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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • PepsiCo Latin America

In the run-up to this year’s UEFA Champions League Final in Madrid, PepsiCo Latin America together with its iconic snack brand Lay’s®, announced the launch of an initiative created to reward the sports fanship of millions of fans who follow the most prestigious football league closely every year and the world’s most-watched annual sporting event. The campaign has different names such as “¡Demuestra tu pasión!”, “Lay’s Minuto de Gol”, “Pasión Futbolera”, “El Llamado de la Champions” and “Lay’s Te Leva Para A Final Da UEFA Champions League” and will hit 13 countries across the region. The initiative was launched on April, with a duration of three months, and will feature the participation of the most resounding figures in world football such as Argentine Lionel Messi and Spanish David De Gea. Also, Luis Suarez participates in the campaign of his native country, Uruguay, as well as Gary Medel for the campaign in Chile.In each Latin America country, the fans of Lay’s and the maximum annual football competition will be able to participate in a promotion in which, according to local dynamics, they could win from different Lay’s products, to official UEFA balls and, as a maximum prize, a trip to watch the UEFA Champions League Final to be played on Saturday, June 1 at the brand new stadium Metropolitan of Madrid A comprehensive 360 ​-degree campaign provides a complete experience to the participants, both through the multiple online platforms and social networks, as well as in the different points of sale.In addition, a strategic partnership with ESPN, the highest-rated sports network in Latin America, will allow the local consumer to connect with Lay’s and their passion for football in a way never seen before.

 

 

  • Marriott

Marriott International has revealed Homes & Villas by Marriott International, a home rental initiative with 2,000 premium and luxury homes located in more than 100 destinations throughout the United States, Europe, the Caribbean and Latin America. Starting next week when the offering launches, members of Marriott Bonvoy can earn and redeem points at these highly curated homes, providing more choice of accommodations that suit a range of travel needs around the world. Marriott’s expansion into home rentals was developed as a result of the 2018 pilot under the brand extension Tribute Portfolio Homes. The introduction of Homes & Villas by Marriott International adds nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, CA; and St. Barts in the Caribbean.

 

 

  • Selina

Selina, the Latin-American hospitality startup that combines beautifully-designed accommodation with coworking, recreation, wellness and local experiences, announced plans to expand into the U.K., signing four new locations in Liverpool, Birmingham and in Manchester. Selina partnered with Aroundtown and Altshuler-Shaham Properties to acquire a US$40 million portfolio of hotels operating under the Hatters brand to kick off its expansion efforts in the region.Set to rebrand as Selina in the second half of 2019, Selina will bring its signature Latin American aesthetic to each of the locations in partnership with emerging local artists and designers.Selina’s expansion to the U.K. comes on the heels of a US$100 million series C funding round, which was led by Access Industries, with participation from Grupo Weise and existing investors  Colony Latam Partners. In addition to the U.K., 2019 will see Selina open a further 31 properties in Germany, Portugal, Greece, Israel, Argentina, Brazil and Mexico, in tandem with expansion into new European and Latin American markets and an entrance in Asia by 2020. Founded in Latin America in 2015 by Rafael Museri and Daniel Rudasevski, Selina has rapidly expanded around the world, operating 46 locations in 13 countries.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Delta Airlines

Ogilvy México, currently led by Verónica Hernández  and Checha Agost Carreño, has been appointed by Delta Airlines to handle the brand in Mexico, Brazil and US hispanic market. The agency will be responsible for ATL and digital campaigns among other duties.

 

 

  • AXION energy

After five years of joint work, Havas Argentina has been once again chosen by AXION energy and will continue to be in charge of the oil company’s strategy, planning, negotiation and media buying.

 

 

 

 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Marriott International

Marriott International expects to expand its footprint in Mexico by more than 50% to the end of 2023, following a robust year of new signings.In 2018, the company signed 36 deals in the Caribbean and Latin America, including more than 2,300 rooms or close to 40% of total rooms in Mexico. With these new deals, Marriott’s total Mexico pipeline now has nearly 50 properties consisting of 8,000 rooms across the country—from Mexicali to Cancun, including key gateway cities such as Mexico City, Guadalajara and Monterrey and resort markets like Cancun, Los Cabos and Puerto Vallarta.As of Dec. 31, 2018, Marriott had 85 open properties in Mexico, representing about 34% of its 249 properties across 21 brands in the Caribbean and Latin American region.

 

 

  • Doritos®

Doritos®, one of PepsiCo‘s fastest growing global snacks brands, is putting the power of the “Spidey-Sense” in the palm of consumers’ hands through a global promotional partnership with Columbia Pictures’ upcoming summer release, in association with Marvel Studios, Spider-Man: Far From Home. In more than 35 markets around the world, Doritos will launch a global marketing campaign offering fans a chance to boldly embrace their inner superhero.The Doritos and Spider-Man collaboration will bring excitement to fans around the world. The fully integrated global Doritos promotional campaign will include on-pack design, in-store displays, TV creative, unique digital content and sweepstakes. Doritos packaging in markets across North America, Latin America, Egypt and Asia will feature exclusive images and thematic from the film, launching worldwide in early July.In more than 20 countries including Australia, Mexico and Colombia, fans will be able to snack on unique limited-edition Spider-Man: Far From Home themed Doritos that are the hero’s signature color – red.

 

  • Novartis

Novartis is holding a global review of its media planning and buying business, much of which is managed by Starcom. The Publicis Media agency has handled the account in various markets.It is unclear whether the process will involve reviewing the markets in succession or as one centralised global process.

 

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Radisson®

Radisson®, one of the best-recognized hotel brands, announced the opening of Radisson Hotel Plaza del Bosque at Avenida Paz Soldán 190, San Isidro, Peru. Centrally located in Lima’s upscale San Isidro District, the hotel is surrounded by large corporations, historic sites, high-end shops and delicious restaurants. Radisson® is an upscale hotel brand that delivers Scandinavian inspired hospitality and enables guests to focus on a work/life balance and find more harmony in their travel experience.

 

 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Hilton

Hilton announced the opening of Hilton Bogota Corferias, representing Hilton’s 20th property in the country. As the first full service hotel in the city’s fair and convention district, the 410-room property features more than 13,000 sq. ft. of flexible meeting and event space, including the largest terrace in the area that offers both indoor/outdoor space and spectacular mountain views.Located adjacent to the Corferias Bogota Fairground, the hotel offers a privileged location in the town’s main commercial area within close proximity to La Candelaria colonial neighborhood, Gold Museum and the Art Museum of the National University of Colombia. Hilton Bogota Corferias participates in Hilton Honors, the award-winning guest loyalty program for Hilton’s 17 distinct hotel brands. Hilton currently has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 25 countries across the Caribbean and Latin America with 19 hotels in Colombia, including Hilton Bogota and Hilton Cartagena. The company is actively pursuing additional growth opportunities and currently has a robust development pipeline of more than 80 hotels throughout the region, including six in the pipeline for Colombia.

 

 

  • Marriott & Expedia

Marriott International, Inc. and Expedia Group, Inc. have signed a fresh multi-year agreement for the listing of Marriot’s hotel chains on the latter’s website. Reportedly, the negotiation began November 2018. The deal will help travelers to make a booking at Marriott hotels worldwide through the Expedia site.However, the rate of commission hasn’t been disclosed. The last reported rate was approximately 12%. This is an important deal for Marriott as online booking is becoming important in the lodging business and is a major growth driver. This is the first deal between the two companies after Marriott acquired Starwood and became the world’s largest hotel company in 2016. Marriott is consistently trying to expand presence worldwide and capitalize on the demand for hotels in international markets. Moving ahead, the company plans to significantly expand its global portfolio of luxury and lifestyle brands. For 2019, Marriott anticipates 5.5% net room growth. The hotel company is also trying to expand footprint outside the United States, especially in Asia, Latin America, Middle East and Africa.

