Posts Tagged ‘MEC’

MEC

SMG’s Spark wins Taco Bell’s US$300 Million Media Assignment

What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,  continues to handle digital media planning and buying. Why it matters: Mec, a unit within WPP’s GroupM, was the incumbent. Spark already handles strategy and planning for Taco Bell since 2012. Following […]


Sales Leads LatAm: Starbucks, General Electrics, Claro…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: Coca Cola, Mabe, McDonald´s, Gap…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


MEC Bravo Rebrands as MEC Multicultural

What:MEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural. Why it matters: The move reflects the agency’s expansion into broader consumer segments. Led by Vilma Vale-Brennan in New York, the practice will continue to deliver  integrated communications plans backed by relevant insights to connect with Hispanic, African America and Asian […]


#PortadaLat Speaker- Fernando Monedero: “Fear of Testing and Political/Economic Instability are the Main Challenges to Ad-Tech Adoption”

Portada interviewed #Portadalat Speaker Fernando Monedero, Head of Digital Latin America, at MEC. Ad-Tech will be an important part of the great content at #Portadalat (Miami June 3-4) , with key topics represented like RTB, Programmatic Buying as well as Online Video Technologies. Major Ad-Tech related speakers will include Erich Wasserman, Founder and CRO, MediaMath and Dr. Shay David, CRO and […]


Sales Leads LatAm: Brown-Forman, Old Spice, Blackrock, Absolut Vodka…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Michael Jones leaves MEC after 19 years

Michael Jones, CEO of MEC Latina America,  is leaving MEC after 19 years at the company. MEC hasn´t announced yet who will replace Jones, but will do so soon. Jones departure comes on the heels of recent new appointments at MEC including José Miranda as new Analytics & Insights Director  for Latin America and Fernando Monedero as  LatAm Regional […]


Fernando Monedero switches from Havas Media to MEC

Fernando Monedero has been appointed Regional Digital Director at MEC based in Miami. Before his new position at the Group M agency, Fernando was SVP Managing Director at Havas Digital in Miami. Monedero’s tasks at Havas will be assumed by Maria Jose Ezquerra Havas’ Head of Middle Office in addition to her role of leading […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.