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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • McDonald’s

Davis Elen, one of the largest independently owned advertising agencies on the West Coast, announced it has been selected as the media agency of record for seven McDonald’s co-ops across the U.S.  The co-ops include McDonald’s Operators Association of Southern California, Western Washington Operators Association Seattle Area, Tri-States McDonald’s Operators Association, Oregon State Cooperative, Montana State Co-Operative, Southern Plains Operators Association and the Baltimore-Washington-Eastern Shore Regional Advertising Association.  Adding the new media planning and buying responsibilities to the existing strategy and creative work developed by the agency establishes a fully integrated partnership, which covers core aspects of each co-op’s local marketing effort. Davis Elen will now be responsible for overseeing approximately US$50 million in media buys across all channels, including broadcast, outdoor, print, digital, social and mobile, supporting the 1,946 restaurants that comprise the seven McDonald’s co-ops.

 

  • Perfect Snacks®

Mondelēz International announced an agreement to acquire a majority interest in Perfect Snacks®, a pioneer in the fast-growing refrigerated nutrition bars segment. With a range of refrigerated offerings including the Original Refrigerated Protein Bar™, Perfect Snacks’ organic, non-GMO, nut-butter based protein bars and bites are a great addition to Mondelēz International’s portfolio of global and local brands which includes Oreo, Cadbury, Milka and belVita, as well as Tate’s. With a loyal consumer base and increased distribution in U.S. retailers, the Perfect Snacks product range has recently expanded from the original Perfect Bar®, to include exciting innovations like Perfect Kids™ Refrigerated Snack Bars and Perfect Bites™ Refrigerated Protein Snacks. In 2018, the business generated approximately US$70 million in net revenue, with strong double-digit growth year-on-year. Mondelēz International plans to operate Perfect Snacks as a separate business in order to nurture its entrepreneurial spirit and maintain the authenticity of the brand, while providing resources to help accelerate growth. The current senior leadership, including Bill, Leigh and Charisse Keith, will continue to run the business from its headquarters in San Diego, California and they will retain a significant minority equity interest in the company. All Perfect Snacks products will continue to be made at their current manufacturing locations. The transaction is expected to create growth opportunities by using the scale and resources of Mondelēz International to expand consumer penetration and U.S. distribution of Perfect Snacks’ products and future innovation.

 

  • Papa John’s

Papa John’s is putting an additional US$80 million into marketing and increased financial support for U.S. franchisees, according to Adage, as the chain continues to try to recover from a sharp decline in sales. The announcement comes just a few months after the firm closed a deal with basketball star Shaquille O’Neal to be a brand ambassador, franchisee investor and company board member.Papa John’s works with Endeavor Global Marketing and Havas Media. The brand will invest the additional funds in programs, starting in the third quarter, including “significant, additional contributions” to its national marketing fund and will extend financial assistance to its U.S. franchisees.The company operates 100 fewer locations now than it did at the beginning of January 2018, as franchisees in some markets closed locations as sales fell. Papa John’s has more than 3,300 locations in the U.S.

 

  • TGI Fridays

Casual restaurant chain TGI Fridays has appointed McCann to handle its U.S. creative advertising account. The account will be based in McCann’s New York office. The agency will collaborate with sibling shop UM, which won TGI Friday’s estimated US$45 million U.S. media account earlier this year. TGI spent nearly US$30 million on measured marketing domestically in 2018, according to Kantar Media. In the first quarter of 2019, it spent nearly US$12 million.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Ria Money Transfer

Poni, a financial technology innovation company, and Ria Money Transfer, a leading global player in the international remittances market, have formed an alliance that provides beneficiaries with ubiquitous access to their cash through Poni’s zero-fee, ATM payout solution. In order to use this new product, beneficiaries only have to purchase and register a Poni Cash Card. This card becomes their key to access any of almost 50,000 ATMs throughout Mexico. Ria’s customers and their families can take advantage of this technology, affording them the convenience of picking up their cash, when and where they need it. Given Ria’s parent company Euronet Worldwide, which brings its 25-year history of owning and operating ATMs together with Euronet and Ria’s successful ATM payout product in Europe, the extension of a relationship with Poni to enable payout at the ATM in Mexico was a natural fit.Technological innovations in the financial services market are enabling new ways to make transactions faster, easier, and more accessible to end users. A clear beneficiary of such innovation is the market of international remittances, one of Mexico’s top-three sources of income.

 

 

What: A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.
Why it matters: If you’re trying to keep up with the latest happenings, this is your one-stop shop.

 

 

  • According to Zenith‘s Media Consumption Forecasts, people around the world will spend an average of 800 hours using the mobile internet this year. By 2021 the total will rise to 930 hours, or the equivalent to 39 full days. Across the 57 countries that were surveyed, people will spend a collective 3.8 trillion hours using the mobile internet this year, rising to 4.5 trillion hours in 2021.

 

  • FinTech adoption among consumers has nearly doubled over the past 18 months, according to the latest EY Global FinTech Adoption Index. Globally, 64% of digitally-active consumers across 27 markets use FinTech. US consumer adoption has grown 29.5% in the last four years, and 96% of global consumers are aware of at least one money transfer and payment FinTech service.

 

  • Mobile marketing company Motive expected 77% of Americans to celebrate Fathers Day, spending about US $16 million on gifts. It’s likely that most fathers got clothing (43%), giftcards (42%), and books & CD’s (22%).

 

  • Research by Accenture found more than half of consumers said they would pay more for sustainable products designed to be reused or recycled. The survey of 6,000 consumers in 11 countries across North America, Europe, and Asia found that while consumers remain primarily focused on quality and price, 83% believe it’s important or extremely important for companies to design products that are meant to be reused or recycled. Nearly three-quarters (72%) of respondents said they’re currently buying more environmentally friendly products than they were five years ago, and 81% said they expect to buy more over the next five years.

 

  • Sumo Heavy’s survey of more than 1,000 U.S. consumers found that only one out of five consumers have shopped using a voice assistant like Amazon Alexa or Apple’s Siri. Less than half (46%) of U.S. consumers said they never use voice assistants, while another third said they rely on them regularly.  Fewer than half (42%) of frequent voice assistant users have shopped with voice commands.

 

  • According to a survey by Deloitte, about 53% of people born between 1983 and 1996 now subscribe to gaming services, versus 51% who pay for television. That is compared with Deloitte’s survey last year, in which paid subscriptions among millennials were 44% for video games and 52% for television.

 

  • UBS Evidence Lab‘s survey of 2,029 adult consumers who visited a fast-casual restaurant at least once a month found that McDonald’s is the best positioned among its peers. According to the survey, the most commonly cited reasons to visit McDonalds more often are good value and promotions. Only 18% of respondents said that nothing would make them go more. Burger King and Wendy’s were ranked in second and third place, respectively.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Dove

#WeAllGrow Latina Network, a community of trailblazing digital influencers and creative entrepreneurs, announced Unilever´s Dove as the official title sponsor for their #WeAllGrow Summit 2019, the professional conference for Latina changemakers scheduled for May 30 – June 1 in Long Beach, California. Echoing a longstanding commitment to highlighting real women and building beauty confidence, Dove is taking action in collaboration with Getty Images and Girlgaze to diversify the way women are represented with its latest initiative Project #ShowUs, the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes. The photos are now available to media and advertisers everywhere to license for future projects, helping to diversify the vision of beauty around the world.To amplify the conversation surrounding the portrayal of women in more realistic, culturally-relevant scenarios and empowering roles, Dove is inviting the diverse community of Latinas attending the #WeAllGrow Summit 2019 to join them in helping expand the definition of beauty by sharing their vision of real female beauty, confidence and success.The brand is bringing the topics of inclusivity and self-defined beauty front and center by hosting a series of immersive experiences and throughout the duration of the event, the #MiMomentoDove Suite will offer attendees a moment to recharge with a variety of services including:Dry styling sessions, luxurious foot cleanse and massages, personalized Baby Dove Rich Moisture Tip to Toe Wash and Lotion duos and dermatologist 1:1 consultations.Centered around the theme “We Are CHANGEMAKERS,” the #WeAllGrow Summit 2019 is bringing together a sisterhood of Latina creators, storytellers and business leaders for the fifth consecutive year to celebrate the power of Latinas as a driving force in this country.