 

 

  • Sephora

Sephora, the Paris, France-based multinational chain of personal care and beauty stores, has added LATAM brands to its accelerate program. Over the past five years the Sephora Accelerate program has helped to platform many indie beauty brands, and the latest additions to the program include two LATAM brands. The latAm brands that have been added to Sephora´s merchandising category include Brazilian-based brands Care Natural Beauty and Orna Make-up, together with Mexican player Polvos Magicos. The Sephora Accelerate program, which has now been running for 5 years, has been expanding to have an international scope.  

 

 

  • Radisson Hotel Group 

Radisson Hotel Group has announced a raft of new properties and brand conversions for the Americas region. A total of six properties will join its Radisson Red, Radisson Blu, Radisson and Country Inn and Suites by Radisson brands over its next three years.In Latin America the group is set to open the Radisson Hotel Plaza Del Bosque in the San Isidro district of Lima this month. The hotel features 95 rooms, a ninth-floor swimming pool, a restaurant and bar, fitness centre and meeting space.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Panini

Trading card and memorabilia company Panini has signed Kopa Licensing as the brand’s agent in the LATAM region.“Together with Europe and North America, the whole Latin American territories are a real stronghold for Panini, where the company has millions of fans throughout the continent,” says Tony Verdini, senior manager, Panini. Italian company Panini brothers was founded it in 1961. The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.

 

  • Universal Aviation

Universal Aviation, the worldwide ground support division of Universal Weather and Aviation, Inc. (Universal®) has expanded its presence in Latin America, with the addition of Universal Aviation Argentina.Universal Aviation Argentina is based in Buenos Aires at Ezeiza International Airport (SAEZ) and supports all airports in the Buenos Aires area and all outlying stations. Universal Aviation Argentina can coordinate support to operators at more than 35 additional airports in Argentina.Universal Aviation Argentina team members are local experts on everything from ground handling, local CIQ procedures, landing permits, identifying pilot navigators and even local tourism from Ushuaia to Igauzu.Universal Aviation has more than 40 locations in over 20 countries—including Latin-American locations in Argentina, Brazil, Chile, Costa Rica, Dominican Republic, Mexico, Puerto Rico and Venezuela.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

 

  • LATAM Airlines

One of South America’s largest air carriers, LATAM Airlines, completed its first-ever direct flight from Latin America to Israel.The trip took place from the Chilean capital of Santiago via São Paulo/Guarulhos-Governador André Franco Montoro International Airport to Ben-Gurion International Airport outside of Tel Aviv. This is the sole direct route from Latin America to Israel, and will function once a day on Sundays, Tuesdays and Thursdays.From January to November of this year, Israel has experienced 146,000 tourists from Latin America—a 62 percent increase compared to 2016, according to Israel’s Tourism Ministry. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board.

 

 

  • W Hotels

W Hotels Worldwide, part of Marriott International, has announced the opening of W Costa Rica – Reserva Conchal, the first W hotel in the country.W Costa Rica is located within a 2,300-acre nature reserve just minutes from Tamarindo, an internationally-renowned surf spot that has earned a reputation among amateur and professional wave enthusiasts. With more than 75 hotels in 50+ destinations worldwide, W Hotels & Resorts offer luxury, boutique hotels with a unique focus on design, music and fashion.

 

 

 

  • Bodega Luigi Bosca/ L Catterton

Bodega Luigi Bosca | Familia Arizu, one of the oldest and most renowned wineries in Argentina, announced that it has received a significant strategic investment from the Latin American fund of L Catterton, the largest and most global consumer-focused private equity firm in the world. Through its investment, L Catterton will partner with the Arizu family to support the global growth of the winery’s iconic brands and their long-term vision to expand into the most important international markets. Terms of the transaction were not disclosed.Bodega Luigi Bosca will continue to be run and managed by the Arizu family, who have built and developed the prestige and preeminence the winery enjoys today.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Delta Air Lines

Delta Air Lines, strengthened by its deep ties with Aeromexico, is relaunching nonstop service between Minneapolis-St. Paul and Mexico City. The year-round, daily flight is slated to begin June 8. It marks Delta’s third announcement of a new international destination for Minneapolis-St. Paul International Airport this year. Delta flew between its Twin Cities hub and Mexico’s capital city several years ago, but didn’t have enough passengers to support the route and ceased service in August 2011. Since then, Delta and Aeromexico have formed a close joint venture — with Delta owning 49 percent of the Mexico-based carrier — which expands connecting traffic in both cities and increases the route’s chance of success.Aeromexico is the largest airline in Latin America and Mexico City’s Benito Juarez International Airport is the region’s busiest airport. MSP passengers connect there to 41 other destinations in Mexico and Latin America, MSP officials said.

  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Natura

As of this month, Havas has expanded its relationship with Brazilian manufacturer and marketer of beauty products Natura in LatAm. The holding already handles strategy, negotiation and media buying for the brand, with regional coordination from Argentina. Now, Havas´Arena Media will be in charge of  digital branding and performance for Latam. This will cover five countries: Argentina, Mexico, Chile, Colombia and Peru. Havas will also handle online media for Red Natura, the brand´s e-commerce that currently operates in Argentina and Chile.

 

 

  • Marriott

Marriott International has announced plans to build four new hotels in the Latin America and Caribbean region, with the one of them already underway in the Colombian city of Medellin.The American hospitality giant has not disclosed the countries where the other three hotels will be built, but Caribbean Journal has reported that they will spring up in Costa Rica, Peru, and the Dominican Republic.At least one of the hotels will be up and running by the end of 2020. All four will be Moxy Hotels, a new brand of hotels that Marriott introduced four years ago.To support its expansion in the Latin American region, Marriott has opened satellite offices in places in including Mexico City, Bogota, Santiago, and São Paulo.

 

  • Mc­Don­ald’s

Mc­Don­ald’s re­cent­ly demon­strat­ed its com­mit­ment to greater trans­paren­cy with its Open Doors Day, a spe­cial cel­e­bra­tion of its year-round pro­gramme which has al­lowed over eight mil­lion cus­tomers in Latin Amer­i­ca and the Caribbean to have a be­hind the scenes look at how the world-fa­mous meals are pre­pared.Mc­Don­ald’s Open Doors ini­tia­tive was cre­at­ed four years ago in align­ment with the In­ter­na­tion­al Day for Uni­ver­sal Ac­cess to In­for­ma­tion.A re­cent con­sumer re­search by the con­sul­tant firm, Tren­si­ty, in Latin Améri­ca found that 94 per cent of con­sumers as­so­ciate open­ness with a trans­par­ent brand, while 91 per cent of con­sumers are con­cerned about the prepa­ra­tion process of their food in the restau­rants they fre­quent. Key top­ics of con­cern are the clean­ing process, staff hy­giene, and in­gre­di­ent qual­i­ty.Cus­tomers can re­quest an Open Doors tour through­out the year at any Mc­Don­ald’s restau­rant across T&T.

  • GUESS?, Inc.

GUESS?, Inc. announced the opening of its 50th retail store in Mexico, a milestone moment for the brand’s strategic expansion plans in Latin America. Located in the new shopping center development, Paseo Queretaro in the state of Queretaro, the 50th store recently opened its doors to the public on Thursday, September 20th.Mexico is a key market forthe brand.As the gateway to the Americas, Mexico represents strategic growth for the GUESS Brand and its global portfolio. GUESS reopened its doors in Mexico in 2006 with Grupo Axo. The first store opening was in Antara Fashion Hall in Mexico City. GUESS is also represented in more than 665 points of sale in major department stores such as Liverpool and Palacio de Hierro.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Ligne Roset

Furnishings company Ligne Roset has set aggressive growth plans for its North and South American territories.The European luxury lifestyle brand has two new dealer stores in the works for the United States and Canada, but the immediate focus is on a series of strategies designed to boost efficiency and productivity for its existing American operations, which includes 24 dedicated stores in major markets in the United States, Canada and Latin America. The brand is seeking a regional sales manager to head up Ligne Roset’s sales efforts for a territory that stretches from the Midwest through Latin America.  Only four of the companies 24 Americas stores are in Latin America, where the company sees “a lot of opportunity to grow.”

