Sony Consolidates Media Agency Business with OMD, UM and Mediacom
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
New York Lottery has designated Interpublic Group’s McCann and sibling shop UM to handle creative advertising and media responsibilities, respectively. However, any definitive contract has been signed yet.