 

  • McDonald’s

Kansas City-based agency Bernstein-Rein (BR) garbbed additional McDonald’s business after competing against two longtime McDonald’s roster agencies for both the creative and media assignment for the Missouri co-op “Big-MO,” Mediapost has reported. This local co-op media business stretches across southern Missouri to northern Arkansas to Western Illinois to northeastern Oklahoma and includes 124 McDonald’s restaurants. This expands BR’s business with the fast-food giant, lifting the number of restaurants that agency will work with to 365. Late last year, the agency went through a local co-op media agency certification process to become qualified for media in addition to creative services.

 

  • Unsun Cosmetics

Sunscreen is moving toward greater sensitivity to diverse skin tones, and on a mass scale. Unsun Cosmetics, known for its shade-inclusive SPF-focused products that sell at UnsunCosmetics.com, Credo and Detox Market, is launching a diffusion line called Unsun Everyday. The collection landed in 180-plus metro-focused Target stores and on Target.com to serve customers of color. Unsun is not the only brand to want to teach diverse consumers about sun protection. For the first time in its 22-year history, SheaMoisture is also venturing into sun care. The Unilever-acquired brand debuted its first SPF 35 body product, as well as a pre-swim sun protector for hair and an after-sun body cream, earlier this month exclusively with 3,000 Walmart stores and Walmart.com. SheaMoisture’s sun protection products range from $11.97 to $13.97.Sunscreen that is best suited to multicultural skin tones is made from natural ingredients, such as zinc oxide or titanium dioxide, and then tinted. But many are not tinted enough. Other chemical-based formulas, made up of avobenzone and oxybenzone, may also work but typically require a clear base. Katonya Breaux, Unsun Cosmetics founder, launched Unsun in 2016 because existing sunscreens left a filmy residue on her darker skin. Her recent move with Target not only gives the brand a larger physical retail footprint but it also allows women of color access to sunscreens free of chemicals.With the Target launch, Unsun expects to double 2018 sales at a minimum.According to Nielsen, multicultural consumers (including that African-American, Asian and Hispanic people) account for about 42% of the personal soap and bath needs category, or US$1.3 billion, and 32% of the fresheners and deodorant category, which is over US$774 million. 

 

  • Target

Target may acquire Triad Retail Media, The Wall Street Journal reported.WPP’s Triad Retail Media unit helps brands design digital advertising campaigns and also sells media space on retailers’ websites. Target has an existing relationship with WPP as a large media-buying client. While Target’s discussions with Triad are reportedly only in the preliminary phase, pursuing the group would make sense for the big-box retailer if it wants to keep up with key rivals Walmart and Amazon that are quickly ramping up their advertising businesses. Triad was acquired by WPP for about US$300 million in 2016.

  • Lexus

Lexus is pleased to fill that role as the official vehicle of Sony Pictures’ “Men in Black: International,” slated to open in U.S. theaters June 14, 2019. The second trailer for the film was released t MeninBlack.com. Lexus vehicles are the official fleet of Men in Black agents globally in the film. The 2020 Lexus RC F stars as the Men in Black agents’ vehicle of choice for their high velocity pursuits. The luxury sport coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe. The Lexus RC F offers the best power-to-weight ratio in its class and the most powerful Lexus V8 to date, generating 472-horsepower – plus in the film it boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters.The collaboration between Lexus and Sony Pictures’ “Men in Black: International” includes integration in the film, a co-branded TV spot, a custom Men in Black RC F and sponsorship of the film premiere. The 30-second spot, an effor of Sony and Team One, shows off the vehicle with the two stars of the movie, Chris Hemsworth and Tessa Thompson. The spot debuts on broadcast and will air during cable and network sports including the NHL Stanley Cup Finals, late night including “Late Night with Seth Meyers” and the Tonight Show with Jimmy Fallon, and on prime time and cable, in addition to advanced TV, digital and social.

  • Water Sports Foundation (WSF)

For the third consecutive year, the Water Sports Foundation (WSF) of the United States launches in partnership with Hispanic Communications Network (HCN), a new edition of its successful multimedia educational campaign, to promote the use of life jackets among members of Latino families across the country. The campaign coincides with the completion of the National Week of Safe Navigation (NSBW), from May 24 to 31.Another of the activities of the NSBW includes going one day to work with life jackets, in order to highlight the importance of using the vest as other security elements that are already part of our daily life, such as the safety belt in cars.”Unfortunately, our Latino community has one of the highest percentages of people, especially children, who can not swim. It is proven that the use of vests saves lives. In the case of Latino families, that benefit is more important than among any other group,” said HCN President Alison Rodden.The new campaign seeks to continue efforts to inspire a culture of maritime safety among the Spanish-speaking public, through Public Service Messages in the network of affiliated stations of HCN, in the programming of shows of the Hispanic Network, as well as messages multimedia on their sites on social networking platforms such as Facebook, Twitter and Instagram. The campaign will be broadcast from May 24 to 31 at the national level.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

 

  • NBCUniversal Entertainment

NBCUniversal Entertainment, the Entertainment arm of NBCUniversal, has appointed Publicis Media’s Spark Foundry as its´new media planning and buyinga AOR following a competitive review. The business that changed hands with this decision amounts to approximately one-tenth of the company’s total portfolio, and NBC may be taking an unspecified portion of the work in-house, Adweek reports.Incumbent WPP’s Essence, which defended the business, will continue to manage the majority of NBCUniversal’s ad buying business, including its broadcast, cable, digital, film, ad sales and owned stations divisions.NBCUniversal spends more than US$1 billion in paid media across its divisions in the U.S. each year, and Kantar Media’s most recent numbers have NBC Media’s total at approximately US$233 million for 2017.

 

 

  • eSalon

Customized color brand eSalon announced the launch of a fully personalized client experience in Spanish. With this new Spanish-language site, eSalon gains the ability to reach an entirely new demographic of potential clients who are typically underserved by English-speaking direct-to-consumer brands in the US market.Localization will open the doors to more customer acquisition and engagement with the Hispanic population. The push includes a new website (eSalonEnEspanol.com, which can also be found through a toggle on the English site, eSalon.com), targeted emails and on-bottle instructions and videos personalized for the U.S. Hispanic market (meaning product copy and tutorials are not direct translations from its English site). The directive came from eSalon CEO and co-founder Francisco Gimenez, who is interested in growing eSalon’s Latino population. eSalon has shipped 6 million orders.

 

 

  • Toyota

Toyota RAV4 is finally getting a flagship status for brand that includes a new advertising campaign. The completely redesigned 2019 RAV4, the best-selling SUV in the U.S. that accounts for about 20 percent of Toyota’s overall sales in the U.S. market, is the subject of a fresh and relevant new advertising campaign.Toyota’s new campaign for RAV4 has an adventurous edge.One of the main points of the new RAV4 advertising campaign, titled “What if?,” is to give the nameplate a bit of a daring, almost off-the-grid sort of edge. Toyota also is targeting multicultural audiences with the new RAV4 campaign, given that they account for 38 percent of U.S. sales of the nameplate. Specific ads are aimed at Hispanic car buyers (in Spanish) and Asian-Americans, a group of whom enjoy using RAV4 as the platform for a tech-based fishing expedition. The new campaign followed hot on the heels of a Super Bowl TV ad for RAV4 that featured its new hybrid version.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • McDonald’s

McDonald’s is unveiling “Black & Positively Golden,” an effort so broad it isn’t calling it a campaign but rather “a campaign movement.” The newest ads are the kickoff of the biggest overhaul to the restaurant chain’s African-American marketing in 16 years, according to Adage. Black & Positively Golden, which is focused on education, empowerment and entrepreneurship, replaces the 365Black platform that McDonald’s began using in 2003.It includes a 60-second spot, radio and social media push through the new Instagram channel, @wearegolden and print ads that will run in publications.McDonald’s is seeking to build brand devotion among multicultural customers. Last year,the fast-food chain expanded its Hacer scholarship program for Hispanic students to 30 winners from five.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • La Voz

NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments. The highly anticipated musical competition series, La Voz, is hosted by renowned TV personality Jorge Bernal and also features award-winning Latinx music powerhouses, coaches Luis Fonsi, Alejandra Guzmán, Wisin, and Carlos Vives. Sprint is the official Voting Sponsor of La Voz and of “El Family Room de Sprint” during the blind auditions. State Farm will provide a branded backstage area (“La Sala de State Farm”) surrounding saved contestants during the Battles and Live Rounds. Toyota will join the aspiring talent as exclusive automotive sponsor on their voyage to stardom. Fans will also take a behind-the-scenes look at contestants through a sponsored digital series, “Detrás de la Voz” chronicling the stories of each artist as they pursue their dreams. La Voz is a production of Telemundo, Talpa Media USA, Inc. And Warner Horizon Unscripted & Alternative Television. The series is created by John de Mol, who serves as executive producer along with Cisco Suarez, Executive Vice President, Primetime Non-Scripted Programming, Telemundo, Stijn Bakkers, Talpa Media USA, Tim van Rongen, Talpa Media USA and Macarena Moreno, Executive Producer, NBCUniversal Telemundo Enterprises.

