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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Audio.Ad – Nestor Perinot ::: Matt Neidl  – UFC ::: JeffreyGroup – Cristina Iglecio and Mariana Villarreal ::: Teradata – Fabio Fernandez ::: Karisma Hotels & Resorts – Heather Krasnow  ::: McCann Bolivia – Samuel Torres, Ruben Sanjinés,  Julio Gallegos, Jorge Marín, Alejandra Ortega ::: Marcio Borges – WMcCann Rio de Janeiro ::: WPP’s MEC – Stuart Bowden ::: CNN International – Rani Raad ::: McGarryBowen Brazil- Renata Valio :::

Click here for previous Latam Changing Places editions
descarga (3)Audio.Ad, a provider of digital audio advertising solutions in Latin America, has announced its commercial expansion into in the U.S. Hispanic market. The company will be based in Miami, Florida. Nestor Perinot, a veteran advertising executive with more than 12 years of experience in the digital industry, was appointed Vice President of Sales and will head Audio. Ad’s operations in the United States.Before joining Audio.ad, Mr. Perinot was Vice President of Sales during his 11-year tenure at Orange Advertising.

 

h8h5fjmf_400x400Matt Neidl has been appointed Head of U.S. Multicultural and Latin American Sales at UFC (Ultimate Fighting Championship), Neidl tells Portada that his new position will entail the offering of sponsorship and media sales opportunities for brands targeting the U.S. Hispanic segment as well as companies wanted to leverage UFC properties in Latin America. UFC properties include fighting championship live events, including UFC, UFC Fight Night and UFC Fight Pass, as well as “The Ultimate Fighter: Latin America” Reality Show, In Studio Show “UFC Ahora” and “UFC Golpe a Golpe.”

JeffreyGroup, the Latin America marketing and corporate communications agency, has named Cristina Iglecio and Mariana Villarreal to the newly-created positions of regional executive directors. Both will serve on the agency’s executive management committee, along with CEO Brian Burlingame and founder/chairman Jeffrey Sharlach.

cristina_iglesioIglecio, currently managing director of JeffreyGroup Brazil, has been named president of the operation and will oversee offices in São Paulo, Rio de Janeiro and Brasilia.

 

 

Mariana-Villareal_AboutVillarreal, who had been MD of Mexico, was also named chief strategy officer for Spanish-speaking markets.

 

 

 

descarga (2)Karisma Hotels & Resorts, a luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, has announced the appointment of Heather Krasnow to Director of Marketing. In her new role, Krasnow oversees advertising, marketing, public relations, social media and partnerships across each one of its brands, including El Dorado Spa Resorts & Hotels, Azul Hotels & Villas, Generations Resorts, Allure Hotels, and the new Nickelodeon Hotels & Resorts.

Teradata has appointed Fabio Fernandez as an account manager for Teradata Argentina, according to Ebizlatam. Prior to this appointment, Fernandez worked at Prisma Medios de Pago (ex Banelco), Informix and NCR Argentina.

5McCann Bolivia has announced the appointment of four creative directors:

Samuel Torres, former editor of TBWA Colombia; Ruben Sanjinés, former DGC at Lola Bolivia, and Art Directors duo of O&M Colombia, Julio Gallegos and Jorge Marín.

In addition, the agency has promoted Alejandra Ortega as new General Account Director.

imagesMarcio Borges is the new CEO of WMcCann Rio de Janeiro. Borges will continue as executive VP and report to Martin Montoya, chairman of W McCann Brazil. In 2011, Borges worked as regional director of the Coca Cola LATAM account.

 

AC07CE45-CCBD-9974-34FE8E2B3D530445WPP’s MEC agency has appointed Stuart Bowden global chief strategy officer.Bowden was previously Co-CEO MEC UK.

 

 

descargaCNN International has appointed executive vice president and chief commercial officer Rani Raad as president of CNN International Commercial. Raad will continue to handle commercial functions outside of the US, as well as developing Turner International’s programmatic trading strategy. Raad has been leading CNN International Commercial group since 2013.

 

descarga (1)McGarryBowen Brazil has announced the appointment of Renata Valio as vice president of media, according to Adlatina. Valio will lead a team of over 50 professionals who handle clients like Bradesco, Intel, Microsoft, Even, Syngenta, Embratur, Grupo Center Norte. Valio left her position as head of media at W+K Brazil to join McGarryBowen. Prior to this, she worked at J. Walter Thompson, AGE, F / Nazca Saatchi & Saatchi.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)
For prior Changing Places editions, click here.

sle_FINAL_LOGO-white_400x400Shoreline Entertainment is about to launch a Latino management and production and longtime Shoreline collaborator and producer Alex Flores has been appointed to head it. Flores spent the last decade developing film funds with Shoreline Entertainment while producing animation for Animex, Olmos Productions and Phil Roman Entertainment. He most recently co-produced “El Americano: The Movie,” touted as the first Mexican-U.S. animation co-production. The new division will produce content in both English and Spanish and will be a natural extension of Shoreline’s management and sales divisions.

