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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Carat – UM – Mastercard – Latin America ::: Bromley – Rent A Car – Latin America & the Caribbean::: Carat – UM – Mastercard – Latin America ::: eBay – Acxiom – Global ::: SapientNitro – Lycra – Global ::: Renault – Nissan – DigitasLBi – Global :::

Carat – UM – Mastercard – Latin America

Carat has been awarded MasterCard’s media business in all markets except Latin America. Universal McCann will retain the business in Latin America. UM has been in charge of global media planning and buying in Latin America since 2010. In 2010, MasterCard consolidated global media planning and buying by adding the US to UM’s responsibilities to manage the business abroad. The news of Carat’s addition was not so welcome for UM as it has been supporting the business for a couple of years.

Bromley – Rent A Car – Latin America & the Caribbean

San Antonio advertising agency Bromley Communications has been selected by St. Louis-based Enterprise Holdings to support its National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.

eBay – Acxiom – Global

eBay Advertising today announced a partnership with Acxiom – a company that specialises in enterprise data, analytics and software as a service – to enhance segmentation and targeting on the platform.

SapientNitro – Lycra – Global

SapientNitro has been appointed global advertising agency of record for the brand Lycra. The agency will be in charge of Lycra’s global brand strategy including advertising, customer experience, digital and social activity development as it aims to bring life to the brand’s positioning.

Renault – Nissan – DigitasLBi – Global

Renault and Nissan have appointed DigitasLBi to handle their global digital accounts. Over the next three years, DigitasLBi will relaunch the websites and mobile platforms for Renault, Nissan, Infiniti, Renault Samsung Motors, Dacia, Datsun and Venucia in every market.

OMD currently handles global media for the partnership.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or e-mail him at  armando@portada-online.com
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  • Red Mango

EGC Group has been named Red Mango’s, frozen yogurt and fruit smoothies retailer, marketing and advertising agency. The assignment implies strategy, creative development, LSM (local store marketing) and digital and social media programs for its 220 locations in the USA.The agency’s retail, digital and LSM experience includes Friendly’s, Sterling Optical, Canon,Jiffy Lube, Project Runway and Brother International, among others.So far, the agency has done a LSM product testing of juices, light food, and smoothies as part of the new Red Mango Cafe & Juice Bar concept. Additionally, it has developed a national Valentine’s Day promotional campaign to be launched on February 7.

  • Rumba Meats

Rumba Holiday PromotionMarketVision agency has been chosen to handle total-market digital, social and shopper-marketing promotions for Cargill’s Rumba meats brand.The agency’s initiatives target a diverse consumer base focusing on the cultural insight behind shopper behavior.MarketVision has already designed and carried out digital, social and retail programs for Hispanic Heritage Month and Holiday for Rumba. Rumbameats.com website ,a Facebook page featuring recipes, photo contests and cooking tips, a Pinterest page and a Twitter feed were some of the elements included . The agency has also created a sales e-newsletter and has initiated active food blogger outreach. In February, the agency will launch Rumba’s Black History Month promotion. Agency partner SWEB Development will collaborate with MarketVision’s Rumba work . SWEB Development, a full-service digital agency offering creative digital strategies, graphic design, and development for web, mobile, and social.MarketVision clients include Cargill Meat Solutions, Chrysler Group, ConAgra Foods, Copa Airlines, Hershey’s, Kraft Foods, Mondelez International, Northwestern Mutual, MillerCoors, Centers for Disease Control and United Airlines.