 

  • Novamex

Novamex announced the purchase of Tio Gazpacho, an award-winning drinkable soup company with flavors inspired by Spain. Novamex is a leading importer and marketer of Mexican soft drinks and groceries in the U.S., and is rapidly becoming a platform for the growth and development of natural and organic beverages.Tio Gazpacho was founded by Austin Allan after he spent four years living abroad in Spain. Enamored with the country’s way of life and love of chilled soup, Austin knew that gazpacho could be a great way to bring a little bit of Spain to the U.S. while creating a product as delicious as it is healthy.  After partnering with Michelin-starred chef and restaurateur José Andrés, Tio has expanded its line to five unique flavors of portable chilled soup that are now sold in the Northeast, West Coast and Chicago Markets and online at Amazon.com. Tio Gazpacho had previously raised funds from 301 INC, General Mills’ business developmentand venture capital arm, CircleUp Growth Fund and other investors.

 

  • GM

General Motors provided full details on the massive marketing campaign for the 2019 Chevrolet Silverado, which will include ads on TV, radio, online, in print and through other mediums designed to reach new customers.First up are three new advertising spots entitled ‘A Little Bit Country, A Little Bit Rock ‘n Roll’, ‘Official Truck of Real People’ and ‘Tailgates‘ which will air on TV, online and in movie theaters throughout the first half on 2019. Chevrolet has also partnered with Amazon to advertise the 2019 Silverado on 7.1 million Amazon delivery boxes. Silverado ads will also appear on Amazon’s homepage and on the homepage of other popular websites such as Bleacher Report, USA Today, CNN and YouTube.Additionally, Chevy has partnered with multiple publications to take out fully sponsored front page cover designs (above). Chevy has also created dedicated, in-language, Hispanic-market versions of the campaign ads “to help ensure Silverado maintains its position as the top-selling pick-up among Hispanic buyers,” it says.The ad blitz for the 2019 Chevrolet Silverado will kick off tonight when the 60-second version of “A Little Bit Country, A Little Bit Rock n’ Roll” airs during the College Football Playoff National Championship, which starts at 8 PM ET.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • McDonald’s

McDonald’s media buying across the U.S. for local co-operative groups of McDonald’s operators since 2017 has been OMD. The agency also does McDonald’s buying at a national level, Adage has reported. But now, OMD is about to get some competition on the local business. The fast-food chain is conducting a review for the local U.S. media business and after this review, McDonald’s will allow local co-ops to choose from a variety of media agencies to work with. It remains unclear how many agencies are part of the review. Prior to OMD winning the local media buying business, regional co-ops hired their own media agencies, often having creative and media handled by the same shops.

 

 

  • Driven Brands

Driven Brands, parent to auto-service brands including Meineke Car Care Centers — has tapped Atlanta-based Publicis Media shop Moxie as its new agency AOR, following a review.Moxie, the marketing solutions agency Publicis Media’s Zenith acquired in 2006, will work on brand strategy, creative and media buying and planning for Charlotte, North Carolina-based Driven, whose brands also include Carstar and Spire Supply. Driven Brands Inc spent an estimated $24.7 million in measured media in the U.S. in 2017, according to Kantar Media.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • BMW

BMW has appointed Los Angeles-based Cashmere as its multicultural U.S. agency following a competitive review. The agency will handle programs aimed at African-American, Asian and Latino audiences.Incumbent The Community declined to participate in the review.Among BMW’s other agencies are Goodby, Silverstein & Partners (lead creative agency); Universal McCann (national and regional media planning and buying); and Critical Mass (digital and social media).

 

 

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  • BB&T Bank

North Carolina-based BB&T Bank has appointed Knoxville-based agency The Tombras Group as its agency of record, following a review.Moxie and LGA were the incumbents.The agency will handle brand creative, strategic planning, digital transformation and media buying and planning for BB&T Bank.BB&T Bank, one of the 20 largest banks in the U.S., spent over US$8.1 million on measured marketing in 2017 and around US$2.5 million in the first six months of 2018, according to Kantar Media.

 

 

 

 

  • McDonald’s

McDonald’s has significantly expanded its relationship with Doner by assigning strategy and creative AOR responsibilities for the brand’s national field activation program following a review. Moroch served as the incumbent. Under the assignment, the agency will customize national campaigns for more than 14,000 locations across the U.S.

 

 

 

  • P&G

Procter & Gamble is simplifying its business by organizing. Beginning July 1, 2019, the Company will operate though six industry-based Sector Business Units (SBUs) for the largest geographic markets, led by Sector Business Unit CEOs who will report to Taylor. These SBUs will have direct sales, profit, cash and value creation responsibility for its largest markets – U.S., Canada, China, Japan, U.K., Germany, France, Spain, Italy, Russia and smaller adjacent countries – accounting for about 80% of Company sales and 90% of after-tax profit. The SBUs will have responsibility for all facets of the business in these markets: consumer understanding, product and package innovation, brand communications, selling and retail execution, and supply chain. In these markets, the Company will continue to provide scaled market services to help the SBUs operate efficiently and with high quality.Responsibility for the remaining markets will be organized into a separate unit with sales, profit, and value creation responsibility.The Company reiterated this structure supports continued focus on the streamlined portfolio of 10 product categories; ongoing efforts to move resources closer to the consumers and customers it serves.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Applebee’s

Applebee’s wants its´customers to feel better with cheap alcohol and lots of food. That’s been the brand’s strategy since John Cywinski took over as its president in March of last year.With this strategy, Applebee’s US same-store sales increased 7.7% in the third quarter of this year, setting a 14-year record. Applebee’s customers have an average household income of $70,000, the company said. About 30% of its customers are Millennials, but it also sells to Baby Boomers and Gen Xers. And it serves more families and black and Hispanic customers than its peers.With a bigger advertising budget, Applebee’s poured money into campaigns that highlight the brand’s renewed commitment to indulgent food. The ads are designed to make you laugh and make people hungry. The brand is focusing on comfort food. The brand  is investing in off-premise dining, technology and delivery.

 

  • Auberge Resorts

Auberge Beach Residences & Spa will open the doors to the 15,000-plus square-foot The Spa at Auberge Beach, welcoming wellness aficionados and soon-to-be residents of the most sought-after address in Fort Lauderdale, where only a few select residences remain.Set on the picturesque shores of Fort Lauderdale, land and sea’s rejuvenating elements will be incorporated throughout every aspect of the resort-caliber spa, which has been masterfully conceived by The Related Group, Fortune International Group, Fairwinds Group and Auberge Resorts Collection, the internationally renowned ultra-luxury resort operator.The Related Group was established in 1979 and is America’s leading developer of sophisticated metropolitan living and one of the largest firms.The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio of projects worth in excess of US$15 billion.

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • McDonald’s

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s.  “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.The Hispanic consumer market work by the ALMA team is the latest addition to a new direction in McDonald’s brand strategy for Fall 2018, highlighting what people across cities, cultures, backgrounds and generations have in common.“It’s a tale every Hispanic can see themselves in fondly, and bringing that familiarity to the iconic family restaurant that is McDonald’s is the ultimate tie-in,” says Luis Miguel Messianu, CEO Creative Chairman of ALMA.

  • Nectar Sleep

E-Commerce mattress retailer Nectar Sleep is expanding its offerings to serve the Hispanic market with a Spanish-language website, dedicated social media, and Spanish language servicing. Additionally, the company has appointed Jose Romero as Business Head for the U.S. Hispanic Market.With these changes, Nectar Sleep becomes the first direct-to-consumer mattress brand with a full-service experience for Spanish-language shoppers available through mobile, desktop, chat and phone, according to Romero. The retailer has tailored the experience to the Hispanic market, which brings US$1.5 trillion in purchasing power, according to The Selig Center for Economic Growth.

