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Latin American publisher-owned multiplatform media company Medula has been managing Microsoft’s commercial representations in LatAm for almost a year now. Portada spoke to Kenneth Andrew, General Manager, Advertising & Online Emerging Markets at Microsoft, and Alejandro Mondrzak, Corporate SVP & CEO of the Digital Business Unit at Grupo Clarin (a Medula shareholder), to discuss why this kind of collaboration is so important in today’s global economy.

Medula Positions Itself as Rep for Premium Global Publishers

Kenneth Andrew, General Manager, Advertising & Online Emerging Markets at Microsoft
Kenneth Andrew, General Manager, Advertising & Online Emerging Markets at Microsoft

Medula offers media buying, content, programmatic, mobile and video services, with a special focus on the premium audiences and content that make Latin America unique. Javier Chanfreau was appointed CEO of Medula in July 2015, and among other deals, he immediately secured a partnership with Microsoft to manage its ad sales in the region. Medula’s properties include Grupo Clarin from Argentina, Grupo Copesa from Chile, Grupo Opsa from Honduras, and PAL (Periodicos Asociados de Latinoamerica).

Gaining Microsoft as a client helped secure the company’s place as a top representative company for premium worldwide publishers.

As Latin America has become increasingly attractive to dynamic businesses looking to expand their global reach, Medula’s goal is to become their go-to media partner in the region, leveraging its local expertise and longstanding relationships with local commercial ventures. Microsoft has its own impressive set of properties and brands (Skype, Bing, MSN and XBox, to name a few), and is ambitiously pursuing opportunities to reach global audiences as it develops its business model.

Microsoft Turns to Medula for Support in New Ad-Driven Revenue Model

One would be hard-pressed to think of a more global or dynamic company than Microsoft. The company has recently switched from a business model focused on selling its products and operating system, Windows, to offering those products for free, working with a revenue model based on advertising to subsidize its users’ free experiences.

Alejandro Mondrzak, Corporate SVP & CEO of the Digital Business Unit at Grupo Clarin
Alejandro Mondrzak, Corporate SVP & CEO of the Digital Business Unit at Grupo Clarin

“Microsoft Advertising has free consumer assets that millions of people use every day, but the principal revenue stream is through advertising. We are constantly evolving how we provide those to agencies and brands, and have a longstanding relationship with Medula in Latin America,” says Kenneth Andrew, General Manager, Advertising & Online Emerging Markets at Microsoft.

Microsoft has been partnering with AppNexus to run its programmatic operations for a year now, and getting Medula in on the action meant that Medula and AppNexus could form a symbiotic relationship, the former making use of its tight relationships with agency trading desks, buying from an audience perspective, and the latter working with big advertisers on sponsorships and branding opportunities in the region to reach mass audiences.

Medula shows and demonstrates the values that are important to Microsoft. We invest in these partnerships and hold them to high standards. Medula is adapting and learning to reinvent their business as programmatic grows as a way of buying, because we need to capture the traditional demand as well as programmatic.

Microsoft is happy to leave this hard work in such capable hands, freeing up its own resources for other aspects of its business in the region that do not require such local expertise.

Medula Eyeing U.S. Hispanic Market

On top of its impressive performance in Latin America, Medula has also a strong focus on the US-Hispanic market, and Alejandro Mondrzak, Corporate SVP & CEO of the Digital Business Unit at Grupo Clarin says that Microsoft is giving the company the scale that it needs to succeed in this venture.

Mondrzak asserts that Medula knows how different Latin American and US Hispanic markets are, and that there are practically two companies, one dedicated to each market. “The US-Hispanic market is truly a huge opportunity, and as much as it is different from Latin America, we have unique abilities and capabilities and a regional reach that we can adapt to the US market,” he says. “It’s a learning process with a curve, but we are doing our best to understand it.”

Microsoft Properties Offer High Visibility, Flexibility

In terms of specific properties, “MSN is seeing a strong level of engagement with the content experience, and Skype is hugely relevant in the communications space. We want to make more native advertising opportunities there to immerse people in advertising while they are reading content,” Andrew says. Bing is also a key property, as search has become “so ubiquitous throughout the user experience, evolving from allowing you to find information to enabling you to take action and gain knowledge at the same time,” says Andrews. Search is also very profitable, and serves as a platform through which many applications can be integrated.

