McCann Worldgroup


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descargaEntravision Communications Corporation, a diversified media company serving U.S. Latino audiences and communities, has announced the appointments of Angela Navarrete to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), McAllen, Texas and Rene Morales to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Las Vegas, Nevada, effective immediately.As a Senior Vice President, Angela Navarrete and Rene Morales will be responsible for selling Entravision’s media and marketing solutions across the company’s television, radio, and digital properties, in their respective markets. In their roles, Navarrete and Morales will provide advertisers the ability to effectively engage U.S. Latinos across acculturation levels by leveraging Entravision’s reach and measure their campaigns through data analytics tools. Navarrete will report directly to Chris Moncayo, Executive Vice President of Integrated Marketing Solutions, Texas Region, and Morales will report directly to Don Daboub, Executive Vice President of Integrated Marketing Solutions, Mountain Region.

descargaNavarrete brings more than 26 years of experience working as a marketing and advertising industry professional in the Hispanic market, overseeing promotions, sales and operations for a variety of platforms. Most recently, Navarrete served as the Vice President and General Manager of Digital Sales and Operations for a radio station group in El Paso, Texas.
descarga (1)Morales started his career in sales, developing retail revenue for the Chicago Tribune Newspaper, and eventually found his way into the broadcasting industry – previously working at Telemundo WSNS and Tribune’s CLTV News.





68d521f98a0db8a9adc100d7f524bda5_400x400After more than two decades selling advertising on behalf of the nation’s biggest newspaper publishers, the Newspaper National Network is closing up shop at the end of this month, the organization announced.Explaining the decision, David Chavern, president and CEO of the Newspaper Association of America, which is a partial owner of the NNN, stated: “The partners felt the need to invest in an alternative go to market strategy, focused on emerging digital opportunities and ROP [run of paper] advertising, rather than significant capital investments in NNN at this time.”



The American Advertising Federation’s (AAF)  has expanded its leadership and influence with the appointment of two additions to the AAF’s Board of Directors and the first meeting of the newly established Mosaic Next Generation Leadership Council (MNGLC). The AAF’s Mosaic Council is an established infrastructure of national advertisers, general market and multicultural agencies, media organizations and suppliers

1675b95 AAEAAQAAAAAAAAkuAAAAJDllY2RhM2YzLTI1MmMtNDcyMy1iNWYxLTE2NjdjMmM4OTU1MgThe AAF announced its 2016-2017 list of Board of Directors by appointing Danielle Austen, CEO, fluent360 as Mosaic Council Chair and Doug Melville, Chief Diversity Officer, NA, TBWA as Mosaic Council Co-Chair. Austen and Melville have long championed the Mosaic Center’s programs and their continued support has had a meaningful and impacting influence on the program’s initiatives. In addition, the composition of this year’s leadership board makes it one of the most diverse among the AAF’s sister trade organizations.

The newly appointed members of the MNGLC include:

kandaceKandace J. Barker, Associate Marketing Manager, General Mills



Bennett D. Bennett, Copywriter, BBDO


amberAmber Jackson, Sr. Account Manager, 360i




alixAlix Montes, Account Executive, LMO Advertising




Abu Ngauja, Account Executive, Leo Burnett

Candace Queen, Associate Art Director, DigitasLBi

jakeJake Quintanilla, Account Executive, DigitasLBi.




descarga (2)McCann Worldgroup has promoted Chris Macdonald, former president of its New York office, to the role of president of North America. Macdonald will continue running the New York office, while also leading the North America group that includes Casanova//McCann, McCann Detroit, twofifteenmccann San Francisco, McCann Minneapolis and MacLaren McCann Canada.Macdonald has served as president, McCann New York for the past three years.


bbbbSS+K has appointed Elisa Silva as senior vice president, director of client services.She will report directly to newly-appointed chief operating officer Kate Rothen.

Silva joins the agency from Barton F. Graf, where she has served as a group account director.

Rothen, who has been a partner with SS+K for several years, previously served as head of account services and director of social media.


logoGenerator Media + Analytics has appointed Anthony V. Russo and Elba Alvarenga as communications strategy supervisors.


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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Fred Medina – BBC Worldwide  ::: Tim Scott – McGarryBowen  :::  Sean MacDonald – McCann Worldgroup :::  JWT – Christian Caldwell ::: Antonio Lucio – Visa Inc. Vicente Valjalo –  JWT Chile :::

Click here for previous Latam Changing Places editions

descargaFred Medina, executive VP and managing director of BBC Worldwide for Latin America and the US Hispanic market for the last three-and-a-half years, is to quit his position on July 1. During his time at BBC Worlwide, Medina was in charge of all the business areas in the region, including channels, content sales, digital platforms, formats and co-productions, leading the company across Latin America and the US Hispanic market from Miami.”I’m honoured to have led the reorganisation process of BBC Worldwide Latin America, which has consolidated different business in the region and brought content to million homes through several platforms,” stated Medina. “But now is time to look for new professional challenges.” “Fred established and led a team which reverted our business in Latin America,” added Paul Dempsy, BBC Worldwide’s president for global markets. “He helped BBC’s brand to grow and created a solid base for the company’s future.”