  • Perry Ellis International’s Cubavera® Brand

Global fashion house, Perry Ellis International, Inc (PEI), and the company’s Latin-inspired Cubavera® brand are launching #CubaveraIcons, a multi-faceted campaign for National Hispanic Heritage Month.As part of the campaign, Cubavera has partnered with internationally-recognized artists Gustavo Novoa, Alexander Mijares and Edward Granger to produce one-of-a-kind works inspired by the brand’s iconic roots.The three works were unveiled September 24th on www.cubavera.com and on social media via @Cubavera and each artist’s personal page (@mijares, @_edwardgranger, and @gustavonovoapainter).Cubavera and PEI celebrate Hispanic Heritage Month because of their deep connection to Hispanic culture. The Cubavera brand embraces authentic latin lifestyle, infusing iconic styles with modern details to create a unique and fresh approach to fashion.  The three pieces will be live on Paddle8.com from October 15th to November 1st where all proceeds will benefit the National Hispanic Foundation for the Arts, aiming to advance the presence of Latinos in the media, telecommunications and entertainment industries.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Kroger / Walgreens

Kroger and Walgreens have announced a partnership of the companies to test a new format that combines Kroger’s grocery knowledge with Walgreens expertise in pharmacy, health and beauty.Both companies have chosen 13 Walgreen stores in Northern Kentucky to try the new format and will conduct the pilot over the next several months, listening closely to customer feedback, according to a press release.The pilot will let customers buy products and services from both retailers. Customers can order Kroger groceries online and pick them up at participating Walgreens locations.Customers will also be able to order Kroger store brands, including the retailer’s organic and natural brand Simple Truth at participating Walgreens locations.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

OMD and Starcom are the two agencies chosen in the McDonald’s global media review to split the fast food chain Latin America media account. Latin America is one of the three McDonald’s markets where the global review has concluded.The review was conducted by Ebiquity.

 

 

 

 

  • CMPC

Media agency Initiative, part of the IPG Mediabrands network, will be in charge of paper company CMPC (Compañía Manufacturera de Papeles y Cartones) media account for Latin America. The agency will handle media planning, buying and strategy for all CMPC brands including MPC Tissue, La Papelera de Plata, Productos Tissue del Perú, Industria Papelera Uruguaya, Melhoramentos CMPC, Absormex CMPC Tissue, Drypers Andina and Productos Tissue del Ecuador, in markets like Argentina, Chile, Peru, Uruguay, Brazil, Mexico, Colombia and Ecuador.

 

 

 

  • Chango

Agency Mídios has been appointed media AOR for Tabacal Agroindustria´s sugar brand Chango. The agency will be in charge of developing the brand´s communication strategy and media planning .Midios is already implementing a media strategy for the launch of the “Azúcar Chango Bajas Calorías” campaign. The campaign includes TV (both open and cable), outdoor and digital pieces.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Hotelbeds Group

Hotelbeds Group has announced the recent launch of its latest strategic sales initiative to boost sales for hotels in the Americas market until September.As part of Hotelbeds Group’s commitment to boosting growth for its hotel partners and travel intermediary clients, the LATAM Origins program promotes top destinations in the Americas market via unique and discounted accommodation offerings in each of the chosen destinations.Each week 15 destinations will become part of LATAM Origins for one week only, with clients informed in advance about the destinations and the specific offers available in order to prepare. The exclusive deals are sourced via the Group’s 230 strong dedicated sourcing and sales teams in Latin America. The deals are available to all Hotelbeds Group’s Wholesale customers globally. This outstanding campaign focuses on offering aggressive discounts, to one destination each week, of up to 40% for the booking window period.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • LVMH

Dentsu Aegis Network has been appointed french luxury goods company LVMH´s media agency of record in North America. Havas Media was the incumbent agency since 2009. LVMH Moët Hennessy • Louis Vuitton, also known as LVMH, spends about US$400 million on measured media in the U.S. according to Kantar Media. LVMH´s brands include Louis Vuitton, Hennessy, Bulgari, TAG Heuer and Marc Jacobs. Manny González, Senior Director, Multicultural at Moet Hennessy USA is a member of Portada´s Brand Star Committee.

 

 

 

  • Northwestern Mutual 

Milwaukee-based Northwestern Mutual has appointed Horizon Next, Horizon Media´s marketing arm, as its agency of record following a review.Publicis-owned Spark Foundry, the incumbent media AOR, declined to defend the account. Northwestern Mutual spent US$52.9 million on measured media in the U.S. in the first six months of 2018 after spending US$68.6 million in all of 2017 and US$41.5 million in the first half of last year, according to Kantar Media.

 

 

 

  • McDonald’s

McDonald’s announced that the company and its franchisees are investing approximately US$186 million in Florida throughout 2018 and 2019 on the construction and modernization of 240 McDonald’s restaurants, transforming the customer experience inside and outside the restaurant. In total, McDonald’s and franchisees are investing US$6 billion to modernize most U.S. restaurants by 2020, including most restaurants in Florida.In addition to the investments to modernize the restaurant, McDonald’s has also introduced McDelivery with Uber Eats at more than 5,000 US restaurants.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Lobo City Mex

Lobo’s City Mex Market Convenience Store is expanding into its new location in Lincoln, Nebraska. The old location will become offices for the business.The new market will be a larger version of the shop, housing ethnic foods and produce from Latin America — while also offering check cashing and transferring options. The surrounding neighborhood is more than 13 percent Hispanic alone. That’s why Lobo Mex has diverse drinks, food and products from places like Mexico, Honduras, El Salvador, Chile, Puerto Rico and Argentina.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Dunkin’ Donuts

Dunkin’ Donuts has appointed Publicis Media as its U.S. media buying and planning agency following a review. Agency Trillia, part of Interpublic’s Hill Holliday, was the incumbent.Publicis will develop a new unit to oversee the account, pulling in resources from across Publicis Groupe’s Digitas and Blue 449. Jodi Robinson, president of Digitas North America, will serve as the executive lead of the Dunkin’ Donuts team, which will be based in both Boston and NY. The agency will work closely with Dunkin’ Donuts’ company leadership, franchise leadership and existing partners on all national and local media-planning and buying.

 

 

  • Burlington

Burlington Stores has appointing Horizon Media as its new media AOR following a formal review. Initiative was the incumbent. Burlington Stores spent an estimated US$60 million a year on measured media, according to Kantar Media.Burlington operates more than 640 stores in 45 states and Puerto Rico. The shift will effect later this year.

 

 

 

 

  • McDonald’s 

McDonald’s and fútbol have something in common: they unite people. The World Cup campaign series is a story of people from all walks of life uniting over breakfast and the world cup at McDonald’s. (Yes, being a World Cup sponsor, the restaurants can broadcast the games at the discretion of the individual locations.)The bilingual TV spots consist of three executions in which hardcore and novice soccer fans come together to enjoy the 2018 FIFA World Cup every morning over McDonald’s breakfast. As the tournament progresses our novice fans learn more about The Beautiful Game and even some Spanish along the way. World Cup commercials are seen very frequently over a one month period, so we created a series of spots that told a bigger story as a whole and rewarded the viewer with fresh executions throughout the tournament.The campaign will air in both Telemundo and Fox Sports throughout the whole month of the World Cup (6/14-7/15), so far only the first of the three executions has aired. See them all here titled, “Opening Round”, “Quarterfinals”, “Finals”.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Revlon

Interpublic´s Initiative has won Revlon‘s global media account following a review, according to people familiar with the matter.Revlon reported US$550 million in global advertising spending last year, including some non-media expenses like agency fees, talent fees, production costs and promotional displays.Mediacom was the global incumbent since 2017 and US incumbent for seven years.

