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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Mondelez

Mondelez, one of the world’s largest snacks companies, has put its global creative business in review. The review follows a similar mid-2018 review of the company’s media business, according to Adweek.  The first round saw Mondelez consolidating the North American portion with Publicis Groupe’s Spark Foundry on buying and VaynerMedia on planning and digital. The subsequent global review proceeded on a regional basis, with WPP’s Wavemaker and Mindshare winning a majority of work in the AMEA and MEU. Spark Foundry retained most of its accounts in the Middle East and Latin America while adding work in China and Southeast Asia.Mondelez has made several significant changes to its leadership team over the past year, including the appointment of four regional CMOs for North America, Europe, Latin America and EMEA.

 

  • MCM Worldwide

MCM Worldwide, a leather luxury goods brand founded by Michael Cromer and bought out by Sungjoo Group in 2005, has appointed Spark Foundry as its global media agency following a competitive review. PGR Media was the incumbent.Spark Foundry will handle strategy, content, digital buying and data & analytics, across the brand’s U.S., EMEA and APAC markets.

 

 

  • Goya Foods

Goya Foods celebrates in May its first year of partnership with La Moderna in México, Abasto Hispanic reports. This alliance has allowed Goya to successfully expand the distribution of its food products in the neighboring country, where it seeks to continue growing.According to Goya Foods Senior Vice President, Joe Perez, La Moderna is the right vehicle to assist Goya Foods in this expanding effort.Goya Foods is using its´production plant in Texas to send its´products to La Moderna and focusing on northern México, but the brand hopes to continue expanding to other regions of the country.To continue with its global expansion plans, Goya appointed a new Director of International Business Development, according to Joe Pérez, Goya Senior Vice President.

  • Holiday Inn

IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies,  announced the opening of the newly-built 175-room Holiday Inn Express® Lima San Isidro hotel located in the heart of Peru’s bustling capital city. Located at Calle Coronel Andres Reyes No. 492 in the vibrant San Isidro neighborhood, travelers can enjoy the hotel’s proximity to the Jockey Plaza shopping mall, the Huaca Pucllana ancient archaeological site in nearby Miraflores district, and top restaurants and shopping areas surrounding the hotel. Holiday Inn Express Lima San Isidro opens with IHG® Connect, which delivers enhanced Wi-Fi with the fastest speeds in the industry, as well as an auto recognition feature for IHG® Rewards Club members, so guests only need to sign in once to access hotel Wi-Fi at all IHG Connect-enabled hotels.IHG currently has 82 Holiday Inn Express properties located throughout Mexico, Latin America and the Caribbean and 232 hotels across all brands and more than 39,317 rooms throughout Mexico, Latin America and the Caribbean.

  • Inmuebles24

Inmuebles24, the largest real estate portal in Mexico, and FCB&FiRe presented the new campaign “My Home, Your Home” with the concept #MeSientoMexicano (I feel Mexican) shows the feeling of pride that is strengthened after finding a home.
Mexico conquers and captivates for its human warmth, its culture and immensity of options where to live, in each place there is something magical. And “My Home, Your Home” tells the stories of those who are proud of Mexico, either because they were born there or because they decided to be part of it.With this multiplatform campaign that will have an important presence in digital and traditional media, Inmuebles24 tells how Mexico is one of the countries that generates more pride between its inhabitants.Inmuebles24, one of Grupo Navent’s companies, is the most outstanding sales platform with more than one audience in Mexico that has more than 370 million property notices and uses the most advanced technology to deploy sea content more relevant for each user Find the perfect place to live. Quiroga Medios is Inmuebles24´s Media agency of record.

  • MercadoLibre, Inc.

