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Mediavest | Spark

Horizon Media Wins Sprint’s US$700 Million Media Account

Sprint Corp. has moved its US$700 million media account from Publicis Groupe’s Mediavest Spark to independent media agency Horizon Media following a review.Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. However, the phone service provider has cut its total advertising costs by US$200 million for each of its last three fiscal years.

As Rapper Murs Sets World Record, Boost Mobile Connects with Multicultural Audiences

Los Angeles rapper Murs just broke the world record for the longest rap marathon after rapping for more than 24 hours straight. From a marketing perspective it is interesting that the endurance test was sponsored by Boost Mobile, a wireless service that mostly targets African-American and U.S. Hispanic consumers. We talked with Juan Chouza, ‎Associate Media Director at Mediavest | Spark (Boost Mobile’s media agency).