 

 

 

  • Chipotle

Fast food Mexican grill Chipotle has announced a series of changes for 2019, including a new tag line that will more reflect Chipotle as “a purpose-driven lifestyle brand,” Ad Age reports. According to Chipotle´s CMO Chris Brandt, the chain has in the past “been silent and lost some of its cultural relevance.” Brandt says the chain’s ultimate marketing mission is to make Chipotle a brand people want to know about. Chipotle is still trying to rebound from the E.Coli outbreaks at some of its stores. The brand is confident that that chain in the next few years can elevate its annual revenue from US$4.5 billion to US$10 billion once all the changes are instituted.In early 2017, Chipotle appointed Venables Bell & Partners for creative and MullenLowe Mediahub for its media business.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

Arcos Dorados Holdings, Inc. (“Arcos Dorados” or the “Company”), Latin America’s largest restaurant chain and the world’s largest independent McDonald’s franchisee, reported that it will once again give 45 children in Latin America and the Caribbean the chance to participate in the McDonald’s system’s exclusive Player Escort Program. Children aged between 6 to 10 years of age from 11 different countries will be flown to Russia along with a parent or guardian, and given a once in a lifetime opportunity to accompany football players onto the pitch at the 2018 FIFA World Cup™.Winners will discover new cultures, interact with participants from around the world, and enjoy special tours and activities throughout their stay.McDonald’s Player Escort Program received a record 119,000 submissions from children who wanted to participate this year.Since its inception in 2002, the Player Escort Program has brought more than 7,000 children from 70 countries around the world to meet their sporting heroes. Arcos Dorados has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela.

  • Converse 

Nike-owned sneaker brand Converse has replaced previous global media agency, Omnicom’s PHD, with IPG’s Initiative, Ad Age first reported. The account was put into review in early 2018.  PHD, which won the Converse media business away from Starcom in 2015, did not participate. Converse U.S. anual spend is US$20 million. Nike is planning to ramp up digital advertising for Converse, according to Adage.

 

 

 

 

  • Spirit Airlines

Spirit Airlines is expanding service from Orlando to Latin America, the Caribbean and the southeastern U.S.Officials with the airline announced that it would start flying from Orlando to Panama, Guatemala, the Dominican Republic, Honduras, Costa Rica, El Salvador and Colombia.In the Caribbean, the airline will start flying from Orlando to St. Thomas and Aguadilla, Puerto Rico.In the southeastern U.S., the airline will start flying from Orlando to Greensboro, North Carolina, and Myrtle Beach, South Carolina.Spirit CEO Bob Fornaro says Orlando is now one of the airline’s largest markets. He says Orlando is well positioned to serve as a gateway to Latin America and the Caribbean.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Copa Airlines

Copa Airlines, a subsidiary of Copa Holdings, S.A. and a member of the global Star Alliance network, will operate daily flights between Curaçao and Panama City as of July 17, 2018, offering its passengers more flight options, with convenient schedules and greater connectivity with the rest of the continent.Passengers traveling between Panama and Curaçao will now enjoy more convenient, flexible schedules starting July 17. Copa Airlines will operate daily flights from Panama to Curaçao, departing at 9:13 am and arriving at 12:18 pm (local time), and from Curaçao to Panama, departing at 1:18 pm and arriving at 2:30 pm (local time).Copa Airlines currently operates an average of 350 daily flights through the Hub of the Americas, founded in 1992 and located at the Tocumen International Airport. Thanks to Copa’s extensive network of routes, Tocumen is considered the airport with the most international destinations in Latin America.

 

  • Aloft Hotels

Aloft Hotels, Marriott International‘s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, have launched the 2018 edition of Aloft Hotels’ artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG’s emerging artists.Starting today, musicians can enter for a chance to win a once-in-a-lifetime prize Project: Aloft Star Tour until August 20. Unsigned bands and artists across North America and in select countries in Latin America, are invited to upload up to two original songs (in video or audio format) along with a photo through alofthotels.com for consideration by a panel of judges from UMG, Aloft Hotels and live music discovery platform Bandsintown.The panel will select three finalists to progress to Phase II of the competition where the finalists will receive a mentoring session from X Ambassadors.From September 17 through October 22, fans and music lovers are encouraged to vote for their favorite of the artists.Aloft Hotels, part of Marriott International, Inc., has more than 125 hotels now open in nearly 20 countries and territories around the world.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • GlaxoSmithKline

Global pharmaceuticals giant GlaxoSmithKline has put its entire media account under review, three years after awarding the business to Omnicom’s PHD and WPP’s Mediacom.The reappraisal potentially puts a US$1.7bn advertising budget up for grabs and comes as part of a mandatory three-year cycle of reviews at the behest of GSKmanagement, According to Ad Age.

 

 

 

  • Advance Auto Parts

Advance Auto Parts has appointed Dallas-based independent agency The Richards Group for brand and creative work and Dentsu Aegis Network-owned agency 360i for media and analytics following a review, Adage has reported.Crossmedia, the media incumbent, did not participate in the pitch.As of late last year, the company operated 5,054 stores and 129 Worldpac branches and employed approximately 71,000 across the United States, Canada, Puerto Rico and the U.S. Virgin Islands, according to its website. The company also serves 1,218 independently owned Carquest branded stores.Advance Auto Parts Inc. spent US$29.1 million on measured media in the U.S. in 2017, according to Kantar Media.

 

  • Wells Fargo

Wells Fargo is launching a new, integrated marketing campaign called “Re-Established”. The campaign, launched nationwide on Sunday, May 6, leans into the company’s history and heritage as it acknowledges past issues, communicates the extent of changes made across the organization, and shows how the company is recommitting to its customers and their satisfaction.The first component of Re-Established is a one-minute commercial called “Trust” that airs nationwide and signals Wells Fargo’s intent in a bold way. The advertisements will run across print, digital,broadcast, and mobile channels. As with previous Wells Fargo advertisements, the campaign acknowledges the diversity of the company’s communities through tailored ads for specific audiences, such as in-language messages in Chinese (Mandarin and Cantonese) and Spanish and advertising in African American media. The Re-Established campaign was developed with BBDO-San Francisco, Wells Fargo’s agency of record since March 2014.

https://www.youtube.com/watch?v=1rrivHxCeeY&feature=youtu.be

  • McDonald’s 

McDonald’s is introducing the new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign,  inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger.  Led by We Are Unlimited, in close partnership with The Marketing StoreBurrellAlma, IW, Resolution and OMD, “Speechless” is an integrated campaign running broadcast, online video, radio, out of home, social media and in digital. Launched nationally on May 7th, work will run through the end of 2018.Charles Barkley, Gabrielle Union and John Goodman help describe customers’ reactions to the taste of McDonald’s hotter and juicier burger. Additionally, Luis Fonsi describes in Spanish just how good McDonald’s Quarter Pounder tastes in spots created for the Hispanic Market. The creative and production of these spots was led by Alma.

https://www.youtube.com/watch?v=L8IQMUSrK6Q

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Amscot Financial

Amscot Financial—the Florida-based leader in providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment.  The new campaign highlights convenient financial services for the growing needs of the ‘gig economy’ with the rise in entrepreneurship, self-employment and those seeking professional development.  The broadcast media campaign will launch May 14 and air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, with a rotation of 28 fifteen second combined TV and radio executions.Hispanics represented 51% of Florida’s population growth from 2010 to 2015, according to new population data released by the U.S. Census Bureau.  Nationally, Hispanics have the highest rate of entrepreneurship Standford Business: State of Latino Entrepreneurship.  Amscot Financial launched its first Florida-wide, Spanish-bilingual campaign with Semilla AD in 2013 during Amscot’s expansion to South Florida and continues to actively cater to Florida’s evolving Hispanic market with culturally-dedicated campaigns reflecting their customers evolving financial needs.

 

  • Heineken

Beer brewer Heineken is moving ad verification in-house, Digiday has reported. The company is running a global search for one ad verification technology it can run directly from all its markets. Once the search ends, Heineken will have effectively brought its ad verification in-house,according to people familiar with the matter. There’s a desire at the company, according to one source, to understand for themselves whether the online ecosystem is delivering against its needs and the best use of budget.Heineken has two media-buying agencies: Dentsu Aegis and Starcom MediaVest.

 

 

]

  • Nestlé – Starbucks

Swiss food giant Nestlé will spend US$7.15 billion for the right to market Starbucks Corp. products. This is the third-biggest transaction in Nestle SA’s 152-year history. However, the company won’t get any physical assets in the deal. By entering a marketing pact with Starbucks, the Swiss company is revealing the limits to growing with Nescafe and Nespresso.Starbucks is the second-most-valuable brand in fast food, according to BrandZ’s Global 2017 report, which estimates it’s worth US$44 billion. Nestle will take over about 500 Starbucks employees who will remain based in Seattle.Starbucks will continue to produce packaged coffee and other goods in North America, while Nestle will be in charge of the rest of the world. In addition, the Swiss company gets the rights to sell packaged coffee products in supermarkets, restaurants and catering operations under the flagship Starbucks brand.