Companies like Microsoft are ultimately looking for “the best in breed, with local insight and knowledge and excellent sales people,” Andrews explains. “Medula shows and demonstrate the values that are important to Microsoft. We invest in these partnerships and hold them to high quality. Medula is adapting and learning to reinvent their business as programmatic grows as a way of buying, because we need to capture the traditional reserve demand as well as programmatic.”

As the recent decision of the RNC to reserve US $150 million worth of video ad inventory shows, video will be a major vehicle to convince voters for the upcoming general election in November. With the above fact in mind a roundtable with major players at DSPs, SSPs, and publishers took place in New York City. Below some intelligence provided by the round table participants.

Political Dollars will go into PMP rather than Programmatic Guaranteed

video.david.jonesMichelle DeVine, Programmatic Sales Manager at Vox Media, provided market intelligence and said that a large advertiser expects to put approximately 90% of political video ad dollars to work at PMPs and only 10% into programmatic guaranteed inventory. Programmatic guaranteed inventory, while still bought in a programmatic way, is mostly agreed upon via a direct sales person.  At PMPs (private marketplaces), ad buyers usually bid in a real-time auction, making the process much more competitive for media properties like Vox Media.

Fundraising Campaigns tend to meet KPIs

Dovid Katz, Senior Director, Demand Facilitation at SpotX noted that so far in the election cycle political fundraising campaigns have tended to meet the Key Performance Indicators of these campaigns (funding goals). As the election date comes closer, viewability and completion rates are going to become more important. Katz added that by September he also expects negative political campaigns to be more popular. He also mentioned that repurposing creative for video advertising will not work:“You have to customize your message for each video ad type.” Udi Jacobi, Chief Commercial Officer at Brightcom asserted that using influencers has worked well in some of the political campaigns.

Google and Facebook are at Least 75% of the Video Market

Facebook-Live-VideoParticipants at the round table, sponsored by Brightcom, noted that in the overall digital market approximately 85% of ad-dollars are sold by Google and Facebook. In the digital video market the figure for the remaining “publishers” is perhaps a bit higher (25%) as LinkedIn and other players have a relatively strong video offering.

Higher Growth of the Video Ad Market Hinges on Resolving Latency Issues

The video ad market is growing in leaps and bounds, this year it is expected to rise to US$ 10 billion in the U.S.,  but long video ad load times (latency)  are an obstacle for an even higher growth rate.  Latency refers to a short period of delay (usually measured in milliseconds) between when a video signal enters and when it emerges from the system.
Participants at the round table agreed that still relatively long loading times for video ads are preventing video ad budgets growing even more. Video ad players need to speed up their response times, they concluded.

Hispanics, Very Important

An important Hispanic turnout at the general election and presidential campaign is going to be very  important for Democratic candidates, although the Republican National Committee (RNC) did say that Hispanics will be an important target in their US$ 150 million overall Video Ad Campaign. Javier Chanfreau, CEO of Medula Networks, stressed that targeting capabilities to reach the Hispanic population are a crucial factor in political online video campaigns.

Video Engagement Generally Much Higher than Display

Paulina Tillman, East Lead, Network Publisher Sales, AOL emphasized that video advertising gets much higher engagement rates compared to display. Tillman noted that for a recent campaign the engagement rate was of 1.84%, much higher than display advertising which typically lies around 0.2%.

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What: Brightcom (formerly known as Ybrant Digital), a global ad tech and multi-channel media company, announced today that Medula, a media company focused on U.S. Hispanic and Latin America markets, will lead and manage all of its programmatic digital advertising across its Owned & Operated properties.
Why It Matters: The partnership will help Brightcom in its effort to open itself up to global advertising partners for cross-country audiences and cross-screen ad sales strategies, and , and provide Brightcom with access to Medula’s Spanish language properties.

brightcom-lycos_v2Recent Census bureau data in the U.S. shows that the US-Hispanic population will make up 21% of the country’s population by 2030, and advertisers are racing to acquire the best set of tools to reach these powerful consumers.