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Moxy

Moxy is preparing to bring its playful approach to hotels to the Caribbean and Latin America.The brand announced that four Moxy projects have been approved for the Caribbean, Central America and South America. However, the brand only revealed the specific location of one of those projects thus far, a 165-room Moxy in Medellin, Colombia.All of the new properties in the region are expected to come online by about 2020, the company said.Debuted in Europe in 2014, Marriott’s Moxy properties has grown to include nearly 30 operating hotels and more than 90 properties in its development pipeline globally. Worldwide, Moxy Hotels is on pace to double its current portfolio by 2020.

 

 

  • Hilton

Hilton has signed three new hotels in Colombia to its portfolio: the Atolón Hotel Cartagena Tierra Bomba, Curio Collection by Hilton, Hilton Garden Inn Pereira and Hilton Garden Inn Cartagena. Currently, Hilton has 18 hotels in the country.Currently under construction with a planned opening in early 2019, the Atolón Hotel Cartagena Tierra Bomba opening is planned for the first quarter of 2020.Also opening in the first quarter of 2020, the Hilton Garden Inn Pereira will be the company’s first hotel in Pereria.In the last year, Hilton has opened five hotels across three brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in Cartagena. Early next year, Hilton plans to open the Hilton Bogota Corferias Convention Center, located in the city’s commercial area.

 

 

  • Arca Continental

Arca Continental, Latin America’s No. 2 Coke bottler, said it paid US$506.8 million to purchase 223.8 million common shares of Peru’s Corporacion Lindley, increasing its holding of voting shares in the company to 99.78 percent.Arca subsidiary AC Bebidas signed the stock purchase agreement with Peru Beverage Limitada, a unit of The Coca-Cola Company, which prices the shares at US$2.26 dollars a piece.

 

  • Grupo Bimbo

Global 100% renewable electricity initiative RE100 announced at Climate Week NYC the addition of seven new members, bringing the total number of companies up to 152, and introducing the first companies from Latin America and Turkey. Specifically, the world’s largest bakery company, Grupo Bimbo, from Latin America is targeting 100% renewable electricity in relatively short timeframes  by 2025. Headquartered in Mexico and with operations in 32 countries, Grupo Bimbo has set a target of 100% renewable electricity across its entire operations by 2025, with an interim goal of 80% by 2020, and will look to build its own solar PV projects, as well as sign Power Purchase Agreements (PPAs), renewable electricity attribute certificates, and greren tariffs.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • JW Marriott Panama

Marriott International announced the opening of JW Marriott Panama in Panama City. JW Marriott Panama, formerly The Bahia Grand Panama Hotel, enjoys an ocean front location in Panama’s iconic 932-foot building – the tallest in Central America.Situated in the heart of the prestigious neighborhood of Punta Pacifica, JW Marriott Panama is located within minutes of the city’s main commercial, banking and entertainment areas. Panama has seen an increase in popularity among travelers due to a strategic planning vision of the country, which seeks to strengthen Panama’s positioning in Latin America’s competitive landscape among international markets.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

Arcos Dorados Holdings, Inc. (“Arcos Dorados” or the “Company”), Latin America’s largest restaurant chain and the world’s largest independent McDonald’s franchisee, reported that it will once again give 45 children in Latin America and the Caribbean the chance to participate in the McDonald’s system’s exclusive Player Escort Program. Children aged between 6 to 10 years of age from 11 different countries will be flown to Russia along with a parent or guardian, and given a once in a lifetime opportunity to accompany football players onto the pitch at the 2018 FIFA World Cup™.Winners will discover new cultures, interact with participants from around the world, and enjoy special tours and activities throughout their stay.McDonald’s Player Escort Program received a record 119,000 submissions from children who wanted to participate this year.Since its inception in 2002, the Player Escort Program has brought more than 7,000 children from 70 countries around the world to meet their sporting heroes. Arcos Dorados has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela.

  • Converse 

Nike-owned sneaker brand Converse has replaced previous global media agency, Omnicom’s PHD, with IPG’s Initiative, Ad Age first reported. The account was put into review in early 2018.  PHD, which won the Converse media business away from Starcom in 2015, did not participate. Converse U.S. anual spend is US$20 million. Nike is planning to ramp up digital advertising for Converse, according to Adage.

 

 

 

 

  • Spirit Airlines

Spirit Airlines is expanding service from Orlando to Latin America, the Caribbean and the southeastern U.S.Officials with the airline announced that it would start flying from Orlando to Panama, Guatemala, the Dominican Republic, Honduras, Costa Rica, El Salvador and Colombia.In the Caribbean, the airline will start flying from Orlando to St. Thomas and Aguadilla, Puerto Rico.In the southeastern U.S., the airline will start flying from Orlando to Greensboro, North Carolina, and Myrtle Beach, South Carolina.Spirit CEO Bob Fornaro says Orlando is now one of the airline’s largest markets. He says Orlando is well positioned to serve as a gateway to Latin America and the Caribbean.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Copa Airlines

Copa Airlines, a subsidiary of Copa Holdings, S.A. and a member of the global Star Alliance network, will operate daily flights between Curaçao and Panama City as of July 17, 2018, offering its passengers more flight options, with convenient schedules and greater connectivity with the rest of the continent.Passengers traveling between Panama and Curaçao will now enjoy more convenient, flexible schedules starting July 17. Copa Airlines will operate daily flights from Panama to Curaçao, departing at 9:13 am and arriving at 12:18 pm (local time), and from Curaçao to Panama, departing at 1:18 pm and arriving at 2:30 pm (local time).Copa Airlines currently operates an average of 350 daily flights through the Hub of the Americas, founded in 1992 and located at the Tocumen International Airport. Thanks to Copa’s extensive network of routes, Tocumen is considered the airport with the most international destinations in Latin America.

 

  • Aloft Hotels

Aloft Hotels, Marriott International‘s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, have launched the 2018 edition of Aloft Hotels’ artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG’s emerging artists.Starting today, musicians can enter for a chance to win a once-in-a-lifetime prize Project: Aloft Star Tour until August 20. Unsigned bands and artists across North America and in select countries in Latin America, are invited to upload up to two original songs (in video or audio format) along with a photo through alofthotels.com for consideration by a panel of judges from UMG, Aloft Hotels and live music discovery platform Bandsintown.The panel will select three finalists to progress to Phase II of the competition where the finalists will receive a mentoring session from X Ambassadors.From September 17 through October 22, fans and music lovers are encouraged to vote for their favorite of the artists.Aloft Hotels, part of Marriott International, Inc., has more than 125 hotels now open in nearly 20 countries and territories around the world.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Mondelez

Mondelez International, one of the world’s largest snacks companies and advertisers, has launched a global media review. “We launched a global media review as our current assignments are coming to an end,” a global Mondelez representative told Adweek. “With this review, we’re taking a new look at our media buying in order to address key changes such as programmatic, transparency and e-commerce and better equip our company for the next three years.”In late 2015, Mondelez effectively split its global media account between Dentsu’s Carat and Publicis Groupe’s Starcom MediaVest (now Spark Foundry), with the former handling the business in the Asia-Pacific region, Europe and North America and the latter responsible for Europe, the Middle East and Africa as well as Latin America.Mondelez spent approximately US$210 million on measured media in the U.S. in 2016 and just under US$170 million last year. International consultancy R3 estimates the company spends between US$1 billion and US$1.5 billion around the world annually, according to Kantar Media.

  • Kimberly-Clark

Consumer packaged goods giant Kimberly-Clark has launched a global creative review, Adweek first reported.  The review includes only creative. WPP’s Mindshare, part of its GroupM unit, handles media planning and buying and is not part of the review. Although K-C has increasingly taken programmatic operations in-house.

