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Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Pulzo.com, FOGAFIN and DirecTV. The digital advertizing campaigns were active during January and April, 2014. They were tracked with ColombiaWebMonitor™ technology.

Pulzo.com

pulzo

Advertiser:  R360 S.A.S.

Campaign: “Pulzo.com”

Language: Spanish

Description: Online news site by R360 S.A.S.

Sites: ESPNDeportes.com (from Colombia), ElDiario.com.co, LaNacion.com.co, LaRepublica.com.co, Starmedia Colombia, Terra.com.co.

Server: GoogleSyndication.com (GoogleAdSense)

 

FOGAFIN

fogafin

Advertiser: Fondo de Garantías de Instituciones Financieras (FOGAFIN)

Campaign: “Depósito Seguro”

Language: Spanish

Description: Deposit insurance institution for banking system in Colombia.

Sites: Semana.com (Colombia), Vive.in.

Servers: ced.sascdn.com (Smart AdServer), e-Planning.net.

 

DirecTV

directv.co

Advertiser: DirecTV, Inc.

Campaign: “Win Sports”

Language: Spanish

Description: Win Sports channel $0 DirecTV subscription offer and contest for World Cup in Brasil.

Sites: Colombia.com, ESPNDeportes.com (from Colombia), ElDiario.com.co, LaMega.com.co, RCNRadio.com, Starmedia Colombia, Terra.com.co.

Server: GoogleSyndication.com (GoogleAdSense)

Fuente: Media Economics Group, ColombiaWebMonitor™. Más información en el teléfono: 1 (704) 841-2030.

Portada and Media Economics Group introduce the ranking of the 10 advertising campaigns with greater investment in magazines for the US Hispanic market.

Today’s ranking, shows the 10 individual brand campaigns with the largest ad investment in 2013 (January to December). The campaign  “Orgullosa – Pruebalo & te Encanta” by of P & G, which ranked first, invested over US $ 2.5 million. The campaign “Festival 2013” that run in People en Español, came in second with a total investment of more than US $ 2 million. Very close to the second position, was the the Cover Girl campaign “Outlast Stay Fabulous” also from P & G.

 

Rank

Brand

Advertiser

Top 3 Mags where ads ran

Total Ad Pages

Total Dollars

1

Procter & Gamble “Orgullosa – Pruebalo & te Encanta” SAS

Procter & Gamble Company (The)

Latina, People en Español

42,00

$2.694.904

2

People en Español “Festival 2013”

Various

People en Español

27,00

$2.135.700

3

CoverGirl “Outlast Stay Fabulous”

Procter & Gamble Company (The)

People en Español, Ser Padres, Vanidades

31,00

$2.127.775

4

Crest “Complete Multi-Benefit Plus Scope Outlast”

Procter & Gamble Company (The)

People en Español, Ser Padres, Vanidades

38,00

$2.062.214

5

L’Oreal Paris “Vive Vanidades – Guia Total de Belleza” SAS

L’Oreal USA, Inc.

Vanidades

34,00

$2.040.000

6

Secret “Clinical Strength”

Procter & Gamble Company (The)

People en Español, Vanidades, Latina

38,00

$1.958.387

7

CoverGirl “Clump Crusher”

Procter & Gamble Company (The)

People en Español, Ser Padres, Vanidades

29,32

$1.883.771

8

Colgate “Total – Advanced Pro-Shield” Mouthwash

Colgate-Palmolive Company

People en Español, Siempre Mujer, TV y Novelas

31,00

$1.866.831

9

Orbit for Kids

Mars, Incorporated

Ser Padres, Vanidades, People en Español

30,59

$1.693.070

10

Huggies “Snug & Dry – SureFit”

Kimberly-Clark Corporation

Ser Padres, People en Español, Siempre Mujer

22,00

$1.592.701

Totals Top 10 New Brands/Campaigns

Ad Pages: 322, 91
Dollars: $20.055.353

Totals All New Brands/Campaigns

Ad Pages: 2.332,10
Dollars: $122.538.491

Totals All Active Brands/Campaigns

Ad Pages: 5.886,20
Dollars: $283.017.837

Source: Source: HispanicMagazineMonitor™, a service of Media Economics Group, (c) 2014. For more information please call: 1 (704) 841-2030.

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of LAN, Toshiba and LG Electronics. The digital advertizing campaigns were active during January and February, 2014. They were tracked with ColombiaWebMonitor™ technology.

LAN

LAN

Advertiser:  Latam Airlines Group

Campaign: “Maraton de KMS”

Lenguage: Spanish

Description: Mileage promotion (“Maraton de KMS”) for Lan Airlines customers who are Visa LanPass cardholders.

