Posts Tagged ‘Marriott’

Marriott

WHO IS IN CHARGE? A look at the “New Marriott’s” Brand Marketers

Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).


PortadaLat: First Round of Speakers and Super Early Bird Rate Announced!

We are readying a new PortadaLat experience on June 7 and 8 in Miami with one day focused on learning (Learning Day) and another one with a very strong input of brand marketers (Brand Marketer Day). More than 100 speakers will participate in different sessions, workshops as well as an award program. Networking opportunities allowing an even greater number of participants will also be prominent. Take advantage of the Super Early Bird with the special rate of US$ 349!


Amy Gomez joins UniWorld Group

New York based UniWorld Group Inc has hired multicultural account service leader, Amy Gómez, as Senior Group Account Director for Marriott International, Inc. As Senior Group Account Director, Ms. Gómez will be responsible for partnering with Marriott International to develop strategic business plans for their multicultural marketing needs.  Additionally, she will manage and help grow Marriott’s business […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.