h8h5fjmf_400x400Matt Neidl has been appointed Head of U.S. Multicultural and Latin American Sales at UFC (Ultimate Fighting Championship), Neidl tells Portada that his new position will entail the offering of sponsorship and media sales opportunities for brands targeting the U.S. Hispanic segment as well as companies wanted to leverage UFC properties in Latin America. UFC properties include fighting championship live events, including UFC, UFC Fight Night and UFC Fight Pass, as well as “The Ultimate Fighter: Latin America” Reality Show, In Studio Show “UFC Ahora” and “UFC Golpe a Golpe.”

descarga (3)Audio.Ad, a provider of digital audio advertising solutions in Latin America, has announced its commercial expansion into in the U.S. Hispanic market.  Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.Nestor Perinot, a veteran advertising executive with more than 12 years of experience in the digital industry, was appointed Vice President of Sales and will head Audio.Ad’s operations in the United States.Before joining Audio.ad, Mr. Perinot was Vice President of Sales during his 11-year tenure at Orange Advertising.

unnamedCross-cultural agency the community, part of SapientNitrohas announced the appointment of Juan Cruz Vassallo as Associate Creative Director. Based in Miami, he will report directly to Creative Director Rodrigo Butori. Prior to joining the community, Vassallo was an Associate Creative Director at Conill Saatchi & Saatchi and LatinWorks. A native of Argentina, Vassallo began his career as a Senior Copywriter at Ponce Buenos Aires and as a Junior Copywriter at J. Walter Thompson Argentina.

 

Inma Carbajal-FogelMPRM Communications has announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM. Carbajal-Fogel has played a major role in Hispanic campaigns.Over the years, she has also worked on a variety of consumer, television and fashion brands including Disney Consumer Products, Chef Merito, Gaviña Coffee, Endemol Shine Latino, American Idol, MundoMax, Hallmark Movie Channel, Ashdon Inc., Square, Verizon, TJ Maxx, Payless and Azteca America.

 

zrC2HWEXTelemundo 60 San Antonio / KVDA has named Jairo Lozano Video Journalist for Noticias 60 Telemundo, which airs weekdays at 4:30 PM, 5 PM and 10 PM, effective immediately. He will join News Anchors Arlena Amaro and Alex Hernandez, Weather Anchor Lilian Perez, Sports Anchor Johnathan Solarte and a dynamic team of reporters. His will make his on-air debut in mid-February. Lozano joined the Telemundo family in 2013-He earned his bachelor’s degree in Communications from the University of Texas at Arlington.

b0d64604322a48b9_orgTelemundo Houston / KTMD has announced that Carlos Robles has been named Meteorologist for Telemundo Houston’s weekday newscasts, Noticiero Telemundo Houston at 4:30 PM, 5 PM and 10 PM. Robles will join Telemundo Houston’s weather team, La Autoridad en el Tiempo (Weather Authority), as well as News Anchors Martin Berlanga and Paulina Sodi. Prior to joining Telemundo Houston, Robles worked as a Meteorologist for Univision 45 Houston / KXLN for nine years.

 

extEd Castillo has been named to the newly created position of global chief strategy officer at Arnold Worldwide. He was most recently chief strategy officer at TBWA/Chiat/Day New York. He has also served as senior VP, director of account planning at media agency PHD, as a planning director at North and as director of account planning at R&R Partners.

descarga (1)Liberman Broadcasting has announced that Mexican journalist Pedro Ferriz Hijar has joined the company as news anchor of Cierre de Edición, the network’s national evening newscast.Ferriz Hijar has extensive of experience covering politics, government and economic issues across Mexico at some of the country’s leading media outlets including Efeckto Noticias, Poder Mexico Radio, Poder America, Hola TV, TV Mexiquense and other news media. He earned a Masters Degree at Universidad Francisco de Vitoria in Madrid, Spain.

 

imagesThe New York Time has appointed former WebMD and Yahoo exec Lisa Ryan Howard as senior vice president for advertising, effective  on February 22. Howard will oversee international ad sales across categories including luxury, fashion, jewellery, retail, home, corporate and education, and report to Meredith Kopit Levien. After 14 years at Condé Nast, in 2010 Howard joined Billboard magazine as publisher, before being hired by Yahoo as business lead for the women’s lifestyle category. In late 2014, she joined WebMD as chief of consumer strategy.

descarga (2)Saatchi & Saatchi Los Angeles has appointed Romina Bongiovanni as Director of Earned Media. She will report to John Lisko, Executive Director of Communications. Before joining Saatchi & Saatchi in 2015, Romina worked at cross-cultural agency, Sensis. A former President of the Hispanic Public Relations Association (HPRA), Romina has also held leadership roles at top U.S. Hispanic agencies. Saatchi & Saatchi also appointed Mike Cooperman as Director of Public Relations for the agency.

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