Max Ramirez


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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For prior Changing Places editions, click here.

TribunePubMichael Ferro, the Chicago tech entrepreneur who recently bought a stake in 16.6% stake in Tribune Publishing has made major personnel changes at Tribune including the ouster of CEO Jack Griffin who was substituted by Ferro’s long-term business associate Justin Dearborn. Michael Rooney, the chief revenue officer since 2014, has left the company, while Denise Warren, a former New York Times executive who became president of digital and CEO of Tribune’s East Coast newspapers last May, has been shown the door, too. Davan Maharaj, editor of the Los Angeles Times, has been named publisher as well, part of a sweeping reorganization by the newspaper’s parent company, Tribune Publishing Co. Editors at eight other Tribune papers will assume similar dual roles as editor-publishers, and many of the publishers to whom they once reported are leaving the company.

Barbara 1Barbara Miller has accepted a new position as VP, Sales and Marketing at FLUVIP, a programmatic platform for Influencer Marketing in the U.S. Hispanic and Latin American markets. Previously Miller worked at Latina.




MRMax Ramirez has been appointed Director of Advertising and Multicultural Sales at iHeart Media. As Director of Sales, Ramirez will lead the Multicultural advertising sales efforts for iHeart Media integrated properties which include radio, digital, mobile, social media, on-air influencers and live concerts such as: iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, Jingle Ball, Fiesta Latina and Wango Tango.





descargaAlexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox, a full-service marketing agency to continue developing its strong Latin America business, as CEO and Partner. Hohagen will bring his experience with advertising and technology in these markets with the goal to further enhance the agency’s relevancy and footprint for its marquee clients including Netflix, PlayStation, Hotel Tonight, Marriott, Copa Airlines, Royal Caribbean and Volkswagen.Read more.

In addition to Hohagen, Pedro Cabral, founder and former CEO of Agencia Click in Brazil and former Chairman of Isobar Global, will become the new Chairman and Investing Partner.

descargaScripps Networks Interactive has announced the appointment of media and technology veteran Eduardo Hauser to the position of Managing Director, Latin America and the Caribbean. Hauser joins the company on March 7 and will be based in Miami.Read more.



y3hNp6BX_400x400Publicis Social and digital media-focused agency MRY continues with more staffing shifts, according to AgencySpy:





28697c4Vishal Sapra, VP of global brand development, and 2fbe9c4Evan Kraut, Chief growth officer, have left the agency. They both constituted the agency’s new business team.






descargaRani Melendez has joined The Mill’s studio in Los Angeles as Managing Director. Melendez comes from the Traktor collective, where for the last 17 years he progressed into Head of Production and then Executive Producer.Melendez’s appointment reinforces the focus of The Mill in Los Angeles in partnering with agencies and clients to help deliver outstanding work.

descarga (1)Anthony Nelson
has been named to the newly created position of head of content production at J.Walter Thompson New York. In this role, he will oversee development of video and film content for the agency’s clients. He was most recently an executive producer at Thursday Afternoon Films. Prior to that he was a director of production at Goodby Sliverstein & Partners New York. He also served as a group executive producer at BBDO, working on the General Electric account, and held positions at FCB New York and at Crispin Porter + Bogusky.

descarga (2)Benjamin Palmer, Chairman of The Barbarian Group, is leaving the company. Palmer co-founded The Barbarian Group with five others in 2001. Palmer has also served as president of The Art Directors Club and sits on the board of New York performance space The Kitchen.



What: Max Ramirez has been named the Director of Multicultural Sales for iHeart Media Los Angeles.  
Why it matters: Ramirez will be responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia’s multiplatform assets.

MRMax Ramirez has been named the Director of Multicultural Sales for iHeart Media Los Angeles.

Max will be responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia’s multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers (iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, Jingle Ball, Fiesta Latina and  Wango Tango.)

Before joining iHeart Media, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for the national digital revenue for all of their interactive platforms and LaMusica app.