As a part of that effort, Medula is now teaming up with Brightcom to take advantage of its multi-channel programmatic products, in order to optimize monetization of its digital inventory for online Hispanics on all devices and levels, including display, video, mobile and social media advertising. Medula’s properties include more than 300 top tier sites including Clarín, La República and La Tercera among others as well substantial U.S. Hispanic traffic.

Brightcom to Provide “Synergistic Uplift of Cross-Device CPMs for Medula”

In a competitive Latin American video market, Brightcom’s mission is to make it easier for publishers, advertisers and other clients to maximize yield across video, display and mobile channels. Powered by Lycos, the company provides proprietary multi-channel advertising products and programmatic advertising solutions and capabilities.

Medula, on the other hand, has proprietary ownership of the largest editorial houses in Latin America as well as the US-Hispanic market. Nonetheless, together, Google and Facebook command more than three quarters of the Video Advertising Market, with publishers and publisher representatives, like Medula, holding a 25% share.

According to Facundo Maldonado, Brightcom’s Managing Director of Latin America & US Hispanic, Brightcom was drawn to the fact that Medula was completely focused on Latin America, and highlighted the owners are media leaders in their respective countries.

“Medula has been an innovative and highly strategic partner of medulaours, epitomizing the modern media company. We expect that when operated in unison, programmatic and direct sales will feed off each other to incrementally raise demand and fill rate for Medula’s inventory,” said Maldonado. “Our programmatic infrastructure, modern ad server, demand facilitation team and family of programmatic buying styles will create a synergistic uplift of cross-device CPMs for Medula.”

Programmatic as Complement to People-Powered Analysis, Insight

Maldonado also made it clear that while the deal is significant for the technological targeting tools that it affords both of them, the human element is still key to reaching key audiences, regardless of the fact that clients will now buy programmatically: “In the end, programmatic is not technology powered.  It is people powered.”

Maldonado went on to explain that “Brightcom will lead on traditional sales, serving agencies and brands throughout the region, and now clients will start to buy programmatically.”

Our programmatic infrastructure, modern ad server, demand facilitation team and family of programmatic buying styles will create a synergistic uplift of cross-device CPMs for Medula.

But does programmatic mean eliminating the human element that goes into the buying process? Maldonado clarified that while many see programmatic as a way to automatize the buying process, Brightcom considers it an added resource on top of data analysis and insight mining to improve results.

Maldonado emphasized that all approaches to buying require a comfortable and direct relationship between the publisher and the agency or trading desk. In terms of encouraging clients to get on board with programmatic, he admitted that the effort “requires a lot of transparency and evangelization.”

Of course, this challenge is not unique to Brightcom, as mounting pressure to develop unique and differentiated technology for reaching key audiences is shaking up the Video Marketing sector.  In the end, Maldonado sums it up in a short sentence: “Our main challenge is to be closer to our clients.”

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Javier Chanfreau – Medula ::: Ricardo Sternbach – Olympusat ::: Yahoo – Lisa Utzschneider ::: Carat- Rodrigo Remón and Manuel Melerio  ::: Álvaro Rodrigues – Asociación Brasileña de Propaganda ::: Aníbal Pérez Zarlenga – McCann Buenos Aires ::: Grey Mexico – César Salazar Golding :::

Click here for previous Latam Changing Places editions

3b2395eMiami based Medula has appointed Javier Chanfreau as its new CEO.Chanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the Miami’s Pan-regional market, among other companies.For the last two years, Chanfreau had been the VP of Sales for the US Hispanic and Latin America markets for all the company’s products. Based in Miami, Chanfreau has held different executive positions in companies such as: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Javier has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.Read More.
descarga (1)Ricardo Sternbach has been apointed Ad Sales Director at Olympusat based in West Palm Beach. He is tasked with developing an Advertising Sales Unit for the U.S. Hispanic and Latin American markets. Previously Sternbach worked as Regional Sales Manager at EstrellaTV in New York City.

 

descargaJust nine months after her initial hire as head of sales for Yahoo in the Americas, Lisa Utzschneider has been promoted to chief revenue officer for all markets globally.Utzschneider has worked for advertising’s biggest sales organizations. She sold advertising at Microsoft for a decade before leaving for Amazon in 2008, when the online retailer first entered the advertising business.Utzschneider’s predecessor, Ned Brody, has officially left Yahoo.Also out is Kevin Gentzel. Appointed to a senior sales role two weeks before Utzschneider’s hire, he left in mid-May and now serves as CRO of Gannett and USA Today.