 

 

  • Marriott International 

Marriott International has appointed Publicis Groupe’s SapientRazorfish and Spark Foundry as its global media agency of record to oversee all media planning and purchasing. The collaboration with Publicis Groupe will take a performance-driven, customer-centric approach to the art and science of marketing through a dedicated Marriott One Media team working with Marriott’s internal media teams around the world. Pubicis Groupe will optimize international marketing campaigns, personalize and localize targeted media efforts across a diverse set of markets to showcase Marriott’s best-in-class commerce and first-to-market technology. Publicis Groupe will leverage pioneering technology and a forward-thinking approach to reach and connect with consumers at the right moment among established and emerging markets including North America, Europe, China, Africa and Latin America.Over the past year, Marriott has grown to 30 brands with 6,500 hotels located in 127 countries, and more than 110 million members of its loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Zurich

Zurich Insurance Group (Zurich) accelerated the growth of Cover-More Group (Cover-More), its specialist global travel insurance and assistance solutions business, by entering into agreements to acquire the leading providers of traveler assistance in Latin America.The acquired businesses operate under the Travel Ace and Universal Assistance brands.The transaction encompasses 19 legal entities operating throughout Latin America, most notably in Argentina, Brazil, Chile, Colombia and Mexico. Under Zurich’s ownership, the acquired operations will form Cover-More’s Latin America hub. The acquired businesses will continue to use the well-established Travel Ace and Universal Assistance brands, according to Zurich.Cover-More Chief Executive Officer Mike Emmett said the transaction was an opportunity to reshape travel assistance in Latin American markets by deploying Cover-More’s specialist expertise.Financial terms of the transaction were not disclosed. The transaction is expected to close in the second quarter of 2018.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Mondelez

Mondelez International, one of the world’s largest advertisers, has named Spark Foundry as one of its’ new partners for MDLZ North America as part of a global media review effort, Adweek has reported. Publicis Groupe agency will handle media buying duties in North America, while VaynerMedia gets the digital and planning portions of the business. According to Kantar Media, Mondelez spent approximately US$210 million on measured media in the U.S. in 2016 and just under US$170 million last year. International consultancy R3 estimates the company spends between $1 billion and US$1.5 billion around the world annually.

 

 

  • Coke, Sprint, VW

Telemundo teams up with Coca-Cola®, Sprint and Volkswagen for the network’s exclusive Spanish-language coverage of the 2018 FIFA World Cup Russia™. Match halftimes and post-games will be presented exclusively by Sprint and Coca-Cola, respectively, and Volkswagen will present the network’s primetime show.As an official FIFA partner, Coca-Cola will be the presenting sponsor of the Telemundo Deportes Post-Game, “El Resumen del Partido,” for all 64 World Cup matches as well as the in-game match clocks. Powerade, also a part of The Coca-Cola Company family of brands, will have brand exposure during the tournament window with socially-led activations.Sprint will work with Telemundo Deportes as the official halftime sponsor of all 64 matches. Volkswagen will bring audiences the best action, highlights and commentary from the tournament as presenting sponsor of the network’s primetime show exclusively dedicated to the FIFA World Cup, airing nightly from 7-8 p.m. ET. Telemundo will offer some 1,500 hours of coverage and according to Adweek, with 100 days to go before the Cup competition begins, the network’s ad inventory is almost 75% sold with more than 20 total advertisers on board. U.S. men’s soccer team failed to make it into Cup competition. While that could hurt Fox’s English-language broadcast in the U.S., there are a number of teams from Spanish-language countries in the Cup that will appeal to Telemundo viewers.

 

 

  • Danone

Yogurt maker Danone has named WPP’s Wavemaker as its’ new media agency in North America, Adage has reported. Carat was the incumbente on Danone’s media business and Spark had WhiteWave’s media account. The assignment covers the Danone portfolio across the United States and Canada.

 

 

 

 

  • Marriott International 

Marriott International has appointed Publicis Groupe’s SapientRazorfish and Spark Foundry as its global media agency of record to oversee all media planning and purchasing. The collaboration with Publicis Groupe will take a performance-driven, customer-centric approach to the art and science of marketing through a dedicated Marriott One Media team working with Marriott’s internal media teams around the world. Pubicis Groupe will optimize international marketing campaigns, personalize and localize targeted media efforts across a diverse set of markets to showcase Marriott’s best-in-class commerce and first-to-market technology. Publicis Groupe will leverage pioneering technology and a forward-thinking approach to reach and connect with consumers at the right moment among established and emerging markets including North America, Europe, China, Africa and Latin America.Over the past year, Marriott has grown to 30 brands with 6,500 hotels located in 127 countries, and more than 110 million members of its loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).

 

 

  • Mazda Motor Corporation & Toyota Motor Corporation

Mazda Motor Corporation and Toyota Motor Corporation have established their new joint-venture company “Mazda Toyota Manufacturing, U.S.A., Inc.” (MTMUS) that will produce vehicles in Huntsville, Alabama starting in 2021.The new plant will have the capacity to produce 150,000 units of Mazda’s crossover model that will be newly introduced to the North American market and 150,000 units of the Toyota Corolla. The facility is expected to create up to 4,000 jobs. Toyota and Mazda are investing $1.6 billion towards this project with equal funding contributions. The new plant, which will be Toyota’s 11th manufacturing facility in the U.S.

 

  • Tempting Paradise by Sofia Vergara

Entrepreneur, actress and Beauty icon, Sofia Vergara, announces the launch of her new fragrance, Tempting Paradise by Sofia Vergara.The latest addition to Vergara’s scent portfolio evokes the lush sensuality of an island paradise, with delectable fruit and floral notes native to Vergara’s vibrant Colombian homeland.Tempting Paradise by Sofia Vergara launches at Perfumania, Perfumania.com and other retailers nationwide March 2018.

 

 

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Squarespace

Language shouldn’t be a barrier for chasing dreams — which is why Squarespace is now available in Spanish! customers can now use the all-in-one platform with custom templates, a fully translated backend editing experience, and seamlessly integrated e-commerce and analytics capabilities, all in Spanish. Additionally, Squarespace’s award-winning support is available 24/7 for our Spanish-speaking customers.

 

 

 

  • Kimberly-Clark

Consumer packaged goods giant Kimberly-Clark has launched a global creative review, Adweek first reported.  The review includes only creative. WPP’s Mindshare, part of its GroupM unit, handles media planning and buying and is not part of the review. Although K-C has increasingly taken programmatic operations in-house.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

What: Marriott International has selected Publicis Groupe’s SapientRazorfish and Spark Foundry as its AOR to handle global media business.
Why it matters: With 30 brands and 6,500 hotels worldwide, Marriott has had to rethink its media needs and is no longer working with MEC, the agency that handled Marriott’s media business since 2011.

Marriott International, Inc. has announced in a press release the appointment of Publicis Groupe’s SapientRazorfish and Spark Foundry as its agency of record to handle its global media business, overseeing media planning and buying.

The appointment closes a review that started last October to rethink Marriott’s media needs after its acquisition of Starwood Hotels & Resorts. Publicis Groupe will create a dedicated media unit called Marriott One Media, which will work with Marriott’s internal media teams at a global level.

“We are excited to welcome Publicis Groupe in their new, expanded role, and work together to break new ground,” said Karin Timpone, Global Marketing Officer of Marriott International. “I also want to thank Wavemaker who has provided valuable strategic guidance in media, successfully working with us to launch several award-winning campaigns.”

After the merger with Starwood, Marriott grew to 30 brands with 6,500 hotels in 127 countries. According to Kantar, the company spent $155 million on U.S. measured media in 2017.

“This is a rare opportunity to reimagine our marketing practices in the digital age, and we are confident that Publicis Groupe will help us achieve this vision,” added Timpone. “We’re combining our forces to develop cutting-edge marketing tactics that speak to individual guests worldwide. This personalization at scale will provide enormous value to our business.”

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Mars

Mars Inc., an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, has kicked off a global media agency review. Mars Inc. spends an estimated US$1.5 billion on measured media annually. Currently, Mars Inc.’s media planning is handled globally by MediaCom. Media buying is locally contracted, with Publicis Media’s Starcom, handling the majority of local markets, and Mediacom and OMD handling the rest. The three agencies will continue to be contracted to Mars throughout the period of the review and have been invited to participate in it. Mars review is aimed at integrating planning and buying with a single global partner. Media and marketing consultant ID Comms will assist the company with the review process.