  • SUBWAY®

Univision Communications Inc. and SUBWAY Restaurants have announced a new partnership that will include six integrations of SUBWAY® Restaurants products and restaurants into Televisa’s hit telenovela, “Qué Pobres Tan Ricos” (Poor, But Rich).Custom content pieces featuring Univision actor Raul Gonzalez are also included in the agreement. Rodriguez will deliver SUBWAY® Restaurants selling points through his character in “Qué Pobres Tan Ricos”.Since premiering on January 6, 2014, the TV program is averaging 3 million viewers and ranking Univision as the No. 2 broadcast network among young Adults 18-34 ahead of ABC and CBS.SUBWAY® Restaurants products and restaurants will be seamlessly incorporated into storylines. The first integration will show one of the characters surprising another with a SUBWAY® $5 Footlong. The second, features a mother arriving unexpectedly to a birthday party with a SUBWAY FRESH FIT FOR KIDS™ meal. Other integrations will include scenes inside SUBWAY® Restaurants stores and show characters consuming SUBWAY® Restaurants products. In all, integrations will help Univision reaching Hispanic audiences.“Qué Pobres Tan Ricos” airs from Monday to Friday on the Univision Network at 10 p.m. .

  • AT&T

AT&T is rolling out a series of TV ads featuring actress Sofia Vergara and Univision sportscaster Fernando Fiore.One spot has been titled ‘Golazo’ (Super Goal) and will air in the form of 15-second and 30-second TV ads, features both TV personalities in a living room watching soccer. The ad shows Fernando and Sofia cheering their favorite team after a goal is scored, and then a reference is made to AT&T’s 4G LTE network.
http://www.youtube.com/watch?v=SL20VkDpUaM#t=8
Another similar 15-second spot titled  ‘Mas Confiable’ (Most Reliable) will air from Feb. 3 through the end of the month. Directed by Michael Spiller, these TV spots will bring the chemistry this duo had in the 90s to the screen.The spots were carried out by AT&T in collaboration with BRAVO and Lookout Entertainment director Michael Spiller.

  • MasterCard

Carat has been awarded MasterCard’s media business in the U.S. and worldwide in all markets but Latin America.Universal McCann will retain the business in Latin America.UM has been in charge of global media planning and buying in Latin America since 2010.

  • Heineken

HeinekenHeineken and the UEFA Champions League (UCL) are once again bringing the popular soccer club competition to fans in the United States through various retail elements, from March 1 through May 24.Coinciding with this year’s program launch, Heineken is rolling out a new 16-ounce, three-pack format, designed with permanent UCL creative. Also, at retail, interactive displays and point-of-sale will direct consumers to sign into the UCL mobile site where they can try to digitally match their “Half Ticket” for the chance to win Heineken UCL prizes, such as Adidas-branded merchandise and signed UCL memorabilia. Consumers can also login with Foursquare to earn points every time they “check in” at retail. Additionally, program participants will be automatically entered into a sweepstakes for the chance to win a trip to a UCL match during the 2014-2015 season. Channel-specific cross-merchandising offers on the purchase of relevant items, including salty snacks, meats and ice, will round out the program and provide shoppers with solutions for their at-home viewing occasions, according to the company.”The UEFA Champions League is a proven passion point of Hispanic consumers,” said Belen Pamukoff, brand director for Heineken.”

  • PayNearMe

PayNearMe is growing its reach with a deal to bring its cash transaction network to more than 8,000 Family Dollar locations across the United States.The deal almost doubles PayNearMe’s footprint. Its cash transaction network allows consumers to use cash to repay loans, pay rent, make online purchases, and much more. Consumers can make payments 24/7 in their own neighborhood any of the 17,000 participating 7-Eleven, Family Dollar, and ACE Cash Express stores across the United States.PayNearMe has also closed a $20-million round of financing led by GSV Capital. August Capital, Khosla Ventures, Maveron and True Ventures also participated in the round. PayNearMe will use the funds to continue expansion into existing categories while launching into new vertical markets.


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GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

SEE A DEMO OF THE DIRECTORY!

Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Nicolas Miranda at 1-800-937-5322 or e-mail him at  nicolas@portada-online.com

What: Carat has been awarded MasterCard’s media business in all markets except Latin America.
Why it matters: Universal McCann will retain the business in Latin America.UM has been in charge of global media planning and buying in Latin America since 2010.

mastercardcaratCarat will be MasterCard’s new global media agency. MasterCard will retain UM only in Latin America.

