Portada touched base with audience measurement experts to gather insights around the problem of under-representation of multicultural audiences in segmentation and measurement.
Posts Tagged ‘Mebrulin Francisco’
Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.
Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”
We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.
A Personalized Future – Adam Singolda, Taboola’s Founder/CEO, at #PortadaLat: The 3 V’s of Big Data -GroupM’s Mebrulin Francisco at #PortadaLat 2016: Carlos Orta, Vice President of Corporate Affairs, Carnival Corporation & plc Adriana Grineberg, Head of Operations at Facebook Miami Guillermo Morrone, MasterCard’s Vice President, Head of Global Content Strategy #PortadaLat Awards Winners!
The Data Marketing Forum was one of the highlights at PortadaLat. Key Agency and Media Experts explained why it is crucial to use Data Science for effective Multicultural Marketing.