  • Pizza Hut

Pizza Hut has appointed McCann Worldgroup as its’ new creative agency for Latin America and the Caribbean, following a formal review among seven agencies. McCann will develop integrated regional campaigns and will help deploy a new brand identity across the region, working with Pizza Hut Latin America Headquarters in Dallas. In 2017, Initiative won Pizza Hut media account.

 

  • Air Canada

The arrival of flight AC1942 at Lima’s Jorge Chávez International Airport marked the successful launch of Air Canada’s non-stop service between Montreal and Lima, Peru. The twice-weekly flights will be operated by Air Canada Rouge with 282-seat Boeing 767-300ER aircraft featuring Premium Rouge and Economy class service.Over the past five years Air Canada has increased capacity from Montreal by 83% and added 29 new destinations.This new route also leverages Montreal as a pivotal connection point for cargo. This new route will facilitate the flow of air freight between Lima and other key markets in Air Canada’s network, including Shanghai, Tokyo, Tel Aviv, London, Frankfurt, Paris, Brussels and other major trade points.  The schedule provides for one of the best transit times available.Flights are time timed to optimize connectivity at Air Canada’s Montreal hub to and from the airline’s extensive network across North America and globally.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Bose

Bose has appointed WPP as its global agency to handle creative, media, localization, production and digital marketing, following a review. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency.  The WPP team consists of creative shop Grey Group, digital agency Wunderman, marketing implementation unit Hogarth Worldwide and media agency MediaCom, Adweek has reported. Bose Corporation is a privately held American corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment.

 

 

  • Mitsubishi Electric Corp

Ingersoll-Rand plc, a world leader in creating sustainable and efficient environments, and Mitsubishi Electric Corporation, a leading manufacturer of technologically advanced ductless and variable refrigerant flow (VRF) heating and air conditioning systems, are pleased to announce they have entered into an agreement to establish a 50 percent-50 percent joint venture (JV) pending global antitrust review.The new joint venture will include marketing, sales and distribution of ductless and VRF heating and air conditioning systems through Ingersoll Rand’s Trane and American Standard commercial and residential channels, and existing Mitsubishi Electric distributors and representatives in the United States and select countries in Latin America.The joint venture will be a leading provider of ductless and VRF systems in the United States and select countries in Latin America. Pending favorable global antitrust reviews and customary closing conditions, the new joint venture is expected to be operational in the first half of 2018. A chief executive officer will be named from Mitsubishi Electric, a chief financial officer will be named from Ingersoll Rand, and the business will operate from headquarters in Suwanee, Georgia. The financial terms of the deal were not disclosed and are not material.

  • Marriott International

Marriott International, Inc. announced that 2017 represented its most successful year for signing development contracts outside North America.Globally, at year end 2017, the company operated or franchised more than 6,500 hotels and over 1.25 million rooms, with a third of the rooms located outside North America. Marriott International and its franchisees opened more than 470 hotels with over 76,000 rooms around the world during the year, amplifying the company’s brand recognition among guests, owners and franchisees.In 2017, the company signed more than 750 contracts for new hotels representing nearly 125,000 rooms under long‐term management and franchise agreements. Its global pipeline grew to a record 460,000 rooms, with over half located outside of North America.Interest grew in the Caribbean and Latin American region with 19 hotel openings with a record 37 signed deals in 2017.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Marriott

American multinational hospitality Company Marriott International, Inc. is launching a review of its global media planning and buying business. This is the Company’s first formal media review since 2011 when it awarded MEC the assignment. Recently, MEC merged with agency Maxus to become Wavemaker. Sources said that Wavemaker would participate. Last year, Marriott merged with Starwood Hotels to become the world’s largest hotel company. Marriott International is headquartered in Bethesda, Maryland, in the Washington, DC metropolitan area.It has more than 5700 properties in over 110 countries and territories around the worldMarriott spent over US$232 million on ads in the U.S. in 2016 according to Kantar Media.

 

  • LATAM

LATAM Airlines Group announced its plans today to offer three new international routes in 2018 –Boston (United States), Rome (Italy), and Lisbon (Portugal) – all to its São Paulo/Guarulhos hub in Brazil, increasing connectivity from North America and Europe to Latin America.The city of Boston will be the sixth addition to LATAM’s offer in the United States. São Paulo is the most populated city in the southern hemisphere with over 12 million inhabitants. LATAM plans to offer flights from Boston Logan International Airport by mid-2018 – subject to regulatory approval – with more detail to be communicated in the coming months.Starting on March 16, 2018, LATAM Airlines Brazil will operate the route with Boeing 767 aircraft, offering 191 seats in Economy and 30 seats in Premium Business. There will be three weekly flights (increasing to five weekly flights in July 2018) from São Paulo to Rome, which will become the group’s second destination in Italy, after Milan.Tickets are now available at latam.com and other LATAM sales channels. (Check out our interview with Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group.)

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Campbell

The Campbell Soup Company has put its’ global media planning and buying account in review, Adweek reports. Incumbent agency is WPP and GroupM agency MEC which has held both U.S. and global media since 2006. Prior to that MEC was Campbell’s U.S. media agency beginning in 1999. Campbell spent some US$165 million on U.S. measured media in 2016, according to Kantar Media.

 

 

 

 

 

  • Emirates

Emirates marks its 10th year of service to Brazil this month, having carried over 2 million passengers since its first flight to Brazil in October 2007. The number of passengers carried annually in Emirates’ first year of operations – over 26,000 in 2007—has grown to over 288,000 passengers in 2016. In 2012, Emirates expanded its presence in Brazil by adding a daily service between Dubai and Rio de Janeiro. Underlining its commitment to the Brazilian market, Emirates started to operate the first-ever scheduled commercial Airbus A380 flight to South America in March this year. The most traveled destinations from Brazilian passengers over the last few years have been Dubai, Bangkok, Shanghai, Tokyo and Hong Kong.Emirates SkyCargo has also played an important role in connecting Brazil to the world, carrying more than 25,000 tons of imported cargo and more than 11,000 tons of exported cargo between Dubai and Brazil since 2007.Emirates currently serves two Brazil gateways with services to Dubai from Sao Paulo, operated by the A380, and Rio de Janeiro, operated by the Boeing 777-300ER. Passengers can also fly to Buenos Aires on board the Boeing 777-300ER from Rio de Janeiro.In October 2016, Emirates announced a codeshare and frequent flyer programme partnership with GOL Linhas Aéreas Inteligentes S.A (“GOL”) allowing customers to purchase connecting flights on both airlines.

 

  • IHG®

IHG® (InterContinental Hotels Group) announces the opening of the newly-built 140-room and 12 suites Holiday Inn Express® & Suites León – Aeropuerto hotel. Located just five minutes from Bajio International Airport, both business and leisure travelers will appreciate the location of the newest Holiday Inn Express property in Mexico.The hotel joins four other IHG properties open in city: Holiday Inn® León hotel, Crowne® Plaza León hotel, Holiday Inn León Convention Center hotel and Holiday Inn Hotel & Suites León Plaza Mayor hotel.  This new hotel, located at Carretera 45 Silao –León Km. 156, Col. Nuevo Mexico, Silao, Guanajuato, is near multiple industrial parks including Puerto Interior, Castro del Río and Fipasi, which are home to automotive companies such as General Motors, Ford and Volkswagen.

 

 

  • Holiday Inn Goiânia

IHG, (InterContinental Hotels Group) also announced the opening of the new-build 209-room Holiday Inn Goiânia hotel. This is IHG’s eighth Holiday Inn property in Brazil and the first IHG hotel in the Midwestern city of Goiânia, located about 130 miles from Brasilia, the nation’s capital. The new hotel is centrally situated near the city’s main thoroughfares and is in walking distance to the ‘Feira do Sol’ and ‘Feira da Lua’, banks, the Bougainville Shopping mall and local parks.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Marriott

American multinational hospitality Company Marriott International, Inc. is launching a review of its global media planning and buying business. This is the Company’s first formal media review since 2011 when it awarded MEC the assignment. Recently, MEC merged with agency Maxus to become Wavemaker. Sources said that Wavemaker would participate. Last year, Marriott merged with Starwood Hotels to become the world’s largest hotel company. Marriott International is headquartered in Bethesda, Maryland, in the Washington, DC metropolitan area.It has more than 5700 properties in over 110 countries and territories around the worldMarriott spent over US$232 million on ads in the U.S. in 2016 according to Kantar Media.

