Publicis Media’s Mediavest | Spark media agency is rebranding globally to Spark Foundry. Separately, the former Publicis agencies MV42 and Tapestry have been shut down and their personnel, still with predominantly multicultural planning and buying functions, has been integrated into other Publicis Media agencies.
Sprint Corp. has moved its US$700 million media account from Publicis Groupe’s Mediavest Spark to independent media agency Horizon Media following a review.Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. However, the phone service provider has cut its total advertising costs by US$200 million for each of its last three fiscal years.
What are the main challenges when it comes to increase Hispanic video marketing budgets? This question was asked to major ad buyers from MediaVest, Horizon, Publicis Media and Dunkin’ Brands in a piece included in our just released 52 page 2017 Video Marketing Guide (Free Download).
Los Angeles rapper Murs just broke the world record for the longest rap marathon after rapping for more than 24 hours straight. From a marketing perspective it is interesting that the endurance test was sponsored by Boost Mobile, a wireless service that mostly targets African-American and U.S. Hispanic consumers. We talked with Juan Chouza, Associate Media Director at Mediavest | Spark (Boost Mobile’s media agency).