Marketers Cautiously Optimistic After Facebook Announces Third-Party Auditing, New Measurement Tools
Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.