Maxpoint

HYPERLOCAL DIGITAL STRATEGIES: Embracing the Total Market Approach with Hyperlocal Intelligence

This is the third article of our series on Hyperlocal Digital Strategies presented by MAXPOINT. Amy Gittelman, General Manager, National Agency Sales at MAXPOINT, explains how Hyperlocal Advertising can give marketers an edge when transitioning to a total market approach as it accounts for nuances within audiences, provides real-time feedback and allows to run effective omnichannel campaigns.

Webinar

WEBINAR: Learn all about Hyperlocal Digital Advertising on April 23!

In this panel discussion, we explore how marketers who now rely on traditional publishers’ digital channels can also take advantage of an often overlooked approach—hyperlocal digital advertising—to reach a complex and nuanced multicultural audience across the nation. REGISTER HERE (free)!