@PortadaLat: Debating the Role, if any, of Influencer Marketing
The role of Influencers in Latin American Marketing efforts, often in real-time, was a pervasive theme during last week’s #PortadaLat. Comments from Social Influencers as
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The role of Influencers in Latin American Marketing efforts, often in real-time, was a pervasive theme during last week’s #PortadaLat. Comments from Social Influencers as
Different aspects of Online Video Marketing were front and center during the first day of #PortadaLat in Miami’s Hyatt Regency Hotel. Major Thought Leaders including Jan Riemens, CEO of ZoominTV, Maya Kosovalic, Digital and Media Communications Manager at L”Oreal Travel Americas, Adriana Grineberg, Head of Operations Miami at Facebook and Carlos Espindola, Gerente eHub Latin America, 3M took the stage.
A rapidly increasing share of online display advertising is moving towards programmatic.But is the programmatic buying trend going too far? Here is what some major marketers in the U.S. Hispanic and Latin American markets have to say.
#Portadalat , the Latin Online Video Forum and the 6th Annual Latin American Advertising and Media Summit, are starting tomorrow Tuesday June 3 in Miami’s InterContinental Hotel. Maya Kosovalic, Digital & Communications Manager – Americas Zone at L’Oreal and Denisse Guerra, Regional Marketing Director Latin America at The Estée Lauder Companies are two last-minute additions to a pathbreaking program. If you have not registered yet, here is your ast chance to register at the online promotional price!