Group Nine Media has hired Jeff Siegel as its senior vice president of distribution. Siegel’s previous role was head of syndication for Verizon’s defunct streaming service Go90.
Airbnb has promoted Geoff Seeley to the role of global marketing director and appointed Musa Tariq as head of marketing for experiences. Seely previously held the role of media director and Tariq was most recently chief brand officer at Ford.
Ryan Linder has been promoted to executive vice president, CMO by MDC Partners. Linder joined MDC Partners in early 2013 and previously served as CMO for the U.S.
Vertical3 Media has launched Vertical3 Travel, a boutique agency dedicated to boost growth of the Miami Hospitality and Travel Business. Vertical3 Travel will be led by Juan José Núñez, founder & CEO of Vertical3 Media.
Jeff Nasi has been appointed senior vice president of marketing and sales by MotoAmerica. Prior to this, Nasi held the role of director of marketing for 4 Wheel Parts.
DDB worldwide CEO Wendy Clark will step down from the 10-woman Time’s Up steering committee. DDB Co-CCO Lisa Topol will take Wendy Clark’s place on the committee.
Tremor Video DSP just announced the appointment of Edward Shannon as the company’s new head of client success in an effort to further their commitment to client success and customer relationships.
Verizon Communications has named K. Guru Gowrappan as Oath’s CEO replacing Tim Armstrong. Gowrappan previous role was president and chief operating officer (COO)
Wunderman has appointed Mel Edwards as its global chief executive. Edwards will be responsible for realising Wunderman’s vision of creating a ‘Creatively Driven. Data Inspired’ message to brands.
Sara Larsen has been appointed chief marketing officer by Brightcove. Larsen prior role was vice president, Americas marketing and communications at Dassault Systèmes.
Uber has hired Rebecca Messina as its global chief marketer. Messina joins from Beam Suntory where she held the same role. Prior to this, she spent 22 years at Coca- Cola.
Imran Khan is leaving his position as chief strategy officer at Snapchat to “pursue other opportunities”. Khan joined the company in 2015.
Vinayak Hegde has been hired by Airbnb as lead of ‘global growth marketing and traffic platform’. Hedge joins from Groupon where he was the e-commerce company’s senior vice president and global CMO.
Vevo has named Alan Price as chief executive officer (CEO). Price joined the company nine years ago as chief finance officer.
Twitter has hired Sarah Personette as its new head of global Twitter Client Solutions. Personette joins from Refinery29 and will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.
MDC Partners announced that Scott Kauffman is stepping down as chairman and CEO. Kauffman previously served as presiding director of the board, beginning in 2006.
Chief marketing officer Seth Farbman will leave Spotify at the end of this month to “pursue other opportunities”. Farbman joined from Gap in 2014.
The IAB today announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations.
Two-time Pulitzer Prize-winning reporter, Clifford J. Levy, will be the next metropolitan editor of The New York Times. Levy has served as a deputy managing editor since 2016 and this will be his first time running one of the paper’s news desks.
Creative guru Alex Bogusky is returning to CP&B, the agency he bolted in 2010, as co-founder and chief creative engineer. Bogusky started as an art director in 1989 at what then was known as Crispin and Porter Advertising.
Nestlé Waters North America has appointed Yumi Clevenger-Lee as their new VP-chief marketing officer. Prior to this, Clevenger-Lee had been marketing director for the Latin American division of Cereal Partners Worldwide.
After nearly four decades with CBS advertising, Dean Kaplan is retiring from his position as exec VP of sales strategy, planning and administration. Kaplan will be succeeded by Russ Behrman, who has been at CBS for 34 years.
Adrienne Lofton is leaving Under Armour where she has served as senior VP for global brand management since 2015. Lofton “has decided to pursue another opportunity” a spokeswoman said.
VP and Global CMO Bob Kantor “mutually agreed to separate his employment” as MDC Partners‘ CMO. Prior to joining the company, Kantor was CEO of Publicis New York and president of Lowe & Partners NA.
What: MDC Partners announced the formation of Cultura United Agency, a new cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with deep insights across Hispanic, African American and Asian audiences. MDC, in partnership with Doner, has structured Cultura United Agency to help marketers and agencies effectively communicate and elevate brands in today’s increasingly multicultural marketplace. All media will be handled by sister agency Assembly. Why it matters: This is MDC’s first major step into the multicultural market since its Hispanic unit Ramona closed in 2012.
Cultura United, based in Los Angeles, is set to be led by Anita Albán Gastelum, who has over two decades of experience in multicultural advertising and marketing communications. Albán Gastelum tells Portada that Cultural United is filling the separation gap between multicultural marketing and general market advertising by working side-by-side with brands and agencies and by using our collective resources to efficiently and creatively bring marketing programs to multicultural and general audiences.” Cultural United recently won business across categories including retail, beauty and cosmetics, working with clients such as JCPenney and JAFRA Cosmetics International. All media will be handled by sister agency and media partner, Assembly.
Cultural United is filling the separation gap between multicultural marketing and general market advertising,
With the U.S. being a multicultural nation, why does it still make sense to have multicultural specialized agencies as opposed to incorporate multicultural knowledge to “general” agencies? According to Gastelum, “More than any generation, today’s multicultural audiences are firm in retaining their cultures. They are not forced to give up one for the other. Multicultural agencies are needed to provide the cultural filter and insights that speak to them in a way that connects and makes them feel understood.”
