Tag

Mexico Tourism Board

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • CenturyLink

CenturyLink, a global communications and IT services company, has engaged cross-cultural agency Pinta to tap the burgeoning Hispanic market. The scope of work includes advertising, digital content creation, media buying, social media management, public relations and activating the agency’s proprietary in-store platform, Bodega Media®.

 

  • Southwest Airlines

Southwest Airlines has appointed Media agency Spark Foundry, part of Publicis Media, as its’ new paid media agency following a review that included various agencies. Dallas-based Camelot Strategic Marketing & Media was the incumbent for about 30 years.The Company spent more than US$230 million on advertising last year according to its annual report. The agency will handle media planning and buying, data and analytics, measurement and performance and content marketing.

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Mexico Tourism Board

The Mexico Tourism Board unveiled a new global campaign, “A World of Its Own,” in New York City. The campaign represents the next chapter in Mexico’s global tourism positioning and promotion and focuses on the vibrant experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again. The “A World of Its Own” positioning highlights the sheer scale and diversity of Mexico’s tourism offering and comes at a time when Mexico has climbed from the 15th (2012) to the 8th most visited country in the world (source: UNWTO), outpacing the global industry average in growth, by several times.The multi-faceted global marketing campaign will begin to roll out immediately, with its first phases focused on the visitmexico.com website, digital and social media programs, and public relations efforts. Advertising, promotions and events in partnership with the tourism industry, and Mexico’s many destinations, will begin rolling out across global markets in October.  A new digital platform will launch in December, allowing for interaction with the “World Of its Own” video, with 360-degree views of Mexico experiences and a Mexico bucket-list building tool for consumers.

  • Tequila CAZADORES

Tequila CAZADORES®, a 100% blue agave premium tequila, debuted a new limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honor of Día de los Muertos. The hand-rendered bottle design features Mister Cartoon’s signature fine point style, nodding symbolically to the Día de los Muertos traditions Mister Cartoon values most. Available nationwide, the Mister Cartoon X Tequila CAZADORES Día de los Muertos bottle will hit shelves in mid-September, ahead of the November holiday.  Mister Cartoon has also created a set of skull bandanas – inspired by illustrations from the limited-edition bottle – that will be available through MisterCartoon.com/shop with 100% of proceeds from sales going towards disaster relief in Mexico.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

  • Ikea

descarga (2)Ikea, a multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories, has concluded a media agency review which began in March, completing the global phase of the process and consolidating its roster of media agencies to two holding companies: GroupM and Dentsu Aegis Network.The firm spends around US$435 million annually on ads worldwide. Regional IKEA units will select a media partner from among the GroupM or Dentsu Aegis brands. Both holding companies already work with IKEA in many markets.

  • Swarovski

descarga (3)Swarovski, producer of luxury cut lead glass, has appointed Havas Media to handle its global media business following a review from Jan. 1, 2017. Publicis Groupe’s Zenith is the incumbent.The account now covers more than 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. The account will include all media duties, including social and programmatic.

  • Mexico Tourism Board

descargaLourdes Berho of IWF Mexico was named CEO of the Mexico Tourism Board. She was previously the CEO of Conde Nast for Mexico and Latin America from 2004 to 2008, and she also served as vice president of commercialization for Grupo Banamex. She will assume the role of CEO for the Mexico Tourism Board on July 1st. She brings 25 years of experience in management, marketing, luxury travel, publishing and sustainable tourism to the role.

  • Copa Airlines

descarga (2)Copa Airlines announced they will begin direct nonstop flights between the airline’s Hub of the Americas at Tocumen International Airport in Panama City, Panama and the historic city of Chiclayo, Peru. The airline’s twice-weekly flights will increase connectivity between northern Peru and Copa’s extensive route network, which consists of 74 destinations in 31 countries in North, Central and South America and the Caribbean.Copa’s new Panama-Chiclayo flight has the potential to generate tourism and trade between this interesting city and the rest of the American continent.Copa Airlines’ new flight launches as the number of Panamanian tourists visiting Peru is on the rise.  Flights between Panama and Chiclayo are timed to offer the most convenient connections to the Peruvian city from major cities on the continent, including Miami, New York, Los Angeles and Washington, D.C., in the United States; Havana, Cuba; Punta Cana, Dominican Republic; Bogota, Barranquilla and Cartagena, Colombia; and other major cities of Central, North and South America and the Caribbean.

  • Holiday Inn Express

c58b279ae8516d7abd38a0eddd4b7946_400x400InterContinental Hotels Group is opening the new-build 112-room Holiday Inn Express Mexico Aeropuerto hotel.This is the first Holiday Inn Express branded property near Mexico City’s Benito Juárez International Airport and is IHG’s fifteenth property in the city.Gerardo Murray is the regional vice president of brands and marketing, Mexico, Latin America and Caribbean at IHG.Owned by Promotora de Hoteles Mixhiuca and managed by Grupo Hotelero Latinoamerica, the Holiday Inn Express Mexico Aeropuerto hotel is franchised by an affiliate of IHG.

