TCA’s Sabeena Mannan: “We are in an Infinite Loop When it Comes to Finding, Reaching, and Retaining Audiences and Consumers.”
TCA’s Sabeena Mannan provides insights on the latest trends for the activation of full-funnel marketing strategies.
TCA’s Sabeena Mannan provides insights on the latest trends for the activation of full-funnel marketing strategies.
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United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets, according to new research released today by PQ Media.
While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.
NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.
By leveraging Teads’ predictive AI technology, advertisers will be able to seamlessly transact on the selected billing event in order to achieve the lowest cost per viewable impression.