In 2010, MasterCard consolidated global media planning and buying by adding the US to UM’s responsibilities to manage the business abroad. The news of Carat’s addition was not so welcome for UM as it has been supporting the business for a couple of years.

For Carat, this creates an opportunity to run a new business. Another major success for Carat  was to win the General Motors account in 2012. Other accounts include include Macy’s, Danone and Sony business in the US. Parent group Aegis has also won Reckitt Benckiser.

It is estimated that MasterCard spent US $126.6 million on domestic measured media in 2012 and about US $250 million globally.

The Mastercard review came down to a group of finalists which also included a team from WPP’s Group M and Omnicom’s PHD, months after then-Chief Marketing Officer Alfredo Gangotena assumed his post.

Raja Rajamannar The company’s new CMO Raja Rajamannar (photo) put the business in review as well. “At this time we can confirm that Carat has been awarded the consolidated media business in all markets except Latin America. Universal McCann will retain the business in Latin America. The integrated McCann XBC team will continue to support MasterCard in other marketing activities, including creative, digital and sponsorships/partnerships,” the company’s spokeman said.

 

What: Mastercard said it will continue working with IPG’s UM Mediabrands as its media agency in Latin America.
Why it matters: UM is responsible for the media planning and buying of digital and traditional media in the region.

mastercardMasterCard announced today that UM, IPG Mediabrands group’ global communications network, will continue as their official media agency in Latin America, following the recent media buying and planning pitch that the company led.

UM struggled to maintain its position as the MasterCard’s official media agency in Latin America and will continue to be in charge of both planning and buying for traditional and digital media  in the region.

“We are very happy for this UM achievement in Latin America, it gives us great satisfaction to continue working closely with MasterCard and still be its’ business partner in Latam,” said Paul Rodriguez, President of IPG Mediabrands Latam.

UM has more than 130 offices across 100 countries and over 4,800 professionals committed to the development of creative, strategic and unique campaigns to each client. UM’s clients include: Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris, MasterCard, Microsoft and Sony.

 

What: Carat has been awarded MasterCard’s media business in all markets except Latin America.
Why it matters: Universal McCann will retain the business in Latin America.UM has been in charge of global media planning and buying in Latin America since 2010.

mastercardcaratCarat will be MasterCard’s new global media agency. MasterCard will retain UM only in Latin America.

In 2010, MasterCard consolidated global media planning and buying by adding the US to UM’s responsibilities to manage the business abroad. The news of Carat’s addition was not so welcome for UM as it has been supporting the business for a couple of years.

For Carat, this creates an opportunity to run a new business. Another major success for Carat  was to win the General Motors account in 2012. Other accounts include include Macy’s, Danone and Sony business in the US. Parent group Aegis has also won Reckitt Benckiser.

It is estimated that MasterCard spent US $126.6 million on domestic measured media in 2012 and about US $250 million globally.

The Mastercard review came down to a group of finalists which also included a team from WPP’s Group M and Omnicom’s PHD, months after then-Chief Marketing Officer Alfredo Gangotena assumed his post.

Raja Rajamannar The company’s new CMO Raja Rajamannar (photo) put the business in review as well. “At this time we can confirm that Carat has been awarded the consolidated media business in all markets except Latin America. Universal McCann will retain the business in Latin America. The integrated McCann XBC team will continue to support MasterCard in other marketing activities, including creative, digital and sponsorships/partnerships,” the company’s spokeman said.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Heineken