 

  • Sharemoney

hyclZAg4_400x400Sharemoney, the online international money transfer service of Omnex Group, has added services to Paraguay, making it possible for senders to send money to more countries. Sharemoney has over 25 years of experience helping customers send money from the United States to countries all over the world, including the Philippines, Mexico, Vietnam, and many more. By offering transfer services to Paraguay, Sharemoney offers another option for international money transfers. With this service, people living in the U.S. will be able to quickly and easily send money to friends and family in Paraguay.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Mexico Tourism Board

SideBySide-CourtneyLopezChicago-based ad agency Lapiz has launched a new campaign for Mexico Tourism Board called Los Cabos #Unstoppable” . The campaign was created to let North American travelers know that Los Cabos, Mexico, is back open after getting hit by Hurricane Odile on September 14. In just 45 days, Cabo San Lucas and San Jose de Cabo are back open and as vibrant as ever before. Starcom is handling media for this campaign.The campaign count with the TV spot “Ready,”which captures the spirit of the people of Cabo who restored the city making it ready to welcome people back within only eight weeks of the hurricane’s landfall. In the spot, actual Cabo locals, “Cabeños,” were casted and are seen stretching and warming up to welcome guests to their city including real hotel personnel, golf caddies,  ship captains and even an air traffic controller. It will air in the U.S., Canada and Mexico. Lapiz has also sent Mario Lopez, Nick Jonas, Reese Witherspoon and Rosario Dawson down to Cabo San Lucas to Instagram photos from the peninsula showing the city back and better than ever. The “Unstoppable” campaign includes digital, TV spots, radio and out-of-home.

https://www.youtube.com/watch?v=CFZfiAwmbJY

  • New York Lottery

twittter-logo2_400x400Interpublic Group’s McCann and sibling shop UM have been assigned the New York Lottery creative advertising and media responsibilities, respectively beating longtime incumbent DDB.The agreement, still up for bid, will kick off January 15, 2005.The Lottery has an annual budget for its advertising, marketing and media services requirements of US $92.25 million.read more here.

  • Toyota

2014-toyota-highlander-super-bowl-ad-with-coats-and-animal-in-cargo-areaToyota will be at the Super Bowl for its third consecutive year with a new spot starring Team Toyota athlete Amy Purdy.The campaign is aimed to promote the new Toyota Camry.The ad will be handled by Saatchi & Saatchi, Los Angeles. Toyoto has declined to specify how many ads it would run or how long the commercial would be, but said the it is similar to past years. In 2013, the company aired a commercial starring “The Big Bang Theory” actress Kaley Cuoco. The automaker will also sponsor the Toyota Half-Time Report.Mercedes-Benz has also purchased commercial time, while Lincoln and Jaguar are both sitting out.

https://www.youtube.com/watch?v=3zO33gHt1eQ

  • Ciroc

descarga (8)Ciroc, the Diageo vodka brand, is releasing a new multiplatform campaign that includes TV, digital and out-of-home advertising with a new “Step Into the Circle” theme that will replace the “Luck Be a Lady” campaign. Sean ‘Diddy’ Combs has been marketing Ciroc for Diageo since 2009. The new campaign will be more focused on targeting millennials with Combs staring in the spots with a new set of “friends”.Today, Ciroc sells 2 million cases annually. But when Combs involved back in 2009 it just sold 40,000 cases annually.

  • Toshiba

descarga (9)Toshiba Corp is rolling out a global integrated campaign next month to raise awareness of its b-to-b solutions, which account for 84% of total sales.The campaign, dubbed “Bring It Forward,” was created by Gyro San Francisco .Another goal is to increase Toshiba’s b-to-b business to 90% of total sales.The campaign includes online video, digital ads, social media and outdoor placements. The budget was undisclosed. It is aimed at community planners, engineers, state and local government officials and C-level executives responsible for infrastructure planning. Toshiba has begun running some online banners to tease the campaign, which will break on a larger scale close to the new year.

  • American Family Insurance

descarga (10)Agency BBDO New York has won American Family Insurance business.The agency will now handle creative and strategic duties on its account following a two-month review. Grey was the other finalist in the review, which was run by consultant the Blamer Partnership.Ogilvy & Mather Chicago had been creative lead on American Family Insurance since winning the account in 2010, but had to give up the business when Ogilvy New York was added to the Nationwide insurance agency roster.American Family Insurance’s media agency relationships with Mindshare and will not be affected.