Ramirez has over 17 years’ leading U.S. Hispanic marketing initiatives. “iHeart Media is positioned to be a leader in reaching diverse audiences that are in-culture; which is more important than language,” Ramirez tells Portada.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

TelemundoTelemundo Media appointed A.Victoria Rivas-Vázquez as Noticias Telemundo Bureau Chief in Washington DC. Rivas-Vázquez will report to Noticias Telemundo Senior Vice President, Sylvia Rosabal.In her new role, she will direct the editorial and news production teams as well as managing Noticias Telemundo’s operations in the nation’s capital and surrounding region.Victoria has more than 20 years of experience in television journalism, strategic communications and public opinion analysis in both the private and public sectors. She has worked for the US Environmental Protection Agency, the US Department of Health and Human Services, the US Department of the State and the White House, where she was Assistant Press Secretary during President Clinton’s first term.

Cristina Schwarz has been named president and general manager at WNJU in Fort Lee, New Jersey. She previously worked as vice president for Univision Cable Networks (TVSpy).

max rodriguezSpanish Broadcasting System Inc. (SBS) has promoted Max Ramirez to Vice President, Digital Media Sales of SBS Interactive. In his new role, Max will oversee the national digital sales team and provide solutions to national advertising agencies and local clients. Ramirez will be based out of Los Angeles, California and will report to Jesus Lara, EVP of Digital Media of SBS Interactive.Max has over 15 years’ experience of media sales, and has an exhaustive knowledge of digital media including display, video and mobile among others. He has held senior sales roles for companies such as Batanga Media, ImpreMedia, MTV and Katz Media Group. He has led US Hispanic marketing initiatives for advertisers in auto, entertainment, sports and theater areas.Ramirez was born in New York. He has earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College. He currently resides in Huntington Beach, California with his family.

Nuno TelesNuno Teles was promoted to chief marketing officer at Heineken USA. He was most recently chief marketing officer for Heineken Brazil. Prior to that he held assorted marketing executive positions with the beer-maker. He began his career at Unilever, where he spent eight years in a variety of roles across Europe. Teles replaces Lesya Lysyj who last fall was named president of Weight Watchers North America.



Coleman Breland was promoted to president of Turner Network Sales, the sales and marketing distribution unit of Turner Broadcasting.He was most recently chief operating officer of TNS. He will continue to oversee all affiliate sales, marketing, promotion, interactive television and new technology business development for Turner’s 10 networks. He is responsible for overseeing Turner’s distribution deals for its domestic cable television networks. He will continue to report to David Levy, president of Turner.

Satya Nadella was promoted to chief executive officer of Microsoft.He was previously executive VP of Microsoft’s Cloud and Enterprise group. He succeeds Steve Ballmer who is retiring, and will become only the third CEO of the company.

Read prior Changing Places weekly editions.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

José Simián has left About.com where he worked as Editor in Chief of the Spanish-language edition. Simián will now join Urban Daddy as editor.

Genevieve Flores is the new General Manager at Conexion, the weekly newspaper published by the San Antonio Express News (Hearst).

Max Ramirez, is the new Diigtal Sales Manager at Spanish Broadcasting System/La Musica.com in Los Angeles, Prior in his career Ramirez worked at impreMedia and Batanga.

Anibal Torres has left Mundo Hispanico, the weekly Spanish-language newspaper in Atlanta, GA owned by the Atlanta Journal Constitution (Cox Communications). Torres had been working as the  publisher of El Mundo Hispanico for the last six years.

Valari Staab will now oversee the company’s 16 Telemundo stations. A new division has been created for this purpose called  NBCUniversal Owned Television Stations.

David Deal has left interactive Advertising Agency iCrossing in Chicago,where he worked as.SVP Marketing.
Time Warner has named

Joseph Ripp the next CEO of Time Inc. He replaces Laura Lang who told staffers that she would not continue in her post after the split of Time Inc from Time Warner into a stand-alone public company. “After considerable thought, I have decided that taking the company through a transition to the public markets is not where my passion lies,” she said in a memo then.

Justin B. Smith, president of Atlantic Media, has been named CEO of Bloomberg Media Group, effective Sept. 16. Andrew Lack, CEO of Bloomberg Media Group since 2008, will become chairman of the group.

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