 

 

  • Lionsgate

Lionsgate/Pantelion/MGM’s Overboard, a film targeting Hispanic moviegoers and fans of Mexican star Eugenio Derbez, came in 2nd for the weekend of May 4-6 as of Saturday AM with US$14.75M at 1,623 venues, the biggest opening in Pantelion’s history. PostTrak reports a Latino turnout of 41%, with the demo giving the pic an 83% positive. Overboard‘s opening is higher than the Mexican star’s April 28 release last year, How to Be a Latin Lover, which opened to US$12.2M and yielded a 2.6 multiple for a final US$32.1M.  MGM and Lionsgate co-financed Overboard, which cost in the low to mid-teens.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Toyota and Club América

Toyota and soccer team Club América announced their partnership for Tour Águila in the United States to kick off 2018.  As the official automotive sponsor of Tour Águila, the brand will bring the action to fans starting on March 24th in San Diego, California against its rival, Club Tijuana. The Tour consists of a series of friendly matches against some of the most important teams in Liga MX and MLS during the preseason and FIFA dates.  These matches will take place in key Hispanic markets including cities in California and Texas and will be broadcast on Univision Deportes in the U.S. and on Televisa in Mexico. In addition, Toyota will be presenting sponsor of the pre-game Fiesta Futbolera, an interactive Fan Fest celebration of the Club, including a showcase of the team’s championship trophies, Agui the official mascot and legendary player appearances.  Other elements of the partnership include in-stadium content opportunities including live partnership announcements and video, on-field signage, tickets and giveaways. Along with Club América, Toyota will connect with soccer fans at a community level through an association with Alianza de Fútbol, the premier organization in the U.S. dedicated to the support and development of Hispanic amateur soccer.As the exclusive automotive sponsor of Alianza, Toyota will be the title sponsor of the Copita Alianza, a series of youth tournaments that take place from May through October in key Hispanic markets where thousands of children participate.  

  • Ikea

Ikea announced it has appointed Wavemaker to retain its planning and buying business in the U.S. following a global media review that launched in 2016.WPP ‘s Wavemaker will be tasked with driving “deeper integration and innovation” in-store and online across all of the furniture brand’s domestic media channels including data science, multicultural, search engine optimization (SEO) and content offerings, according to the announcement.Ikea spent US$108.2 million on measured media in the U.S. last year and US$106.6 million in 2016, according to Kantar Media. MEC was the incumbent for 11 years.

 

 

  • Amgen

Hearts & Science has been appointed to handle pharmaceutical company Amgen’s US$350 million media planning and buying account, following a review, Adweek first reported. Incumbent agency on the account was WPP’s MEC. Amgen produces medications such as Neulasta and Neupogen. The company ad spend in 2018 will approach US$350 million.

 

 

 

 

  • Modelo Especial

Constellation Brands has announced it has extended and expanded its partnership with the MLS L.A. Galaxy and StubHub Center, making Modelo Especial the official import beer of the club and stadium. The multiyear deal also includes building a Modelo-branded area atop the west terrace. Modelo will also be a lead marketing partner of the team, which will include co-branding marketing materials, fan merchandise, consumer promotions and fan engagements. Previously the Modelo Especial brand was the exclusive import beer sponsor of both the LA Galaxy and their StubHub Center home. Given that the San Diego Chargers are also playing in the StubHub Center these days, ismore Modelo in the offing for sports marketing?

 

 

 

  • McDonald’s

McDonald’s has rolled out  a multimedia Hispanic market campaign centered in Houston that was part of the giant QSR’s January launch of its US$1 $2 $3 Dollar Menu, a key part of its growth strategy, Mediapost has reported.The campaign aimed to connect with Hispanic consumers looking for ways to find value without compromising quality, drive traffic and sales lifts in Houston locations, and support brand affinity among the Hispanic segment nationally by showcasing McDonald’s’ commitment to supporting the Hispanic community, reports Natalie Asorey, a supervisor at the Miami-based Boden agency, which spearheaded the campaign.The campaign “¡Síganme los Buenos! (“Good guys, follow my lead!”)was designed as a test model for adaptation in other key Hispanic markets. it was centered on El Chapulín Colorado — a  Mexican TV character.The campaign included animated social video that teased the brand’s partnership with El Chapulín Colorado, posted on the brand’s U.S. Hispanic Facebook page, McDonald’s Latino, and the local McDonald’s Houston Facebook and Instagram pages.There was also a media tour featuring Roberto Gómez Fernández — the son of the character’s creator and spokesperson for Grupo Chespirito (owner of the character) — and Nelly Quijano, local McDonald’s owner/operator, with national and local general market and Hispanic media outlets.As part of a local media buy, radio and TV spots and influencer content went live on the days leading up to a January 27 takeover event at Quijano’s McD’s location. The team launched a second animated video to announce the campaign that revealed the character and encouraged consumers to try the new $1 $2 $3 Dollar Menu. At the same time, the local giveaway rules were published on the McDonald’s newsroom.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • Tampico Beverages 

Chicago-based Tampico Beverages, one of the world’s leading beverage brands that has successfully cornered a niche of multicultural, economic, family shoppers, announced the launch of its brand refresh, including an updated logo, a new look and feel across its family of fruit flavored juice drink products, website and social media channels. To celebrate this milestone and provide consumers with a chance to engage with Tampico’s new brand expression of being “Imaginatively Curious,” Tampico brand ambassadors will be hosting activations in seven major cities across the U.S. starting today. The new logo, with juice droplets emanating from the Tampico name, is designed to symbolize a burst of flavor, with the letter “o” converted to a smile that conveys the fun found in Tampico juice drinks.The brand refresh is simultaneously being rolled out across Tampico’s products and digital properties, including its website, blog, Instagram, Facebook and Pinterest.Tampico will continue its branded activations, “Tampico Tuesdays,” every Tuesday between March 20 and May 1. Brand ambassadors will surprise locals in seven cities with exclusive Tampico wristbands, while accompanied by roaming mobile billboards designed to look like larger-than-life bottles of Tampico. Events will take place in select public spaces in major cities including Chicago, Miami, Los Angeles, Atlanta, Houston, Dallas, and New Jersey.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • MLS and Twitter announced a three-year agreement to stream weekly games and generate additional content, including exclusive highlights and programming on teams, players and major events. Univision will keep the Spanish language broadcast, while Twitter makes an English simulcast streaming.
  • On Monday, FC Barcelona and Nike launched a new campaign, The Ball Makes Us More, featuring stars from the men’s and women’s teams together with fans of the club. This year Nike and FC Barcelona celebrate their 20th partnership anniversary.

  • ESPN has become the Chicago Fire Soccer Club exclusive media rights holder, on a three-year rights agreement. ESPN+ will cover live local matches in both English and Spanish beginning this season.

Subscribe to Portada daily Sports Marketing Updates!

  • Heineken USHeineken USA is partnering with Copa90 on a documentary and original six-part series showing the culture of soccer fans. The series is available to stream on Copa90’s social channels.
  • MLS and Liga MX signed a long-term partnership, bringing together the three nations involved in the United 2026 FIFA World Cup hosting bid. The alliance will focus on creating new competition to extend the rivalry between the countries that will include an annual Campeones Cup between the champions of each league. In addition, the annual MLS Homegrown Game presented by Energizer will include Liga MX Under-20 club team as the opponent.
  • Spain’s La Liga partnered with McDonald’s for McDonald’s Virtual La Liga eSports. The first stage of the online qualification process begins March 19 and will be played on ArenaGG.

Check out the stars of Portada’s Sports Marketing Board, who will meet at Portada Miami on April 18-19 to discuss various topics related to the future of marketing and innovation in sports. Register now!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Randy Falco, president and CEO at Univision since 2011, is stepping down at the end of the year. Reportedly, he has decided to retire as this year is his 65th birthday. The announcement comes a day after the Wall Street Journal first reported on Tuesday that the Univision board had been considering replacing Falco, and just months after the executive signed a two-year extension to his contract in November. According to The Wall Street Journal, Univision’s “board is girding to search for new leadership and is undertaking a business review that could lead to large cost cuts, people familiar with the matter said, on the heels of the Spanish-language broadcaster canceling its initial public offering.”

 

 

Univision has promoted Peter Lori to CFO. He had been a deputy under Francisco Lopez-Balboa and has served in a variety of roles since joining the company in 2005, including as an interim CFO.