Foto Manuel Marcelo RodrigoCarat, Dentsu Aegis Network group’s media agency, has added Rodrigo Remón and Manuel Melerio as Digital & Innovation Heads, to continue with its growth, innovation and development plan.

Rodrigo Remón was Digital Creative Director at Dentsu Aegis Network Argentina.

Manuel Melerio was Digital Media Planner at iProspect.

 

alvaro_rodriguesÁlvaro Rodrigues, president of Africa Rio, has been appointed president of Asociación Brasileña de Propaganda (Brazilian Association of Propaganda.)Former presidents Adilson Xavier, Armando Strozenberg, Cyd Alvarez and Ronaldo Rangel (newest president) will be part of the Council of Notables.

 

 

0946ff6Aníbal Pérez Zarlenga is McCann Buenos Aires new CEO. He will be in charge of developing and monitoring the strategy of all brands as well as helping to strengthen creativity and effectiveness of projects. He will seek to generate campaigns that are incorporated into people’s everyday language.

 

sanabria-Grey Mexico has appointed César Salazar Golding new Vice President of strategic planning for the agency. From this new position, he will be responsible for developing and monitoring the strategy of all brands and help to strengthen the creativity and effectiveness of all projects. Golding, with over 15 years experience, has worked in Mexican agencies like Y&R, Publicis and Ogilvy & Mather.

bbcfd17a0ef008606c53d1da081c10ae_400x400Miami based Medula has appointed Javier Chanfreau as its new CEO.

3b2395eChanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the Miami’s Pan-regional market, among other companies.

For the last two years, Chanfreau had been the VP of Sales for the US Hispanic and Latin America markets for all the company’s products. Based in Miami, Chanfreau has held different executive positions in companies such as: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Javier has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.

Exclusive Representation Model

Chanfreau referred to these business deals saying “Regarding the exclusive representation business model, we have seen exponential growth, we are working closer to Microsoft Advertising and have added two new partners: Opera and Shazam, both absolute leaders in their categories” also added “We believe having a unique reach for commercial purposes in the region, is the biggest asset when evaluating our growth. We will follow this path, always Premium focused which represents our vision in the short, mid and long term” concludes Chanfreau.

U.S. Hispanics is clearly a consolidated market where we get similar numbers between direct and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business is still being developed.

Chanfreau adds that he is  delighted to be part of Medula and continue its consolidation as the main player for the Premium Hispanic and Pan-regional markets. We have had an excellent first half of the year with above 50% of growth. According to Chanfreau, the growth is mainly due to Medula’s offering for the U.S. Hispanic and Latin American markets, as well as its business model of exclusive representation agreements”.

Latin America and the U.S. Hispanic market are the two markets in which Medula offers its services. Chanfreau explains the differences  between them. “We are seeing two realities in terms of the maturity phase these markets are going through. U.S. Hispanic is clearly a consolidated market where we get similar numbers between direct sales and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business are still being developed, but we believe the growth will be higher that the one seen in the US Hispanic Market”.

Medula has increased its reach in the region establishing fully owned local operations in Mexico, Colombia, Argentina and Panama to cover the Central America region. Alvaro Bejarano was added to the sales team and appointed Country Manager for Mexico.  “During Q3’15, we will be expanding our operation to Chile and Peru, consolidating our company and offering as the number one option in the region,” Chanfreau concludes.

 

bbcfd17a0ef008606c53d1da081c10ae_400x400Miami based Medula has appointed Javier Chanfreau as its new CEO.

3b2395eChanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising for Central America, Chile and Peru (UPDATE 12/3/2015: Medula represents Microsoft Advertising in all Latin American countries except Brazil and panregionally out of Miami), Shazam covering the majority of Latin America and Miami, and Opera Mobile for Miami’s Pan-regional market, among other companies.

For the last two years, Chanfreau had been the VP of Sales for the US Hispanic and Latin America markets for all the company’s products. Based in Miami, Chanfreau has held different executive positions in companies such as: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Javier has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.