  • SPRINT

imagesJust a few months after taking the reigns as the new Sprint Chief Executive Officer, Bolivian native Marcelo Claure , the first foreign-born Latino CEO in the history of the U.S. to lead a telecommunications company, is very committed to engaging and connecting with the Hispanic consumer, and this is the focus of the brand’s next advertising campaign.The national television campaign features Marcelo Claure speaking to Hispanic consumers about Sprint’s commitment to offering more mobile for the money with “the best value in wireless,” as well as providing the latest and greatest mobile devices. Claure’s comments are personable and directly relatable to the Hispanic consumer – a task he takes quite seriously given his Latino heritage and passion for the segment. Sprint’s new campaign will debuted during the Latin Grammy Awards on local Univision affiliates and will then hit the airways on all major Hispanic TV networks as of Friday, November 21.Sprint will continue to offer more relevant products and services, including a robust family data plan as consumers demand and deserve more value from their wireless carriers.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A day after a comprehensive introduction to the economic opportunity of Brazil, the Latin American Advertising & Media Summit on Wednesday opened the discussion around the opportunities -and challenges- surrounding yet another Latin American colossus: Mexico.

Country Focus: Mexico featured Jorge Laverde, Marketing Head of Latin America North of Nokia; Gerardo Llanes, CMO of the Mexico Tourism Board, and John Price, managing director, Americas Market Intelligence, who took the opportunity to discuss the challenges faced by the newly inaugurated President, Enrique Peña Nieto.

While panelists agreed that Mexico still faces many challenges, namely the growing violence fueled by the increasingly powerful drug-lords, they also said to be bullish about the country.

“Mexico is everybody’s bet in the next 5 years,” said Price, who has studied Mexico and is considered an expert in Latin American markets.

Yet, one has to be cautious and avoid overhyping an economy. “Overhyping an economy can make money leave with the push of a button,” said Llanes, from the Mexico Tourism Board. “We have to beware the capital golondrino (speculative, hot money,) which can be a serious risk. […] We need more companies investing in plants, in factories;  that is productive capital that stays in a country.”

The panel was moderated by Santiago Durán, Digital & Catalyst Director of Havas Media Mexico who took the stage wearing a “Se Habla Digit@l” T-shirt. Durán asked the panel to weigh in on the recent telecom reform in Mexico, a move that doesn’t necessarily spell good news in a country dominated by two huge media monopolies. “I’m not sure you can have the most powerful companies end their monopoly by letting one [Televisa] have some phone business and the other [Carlos Slim’s Grupo Carso] have some TV,” said Llanes. “I’m afraid we will have two bigger monopolies.”

On the positive side, the panelists highlighted the digitization of Mexicans and their growing access to the Internet. “We have seen a higher penetration of Smartphones in the last 2 to 3 years,” said Nokia’s Laverde.

In addition to growing mobile access, the panel praised a government push to increase the number of Mexicans connected to the web to 60 million people, compared to 40 million today.

A day after a comprehensive introduction to the economic opportunity of Brazil, the Latin American Advertising & Media Summit on Wednesday opened the discussion around the opportunities -and challenges- surrounding yet another Latin American colossus: Mexico.

Country Focus: Mexico featured Jorge Laverde, Marketing Head of Latin America North of Nokia; Gerardo Llanes, CMO of the Mexico Tourism Board, and John Price, managing director, Americas Market Intelligence, who took the opportunity to discuss the challenges faced by the newly inaugurated President, Enrique Peña Nieto.

While panelists agreed that Mexico still faces many challenges, namely the growing violence fueled by the increasingly powerful drug-lords, they also said to be bullish about the country.

“Mexico is everybody’s bet in the next 5 years,” said Price, who has studied Mexico and is considered an expert in Latin American markets.

Yet, one has to be cautious and avoid overhyping an economy. “Overhyping an economy can make money leave with the push of a button,” said Llanes, from the Mexico Tourism Board. “We have to beware the capital golondrino (speculative, hot money,) which can be a serious risk. […] We need more companies investing in plants, in factories;  that is productive capital that stays in a country.”

The panel was moderated by Santiago Durán, Digital & Catalyst Director of Havas Media Mexico who took the stage wearing a “Se Habla Digit@l” T-shirt. Durán asked the panel to weigh in on the recent telecom reform in Mexico, a move that doesn’t necessarily spell good news in a country dominated by two huge media monopolies. “I’m not sure you can have the most powerful companies end their monopoly by letting one [Televisa] have some phone business and the other [Carlos Slim’s Grupo Carso] have some TV,” said Llanes. “I’m afraid we will have two bigger monopolies.”

On the positive side, the panelists highlighted the digitization of Mexicans and their growing access to the Internet. “We have seen a higher penetration of Smartphones in the last 2 to 3 years,” said Nokia’s Laverde.

In addition to growing mobile access, the panel praised a government push to increase the number of Mexicans connected to the web to 60 million people, compared to 40 million today.