descarga (1)Tim Scott, international CEO and president of the McGarryBowen’s Chicago office, is leaving the agency. Mr. Scott’s departure is the second leadership change in under a month for McGarryBowen, after Simon Pearce ,president and chief client officer, departured. Scott started at McGarryBowen as managing director in 2009, two years after McGarryBowen opened the Chicago office.McGarryBowen said it will begin a search for a new Chicago president with the added title of chief client officer. Laurel Flatt, who has been group managing director on accounts like Disney, will be interim general manager of the Chicago office while the agency looks for a new leader.

descarga (2)Sean MacDonald will join McCann Worldgroup. He will be in charge of the global area.

cr-caldwell_christian570-15After 10 years at J. Walter Thompson office in Costa Rica, Christian Caldwell, who served as CCO, left the agency. Caldwell’s exit was completed on April 16 and it is still unknown who will replace him.

descarga (1)Antonio Lucio, chief brand officer at Visa Inc., who oversees marketing, advertising and communications, is leaving the company to join Hewlett-Packard Co. The executive, of 55, has been working in Visa since 2007. His departure will take effect on April 24.

Vicente Valjalo_J Walter Thompson Chile 1Vicente Valjalo is the new CEO of J. Walter Thompson Chile.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  Hugo Sanchez-ESPN Deportes :::  Mike Amour-Starcom Mediavest Group ::: Maryam BanikarimHyatt Hotels ::: Sarah Watson- McCann Worldgroup ::: Miguel Janover-Carlos and Dario :::

241660bJesús Cedeño and Greta Patterson are no longer part of Wikot Corporation / Miami.



Captura-de-pantalla-2014-08-11-a-las-15.09.10Cedeño spent almost five years as Managing Director – CEO of Wikot.He was previously Principal at GoLearn Toys, LLC and prior to that, Executive Director Finance at Sony Pictures Television.



370df53Patterson was Account Director at Wikot Corporation and held inactive roles in one additional company. She also served as Executive Office Manager at The Crowd Controller.




thumbHugo Sánchez has joined ESPN Deportes to serve as an analyst for Futbol Picante and other platforms, starting January 15. He will also participate in the network’s coverage of Mexican soccer and the Mexican national team.Sánchez first debuted on ESPN Deportes during the network’s news and information coverage of the FIFA World Cup in Brazil. Sánchez is one of Mexico’s most prominent soccer stars. A few years after his retirement, Sánchez began his career as a coach with UNAM Pumas, where he won two championships; he also coached the Mexican national team from 2006-2008.


1d3f7ddStarcom MediaVest Group (SMG) has announced a restructure of its global management team that will affect the APAC, EMEA, LatAm, North America and North Asia regions.As part of this restructuring, Mike Amour has been appointed president of SMG APAC.Amour will work across the APAC market to drive “global consistency, local relevance and achieve transformational new business wins across global accounts”.With over 20 years of experience, Amour has held roles as APAC chief executive and chairman with Grey Group and Project: Worldwide. He has also held roles at McCann-Erickson Worldgroup, Wieden + Kennedy and TBWA Worldwide.Amour will be based in Singapore and report to John Sheehy, SMG’s president of global operations.Continuing in their roles are Monica Gadsby, CEO of LATAM and SMG’s U.S. Multicultural operations; Bertilla Teo, CEO of SMG in North Asia, which includes China, Hong Kong, Taiwan and Korea; and SMG North American CEO’s Brian Terkelsen (MediaVest USA), Lisa Donohue (Starcom USA) and Chris Boothe (Spark).

descarga (1)Maryam Banikarim was named global chief marketing officer at Hyatt Hotels, succeeding John Wallis who will take on a new role with the company. Banikarim was most recently senior VP, chief marketing officer at Gannett. Prior becoming Gannett’s first CMO four years ago, she was a senior VP for Integrated Sales Marketing at NBCUniversal and was among those who spearheaded the marketing initiatives Women at NBCU, Green is Universal, and Healthy at NBCU. She also served as chief marketing officer at Univision, and held positions at Turner Broadcasting and at Young & Rubicam.

descargaMcCann Worldgroup has appointed Sarah Watson as its new global strategy director.Watson, who joins from TBWA/Chiat/Day, will work alongside the newly-promoted regional strategy director for Europe, Harjot Singh, on the network’s General Mills business.Singh served as global strategic director on McCann Worldgroup’s General Mills International brand portfolio since joining the agency in 2011.Singh will join the worldwide team of regional strategic leaders that includes Richard McCabe, regional strategy director for APAC, and Josafat Solis, regional strategy director for LatAm.

descarga (1)Agency Carlos and Dario has announced the appointment of Miguel Janover as the agency’s Digital Leader. Janover specializes in digital marketing. He was Director of Business Development for Latin America at Ybrant Digital and his experience has led him to work with major advertisers and media in the region.

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