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MEC Argentina

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Q1 out, Q2 in. After the year’s busy takeoff, we are now at cruising speed, with clear skies with no turbulence in sight. Its t’s perfect moment to recline your seat, read the month’s news and adjust your seat belt (just in case). This new digital world never ceases to surprise us.

Nestlé and Crisis Management on Social Networks

Ines AttalesI was at the first breakfast of the year thrown by AMDIA, at which Ines Attales (a digital specialist at Nestlé) spoke about the seven things you need to know about crisis management on social networks. During the presentation, she shared recommendations (from her own experience managing concrete situations between the brand and its users). If you are interested in learning more, you can see the whole presentation here.

MEC Argentina Hires New Digital and Data Director

Leila Beraja-2Recently, MEC Argentina added Leila Beraja as the director of digital and data. She comes from an operations manager role at Intellignos, a Google partner and consultant. Good luck, Leila!

From IMS to SocialLive

Agustín Gimenez 2SocialLive, a company that specializes in monitoring social media in real time, recently incorporated Agustín Gimenez as their regional commercial  director. Previously, Agustín worked as a senior sales manager at IMS. This move is a part of SocialLive’s regional expansion efforts in Latin America.

ShowMe Buenos Aires

gonza arzuagaGonza Arzuaga invited me to the 2016 edition of ShowMe Buenos Aires, at which seven Internet entrepreneurs talked about the secret to their successes (and some of their failures). I was at the 2015 edition, and I left very inspired. Save me a spot at the next one, Gonza. Let me see if I can finally come up with a good business idea!

Kicks Takes Off in Mexico

ale duranThose Kickads guys are killing it! Now it looks like they have opened an office in our lovely, beloved Mexico. The operation will be under the direction of Alejandro Durand, ex Havas Media Mexico mobile advertising specialist. Let me know if there’s going to be a launch party. I have my passport ready.

Turner Will Purchase Telefe

It seems like Turner, the American TV giant, is interested in buying an open TV channel in Argentina, and everything is indicating that they are in advanced negotiations with Telefe (the signal operated by Grupo Telefónica). Apparently, the idea is to launch an CNN Argentina. We’ll see how this unfolds.

That’s all for now, friends. We’ll “read each other” again next month with more news!

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Salman Amin – SC Johnson ::: Tim Mahoney – Chevrolet ::: Diego Caamaño – MEC Argentina ::: Diego Villanueva – iCrossing
salman.aminSalman Amin has left PepsiCo to start as COO for SC Johnson USA. Amin has worked for PepsiCo as CMO for the last 18 years. He was in charge of the global marketing strategies, and recruiting and developing marketing talent.

Amin’s successor is due to be named shortly according to PepsiCo.

 

 

tim.mahoneyGeneral Motors has named Tim Mahoney as its global CMO for Chevrolet. Mahoney will also be in charge of the marketing operations. He will report to Alan Batey, Sales VP.

 

 

 

Diego Villanueva has been appointed as Creative VP of iCrossing Latin America and Spain.

diego.caamañoDiego Caamaño has been named Customer Experience Director for MEC Argentina. He will handle the accounts of Toyota, Colgate Palmolive, Citibank, Visa, Sony and Energizer.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

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