HeinekenHeineken USA is launching its “Bring Your Sunday Best” portfolio retail program, designed to provide consumers with hosting tips and party-relevant offers from the company’s Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands. To kick off the program, Heineken USA has enlisted All-Pro wide receiver Keyshawn Johnson to enhance the shopping experience. Through the company’s new Portfolio Playbook mobile site, Johnson provides a series of entertaining tips that highlight his expertise and personality. The site also includes recipes, special offers and planning tools designed to promote high-margin items. In store, the promotion will offer football-themed mass display elements, point-of-sale and cross-merchandising offers with channel-relevant brand partners including Stubb’s Legendary Bar-B-Q products (grocery), Wonderful Pistachios & Almonds (c-store and drug) and FIJI Water (liquor). “The fall football season is in full gear and fans everywhere are making plans for their playoff and championship celebrations,” said Merrybeth Lannan, director of trade development for Heineken USA.”Heineken USA’s portfolio includes three of the top 10 selling upscale beer brands during the weeks leading up to, and including, the big game,” Lannan added. “Our brands not only elevate the consumer’s experience, they also generate more retail traffic, repeat purchase and incremental profits for retailers.”Heineken USA’s Bring Your Sunday Best retail program runs from Jan. 2 through February.

  • Spark wins Duke Energy and European Wax Centers

The media agency under the Starcom MediaVest umbrella in separate reviews won the Duke Energy account, which is expected to spend $30 million annually on advertising, and the European Wax Centers account, which is planning to spend $10 million in the year ahead, according to a report in MediaPost, citing sources.These accounts are relatively small but Spark has won more than 15 new pieces of media business this year with expenditures totaling $800 million. Spark, headed by CEO Chris Boothe, became the third major unit of SMG in February 2012.

  • MasterCard

MastercardMasterCard is starting a global Media agency review. The credit card company spent U.S. $126 million on U,S. media in 2012, according to Kantar, and the incumbent media agency is IPG’s UM, which has been invited to participate in the review, Ad Age reports.The review comes just a few months after Raja Rajamannar was named the new chief marketing officer at MasterCard. The account is a sizable one. UM earlier this year retained its global Hershey account.

  • Blitz Media

Ellen Comley, former executive vice president and managing director at Havas Media, has been appointed Chief Media Officer at Waltham, MA-based Blitz Media, the agency said.Blitz has won a number of new accounts this year, including Minuteman Health, WellBiz Brands, Sears Hometown & Outlet Stores, Harvard University Kennedy School Executive Education, Brain Shark, Big Brothers Big Sisters of Massachusetts Bay, and Project Treasure.

  • Google – Publicis Digital Agencies

Digitas and Razorfish committed to spending U.S.  $100 million of their clients’ money on Google properties including YouTube and Google Plus in what might be the biggest deal of its kind, according to Ad Age. Doing digital buys upfront gives the agencies discounted rates and encourages more cooperation in creating innovative campaigns.

  • Starcom and Yahoo

The media agency and search engine will use audience data from both companies to create video content about topics that resonate with Yahoo users. Starcom clients Allstate, Kraft, Kellogg’s, Hallmark and Beam Inc. will be among the launch partners on the project and will sponsor the videos that target specific audience segments. Media agencies on behalf of their clients are doing more major exclusive partnerships like this one with specific companies, where the agency can have more of a say in how the content is targeted for each client.  

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

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What: Visa, MasterCard and American Express proposed using “digital tokens” worldwide, instead of account numbers for processing purchases made online and with mobile devices.
Why is it important: The use of tokens would help to reduce fraud by providing uniformity. Tokens would also complement EMV-chip technology, which improves security against fraud as it authenticates credit and debit card transactions. Cardholders security would be enhanced with “digital tokens” because its use would be limited for specific environments.

Visa, MasterCard and American Express have proposed a new global standard to enhance the security of digital payments and simplify the purchasing experience when shopping on a mobile phone, tablet or personal computer. This standard involves the use of “digital tokens” instead of account numbers for processing purchases made online and with mobile devices.