 

 

 

 

Dentsu Aegis Network’s McGarryBowen has announced that Patrick Lafferty is its new U.S. president, replacing Simon Pearce who recently left to join J. Walter Thompson as CEO of North America.

 

 

 

 

Amy Morris has been named VP of news at WNBC New York. Morris will lead all day-to-day news operations at NBC’s flagship station, including weather, investigative and consumer teams.

 

 

 

 

Alistair Macrow, formerly senior VP, CMO at McDonald’s UK, has been promoted to a global marketing role based in London. Macrow started this week as CMO for high growth markets, covering China, Hong Kong, Italy, Poland, Russia, South Korea, Spain, Switzerland and the Netherlands.

 

 

 

 

The Estée Lauder Companies Inc. has brought on two industry leaders to fill key roles in brand and retail. April K. Anslinger has joined the organization as Senior Vice President/General Manager, Aveda–North America.

 

 

 

 

 

Andrea Dorigo has joined Estée Lauder as Senior Vice President, General Manager, Global Retail.

 

 

 

 

 

VCCP has looked within its own ranks to restructure its leadership team with the announcement of a new management line-up. Michael Sugden has been promoted from chief executive of the VCCP agency to chief executive of VCCP Partnership. VCCP managing director Andrew Peake will step up to take his role as agency chief. They will be joined by Julian Douglas, vice chairman of VCCP Partnership, who takes on additional responsibility for “identifying and realizing future revenue streams” for the business. And Hannah Fitz-Gerald who will assume the role of managing director of VCCP respectively.

 

Mitsubishi has appointed Fred Díaz as new CEO for the North America region. He joins the company with over 10 years of experience in the car industry.

 

 

 

 

Nancy Dubuc has decided to step down from her role as A+E Networks’ president and CEO. Effective April 16, Abbe Raven, chairman emeritus and former CEO of A+E Networks, takes over as acting chair. Dubuc is reportedly set to become the CEO of VICE Media, taking over from co-founder Shane Smith.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s Argentina

Arcos Dorados kicked off a review of its communication agencies in most of its’ Latin American markets. TBWA network has been awarded McDonald’s Argentinian market and platform at a regional level (through its Buenos Aires office), as well as Uruguayan, Venezuelan and Puerto Rican markets. In Uruguay, TBWA has also added digital duties.  Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. However, last October, the fast-food chain said it will conduct a review of its US$2 billion global media buying account.

 

 

 

  • Tito’s Handmade Vodka

Tito’s Handmade Vodka is set to expand its South American travel retail business in 2018.Tito’s, in collaboration with regional duty-free distributor Edrington Travel Retail Americas, will launch in Brazil, Argentina, Chile, Peru and Uruguay through Dufry. The partnership builds on existing retail partners, including UETA, DFASS, Bernabel, London Supply and Motta. The craft vodka brand has also confirmed new business in Chile and Peru domestic markets.

 

 

 

 

 

 

  • Glovo  

Spanish start-up Glovo has landed in Buenos Aires with its “multi-delivery on-demand” format. Glovo is an on-demand service that purchases, picks-up and delivers anything that is ordered through the app. The app, which is available on Google Play and Apple Store, continues expanding its operations in Latin America and is already working in Argentina, Chile, Peru, and Bolivia. The company’s goal is to reach more than 30 cities throughout Latin America. The company, created by the young Spaniard Oscar Pierre, was inspired by the American business model and applications such as Airbnb or Uber.

 

  • Cathay Pacific Airways

Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador. This marks the 14th country in Latin America where Discover the World represents Cathay Pacific and its regional subsidiary, Cathay Dragon.Discover the World has also launched a portfolio of holidays to Chile, which signals a gradual expansion into Latin America since March 2017, when Discover the World started representing Cathay in Mexico.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Iberia

Iberia will launch a new route from London to Managua, Nicaragua, via Madrid in October, with three return flights per week.The new Iberia flight will be the sole direct link between Europe and Nicaragua, which is becoming a popular adventure and cultural tourist destination, offering great beaches for sun and surfing, climbing in the country’s volcanoes and hills, as well as charming colonial cities like Granada, founded in 1524.The Spanish airline is a market leader for flights between Europe and Latin America and is part of the IAG Group along with British Airways, Vueling, Aer Lingus and LEVEL.

 

 

 

  • Radisson Blu

Mexican real estate and investment firm Sun-Star Group, led by real estate developer Omar O’Rourke Martinez and his partner Thomas Wahl, celebrated the groundbreaking of the Radisson Blu Resort & Spa Ajijic, a luxury hotel at Lake Chapala, a popular destination located within 50 kilometers of Guadalajara, Mexico’s second-largest city.The resort is slated to open during the fourth quarter of 2019 and is estimated to create 200 construction and 80 full-time jobs.The Radisson Blu Resort & Spa Ajijic is the Sun-Star Group’s first property as part of its multi-unit agreement with Carlson Rezidor Hotel Group.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

McDonald’s has appointed Lizette Williams to the newly-created role of head of cultural engagement in the US.

 

 

 

 

 

Media iQ has named Nicola Young as Vice President of Marketing EMEA. She joins having previously held the Director of Media position at Estée Lauder Companies (UK&I) and prior to this, she was Group Director of Marketing at Global Radio.

 

 

 

 

 

Juan Varela is now business development and project manager at El Observador Uruguay. His main role consists of designing and implementing a new freemium business model and premium product for the digital subscription.

 

 

 

 

David Sanchez is the new Digital Strategy Director at Kinitros. His main role will be to lead strategy for several CPG clients including Flexi, Salsas Castillo and others. He had previously worked as General Manager and Account Director at Captura Group since 2011.

 

 

 

 

 

The Hispanic Public Relations Association (HPRA), a non-profit organization for Hispanic PR & Marketing, has announced a new executive board to be led by diverse leaders representing corporate, agency, consultants, and media entities.

 

 

 

 

Veronica Potes, NBCUniversal, has been voted president of the 2018 HPRA Executive Board. Potes has been a part of the organization for more than a decade.

 

 

 

 

Rosemary Ravinal, Univision Communications Inc., will serve as president-elect at HPRA for 2018.

 

 

 

 

 

PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive. Flynn has extensive experience in the automotive space through previous positions at AOL and Sports Illustrated.

 

 

 

 

RedPeg Marketing, a nationally recognized brand experience agency whose clients include Accenture, GEICO, Square Enix, TD Bank, Francis Ford Coppola Winery and more, has announced the appointment of Fredda Hurwitz as the company’s new CMO.

 

 

 

 

The Chicago Fire Soccer Club announced the promotion of general manager Nelson Rodríguez to serve as president. He is a deeply experienced leader on both the technical and business sides of the sport.

 

 

 

 

 

Apart from Nelson Rodriguez’s appointment, the Chicago Fire Soccer Club announced the addition of long-time sports and entertainment executive, John Urban, to serve as the club’s new chief operating officer.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Chico’s

Chico’s, the national women’s clothing retailer known for bold prints and styles, aimed at women 45+, announced it has selected The&Partnership as its creative and media agency of record after a two-month account review.The&Partnership will spearhead all aspects of Chico’s brand marketing and execute an integrated campaign to support the brand’s re-launch and broaden the customer base beyond current loyalists. m/SIX, the full-service media agency within The&Partnership and backed by GroupM, will lead all media planning and buying.The first creative work will be delivered for the Spring Summer 2018 campaign.The digital and media portions of the business had previously been with Zimmerman of Fort Lauderdale, Fla.According to Kantar Media, Chico’s spent US$33 million on measured media in 2016 and approximately US$15.7 million in the first half of this year, less than the US$19.3 million it spent during the same period last year.

  • McDonald’s

McDonald’s has consolidated its customer relationship management, marketing business with Omnicom’s RAPP following a review.Teams from the digital shop will join the dedicated unit We Are Unlimited, a Chicago-based agency that came together after Omnicom won a U.S. creative review in late 2016. It joins other Omnicom-owned networks like Analect, Sparks & Honey, Critical Mass, Zocalo and Alma, which handles McDonald’s Hispanic marketing efforts. Last July, the fast food chain consolidated media buying for its regional cooperative marketing groups with OMD, the Omnicom Media Group agency that already handles the fast food giant’s national media assignment.McDonald’s spent more than US$786 on paid media in the U.S. last year, according to Kantar Media.