Gastelum adds that “in keeping with MDC Partners’ DNA of collaboration, “Cultura United leverages our multicultural expertise along with the superior creativity of MDC’s network of partner agencies to develop innovative approaches for solving business challenges. For example, with Doner, we’re tapping into the agency’s state of the art, 24 hours digital studio called The Underground and its analytics expertise.”
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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MDC Partners announced the formation of Cultura United Agency a new cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with deep insights across Hispanic, African American and Asian audiences. MDC, in partnership with Doner, has structured Cultura United Agency to help marketers and agencies effectively communicate and elevate brands in today’s increasingly multicultural marketplace. All media will be handled by sister agency and media partner Assembly. Multicultural marketing communications executive y Anita Albán Gastelum was tapped to lead Cultura United Agency.
Domino’s Pizza introduced a new ordering option, which combines two new-to-the-world innovations – ordering via tweet and ordering via emoji, specifically the pizza emoji. The ordering platforms are launching throughout the U.S.. Domino’s is the first brand to use an emoji on Twitter to place and complete an order.Customers who add their Twitter handle to their Domino’s Pizza Profile will be able to re-order their Easy Order by simply tweeting #EasyOrder or the pizza emoji to @Dominos. Domino’s will then send their Easy Order through an automated direct message, which customers must confirm. Customers who do not have a saved Easy Order will be prompted to set it up in their Pizza Profile.Ordering through Twitter joins Domino’s list of AnyWare™ ordering options: Samsung Smart TV®, Pebble smartwatch app, Android Wear smartwatch app, Ford SYNC® AppLink™ system and voice ordering with Dom.
Jewelry brand TISSINI has announced the launch of its new line, exclusively designed for the U.S. Hispanic women. TISSINI wants to “give Hispanic women the possibility to generate an additional income stream through a simple hassle-free method for selling fashion accessories. No pyramid schemes or multi-level programs.” TISSINI’s customers have the opportunity to earn 50% of what they sell, period. This business model is primarily offered to women.Why women? TISSINI’s slogan, “Crea tu Mundo” means “Create your World” and speaks directly to Latinas, who are driven women that strive to improve their own lives and particularly the lives of their families.The U.S. Hispanic population keeps growing and TISSINI believes that women need to be empowered so they can ensure a good future for themselves and their families. Latinas are hard workers with a high degree of integrity and TISSINI wants to make sure their customers feel that way. This is why TISSINI’s first product line is jewelry. The goal of TISSINI is to become the preferred company for catalog sales of fashion accessories for Hispanic women. This might as well be a direct challenge in the U.S. to many well-established companies like Avon and Mary Kay who are multi-level and cater to the complexity and desires of women worldwide, not just Latinas.
Energy Industries Association (SEIA)
The Solar Energy Industries Association (SEIA) has become one of the first national trade associations to feature a Spanish-language section on its website.An Español click-through button is now located just below SEIA’s logo on its home page banner. Among other things, the new Spanish-language section will include a Solar 101 tutorial, information about the solar industry’s diversity efforts and how solar has become one of the fastest-growing industries in America.According to the Pew Research Center, Spanish is far and away the most spoken non-English language in the United States. Today, nearly 40 million people 5-years and older speak Spanish – and that number is expected to grow significantly by 2020, according to U.S. Census Bureau projections.Women account for more than 37,500 solar workers across America – 21.6 percent of the industry’s total workforce – while Latinos and Hispanics make up 16.3 percent.According to industry projections, by 2016, solar will help to displace an estimated 45 million metric tons of damaging carbon emissions – the equivalent of removing 10 million cars off U.S. roads and highways.
Pepsi is launching Pepsi Limon, a new flavored cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavor of Pepsi with a hint of real lime juice resulting in a great tasting cola. Featuring real sugar, Pepsi Limon captures the tart, refreshing taste that Hispanics love to enjoy with their meals and in their beverages.The introduction of Pepsi Limon reinforces PepsiCo’s commitment to growing its diverse beverage portfolio and providing great tasting options for Hispanic consumers. Working closely with Adelante, PepsiCo’s employee association that fosters relationships with the Hispanic community, Pepsi identified the need for a beverage made with real lime juice to deliver for the taste palates of our Hispanic consumer. OMDis Pepsi’s media agency.
Volkswagen Group has set for a global media agency review.VW Group, which owns both Audi and Porsche, currently works with WPP’s Mediacom in various markets, including the U.S. The shop retained its business after a review that took place a couple of years ago.The upcoming review is likely part of a multi-year routine, according to one industry executive.The company spent US$605 million on U.S. measured media in 2014, according to Kantar Media.The German automaker joins a slew of other larger companies evaluating their media agency relationships.
Chemical company BASF is reviewing its global planning and buying business, now handled by UM. UM has been invited to defend, and the process is expected to stretch through the summer.BASF’s media spend in the U.S. alone last year was more than US$22 million, down from nearly US$29 million in 2013, according to Kantar Media.Since January, more than a dozen marketers that collectively spend a staggering US$7.23 billion in media annually have launched media reviews.The list includes Procter & Gamble, Unilever, Coca-Cola, SC Johnson, Visa, L’Oréal, Citi, 21st Century Fox, Wells Fargo, Coty, CVS, Royal Caribbean and Scotts Miracle-Gro. Sears Holdings’ review of its Sears and Kmart brands also includes media responsibilities.