Sites: CanalRCN.com (Colombia), Caracol.com.co

Servers: e-Planning.net, GoogleSyndication.com (GoogleAdSense)

Toshiba

TOSHIBA

Advertiser: Toshiba Corporation

Campaign: “Encore Tablet”

Lenguage: Spanish

Description: Toshiba “Encore Tablet” running Windows 8.

Sites: ElTiempo.com (Colombia), RincondelVago.com (Colombia)

Server: GoogleSyndication.com (GoogleAdSense)

LG Electronics

lg

Advertiser: LG Electronics Inc.

Campaign: “Carrera de la mujer”

Lenguage: Spanish

Description: LG Ultra HDTV (formato de anuncios: Flash expandible).

Site: Yahoo! Colombia

Server: e-Planning.net

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Almacenes Éxito, Chocolate Corona y Pastas La Muñeca. The digital advertizing campaigns were active during the last week of November and the first of Dicember, 2013. They were tracked with ColombiaWebMonitor™ technology.

Almacenes Éxito

exito

Advertiser:  Almacenes Exito S.A.

Campaign:  “Cyber Lunes”

Language: Spanish

Description: Cyber Monday sales promotion at Exito.com

Site: RCNRadio.com

Server: GoogleSyndication.com (GoogleAdSense)

Chocolate Corona

corona

Advertiser: Grupo Nutresa S.A.

Campaign: “Comparte tus Recetas” Concurso

Language: Spanish

Description: Share cooking and baking recipes with Chocolate Corona. 

Site: CanalRCN.com (Colombia)

Server: e-Planning.net

Pastas La Muñeca

muneca

Advertiser: Harinera del Valle S.A.

Campaign: “Carrera de la mujer”

Language: Spanish

Description: Carrera de la Mujer” promotion on December 1st in Barranquilla by “Pastas La Muñeca”.

Site: Terra.com.co

Server: GoogleSyndication.com (GoogleAdSense)

Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Avon, Cookies Noel and Bancolombia. The digital advertizing campaigns were active during the last two weeks of October and the first of November, 2013. They were tracked with ColombiaWebMonitor™ technology.

Avon

avon

Advertiser:  Avon Products, Inc.

Campaign:  “Avon es Estilo RCN” Concurso/CanalRCN.com

Lenguage: Spanish

Description: Third phase of “Avon es Estilo RCN” contest in Colombia.  Grand prize is to be be presenter for one day on RCN’s “Programa Estilo”.

Site: CanalRCN.com (Colombia)

Server: e-Planning.net

Galletas Noel

tosh

Advertiser: ‘Grupo Nutresa S.A.

Campaign: “Tosh – Galletas/Barras de Cereal Naranja”

Lenguage: Spanish

Description: New orange-flavored crackers and cereal bars with Vitamin C

Sites: CanalRCN.com (Colombia), Caracol.com.co, CaracolTV.com (Colombia), Cromos.com.co, RevistaFucsia.com

Servers: e-Planning.net, GoogleSyndication.com

 

Bancolombia

Banamex

Advertiser: Grupo Bancolombia

Campaign: “American Express Blue – El Corral Restaurant Promotion”

Lenguage: Spanish

Description: Amex benefits program for Bancolombia Amex Blue card (“Beneficios American Express”)  Campaign includes interstitial (1024 x 600) and expandable banners.

Sites: ElColombiano.com, ElEspectador.com (Colombia), ElPais.com.co, ElTiempo.com (Colombia), Vanguardia.com

Servers: e-Planning.net, ced.sascdn.com (Smart AdServer)

Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active during October. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Banamex, BIC and Vivanuncios.com.mx.

 

Banamex

 Fondos de inversion BANAMEX

Advertiser: Banco Nacional de Mexico, S.A. (Banamex)

Campaign: “Fondos de Inversion”

Language: Spanish

Description: Banamex administered investment funds.

Sites: AltoNivel.com.mx, CNNExpansion.com, ElFinanciero.com.mx, Excelsior.com.mx

Servers: ds.Serving-Sys.com (MediaMind), e-Planning.net

BIC

BIC FLEX

Advertiser: Societe Bic

Campaign: “”Flex 4”

Language: Spanish

Description: Men’s 4 moveable blades shaver.

Sites: CNNMexico.com, Chilango.com, ESPNDeportes.com (from Mexico), Excelsior.com.mx, Futboltotal.Com.Mx, MedioTiempo.com (Mexico), Milenio.com (Mexico), Record.com.mx.

Servers: ced.sascdn.com (Smart AdServer), GoogleSyndication.com, e-Planning.net

 

 

Vivanuncios.com.mx

 VIVANUNCIOS

Advertiser: W3i, LLC

Campaign:  Vivanuncios.com.mx

Language: Spanish

Description: Free online classified site for Mexico.