 

 

  • Alaska Airlines

Alaska Airlines has begun a nonstop service between San Diego and Mexico City’s Benito Juarez International Airport. San Diego is the third West Coast city to see nonstop service to Mexico’s largest metropolitan city with Los Angeles and San Francisco added in August 2017. With more than 100 flights a week to Mexico from California, Alaska Airlines offers California flyers more flight options to Mexico than any other U.S. carrier. The year-round, nonstop service marks the ninth destination Alaska serves to Mexico. Other destinations with service from California include Cancun, Ixtapa/Zihuantanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Puerto Vallarta and Guadalajara. Alaska began flying to Mexico in 1988. The Mexico City flights will utilize Embraer 175 aircraft operated by SkyWest Airlines. Alaska Airlines, together with Virgin America and its regional partners, flies 40 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Downey Nissan

Downey Nissan leads the brand in volume sales to Hispanic customers, nearly doubling its sales to this important market segment in 2017. At close of October, Downey Nissan also was the frontrunner in the brand’s Western region in year-to-date overall sales. A look at the faces behind this growth reveals a young, gender- and ethnically diverse team helmed by 31-year-old general sales manager, Nakita Joshi.Based in the Los Angeles metro area, Downey Nissan is on pace to sell just over 4,800 new and used vehicles this year. In April, Downey Nissan moved to a new 55,000 square-foot facility on Firestone Blvd., a bustling thoroughfare that intersects three cities representing a significant Hispanic population. Location and facility are keys to the dealership’s success.Rebecca Galvan is Downey Nissan’s marketing director.In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

  • AARP 

AARP announced the launch of an effort to raise awareness of the daily challenges faced by many U.S. Latino family caregivers, anchored by the release of a Spanish-language documentary, titled Cada Paso del Camino (Every Step of the Way). The film showcases the powerful and emotional stories of four Latino family caregivers, including popular Spanish-language television personality and outspoken caregiver, Marco Antonio Regil.  Ultimately, the documentary aims to start a conversation among Latinos on how to best plan for and manage the family caregiver role. As part of this effort, AARP is also highlighting the resources that are available to Latinos to help them as they take on the demands of this vital role. In particular, the documentary invites viewers to the refreshed AARP Family Caregiving website, aarp.org/cuidar or aarp.org/caregiving in English. There, visitors can gain access to helpful information, learn about local services, join an online community of family caregivers and connect with others who understand caregiving challenges. Latinos make up 21 percent of the estimated 40 million family caregivers in the U.S. providing unpaid care to their parents, spouses, partners and other adult loved ones.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

McDonald’s will conduct a review of its US$2 billion global media buying account.The burger chain spends around US$2 billion on media annually world-wide, according to a person familiar with the matter. Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. The agency will be participating in the review.As part of its ad review, McDonald’s said it is moving away from a single global media agency and will instead select a small number of ad-buying agencies to work with globally

 

 

  • Jetcraft

Jetcraft, the leader in business aircraft sales, marketing and ownership strategies,  announced a strategic partnership with Aerolineas Ejecutivas, further expanding the company’s presence in Latin America. Through this partnership, the aircraft sales division of Aerolineas Ejecutivas, based in Toluca, Mexico, will now operate as a Jetcraft authorized representative in Mexico, Central America, the Caribbean and the Latin markets in Florida and Texas.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Flybondi 

Flybondi has presented its first aircraft, a 189 seat Boeing 737-800, scheduled to arrive in Argentina in mid Nov-2017. The aircraft is currently located in Singapore. The carrier plans to reach a fleet of 10 aircraft in 2018, eight based at Buenos Aires El Palomar Airport, and two at Cordoba Pajas Blancas International AirportFlybondi is a proposed Argentine low-cost carrier that plans to launch operations in Nov-2017. Argentine entrepreneur Gaston Parisier and CEO Julian Cook stated a crowd-funding programme commenced in Aug-2016, with plans to launch the first ultra-low-cost carrier in Argentina.

  • MetLife

‘Principal Financial Group® announced it has signed an agreement to acquire full ownership of MetLife Afore, S.A. de C.V. (“MetLife Afore”), MetLife, Inc.’s pension fund management business in Mexico, subject to regulatory approval. With nearly 25 years in Mexico, Principal is committed to growing across its mandatory pension, voluntary long-term savings, and mutual funds businesses.By integrating MetLife Afore into Principal Afore, S.A. de C.V. (“Principal Afore”), Principal will gain additional scale, a larger distribution network and the capacity to better support its customers in Mexico with innovative advice and customized tools that help them achieve their retirement goals. After closing, Principal Afore will be the fifth largest pension provider in Mexico in terms of assets under management.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Jack in the Box

Jack in the Box, a West Coast fast-food chain,  has launched a media review.The review is part of Jack in the Box’s commitment to regularly evaluating resources, partners and vendors. Horizon Media (HMI), the incumbent agency for 15 years, will be participating in the review process.Jack in the Box spent nearly $92 million on measured media in 2016 and $24.5 million in the first quarter of 2017, according to Kantar Media.

 

 

  • Pan-American Life Insurance Group

Pan-American Life Insurance Group (PALIG) announced that it has acquired Hola Doctor Inc. (HolaDoctor), the digital provider of health and wellness solutions for Hispanic audiences. The acquisition is a significant strategic initiative by PALIG that both expands its presence in the U.S. Hispanic market and strengthens its position as a healthcare leader in Latin America. Terms of the deal were not disclosed.Over time, PALIG will be able to develop individual life, accident, and health insurance products tailored to the U.S. Hispanic market that can provide complementary benefits to those products already offered through HolaDoctor’s insurance brokerage unit.HolaDoctor will operate as a wholly owned subsidiary of Pan-American Life Insurance Group with a significant level of independence, although teams from both organizations will share expertise, product assets, and resources to grow the business. The acquisition is not expected to affect employment at Pan-American Life or HolaDoctor.

  • Siemens & FC Bayern Munich

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Teasdale Latin Foods

Teasdale Latin Foods (“Teasdale”), a national provider of private label and branded Hispanic foods to the retail, food service and wholesale channels and majority owned by private equity firm Snow Phipps Group, announced that it has acquired Rudy’s Tortillas (“Rudy’s”), an independent provider of high quality tortillas and chips into the foodservice channel.   The terms of the acquisition were not disclosed. The transaction advances Snow Phipps’ strategy of building a comprehensive Hispanic foods platform diversified across product, customer, channel and geographic exposure, and further enhances Teasdale’s national footprint in the Hispanic foods category, specifically within the attractive bakery and foodservice channel.  With the acquisition of Rudy’s, Teasdale Latin Foods is able to provide an entire suite of private label and branded Hispanic food products to a diverse customer base across a variety of channels including retail, foodservice, wholesale, industrial and international. Rudy’s will continue to operate as a division of Teasdale Latin Foods with the existing management team continuing on with the business.Rudy’s is the fourth follow-on acquisition that Snow Phipps has completed in partnership with the Teasdale management team since Teasdale was acquired in October 2014.   Teasdale Latin Foods brands include Teasdale®, Casa Fiesta®, Viva Mexico®, Mexene®, D.L. Jardine’s®, 7J® and Sontava!

  • McDonald’s

McDonald’s is launching a review and seeking to consolidate its local U.S. creative accounts, AdAge reports.The review will be handled by Select Resources International and will include both current roster agencies and new agencies, who will begin pitching on July 17. We Are Unlimited, the dedicated creative agency Omnicom launched to service the client last November, is undergoing some changes. Other agencies working on regional McDonald’s accounts are Zimmerman Advertising, Doner, H&L Partners, Stern and Bernstein-Rein.All media duties have been moved to Omnicom Group’s OMD. OMD was already McDonald’s media agency at the national level. McDonald’s was the 33rd largest U.S. advertiser last year, with spending up 1.5% to nearly US$1.46 billion, according to the Ad Age Datacenter.

 

 

  • PSA Group 

PSA Group, the second largest car manufacturer in Europe and owner of  Peugeot and Citroen, has appointed WPP”s MediaCom to handle global media duties. PSA Group spends aaround US$1 billion annually on ads.

 

 

Ogilvy Mexico & Miami have  signed a strategic joint-venture agreement with Miami based MARCA.  The agreement will further extend Ogilvy’s US Hispanic service offering and strengthen MARCA’s current capabilities in digital, social media, and analytics. The partnership was announced by Tony Nieves, President, MARCA and Horacio Genolet, CEO of Ogilvy Latina.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!