With a token, consumers will no longer be required to enter an actual account number when shopping online or on a smart device, as tokens would be the digital equivalent of magnetic stripes on the back of plastic bank cards that contain customer information. Tokens will provide an additional layer of security and eliminate the need for merchants, digital wallet operators or others to store account numbers.

To ensure consistency across the globe, the proposed standard used to generate tokens would be based on existing industry standards and would be available to all payment networks and other payment participants. Once a standard is agreed to and implemented, issuers, merchants or digital wallet providers would be able to request a token, and it will be possible to restrict how tokens are used with a specific merchant, device, transaction or category of transactions.

Over the next weeks, this global framework will be presented to stakeholders, partners and independent industry bodies so as to align and further advance the standard.

Sources: Bloomberg, MasterCard’s press release.

What: Visa, MasterCard and American Express proposed using “digital tokens” worldwide, instead of account numbers for processing purchases made online and with mobile devices.
Why is it important: The use of tokens would help to reduce fraud by providing uniformity. Tokens would also complement EMV-chip technology, which improves security against fraud as it authenticates credit and debit card transactions. Cardholders security would be enhanced with “digital tokens” because its use would be limited for specific environments.

Visa, MasterCard and American Express have proposed a new global standard to enhance the security of digital payments and simplify the purchasing experience when shopping on a mobile phone, tablet or personal computer. This standard involves the use of “digital tokens” instead of account numbers for processing purchases made online and with mobile devices.

With a token, consumers will no longer be required to enter an actual account number when shopping online or on a smart device, as tokens would be the digital equivalent of magnetic stripes on the back of plastic bank cards that contain customer information. Tokens will provide an additional layer of security and eliminate the need for merchants, digital wallet operators or others to store account numbers.

To ensure consistency across the globe, the proposed standard used to generate tokens would be based on existing industry standards and would be available to all payment networks and other payment participants. Once a standard is agreed to and implemented, issuers, merchants or digital wallet providers would be able to request a token, and it will be possible to restrict how tokens are used with a specific merchant, device, transaction or category of transactions.

Over the next weeks, this global framework will be presented to stakeholders, partners and independent industry bodies so as to align and further advance the standard.

Sources: Bloomberg, MasterCard’s press release.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  July. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Disney, MasterCard and Clorox.

 

Disney

llanero

Advertiser: Walt Disney Company (The)

Campaign: “El Llanero Solitario” Movie

Language: Español

Description: Mexico campaign for Disney’s “Lone ranger” (“El Llanero Solitario”) movie opening in Mexico on July 18, 2013.

Sites: ElUniversal.com.mx, Record.com.mx, Yahoo! Mexico

Servers: mi.adinterax.com (Yahoo!), RealMediaDigital.com (24/7 Media), e-Planning.net

 

MasterCard

master

Advertiser: MasterCard International, Inc.

Campaign: “Priceless Cities Mexico”

Language: Español

Description:  Mexico campaign – part of the MasterCard Priceless Cities benefits program (dining, entertainment, sports, etc.)

Sites: CNNExpansion.com, Chilango.com, ElUniversal.com.mx, Quien.com, Reforma.com

Servers: creatives.GrupoReforma.com, mdn.net (DoubleClick), RealMediaDigital.com (24/7 Media)

 

 

Clorox

clorox

Advertiser: Clorox Company (The)

Campaign: Clorox “Power Gel”

Language: Spanish

Description: New Clorox “Power Gel” multi-surface cleaner + bleach.  Ads re-direct to MujeresClorox website

Sites: Terra.com.mx

Server: ds.serving-sys.com (MediaMind)

Source: Media Economics Group, MexicoWebMonitor™.  For more information please call: 1 (704) 841-2030.

