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Mexico

‘Fernandomania’ Rises Again In MLB Mexico Series This Weekend

The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.

Top LatAm E-Commerce Sites: MercadoLibre Dominates With 48% of Visits

In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.

How Avocados From Mexico Scored With The Super Bowl

Avocados from Mexico made another big splash with its fourth Super Bowl ad. Rather than launching a specific product, AFM highlighted the versatility of avocados and looked to connect with consumers on a broader scale.

Four Challenges Faced by Liga MX to Boost its Brand

Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.

Mexico Brand Stays on the Rise in the US with Strong Spending in 2017

Although the Tourism Promotion Council of Mexico (CPTM) has slashed its budget by almost 35% this year, the country’s spending on tourism promotion abroad will increase by 41% to 1,125 million pesos. Eighty percent of it will be allocated to “priority markets” such as the US, where it appears to have opted to strengthen its ad spending during 2017.

Brands in Mexico are Muscling Up in the Gym

The sports clubs market in Mexico continues to grow steadily, making it a relevant platform for brands seeking to reach potential captive consumers and boost their presence in the fitness market.

What Brands are Sponsoring Mexican Soccer (in Mexico)?

Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.