 

  • Campbell

The Campbell Soup Company has put its’ global media planning and buying account in review, Adweek reports. Incumbent agency is WPP and Group M agency MEC which has held both U.S. and global media since 2006. Prior to that MEC was Campbell’s U.S. media agency beginning in 1999. Campbell spent some US$165 million on U.S. measured media in 2016, according to Kantar Media.

 

 

 

 

  • Mattress Firm

The Publicis Groupe agency was named U.S. media agency for Mattress Firm, America’s largest specialty mattress retailer, and will handle both media planning and buying for TV, radio, print and out-of-home. Independent agency Clearlink, based in Salt Lake City, will continue to handle digital buying. In May, Mattress Firm selected Droga5 to handle its creative. Out is Houston-based The Company, which previously handled media for Mattress Firm and which opted not to defend, according to an Adweek report. Other agencies participating in the media review were Carat and MediaCom.

 

 

 

  • David’s Bridal

David’s Bridal, an American retailer that specializes in wedding dresses, prom gowns, and other formal wear, has appointed Spark Foundry as its media AOR following a competitive review. Horizon Media was the incumbent.David’s Bridal spent US$13.70 million on advertising during the first six months of this year, similar to the US$13.44 million spent during the same time frame in 2016. The retailer’s full 2016 budget was US$22.43 million, according to Kantar Media. Spark Foundry will handle traditional media planning and buying, data and analytics, measurement, and content marketing.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • Nemiroff Vodka

Campbell Ewald has been appointed U.S. vodka brand Nemiroff’s AOR following a review. The agency will handle creative, media and interactive duties. Nemiroff is sold in 80 countries, ranking as one of the top 10-selling vodkas worldwide.

 

 

 

 

 

  • The J.M. Smucker Company

The J. M. Smucker Company or Smuckers, an American manufacturer of fruit spreads, ice cream toppings, beverages, shortening & peanut butter, has launched a review only to the CRM portion of the business. Creative and media for the brand remain with Grey and Carat.According to Kantar Media, J.M. Smucker spent US$86 million on paid media in 2015.

 

 

 

 

  • Kia

With the new 2018 Rio arriving in showrooms, Kia Motors America (KMA) is launching a comprehensive marketing campaign. The centerpiece of the campaign, entitled “Small Can Do Big”, is a 90-second spot which makes its broadcast debut tonight during Game One of the NBA Tip-Off between the Boston Celtics and Cleveland Cavaliers on TNT. The spot features a Rio 5-door and a group of percussionists, musicians and DJs using Kia’s versatile, stylish and capable new subcompact as the main musical instrument. A 30-second spot, entitled “Bird’s Eye” and airing simultaneously on national and local broadcast properties, rounds out the television component of the campaign. This manifesto-style ad conveys the message that size should never be considered a factor when it comes to achievement.Produced in conjunction with David&Goliath, KMA’s advertising agency of record, this inspirational campaign challenges viewers to think beyond perceived limitations and dream big. Additional campaign elements include 60-, 30- and 15-second general and Hispanic market versions, as well as online and digital assets including integrations with Spotify and Snapchat.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shure

Shure is expanding its presence in Latin America with the inauguration of its most recent office in São Paulo, Brazil. The São Paulo office’s 2,700-square-foot space includes an experience center, which incorporates four distinct areas. The retail center highlights the wired, wireless, and listening product portfolio, and the in-store promotional support available to all authorized resellers. The boardroom and conference room integrate the company’s Microflex Advance and Microflex Wireless AV conferencing solutions. The acoustically treated training room is an intimate, versatile space that easily converts from stage, to studio, to classroom.The inauguration event featured longtime Shure endorser Paula Fernandes, who joined guests for a special performance. In addition to the clients and partners who attended, Ray Crawford, senior vice president, global marketing and sales, and Mark Humrichouser, vice president, Americas and Asia/Pacific, also attended and participated in the official ribbon-cutting ceremony.

  • Sprint

Sprint is betting big on influencer marketing with its latest #LiveUnlimited campaign, and has enlisted  influencers such as Latin award winning artist and former Sprint employee, Prince Royce;Venezuelan-American internet personality and actress, Lele Pons; American serial entrepreneur and motivational speaker, Gerard Adams & Fitness guru and YouTube content creator, Bradley Martyn. Each of these influencers has a followership in the millions, making their total reach on Instagram alone a whopping 30 million followers.The campaign is actually a collaboration between Sprint’s Latin and US teams, strategically choosing influencers that hit both markets with plenty of crossover appeal. The storyline is simple, and weaves in narratives that pertain to each influencer’s unique personal brand, explaining how they #LiveUnlimited. The campaign promotes reasons to #LiveUnlimited allowing each of the influencer’s personality to shine through as they share their personal reasons of how and why they #LiveUnlimited. The featured influencers tap into both markets and touch many different passion points and industry verticals.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Etihad & Aerolineas Argentinas

Etihad Airways announced it has signed a codeshare agreement with Aerolineas Argentinas.Under the deal, Etihad Airways customers can connect via Rome and Madrid to Buenos Aires and onwards to other Argentinian destination. Meanwhile, Aerolineas Argentinas customers can have access to Etihad’s network of over 100 destinations from its Abu Dhabi hub via the Italian and Spanish capitals.Etihad said in a statement the codeshare highlights the importance of Argentina as a key travel market for Etihad in Latin America.

 

  • Marriott International

Marriott International is still pursuing plans to renovate and manage the historic Hotel Inglaterra on the fringe of Old Havana and is looking for other hotel projects throughout Cuba.“Havana is a great place to start, but we are looking all over Cuba,” said Tim Sheldon, Marriott International’s president of the Caribbean & Latin American region.Cuba received 2.67 million international travelers during the first six months of 2017 and expects to eclipse last year’s record 4.1 million international arrivals by year’s end.Without being specific, he said Marriott has a couple of projects in mind in the Cuban market. It currently manages a Sheraton Four Points in Havana’s Miramar section and hopes to begin renovations soon on the Inglaterra, a hotel that dates to 1875 and is located near the recently renovated Gran Teatro de la Habana.Marriott, which will have 250 hotels in Latin America and the Caribbean by year-end, got its small Cuban hotel portfolio when it acquired Starwood Hotels & Resorts to form the world’s largest hotel company. The acquisition closed last September.One advantage for American travelers is that they can book and pay for their reservations at the Sheraton Four Points online with credit cards issued by any U.S. bank.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

logopaneco-mxbaPaneco.mx, the online beverage and liquor store with presence in Israel, Panama, Singapore and soon in Colombia, announced the extension of its’ logistics for deliveries throughout the Mexican territory. Paneco.mx will be available in Mexico’s 32 states with free shipping. Paneco.mx counts with different payment systems through credit and debit cards, bank payments, pharmacies, Oxxo and 7Eleven, PayPal or cash payment. Paneco.mx will be available nationwide from January 2017.

  • Tim Hortons

mmmRestaurant Brands International Inc. said it is working with a group of investors to bring Tim Hortons coffee-and-doughnut chain to Mexico, which would be its first foray into Latin America. The company is planning to create a franchise joint venture with the investor group, which would be responsible for growing the Tim Hortons brand in Mexico. Locations and opening date were not disclosed.The Tim Hortons coffee, bakery and sandwich business has more than 4,400 restaurants, mostly in Canada and the United States.Restaurant Brands also owns Burger King.The move into Latin America comes after Tim Hortons, which has outlets in Canada, the United States and the Middle East, recently announced expansion plans in the Philippines and Great Britain.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Miami Grill

nnnnMiami Grill announced its partnership with Grupo Nexo Franquicia, a Latin America firm in franchise consulting and international brokerage. Headquartered in Lima, Perú with offices throughout the Latin American Region, Grupo Nexo Franquicia will lead the development of the Miami Grill brand in Peru, Chile and Colombia.Miami Grill operates primarily in South Florida, with restaurants open or under construction in Central & North Florida, North Carolina, Texas, Guyana, Malaysia, Panama, Myanmar and Ecuador. And, recently, a new area developer committed to five new locations in Karachi, Pakistan.

