ONLINE VIDEO ROUNDUP: Twitter to Introduce In-Stream Video Ads
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.
Programmatic is not a technological tool to “set up and forget”. However, according to the white paper published by MediaMath “The ABC of Programmatic Media Buying” (Spanish), many marketers seem
Despite so much talk about Programmatic Media Buying, there is still a lot of confusion among media buyers about what the term really means. According to a white paper published by MediaMath “The ABC of Programmatic Media Buying” (Spanish), less than a year ago; in July 2015, more than half of the marketers interviewed for a survey by Boston Consulting Group, said that their knowledge about programmatic buying was “very low”, “low” or “average.” So let’s see what “programmatic” really means…
The Global Review of Data Driven Marketing produced by GDMA and The Winterberry Group sponsored by MediaMath, offers interesting insights into how Latin American Marketers are benefiting (or not) of Data Driven Marketing and Advertising.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
[ctahcb] What:MediaMath has announced the launch of Helix™, a new business unit offering proprietary data to customers. Why it matters: Built on top of MediaMath’s Adroit
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up,
A summary of the most exciting recent news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
Erich Wasserman is not only the Founder of MediaMath, one of the largest global Ad-Tech firms, but also leading the company’s international expansion, particularly into the Latin World. Wasserman will be one of the key speakers at next week’s #Portadalat annual conference in Miami. We interviewed Wasserman to learn about his views on the Global Ad-Tech space.
As Programmatic Advertising and Marketing offers new opportunities to marketers targeting Latin Audiences our partner MediaMath just published “The CMO Solution Guide to Programmatic Marketing“.
As Programmatic Advertising and Marketing offers new opportunities to marketers targeting Latin Audiences our partner MediaMath just published “The CMO Solution Guide to Programmatic Marketing”.
Our upcoming Portada LatAm Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4 is getting an amazing speaker
Our upcoming Portada LatAm Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4 is getting an amazing speaker
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Francisco Garcia- MediaMath ::: Osvaldo Tirse- ESPN :::
DataXpand , the Audience Data Marketplace, has announced a new integration with marketing software and analytics platform, Turn . This new relationship will enable Turn clients to access DataXpand’s global audience data for expanded reach in markets in Latin America, Europe and among US Hispanics.
Global technology company MediaMath, creator of the Terminal One Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen Headway Digital , a global programmatic media company, as its exclusive partner in the region.