Posts Tagged ‘MediaMath’

MediaMath

MediaMath to Offer Influencer Marketing Programmatically

MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.


A Very Basic Fact That Marketers Don’t Seem to Understand About Programmatic (MediaMath – White Paper)

Programmatic is not a technological tool to “set up and forget”. However, according to the white paper published by MediaMath “The ABC of Programmatic Media Buying” (Spanish), many marketers seem to think so. In a survey on programmatic media buying done during a webinar in October 2014, only 9% of marketers which use a technological approach towards media buying think that they […]


Programmatic: Most Marketers Still Don’t Know What It Means

Despite so much talk about Programmatic Media Buying, there is still a lot of confusion among media buyers about what the term really means. According to a white paper published by MediaMath “The ABC of Programmatic Media Buying” (Spanish), less than a year ago; in July 2015, more than half of the marketers interviewed for a survey by Boston Consulting Group, said that their knowledge about programmatic buying was “very low”, “low” or “average.” So let’s see what “programmatic” really means…


MediaMath to Launch Its Proprietary Data Business Helix

What:MediaMath has announced the launch of Helix™, a new business unit offering proprietary data to customers. Why it matters: Built on top of MediaMath’s Adroit Shopper Co-op, Helix will commercialize the large scale data sets MediaMath’s partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive […]


AD-TECH ROUND-UP: Acquisitive LiveIntent, Gilette’s Mini Game, What’s App Brazil Nightmare….

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. By Portada Editorial U.S./U.S.-Hispanic Markets LIVEINTENT ACQUIRES DATA ONBOARDER. LiveIntent, a web platform that offers full-service e-mail advertising services for marketers and publishers, announced the […]


DOWNLOAD “The CMO Solution Guide to Programmatic Marketing” – PARTNER MESSAGE

As Programmatic Advertising and Marketing offers new opportunities to marketers targeting Latin Audiences our partner MediaMath just published “The CMO Solution Guide to Programmatic Marketing”. Nearly 70% of marketers surveyed in a recent CMO Club poll weren’t sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this […]


Changing Places LatAm: Francisco Garcia, Osvaldo Tirse, Pierluigi Gazzolo, Juan Isaza…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Francisco Garcia- MediaMath ::: Osvaldo Tirse-  ESPN  :::  Pierluigi Gazzolo – Viacom ::: Juan Isaza ::: Publicis Worldwide (PWW)- Hugo Rodrigues ::: Diego Tuya- Darío Rial-Mercado McCann ::: Francisco Garcia has been appointed Manager, Platform Solutions- Latin America at MediaMath. Garcia previously worked as Digital Media […]


MORE FROM PORTADA

INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.


Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.


Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project, the global exchange for advertising, has acquiredtechnology company nToggle that helps programmatic buyers finding the inventory they're looking for and reduce infrastructure costs.