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Gonzalo del Fa, president GroupM, Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s, Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands and Kymber Umana, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the 10th Annual Hispanic Advertising and Media Conference in New York City on Sept. 15 co-produced between Portada and MediaPost.

Nominations are open until Wednesday August 10. NOMINATE NOW:Nominate

Once award nominees are set, Portada’s and MediaPost’s audience of thousands of marketing and advertising professionals will vote for the three finalists in each of the 12 categories.
The three finalists will be announced on August 29 and then the above cited high-ranking executives will choose each of the winners.
Winners to be announced at the Award Ceremony on Sept. 15 at the 10th Annual Hispanic Advertising and Media Conference in New York City’s Yotel.
Register here at early bird rate (until Wednesday August 10)!

Multicultural is the New Mainstream!

New award categories and descriptions reflect these exciting times. So MediaPost and Portada are adding a new “Total Market Campaign category and have added this phrase to the description of most of the campaigns, “general audiences and include market campaigns that were led by insights on multicultural Hispanic elements (e.g. music, expressions, scenery etc.”

In celebration of these digital and programmatic times we are introducing the Programatico Lopez Digital Innnovator Award, the Top Digital Audio Campaign – presented by Audio.Ad and the Top Online Video Campaign as well as the Top Content Provider (targeted towards content marketing firms and audiovisual studios) are being added.
And the “Conquistador” – Top Media Professional of the Year Award is another new Award Category, because let’s face it, to be a successful media professional in these times requires the leadership and shrewdness of a Spanish Conqueror (Conquistador).

The Award categories:

Nominate• TOP MARKETER TO HISPANIC AUDIENCES
• TOTAL MARKET CAMPAIGN
• TOP SPORTS CAMPAIGN
• TOP DIGITAL AUDIO CAMPAIGN – Presented by Audio.Ad
• TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
• TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
• “PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
• TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
• TOP INTEGRATED HISPANIC CAMPAIGN
• TOP MOBILE CAMPAIGN
• “CONQUISTADOR” – TOP MEDIA PROFESSIONAL OF THE YEAR
• TOP ONLINE VIDEO CAMPAIGN
• 2016 GRAND WINNER/ (most voted award of all categories)
NOMINATE NOW:

#Portada16 Award Timeline!

July 18 – August 10: Nomination Period

Nominations for the 12 categories are open for submission until August 10. For assistance with any questions or comments about submissions, please email: Awards@portada-online.com

August 15-August 26: Voting Period

August 29: Finalists are announced (3 per category)
Finalists are the top 3 most voted nominees per category. The below executives will choose the winners of the winners.

Portada’s Editorial Board Members are:
Gonzalo del Fa, president GroupM, Multicultural
Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s
Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands
Kymber Umana, Hispanic Marketing Manager, Sprint
September 15: Award Ceremony at #Portada16

Winners will be announced at the 10th Annual Hispanic Advertising and Media Conference Award Ceremony on September 15, 2016. Stay tuned and follow #Portada16 for updates!
(Note: This year we are co-producing the event with MediaPost! For even more amplification, networking opps and path breaking content!)
The 10th Annual Hispanic Advertising and Media Conference is preceded by the Hispanic Sports Marketing Forum on Sept. 14.

Join us at PORTADA Mexico!

What: MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Sports Marketing Forum (Sept. 14)!
Why it matters: Both companies will be jointly producing, marketing and programming these major annual events. Sponsors will benefit from MediaPost’s unique reach among U.S. brand, agency and media execs as well as of Portada’s strong multicultural market penetration.

Multicultural is part of the new mainstream. Nowhere is that more true than in the marketing, media and technologies sectors. That is why MediaPost, the preeminent media group in the U.S. marketing, media and technology sector and Portada, the leading source on Latin marketing and media, are partnering to jointly produce the 10th Annual Hispanic Advertising and Media Conference in New York City on September 15 and the preceding Sports Marketing Forum on September 14.

MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Hispanic Sports Marketing Forum (Sept. 14)! Both companies will be jointly producing, marketing and programming these major annual events. Benefit from MediaPost's unparallelled penetration in U.S. marketing and media and of Portada's unique positioning in Multiculticultural marketing.

“MediaPost has taken the position for years now that ‘multicultural’ or ‘Hispanic’ marketing are misnomers. All of the issues raised by these fields, from complex ethnic and cultural identification to cross-cultural media influences and generational shifts, must be central to any marketing to a more diverse America. Multicultural marketing in 2016 is perfecting disciplines that will be fundamental to all U.S. marketing by 2021. By partnering with Portada for this 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum, we are helping to put our readers ahead of the cultural curve,” says Kenneth Fadner, Chairman and Publisher of MediaPost.

Multicultural marketing in 2016 is perfecting disciplines that will be fundamental to all U.S. marketing by 2021. By partnering with Portada for this 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum, we are helping to put our readers ahead of the cultural curve.

“MediaPost has a great reputation for unbiased high quality content and we are thrilled to partner with them for the 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum. Multicultural is the new mainstream and this is the spirit this ideal partnership exemplifies. This marquee annual events is going to reach even new highs in 2016,” says Marcos Baer, Publisher of Portada.

Already confirmed participants at the Sept. 14-15 events include representatives of Kellogg Corporation, Heineken, Mbuy, 22 Squared, Horizon Media, Group M and Milner Butcher Media Group. Exciting news on keynote speakers and innovative sessions will be announced in coming weeks.

Key topics and themes that will be explored include:

  • Multicultural Shopper Marketing: What are the Big Ideas?
  • A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
  • Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
  • Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
  • Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
  • Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
  • What Media Agency Should You Choose? Best Practices in Multicultural Media Buying Marketing Financial Services to Hispanics

Register at the Early Bird Rate Now!

Already Confirmed Sponsors of #Portada16:

Roof-Top Party Sponsor

Platinum Sponsor

Gold Sponsor

Bronze Sponsor

Official Wire Sponsor

For information about how to align your brand with the Hispanic Sports Marketing Forum on Sept. 14 or the 10th Annual Hispanic Advertising and Media Conference on Sept. 15, please contact Kelley Eberhardt, Director of Sales and Marketing at kelley@portada-online.com.