
To continue expanding beyond U.S. borders, Foursquare will launch its’ advertising service within their applications (Foursquare and Swarm) in Mexico and Latin America to establish a more profitable presence in the region and help advertisers reach consumers with campaigns using Foursquare’s ad products through the social net mobile applications.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) was held yesterday in the Hotel Presidente InterContinental in Mexico City. All the pictures below:
Portada’s editorial team thanks all attendees and speakers for having made the #PortadaMex an outstanding event. We are proud to contribute to the development of the Mexican and Latin American marketing and media industries.
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.
Grupo Televisa SAB has agreed to sell its 50 percent stake in Grupo Iusacell SA to Ricardo Salinas for US $717 million. The mobile-phone company had struggled to compete in Mexico. The price is 55% less than what Televisa paid for the same percentage of shares in 2011.
[ctalatinb] Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in
The Social Networking Market in Latin America has been experiencing a phenomenal growth, reaching a total of 85,934 minutes per users per month on such sites. Of this result, Brazil reachs the top position as the Latin American country with the highest number of minutes spent on social networks (49,682 minutes and 55,240 page views).
Enterprise software company for digital branding TubeMogul has officially opened offices in Mexico and Brazil and hired media veterans Bernardo Toca in Mexico and Adriano Hayashi in Brazil to lead their country’s respective offices.The company has also signed a global deal with 3M.
n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:
>NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas.
NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas.
London-based show producer UBM has acquired Expo CIHAC, one of the 10 largest trade shows in the growing Mexican market. Terms of the acquisition have not been disclosed.
Ebuzzing, the video advertising technology company, has opened an office in Mexico to strengthen its presence in LatAm due to the extraordinary demand in the region.
As part of its´ Latin America expansion, Vevo, the music video and entertainment platform, has announced that it is launching in its 14th* territory, Mexico. The launch completes Vevo’s North American presence and puts Vevo live in the world’s second largest music video market(Last month clocked up over 500 million views on Vevo’s artist channels on YouTube).The platform was previously available in México, but only htrough YouTube music video distribution partnership,which still continues regardless the launch.