Exclusive Representation Model

Chanfreau referred to these business deals saying “Regarding the exclusive representation business model, we have seen exponential growth, we are working closer to Microsoft Advertising and have added two new partners: Opera and Shazam, both absolute leaders in their categories” also added “We believe having a unique reach for commercial purposes in the region, is the biggest asset when evaluating our growth. We will follow this path, always Premium focused which represents our vision in the short, mid and long term” concludes Chanfreau.

U.S. Hispanics is clearly a consolidated market where we get similar numbers between direct and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business is still being developed.

Chanfreau adds that he is  delighted to be part of Medula and continue its consolidation as the main player for the Premium Hispanic and Pan-regional markets. We have had an excellent first half of the year with above 50% of growth. According to Chanfreau, the growth is mainly due to Medula’s offering for the U.S. Hispanic and Latin American markets, as well as its business model of exclusive representation agreements”.

Latin America and the U.S. Hispanic market are the two markets in which Medula offers its services. Chanfreau explains the differences  between them. “We are seeing two realities in terms of the maturity phase these markets are going through. U.S. Hispanic is clearly a consolidated market where we get similar numbers between direct sales and programmatic sales either in volume and rates. Whereas in LatAm, we see a huge opportunity because the basis of the business are still being developed, but we believe the growth will be higher that the one seen in the US Hispanic Market”.

Medula has increased its reach in the region establishing fully owned local operations in Mexico, Colombia, Argentina and Panama to cover the Central America region. Alvaro Bejarano was added to the sales team and appointed Country Manager for Mexico.  “During Q3’15, we will be expanding our operation to Chile and Peru, consolidating our company and offering as the number one option in the region,” Chanfreau concludes.

 

 

Medula, the Miami based digital marketing service provider owned by several Latin American publishers is relocating its operational team from Miami to Buenos Aires, Argentina. The operations team will now be based in Medula’s offices in Buenos Aires.The company also reached an agreement with Microsoft Advertising to sell Venezuelan inventory of Microsoft Advertising.

Medula will continue to have a client services and sales team in Miami in addition to sales offices in Mexico City and Colombia. The company also reached an agreement with Microsoft Advertising to sell Venezuelan inventory of Microsoft Advertising.

Medula markets and monetizes online display and video inventory for several major Latin American newspapers including Clarín (Argentina),  La Tercera (Chile), La República (Perú), Hoy (Ecuador), El País, El Colombiano, Vanguardia Liberal y El Universal (Colombia); El Informador, La Verdad, El Tiempo y El Universal (Venezuela); La Prensa (Nicaragua), El Diario de Hoy (El Salvador), La Prensa (Honduras) y Diario Libre (República Dominicana).

While Medula sells into Latin America, most of its business is derived by monetizing U.S. Hispanic IPs that visit the above cited digital properties. Digital display is the bulk of the business, while online video and mobile are growing rapidly.

 

What: Medula, a 360 media solutions company specializing in the U.S. Hispanic and Latin American markets , is launching a Spanish-language video network with content and inventory from Latin American publishers.
Why it matters: Medula’s foray reflects the opportunity Latin American content and online ad inventory visited by U.S. Hispanics has in the U.S. Hispanic market.

bbcfd17a0ef008606c53d1da081c10ae_400x400Medula , a company that offers digital advertising and full 360° media solutions for the U.S Hispanic and LatAm markets, has announced the launch of a Spanish Video Network.

Medula’s Hispanic video network solutions ,which has over 3 million pre roll’s in the U.S, allows its clients to reach audiences throughout the U.S Hispanic market. “We currently have 3 million impressions in the US but aim to have 10 million by the end of the year. We can target any geographical area,” Natalie Folgar, Marketing Manager at Medula tells Portada.

With the continued influence of the Latin American culture throughout media and Hispanics over-indexing in the adaptation of technology including video consumption, Medula has begun to offer a network that provides digital video solutions. This network allows publishers the ability to showcase, syndicate their content and monetize their traffic.

Expanding our network to include premium Hispanic video content has become a priority for the company.

It also offers clients a premium content bank that accommodates to various cultural nuances within the U.S Hispanic and Latin American audiences, generating a simple video solution that meets cultural relevancy in one digital video platform. According to Folgar, Medula has several sources of content: “Our publishers produce their own original content that is also shared other publishers. Additionally we have a partnership with AP Spanish videos.”