Sites: Yahoo! Mexico

Servers: AdInterax.com (Yahoo!)

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the second fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from SafetyPay, EA Sports and Vokswagen.

 

SafetyPay.mx

Safety Pay

Advertiser: SaftPay Inc. (dba SafetyPay)

Campaign: “SafetyPay.mx”

Language: Spanish

Description: SafetyPay is a real-time payment solution that enables customers to make online purchases from merchants worldwide and pay directly through their local bank account in their local currency.

Sites: Chilango.com, Diario.com.mx, ElFinanciero.com.mx, MedioTiempo.com (Mexico), MetroFlog.com (from Mexico), Publimetro.com.mx, Record.com.mx, Taringa.net

Servers: ds.Serving-Sys.com (MediaMInd), GoogleAds.doubleclick.net, GoogleSyndication.com.

EA Sports

FIFA

Advertiser: Electronics Arts, Inc.

Campaign: “FIFA 14”

Language: Spanish

Description: EA Sports FIFA 14 video game. Release Date September 14.

Sites: CNNMexico.com, Chilango.com, ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Milenio.com (Mexico)

Servers: ced.SasCDN.com (Smart AdServer), GoogleSYndication.com, mdn.net (DoubleClick)

 

 

Volkswagen

 VW

Advertiser: Volkswagen SA

Campaign: “Haz Huella Con Vocho” Promocion

Language: Spanish

Description: Celebrating the 60th anniversary of the VW Beetle (“Vocho”) in Mexico, “Haz Huella con Vocho” promotion/event where VW owners will be selected to form outline of the VW logo with their cars.

Sites: Excelsior.com.mx, Imagen.com.mx

Servers: e-Planning.net

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  June and July. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Bayer Yazmin, TelCel and Gerber.

 

 

Gerber

gre

Advertiser: Nestle S.A.

Campaign: “Jugos Gerber”

Lenguage: Spanish

Descripction: Gerber baby juices

Sites: ProdigyMSN.com, Starmedia Mexico

Servers: atdmt.com (Atlas DMS); msads.net (Microsoft Advertising); GoogleSyndication.com

 

TelCel

telcel

Advertiser: America Movil

Campaign: “Amigo – #DeNoStaraStar”

Lenguage: Spanish

Description: Telcel “Recarga Amigo” promotion.

Sites: Batanga.com, MetroFlog.com

Servers: ds.Serving-Sys.com (MediaMInd)

 

Bayer Yazmin

y

Advertiser: Bayer AG

Campaign: “La Pastilla de la Y”

Lenguage: Spanish

Description: LaPastilladeLa-Y.com Bayer Mexico site for Yazmin birth control pill.

Sites: Diario.com.mx, Musica.com (from Mexico), Publimetro.com.mx, Record.com.mx, RincondelVago.com (Mexico), SoyEntrepreneur.com, Terra.com.mx

Server: GoogleSyndication.com

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

Portada and Media Economics Group introduce a new selection of digital Argentinean campaigns. Breaking Ads Argentina is one of our series Breaking Ads Mexico, Breaking Ads Colombia and Breaking Ads US Hispanics Mobile.

The campaigns were tracked through ArgentinaWebMonitor™ between 13th of March and today. Below we present Heineken, Discovery Kids and Red Bull digital campaigns:

 

Discovery Kids

discovery

Advertiser: Discovery Communications, Inc.

Campaign: “Doki”

Lenguage: Spanish

Description: Pan-regional (Argentina, Colombia, and Mexico) for Discovery Kids show “Doki”

Site: Ciudad.com.ar

Server: GoogleSyndication.com

Red Bull

redbull

Advertiser: Red Bull Gmbh

Campaign: “#TeDaAlas”

Lenguage: Spanish

Description: Redbull Argentina campaign featuring Twitter hashtag “#TeDaAlas”

Sites: Cadena3.com, Ciudad.com.ar, Eldia.com.ar, LosAndes.com.ar, Taringa.net (from Argentina)

Servers: creative.mathads.com, GoogleSyndication.com

 

Heineken

heineken

Advertiser: Heineken International B.V.

Campaign: “One Bar – Your Heineken” Concurso/Facebook.com

Lenguage: Spanish

Description:Heineken bottle logo design contest via Facebook.com.  Contest participants choose a Buenos Aires participating bar and design a Heineking bottle logo consistent with the “textura” and “elementos de los bares” as well as “eleementos de la marca” de cerveza Heineken.

Sites: Ar.Yahoo.com, Canchallena.com, LaNacion.com.ar

Server: mi.dinterax.com/customer/yahoo_latam, mdn.net (DoubleClick)

 

Source: Media Economics Group, ArgentinaWebMonitor™. For more information please call: 1 (704) 841-2030.

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