Ben Jankowski, Group Head, Global Media, MasterCard Worldwide will be one of the main aBen Jankowski, Group Media Head Global, MasterCardttractions at our upcoming Portada Latam Summit on June 4-5 in Miami’s InterContinental Hotel.  Jankowski, who runs paid media worldwide for MasterCard, will provide a joint presentation on sports marketing with Virginia Pereira, Head of Media Latin America, MasterCard. Both brand marketing stars will talk about how MasterCard uses media to support events and build business to connect with audiences worldwide with a special emphasis on Latin America. We held a pre-Summit interview with Jankowksi, (see video below).

Portada: What are the main qualities a C-Level Global Corporate Marketing Executive needs to have?
Ben Jankowski, Group Head, Global Media, MasterCard Worldwide:“The main qualities include the ability to analyze data, understand conditions and make decisions quickly. Related to this is another important quality: The ability to build a nimble and flexible organization.”

 What is your experience in the sports marketing field?
B.J.: “Before my current position, in MasterCard, at BBDO-OMD, I worked on activating media related to the Olympic Games for the General Electric account. Also at OMD I leveraged celebrities for Pepsi’s involvement in the Soccer World Cup. They included Ronaldinho and Beckham.”

What do you think of Miami as a place to conduct business in the Marketing, Advertising and Media space?
B.J.: “Miami is the capital of Latin America in many respects. From a demand perspective, the Florida market is coming back after a few weaker years.”

Get ready for the Latam Summit on June 4 and 5 in Miami where Ben Jankowski will speak about how MasterCard has been able to revolutionize branding in the Communication space by changing the media market and using media partnerships. Tickets are going fast!

[youtube https://www.youtube.com/watch?v=-CirC0RUgXE&w=560&h=315]

Ben Jankowski, Group Head, Global Media, MasterCard Worldwide will be one of the main aBen Jankowski, Group Media Head Global, MasterCardttractions at our upcoming Portada Latam Summit on June 4-5 in Miami’s InterContinental Hotel.  Jankowski, who runs paid media worldwide for MasterCard, will provide a joint presentation on sports marketing with Virginia Pereira, Head of Media Latin America, MasterCard. Both brand marketing stars will talk about how MasterCard uses media to support events and build business to connect with audiences worldwide with a special emphasis on Latin America. We held a pre-Summit interview with Jankowksi, (see video below).

Portada: What are the main qualities a C-Level Global Corporate Marketing Executive needs to have?
Ben Jankowski, Group Head, Global Media, MasterCard Worldwide:“The main qualities include the ability to analyze data, understand conditions and make decisions quickly. Related to this is another important quality: The ability to build a nimble and flexible organization.”

 What is your experience in the sports marketing field?
B.J.: “Before my current position, in MasterCard, at BBDO-OMD, I worked on activating media related to the Olympic Games for the General Electric account. Also at OMD I leveraged celebrities for Pepsi’s involvement in the Soccer World Cup. They included Ronaldinho and Beckham.”

What do you think of Miami as a place to conduct business in the Marketing, Advertising and Media space?
B.J.: “Miami is the capital of Latin America in many respects. From a demand perspective, the Florida market is coming back after a few weaker years.”

Get ready for the Latam Summit on June 4 and 5 in Miami where Ben Jankowski will speak about how MasterCard has been able to revolutionize branding in the Communication space by changing the media market and using media partnerships. Tickets are going fast!

Tettamanti, HIRESAs SVP- Marketing Group Head, Edgardo Tettamanti is responsible for the strategic management of the Latin America & Caribbean (LAC) Region. Tettamanti will be a speaker at the upcoming Portada Latin American Advertising and Media Summit.

With more than 29 years of well-rounded financial services, marketing and agency experience, Mr. Tettamanti has focused on delivering innovative programs with notable results in markets throughout the region on both the advertising agency side and at financial institutions.

At MasterCard he has dedicated to expanding and refreshing the Priceless Campaign in the LAC region with innovative direct to consumer platforms that drive brand preference.

Prior, Mr. Tettamanti capped off a 15-year trajectory at American Express as vice president, Head of Brand Management Latin America, the Caribbean and Canada.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.