Tag

Meliá Hotels International

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Boeing 

Boeing is expanding its commercial services capability in Latin America with new customer orders from GOL Airlines to use Boeing’s Airplane Health Management for its 737 MAX fleet and from Aeromexico to use Boeing’s landing gear exchange program for its 787 fleet. These announcements demonstrate the tremendous potential for services growth in this rapidly expanding region.According to Boeing’s 2017 Services Market Outlook, the Latin American commercial aviation services market is currently growing at five percent per year. Boeing expects the total aviation support and services market in the region to be worth US$530 billion by 2036.GOL Linhas Aereas S.A., Brazil’s largest domestic carrier, signed an agreement adding Airplane Health Management to its 737 MAX fleet. Aeromexico, the largest airline in Mexico, operates one of the most technologically-advanced fleets in the region and is a leading regional operator of the 787 Dreamliner.

 

 

  • LATAM Airlines

South American LATAM Airlines is scheduled to begin direct flights from Tel Aviv to São Paulo, Brazil, in December.LATAM will become the only airlines to operate direct flights between Israel and South America, with a flight taking off from Santiago, Chile, before making a stopover in São Paulo before flying direct to Tel Aviv.The first flight will depart on December 12, with three flights each week from Santiago via São Paulo to Tel Aviv on Mondays, Wednesdays and Saturdays.Flights from Israel to São Paolo – and from there to Santiago – will depart from Ben-Gurion Airport on Sundays, Tuesdays and Thursdays. The flight duration will be around 11 hours. LATAM was founded in 2012 as part of the Oneworld airlines alliance that includes British Airways. The company plans on tapping into its network to offer connecting flights throughout Latin America.The carrier was formed from a merger between the Chilean LAN Airlines and the Brazilian TAM. It operates in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay and Peru. In 2016, Qatar Airways purchased a 10% stake in LATAM.

 

 

  • Didi Chuxing

Chinese ride-hailing company Didi Chuxing has publicly launched in Mexico with a website advertising its service to drivers and passengers, setting the stage for a potentially expensive showdown with rival Uber.A spokesman for Didi Chuxing Technology Co told Reuters that the company will launch first in Toluca, an urban hub located around 60 kilometers (37 miles) from the country’s capital. Didi has an operations hub in the trendy Juarez neighborhood in Mexico City.Didi settled on Toluca, the capital of the central state of Mexico, because it is a “robust regional commercial and cultural” center, said the spokesman, who declined to be named. Its priority will be to learn from local communities about their transportation needs, the spokesman said.The app will go live later this month, according to a source familiar with the plans.Didi is working to quickly recruit drivers with the promise of higher earnings than competitors are offering. The new Didi website says the company will take no cut of fares until June 17, and is offering bonuses to drivers who recruit other drivers and passengers, a common tactic for ride-hailing companies vying to gain market share.Uber is the ride-hailing leader in Mexico, where it has seven million users in more than three dozen cities. Uber held 87 percent of the market in Mexico in August, its highest share in Latin America, according to Dalia Research, a Berlin-based consumer research firm.

 

 

  • Suzuki

Trade, the media agency led by Marcelo Arroniz, has been chosen by Suzuki to plan and implement its media campaigns. Trade will begin working in the communication of Suzuki Vitara and the New Baleno. Trade Media Group portfolio of clients also includes brands such as Subaru, Markova, Gnvgroup and Addnice.

 

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Meliá Hotels International

Leading Spanish hotel group, Meliá Hotels International, has announced its latest addition in Mexico with the launch of Paradisus Playa Mujeres in Q1 2019. The luxury hotel will be Mexico’s fifth Paradisus branded property.Nestled just off the coast of Cancun, Playa Mujeres is the new popular destination for travelers and locals alike. Located 35 minutes from Cancun International Airport and 10 minutes from downtown, Paradisus Playa Mujeres is situated on the seafront, offering a tranquil and relaxing setting. It is within close proximity of Isla Mujeres, with thriving bars, restaurants and shops, as well as a golf course, designed by Australian professional golfer, Greg Norman. For guests looking to discover the area further, Paradisus Playa Mujeres will provide access to a private marina, where they can sail the Caribbean Sea and take in the breath-taking viewsParadisus Playa Mujeres will join other key properties in Mexico, including Paradisus Los Cabos, Paradisus Cancun, Paradisus La Esmeralda, and Paradisus Playa del Carmen La Perla (adults only). For more information, please visit: www.paradisus.com.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Regina Vertiz – Globant ::: BBH Group – Sarah Watson :::  Joe Docal, Pam Payano – Greater Miami Convention & Visitors Bureau ::: Meliá Hotels International – Pablo Cogolludo, Ernesto Hernandez ::: Alejandro Cardoso –  Publicis Communications Mexico :::  Information Builders – Georgina Aguilar  ::: Per Pedersen – Grey Global Creative Council  ::: Martin Perdomo – MG consulting :::

Click here for previous Latam Changing Places editions

AAEAAQAAAAAAAAXGAAAAJGM2N2U2MWE5LTc2YTQtNGUxMi05OTY4LTI3ZTIwYzA0NmE5ZARegina Vertiz has been appointed Engagement Manager at Globant, based in Miami. Vertiz previously led the multicultural and media strategy team at Skyword.