 

 

  • Sandals Resorts International /Marriott International, Inc.

descarga-2Sandals Resorts International (SRI) announced a new partnership with Marriott International, Inc. to bring AC Hotels by Marriott®  to the Caribbean.  This is the first partnership between the hospitality companies and the first time SRI will manage a brand it did not create.  Construction for the new AC Hotel in Kingston, the partnership’s debut project, gets underway this month and is slated to open winter 2019. Sandals Resorts International (SRI) is the parent company of Luxury Included® Sandals Resorts and Beaches Resorts.

 

 

  • Hotel 6 and Estudio 6

descargaG6 Hospitality announced that it is extending its footprint to Central America. The hospitality group signed a new area development agreement with InterAmerican Development Group, Inc. (IADG), to bring its newly designed brands, Hotel 6 and Estudio 6, to Belize, Costa Rica, Panama and more.InterAmerican Development Group (IADG) is a new entity formed by Grupo Portalis, Leisure Partners, and Calvet & Asociados with the goal of developing and operating a budget hotel platform in all of Central America under the Hotel 6 and Estudio 6 brands. This development agreement is part of G6 Hospitality’s efforts to bring its unique brands to several countries in the region including Belize, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Panama. With this new partnership, the company plans to expand its portfolio opening G6 Hospitality continues to establish itself as the leader of the economy lodging segment in the U.S., Canada and soon to be in Latin America.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

GET YOUR FREE TRIAL to PORTADA’s Interactive Database! 15 NEW LEADS HAVE JUST BEEN UPLOADED. If you have questions, please  e-mail Research Sales Manager Silvina Poirier at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Marriott International

descarga-12Arne Sorenson, President and CEO of Marriott International, Inc., announced the signing of four hotels in México. Following an aggressive expansion strategy in one of the region’s key markets, Marriott expects to add the new properties to its existing portfolio of 70 hotels. The company operates more than 200 hotels in the Caribbean and Latin American region, spanning 20 brands in 33 countries and territories.Marriott is meeting the growing demand in the full-service segment in Mexico with the signing of The Westin Puebla, set to open in the second half of 2018. The property will join Westin’s portfolio of hotels throughout the country, including in Mexico City, Guadalajara and Cancun. Two additional Westin hotels are under construction in Cozumel and Monterrey, expected to open in 2017 and 2018, respectively. Additionally, together with Grupo Diestra, Marriott’s largest full-service franchise partner in the Caribbean and Latin America, Marriott prepares to introduce the Renaissance Hotels brand to Mexico with the development of a Renaissance hotel in Cancun, a strategically important market in Mexico.

  • P&G

Important information was provided on P&G’s recent financial analyst day in Cincinatti. Juan Fernando Posada, president of the Latin America Selling & Market Operation based in Panama City, said P&G has cut these so-called “non-working media” costs by $100 million in Latin America. The LatAm portion accounts for around 16% of P&G’s overall media budget reduction. Latin America sales grew 8% organically last fiscal year and amounts to 8% of P&G’s global sales.

  • Airbnb

uqcbceyn_400x400The online community marketplace is investing a great deal of money to boost the brand in Mexico. Mexico is the company’s second most important market following Brazil, according to Jordi Torres, Airbnb director for Latin America. Along with Teran, Airbnb’s’ agency in Mexico, the company is planning to run a TV campaign and displaying OOH in that country. A new Airbnb Magazine, announced for the U.S market,,  might rollout in Mexico though “the magazine is still a very ambiguous project and there is not exact information about its’ release in the Mexican market,” sources familiar with the matter told Portada. In addition, On the heels of Airbnb signing its first Caribbean partnership with the Aruba Tourism Authority, Jamaica’s Tourism Ministry is set to sign a major agreement with the online short-term rental business. The market for Airbnb in Jamaica is rapidly growing and is extremely lucrative, according to Airbnb’s executive with responsibility for public policy in Latin America and the Caribbean, Shawn Sullivan.

  • Coca-Cola

imagesCoca-Cola will release its’ new Christmas TV ad under the “Taste the Feeling” campaign, which debuted in January.The TV spot, called “A Coke for Christmas,” follows a teenager as he surprises people in his neighborhood with free bottles of Coke. The ad ends when he gives his last bottle to Santa Claus. The commercial was created by SRA Rushmore and was designed to run across global markets. On social media, the brand will promote the hashtag “#WeSleigh” in an effort to get teenagers to “showcase the different ways they step it up during the holidays,” according to a statement. The polar bears will appear on some packages of Coke, Coke Zero, Diet Coke and Coke LifeCoke this year is also putting its iconic version of Santa Claus on some packaging. Coke’s classic version of St. Nick was created in 1931 by artist Haddon Sundblom and Coke has consistently used Santa since then. SMG’s MediaVest and MediaCom work on global Coke business, along with Carat/Dentsu.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • Revlon

descarga-10Agency Pavlov was in charge of Revlon’s latest spot for the international launch of Be Fabulous, the brand’s new exclusive line. The campaign features Oscar winner Halle Berry, one of the brand’s official ambassadors. In the TV spot, the actress reveals her secret to be fabulous is Revlon’s new line. The spot will be launched worldwide in different audiovisual platforms, depending on the communication strategy of each country. The campaign is complemented by OOH and press releases.In 2011, MediaCom won Revlon’s global media planning and buying business across all of the company’s brands.

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Kraft Foods ::: Marriott International ::: Coca-Cola – WPP’s Ogilvy New York, SRA Rushmore, Santo ::: Fiat Chrysler Automobile’s Jeep :::  “Brahmita y lo que surja” , Oniria TBWA :::

Click here for previous Latam Sales leads editions

  • Kraft

KraftKraft Foods Group is expected to announce a media review in the coming weeks, sources told Adweek. Starcom is the incumbent for Kraft’s media planning and buying account. The review is the result of rationalization measures related to the implementation of the Kraft-Heinz merger.. It’s not immediately clear if the process will cover global spending or only that for North America. Last year the marketer for brands like Oscar Mayer, Planters and Maxwell House spent $513.8 million on U.S. measured media, according to Kantar Media.

  • Marriott International

descargaMarriott International is launching a new portrait and video series featuring three Latino influencers.Diane Guerrero (“Orange Is The New Black,” “Jane the Virgin”), Diego Boneta (“Scream Queens”), and Boyce Avenue (YouTube music sensation) use the hashtag #LoveTravels to encourage travelers to explore their personal passions, and celebrate their unique perspectives and experiences.The stories from the new #LoveTravels ambassadors reflect how travel is a transformative experience and a bridge between cultures, careers and families. Diego, Diane and Boyce Avenue discuss what it means for them to be both Latino and American, their passion for human rights and the empowerment of the Latino community.Marriott is taking this opportunity to support the Latino community who inspired the #LoveTravels campaign through their dedication to family, work, love, and diverse cultures.Marriott enlisted LatinWorks, a full-service cultural branding firm, and photographer Braden Summers to create the campaign. From Aug. 17 through Oct. 31, the #LoveTravels videos can be seen on mobile and tablet devices through Pandora, YouTube, Facebook and Twitter.The #LoveTravels social movement kicked off in 2014 with Jason Collins, Geena Rocero, Angela Simmons, and Tim Howard. The campaign includes a dedicated Web site, Facebook page and Instagram account.