Latin American sites with U.S. Hispanic traffic

Medula is 100% publisher owned and operated. The network is comprised of premium space that includes 300 plus sites such as eluniversal.com, laprensa.hn, laprensa.ni, elheraldo.hn, libro.pe, larepublica.pe, elpopular.pe, wapa.pe, elcolombiano.com, imagen.com.mx, mujereslatam.com,deportivolatam.com, mrviajes.com, mrbujia.com and many more. These sites have substantial U.S. Hispanic traffic that can be geotargeted to deliver ad campaigns.

Expanding our network to include premium Hispanic video content has become a priority for the company. We want to make sure we offer a quality service that encompasses a pleasant experience not only for our clients but also for our readers by delivering a quality product that speaks to our Hispanic audience.” Vicente Jubes, CEO of Medula.

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What: Medula, a 360 media solutions company specializing in the U.S. Hispanic and Latin American markets , is launching a Spanish-language video network with content and inventory from Latin American publishers.
Why it matters: Medula’s foray reflects the opportunity Latin American content and online ad inventory visited by U.S. Hispanics has in the U.S. Hispanic market.

bbcfd17a0ef008606c53d1da081c10ae_400x400Medula , a company that offers digital advertising and full 360° media solutions for the U.S Hispanic and LatAm markets, has announced the launch of a Spanish Video Network.

Medula’s Hispanic video network solutions ,which has over 3 million pre roll’s in the U.S, allows its clients to reach audiences throughout the U.S Hispanic market. “We currently have 3 million impressions in the US but aim to have 10 million by the end of the year. We can target any geographical area,” Natalie Folgar, Marketing Manager at Medula tells Portada.

With the continued influence of the Latin American culture throughout media and Hispanics over-indexing in the adaptation of technology including video consumption, Medula has begun to offer a network that provides digital video solutions. This network allows publishers the ability to showcase, syndicate their content and monetize their traffic.

Expanding our network to include premium Hispanic video content has become a priority for the company.

It also offers clients a premium content bank that accommodates to various cultural nuances within the U.S Hispanic and Latin American audiences, generating a simple video solution that meets cultural relevancy in one digital video platform. According to Folgar, Medula has several sources of content: “Our publishers produce their own original content that is also shared other publishers. Additionally we have a partnership with AP Spanish videos.”

Latin American sites with U.S. Hispanic traffic

Medula is 100% publisher owned and operated. The network is comprised of premium space that includes 300 plus sites such as eluniversal.com, laprensa.hn, laprensa.ni, elheraldo.hn, libro.pe, larepublica.pe, elpopular.pe, wapa.pe, elcolombiano.com, imagen.com.mx, mujereslatam.com,deportivolatam.com, mrviajes.com, mrbujia.com and many more. These sites have substantial U.S. Hispanic traffic that can be geotargeted to deliver ad campaigns.

Expanding our network to include premium Hispanic video content has become a priority for the company. We want to make sure we offer a quality service that encompasses a pleasant experience not only for our clients but also for our readers by delivering a quality product that speaks to our Hispanic audience.” Vicente Jubes, CEO of Medula.

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What: Medula (Medios Unidos Latinoamericanos) has appointed  Angela Cubillos  as the new digital advertising sales manager and Maria Flor Palazzolo has been promoted as Latin American sales manager.
Why it matters:  Digital solution providers and ad networks such as Medula are investing to increase their offering in both the U.S. Hispanic and Latin American markets.

medulaAngela Cubillos has joined Medula Networks to develop their growing digital portfolio within the US Hispanic and Latin American Markets. She will join as the new digital advertising sales manager. Angela Cubillos has 7 years of experience specializing in Latin American media having worked with clients such as Bridgestone, McDonalds, Puig, and Samsung where Angela was instrumental in acquiring, implementing and maintaining clients media solution needs.

Cubillos has client experience including Bridgestone, Mc Donalds, Puig and Samsung.

Maria Flor Palazzolo is the new Latin American Sales Manager. She worked for Medula as a business developer. She has developed new digital products involving video content syndications, offline media planning, TV, print, radio, cinema and the implementation and development of Medula’s new vertical websites.”I am very excited about this change. Being on the sales side will allow me to put all my previous work experiences together,” said Palazzolo.