 

 

 

descargaBBH Group has announced the appointment of Sarah Watson as the agency’s global chief strategy officer. Prior to this promotion, Watson was CSO for BBH New York. She will work alongside global CEO Neil Munn and worldwide chief creative officer Pelle Sjoenell. Watson first joined BBH 14 years ago.

 

 

 

descarga (1)Joe Docal has been appointed director of travel industry sales Latin America and the Caribbean at the Greater Miami Convention & Visitors Bureau. Prior to this position, he was with Global Marketing & Sales.

 

 

AAEAAQAAAAAAAAREAAAAJGI2OGYwYzc1LTg1YmItNGJmNy1hY2E3LWZkYmQ4MDEzNTliNgIn addition, Pam Payano has been named corporate sales manager at the organization. Previously, she was marketing project manager at TURKEL Brands.

 

 

 

 

Meliá Hotels International is pleased to announce the appointment of Pablo Cogolludo as General Manager of Meliá Nassau Beach All Inclusive in the Bahamas and Ernesto Hernandez as General Manager of Meliá Panamá Canal in Panama. These leaders will oversee two of the Meliá brand’s properties in the Americas.

 

cogolludoPablo Cogolludo brings more than 20 years of experience within the hospitality industry to Meliá Nassau Beach All Inclusive. Pablo joined Meliá Hotels International in 2006.

 

 

 

 

 

hernandezErnesto Hernandez brings his knowledge and dedication to Meliá Panamá Canal as General Manager. Hernandez has extensive hospitality management experience; his most recent position was the Operations Manager of Meliá Puerto Vallarta and before that he was the Director of Food & Beverage at Meliá Cozumel All Inclusive Golf & Beach Resort.

 

 

 

 

 

descarga (2)Alejandro Cardoso has been named country chairman of Publicis Communications Mexico. Cardoso leads the different creative agencies that integrate Publicis Communications Mexico, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Marcel, Nurun, Publicis Healthcare, ARC, Vividbrand and MSL. Cardoso will remain part of Publicis Worldwide global management board.

 

 

 

descarga (3)Information Builders has appointed Georgina Aguilar new Account Manager of the company in México. Aguilar has over 20 years’ experience in the IT industry, with special focus on commercial and consultancy areas.

 

 

 

 

descarga (4)Per Pedersen was appointed Chairman of Grey Global Creative Council. Creative Councils are held every six months at different and inspiring locations in which Grey’s creatives have the opportunity to know each other better while providing valuable insights on the different ideas presented.

 

 

 

Martin-Perdomo-MG-Consulting1-160x160Martin Perdomo has joined MG consulting as partner. The Uruguayan executive served as Organizational Development Manager at Finning South America for the last five years.

@Globant @mgconsultingcl @perpedersenNY @PublicisMex @MeliaHotelsInt

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Hilton Garden Inn ::: Meliá Hotels International ::: The Goodyear Tire & Rubber ::: Guaraná Antarctica :::

  • Garden Inn

D4G5V5rB_400x400Hilton Garden Inn, Hilton Worldwide’s brand of hotels, announced the opening of the 172-room Hilton Garden Inn Montevideo, Uruguay, representing the brand’s first hotel in Uruguay and latest addition to the brand’s growing portfolio of more than 650 hotels worldwide.Hilton Garden Inn Montevideo is located approximately 20 minutes from Carrasco International Airport, within Montevideo’s World Trade Center with direct access to Montevideo Shopping Mall. Hilton Garden Inn Montevideo offers guests first-class accommodation in the upscale Pocitos neighborhood. Guests can also enjoy recommendations from Hilton Garden Inn Team Members for additional area attractions.Hilton Worldwide currently has a portfolio of more than 80 hotels and resorts open and welcoming travelers in Latin America. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 50 hotels throughout the region.

  • Meliá Hotels International

3Vj2097p_400x400Meliá Hotels International announced the reopening of the famous Hotel National in Rio de Janeiro designed by Oscar Niemeyer, one of the fathers of modern architecture. The famous “Hotel Nacional” in Río will reopen after a thorough renovation. Built in 1972, the hotel has been closed for several decades, and has now been taken over by Meliá Hotels International with the challenge of returning it to its former glory with the service standards expected of the Gran Meliá hotel brand. Meliá Hotels International (meliahotelsinternational.com) has been in Brazil for 23 years, and now operates 17 hotels and is developing another 3 hotels to be opened up to 2018. New York based Gravity Media is Melia Hotels global Media agency.

  • The Goodyear Tire & Rubber

descarga (3)The Goodyear Tire & Rubber Company announced it will combine its North America and Latin America businesses into one Americas business unit, effective January 1, 2016. The combined business will serve customers and consumers more effectively and efficiently by integrating processes such as product development, market forecasting, and product supply. All manufacturing plants in the combined region, including the new Americas plant in San Luis Potosi, Mexico, scheduled to open in 2017, will be leveraged to serve all customers in Mexico, Latin America and North America. The new structure will give Goodyear greater flexibility to anticipate market changes and react faster to them.

  • Guaraná Antarctica /Argentina

descarga (4)Beverages brand Guarana Antarctica expanded to Argentina. To advertise the product, the brand has launched a new campaign, with the help of agency Buena. The initiative, aimed primarily at digital media, looks to positioning Guarana Antarctica as a refreshingly different brand of soda.