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MEC

Ikea to Conduct Global Media Agency Review

Furnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million worth account.
The review will be handled by Consultancy ID Comms.GroupM’s MEC, which has the U.S. assignment.

MEC Bravo Rebrands as MEC Multicultural

What:MEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural. Why it matters: The move reflects the agency’s expansion into