MercadoLibre, Inc., a Latin American e-commerce technology company, announced it intends to offer approximately US$1 billion of common stock. The company reported it also intends to grant the underwriters a 30-day option to purchase up to US$150 million of additional shares of common stock.MercadoLibre then revealed it has entered into an agreement pursuant to which PayPal Holdings, Inc. has committed to making a US$750 million strategic investment through the purchase of common stock. MercadoLibre noted that in a separate agreement, an affiliate of Dragoneer Investment Group has agreed to purchase US$100 million of Series A perpetual convertible preferred stock. The PayPal and Dragoneer investments are contingent upon the closing of the public offering and are expected to close at the same time or shortly after the public offering.Founded in 1999 and headquartered in Argentina, MercadP Libre provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Northgate Gonzalez Market

Independent grocer Northgate Gonzalez Market is moving its point-of-sale system to the cloud by integrating NCR Emerald, which will transform the Hispanic retailer’s digital services and help innovate the customer experience. Atlanta-based NCR is a software- and services-led enterprise provider in the retail industry. Northgate is among the retailers that are moving into a digital-first world and engage customers before they ever set foot in a store. With NCR Emerald, the grocer gains the benefits of a cloud-based point-of-sale infrastructure that will help it quickly deploy new customer-facing applications. Additionally, the open architecture of NCR Emerald will help Northgate leverage and integrate its previous investments in loyalty, payments and merchandising.Anaheim, Calif.-based Northgate Gonzalez Market operates 40 full-service supermarkets in three California counties: Los Angeles, Orange and San Diego. Caro D’Antuono, Vice President of Marketing at Northgate Markets is a member of Portada´s Sports Marketing Board. 

 

  • Tecate

Mexican beer brand Tecate, owned by Heineken USA, is expanding the “We are Bold” campaign with new video spots.Created with agency Nómades, the ‘We Are Bold’ campaign centers on the cultural insight that guys everywhere become friends, but bicultural Hispanic men become brothers. The campaign is supported with online video, broadcast, digital and social, radio and out-of-home. The brand is also releasing  a higher-alcohol beer called Tecate Titanium.The new Tecate Titanium doesn’t have a televised marketing element, but is an important growth area for the brand. At 7.5% ABV, Titanium will be available in 24-ounce, single serve cans, and will launch in select markets throughout the country including New York and the Sun Belt states. Titanium will capitalize on the increased popularity of Mexican Imports, and the growing demand for higher-strength beers.Titanium will be promoted through out-of-home advertising close to the stores and with radio and sampling events. Belen Pamukoff, Tecate brand director, told The Drum that Tecate is also concentrating on expanding social media efforts through Facebook, Instagram, Snapchat and Twitter, along with a series of six-second gifs. The brand will be localizing communications to be very direct to local markets, with a lot of the volume going to the Sun Belt in California, Dallas, Houston and New Mexico. Pamukoff is a member of Portada´s Brand Star Committee.

 

  • MCM Worldwide

MCM Worldwide, a leather luxury goods brand founded by Michael Cromer and bought out by Sungjoo Group in 2005, has appointed Spark Foundry as its global media agency following a competitive review. PGR Media was the incumbent.Spark Foundry will handle strategy, content, digital buying and data & analytics, across the brand’s U.S., EMEA and APAC markets.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Goya Foods

Goya Foods, the largest Hispanic owned food company in the United States, was voted as America’s number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs’ TotalSocial® brand awards.Founded in 1936 in New York City, Goya has provided consumers with over 2,500 high quality, authentic, and affordable products ranging from everyday staples like olive oil and seasonings to classic ingredients like rice and beans; cultural foods that remind people of their native homes and often times, their grandmother’s cooking. Goya’s improvement is related to continued strong performance with positive conversations, both online and offline, as well as more offline conversation among non-Hispanic consumers.

  • Café Bustelo®

Café Bustelo®, the rich espresso-style Latin coffee brand, launched a café inside a shipping container where residents can explore the brand’s Sabor Latino and purchase coffee drinks such as cafecito, colada, cortadito and café con leche. The café will also serve traditional Latin indulgences including pastelitos and empanadas. Located at 3615 Montrose Boulevard, the café will be open from 7 am until 4 pm daily now through May 25. Houston’s Montrose area boasts a vibrant and diverse culture that speaks to Café Bustelo® brand’s roots in Latin tradition and dedication to celebrating community. Through May 25Café Bustelo® will host a variety of organizations, providing a platform for art and live performance. A portion of the proceeds from the café will be donated directly to the organizations involved.