Martin Jones


We are excited to announce that Martin Jones, Digital Director South Cluster at Philip Morris Internationalis joining the Portada Brand Star Committee LatAm, one of the seven units of Portada’s Council System. The Committee’s next in-person meetings will be at Portada Mexico on October 17 in Casa Lamm (Mexico City).

Martin is a digital marketing professional with 18 years of experience. He is the CDO of Philip Morris International managing the south cluster,  President of the data driven marketing association in Argentina and part of the board of the global DMA. He is a founder of Asociacion Mobile Argentina and the Digital Analytics Council of Argentina.

His specialties are: Marketing On Line, Search Marketing (SEO & SEM) Performance optimization campaigns, web analytics reports and Social Media strategy, skills in web technology and development platforms, and Digital tools, social listening, analytics and marketing engagement. CRM programas and eCommerce stragey. Special Skills in innovation and digital culture for start-ups.

Welcome Martin to the Portada Council System!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Diana Backlund is the new Director International Sales at CQ Roll Call, part of the Economist group. Backlund leads the new international communications and advertising sales division for this leadership focused media company.





UPS has named Jose Maria “Chema” Odriozola Latin America operations president. In this position, Odriozola will be responsible for all UPS business units and operations in the region.





Henry Tajer will no longer be Global CEO of IPG’s Mediabrands after two years. He has been with Mediabrands for over 10 years.Tajer will not be replaced, but instead IPG Mediabrands chairman Philippe Krakowsky will now also handle that role.




La Asociación de Marketing Directo e Interactivo de Argentina (the Direct and Interactive Marketing Association Argentina) has chosen new authorities for 2017.





Martin Jones will continue as president until 2018.





Román Hughes, senior manager of corporate marketing retention at Mercado Libre, joins the board of directors.





Álvaro Pacheco has been recently appointed Grey’s chief profit officer for Latin America. The Brazilian executive has been part of the Newcomm Group – made up of agencies Grey, Wunderman, Y&R, Ação, VML and Red Fuse- for eight years, serving as CFO until now.







People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Havas – Erh Ray, Gal Barradas, Douglas Patrício ::: Levi Strauss & Co. (LS&Co.) – Roy Bagattini  ::: Kodak Alaris – Rick Costanzo  :::  Martin Jones – AMDIA ::: La Nación – Nicolas Robles  ::: Bruce McColl, Andrew Clarke – Mars ::: Precision Global – Mario Barbero  ::: General Mills – Jorge A. Uribe :::

Click here for previous Latam Changing Places editions

dyQnPat5_400x400Havas has announced the appointment of Erh Ray and Gal Barradas, currently Co-CEOs of BETC São Paulo, as Co-CEOs of Havas Creative Group Brazil, effective immediately. In addition to their current roles as partners and Co-CEOs of BETC São Paulo, Ray and Barradas will lead Havas creative agencies in Brazil, including Arnold, Havas Worldwide, and Havas Worldwide Digital. Both will report to Andrew Benett, Global CEO of Havas Worldwide and Havas Creative Group. At BETC São Paulo, they will continue to report to Rémi Babinet, chairman of BETC.


descargaPrior to joining BETC, Ray cofounded BorghiErh and was Chief Creative Officer at DM9DDB.







galPreviously, Barradas served as partner and CEO at F.biz. In 2012, she was named Most Outstanding Person in the Brazilian digital communications market, according to Grupo Consultores.




douglasIn addition, Douglas Patrício has been named Managing Director for all Spanish-speaking Havas Creative Group agencies in LATAM. In this role, he will focus on increasing collaboration and driving innovation across the agencies in the region. He will continue in his role as CEO of Z+ and Havas Media Group Brazil.Prior to joining Havas in 2001, he served as Executive VP, Managing Director of Ogilvy São Paulo.



descarga (1)Levi Strauss & Co. (LS&Co.) has announced that Roy Bagattini will assume the role of executive vice president and president of Levi Strauss Americas, effective June 1, 2016.In his new post, Bagattini will be responsible for leading the company’s largest commercial operations, spanning all brands and channels across the United States, Canada, Mexico, Brazil and the balance of Latin America. Bagattini will continue to report to President and CEO Chip Bergh.Bagattini previously served as executive vice president and president of the company’s Asia, Middle East and Africa operations. Under his leadership, the region has consistently delivered outsized growth, strengthened its customer relationships and attracted blue-chip talent.Bagattini joined LS&Co. in 2013 with more than two decades of experience as a senior leader at global consumer goods and beverage companies.

constanzoKodak Alaris has appointed Rick Costanzo president and general manager of the company’s Information Management (IM) division. Costanzo joined the company earlier this year to lead the global business, which delivers hardware, software and services in 27 countries and helps customers automate business processes and accelerate digital transformation so they can realize their full potential.Costanzo joined Kodak Alaris following a successful tenure at SAP, where he served as executive vice president for the Telecommunications Industry and Enterprise Mobility Solutions.


04a9990Martin Jones has been reelected president of AMDIA (“Asociación de Marketing Directo e Interactivo” de Argentina / Argentina’s Association of Direct and Interactive Marketing.) Jones is a multibrand digital manager at L’Oreal. Amdia new authorities will work for marketing development in Argentina and Latin America.




descarga (2)Argentine newspaper La Nación has announced the appointment of Nicolas Robles as commercial and B2B business development manager. He will be responsible for the strategy and business development for all platforms, B2B business and agencies management. Robles will report directly to Gervasio Marques Peña, the newspaper business manager. Prior to this position, Robles served as country sales manager at IMS (Internet Media Services).


After 10 years as chief marketing officer, Bruce McColl is retiring from his position at Mars. In his place, chief customer officer Andrew Clarke will assume the newly created role of chief marketing and customer officer.

Andrew-Clarke-MarsClarke, who has been in his current position since 2015, will oversee all teams managing media, consumer marketing, customer and sales. Though Clarke has been in his role for only a year, he is a 16-year veteran of the company. Prior to becoming chief customer officer, Clarke was regional president of Petcare for Latin America. He started with the company’s UK sales department in 2000.






nnnMcColl, 53, retires as one of the most awarded and well-regarded CMOs of his generation. The work he oversaw in recent years from creative agencies DDB and BBDO, and media agency MediaCom, was perennially among the top winners at industry awards shows.




barbPrecision Global, a global manufacturer of aerosol valves, actuators and other dispensing solutions across a variety of end markets, has announced that Mario Barbero has been appointed Chief Executive Officer, effective immediately.  Mr. Barbero succeeds Doug Hind, who will retire.Mr. Barbero joins Precision Global with nearly 20 years of experience in the value-added packaging industry, most recently as Chief Executive Officer of ALLTUB Group, a leading manufacturer and supplier of collapsible aluminum tubes and aerosol cans.  Mr. Barbero was responsible for 1,200 employees and multiple production plants and sales offices across Europe, North America, Latin America and Asia. Precision Global operates a multinational network of facilities spanning sixteen countries on six continents.


jorge_a_uribeGeneral Mills has announced the election of Jorge A. Uribe to its board of directors effective June 1, 2016.Uribe retired in 2015 from his role as Global Productivity and Organization Transformation Officer at Procter & Gamble, where he was responsible for the company’s major productivity initiatives and broad-based structural and cultural re-design.  A native of Colombia, Uribe previously served as the Group President of Latin America at Procter & Gamble, managing businesses in more than 20 Latin American and Caribbean countries with over 18,000 employees.  With the election of Uribe, General Mills has added six new independent directors in the past two years, enhancing the board’s depth and expertise.


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