  • Coca-Cola 

H7R37Fc8_400x400Coca-Cola has appointed three agencies to create a new global brand campaign for the soft drinks brand: WPP agencies Ogilvy New York, SRA Rushmore and Santo for creative duties, following a pitch involving 10 businesses.The remaining seven agencies – David, Dentsu, FCB South Africa, Martin Mercado, McCann Madrid, The Cyranos and Wieden + Kennedy Portland – will be retained on Coke’s roster.It follows the recent appointment of IPG Mediabrands agency UM to its estimated US$400m North America media planning, buying and media analytics account.Last month, Coca-Cola launched a pan-African TV campaign called ‘Billion Reasons to Believe’, aiming to capture the spirit of optimism and perseverance embodied by African youth.

  • Fiat Chrysler’s Jeep

PV5eCCIs_400x400Fiat Chrysler Automobile’s Jeep brand is looking for a new agency of record.The brand hasn’t had a lead agency since it parted ways with GlobalHue earlier this year, and has been instead leaning on its extensive roster for work in recent months.Fiat Chrysler Automobiles, or FCA, brands include Chrysler, Dodge, Jeep, Fiat, Alfa Romeo and Maserati. FCA as it exists now was formed in January 2014 after Fiat, the automaker based in Turin, Italy, acquired 100% ownership of Chrysler Group. Fiat first bought a majority stake of Chrysler Group in 2009.FCA will soon launch a new Alfa Romeo car called Giulia, which was unveiled in June and is slated to go to market next spring. Alfa Romeo re-entered the U.S. in 2014. As many as 10 agencies pitched ideas for the sedan’s launch, though they’re still awaiting a decision on the winner.The pitches are internally led.Earlier this year, the company put its digital business for brands like Chrysler, Dodge and Jeep into review, and incumbentSapientNitro was expected to defend.The opportunity to work on Jeep is also significant because the company is in the midst of a five-year plan to grow the brand globally. By 2018, Jeep expects to sell 1.9 million vehicles annually, up from just over 1 million in 2014. Last year marked the fifth consecutive year of sales increases for Jeep, both in the U.S. and globally.The company will be launching localized production in China and Brazil.FCA is the nation’s eighth-largest advertiser with US$2.25 billion in both measured and unmeasured media spending last year, according to Ad Age’s Datacenter. Jeep is FCA’s biggest brand by U.S. measured media spending, according to Kantar Media.

  • “Brahmita y lo que surja”/ Paraguay

bvbvv“Brahmita y lo que surja” is new Oniria TBWA new commercial for brand Brahmita with the overall creative direction of Camilo Guanes. Part of an insight: in Paraguay, when somebody goes out or hangs out with friends, it is typical that from one small story emerge new ones, always unexpected. And this is how that person ends the day in places where he/she would not have expected to end and with people who did not count. The 360 campaign will feature two TV commercials. The first releases tomorrow.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • UM/CVS

rssMCPXC_400x400CVS has awarded its business to Interpublic Group of Cos’ UM, concluding its pitch that began this spring. Pile and Company supported the search. The business moves from WPP’s Mindshare, which won the account in 2010 when the creative- and media-agency business was last up for review.For UM, it’s another huge win just weeks after the agency’s Coke account win. It’s also an added bonus for parent network IPG Mediabrands as the network’s other agency, Initiative, loses the massive Hyundai Kia account.CVS in 2014 spent US$84.4 million on measured media in the U.S., according to Kantar Media.

  • Kraft

KraftKraft Foods Group is expected to announce a media review in the coming weeks, sources told Adweek. Starcom is the incumbent for Kraft’s media planning and buying account. The review is the result of rationalization measures related to the implementation of the Kraft-Heinz merger.. It’s not immediately clear if the process will cover global spending or only that for North America. Last year the marketer for brands like Oscar Mayer, Planters and Maxwell House spent $513.8 million on U.S. measured media, according to Kantar Media.

  • “Premios Tu Mundo” Sponsors

imagesTELEMUNDO announced Allstate Insurance Company, L’Oréal Paris, Samsung, Volkswagen and Walmart as sponsors of “Premios Tu Mundo,” honoring the year’s best Hispanic actors, singers and TV moments. The fourth-annual celebration of U.S. Latin pop culture will broadcast live on TELEMUNDO tonight, Thursday, August 20, at 8PM/7c with star-studded musical performances, and will be preceded by the blue carpet special “La Alfombra de Premios Tu Mundo” at 7PM/6c, from the American Airlines Arena in Miami, Florida.Incorporating live audience participation into “Premios Tu Mundo” for the first time ever, Allstate’s sponsorship will include blue carpet and main show integrations featuring the return of the Effie Award-winning character “Mala Suerte” (“Bad Luck”). L’Oréal Paris, the returning exclusive beauty sponsor, will make a special announcement on “Un Nuevo Día” the morning of “Premios Tu Mundo.” Now in their third year, Samsung Galaxy partners with “Premios Tu Mundo” to introduce TELEMUNDO’s first-ever “MundoEmoji,” a branded interactive space where celebrity guests will be transformed into a customized emoji version of themselves using the Samsung Galaxy Tab A with S Pen.  Volkswagen will have novela star Fabian Rios arrive in a 2016 Jetta and will again present the fan’s most anticipated award of the evening, “El Favorito de la Noche” (The Favorite of the Night). Returning as the exclusive retail partner, Walmart’s sponsorship will embrace “momentos inolvidables,” unforgettable moments. Walmart will drive this theme home across key elements of the blue carpet broadcast and main show.TELEMUNDO’s “Premios Tu Mundo” will be hosted by Angelica Vale, Raul Gonzalez, Gabriel Porras, Maria Elisa Camargo, Rafael Amaya and Carmen Aub, and feature musical performances by Nicky Jam, Paulina Rubio, José Manuel Figueroa, Fanny Lu, Yandel, Alejandra Guzman, Farruko, Lucero, Yuri, Olga Tañon, J Balvin, Jencarlos Canela, Victor Manuelle, Banda MS de Sergio Lizarraga, Regulo Caro and Ky-Mani Marley.

  • Hornitos Tequila

ogURZMy5_400x400Multicultural agency the La Comunidad, part of SapientNitro, is launching its first campaign for Beam Suntory’s tequila brand Hornitos in May. The concept is based on the premise that while every tequila should be made using 100% “virgin” agaves, Hornitos Tequila believes that an “experienced” agave is the best agave for your drinking pleasure.The campaign kicks off with the “Road Trip” ad that explains the work is aimed at millennial men. The second ad, “Skydive,” showcases an airplane taking off, an agave getting a kiss from a beautiful companion and then skydiving off the plane.Fans are encouraged to follow the agaves’ journey on Tumblr with new spots and images highlighting a new adventure to debut every week as well as on Instagram. They are also invited to submit their own adventures with the #NotJustAnyAgaves hashtag.In all, the social-media campaign runs on Hornitos Tequila’s English-language social-media platforms.Parent company Beam Suntory’s advertising costs were US$902.6 million (108,810 million yen) in 2014, up from us$674.4 million (83,771 million yen) in 2013, according to its financial records.

  • Marriott International

descargaMarriott International is launching a new portrait and video series featuring three Latino influencers.Diane Guerrero (“Orange Is The New Black,” “Jane the Virgin”), Diego Boneta (“Scream Queens”), and Boyce Avenue (YouTube music sensation) use the hashtag #LoveTravels to encourage travelers to explore their personal passions, and celebrate their unique perspectives and experiences.The stories from the new #LoveTravels ambassadors reflect how travel is a transformative experience and a bridge between cultures, careers and families. Diego, Diane and Boyce Avenue discuss what it means for them to be both Latino and American, their passion for human rights and the empowerment of the Latino community.Marriott is taking this opportunity to support the Latino community who inspired the #LoveTravels campaign through their dedication to family, work, love, and diverse cultures.Marriott enlisted LatinWorks, a full-service cultural branding firm, and photographer Braden Summers to create the campaign. From Aug. 17 through Oct. 31, the #LoveTravels videos can be seen on mobile and tablet devices through Pandora, YouTube, Facebook and Twitter.The #LoveTravels social movement kicked off in 2014 with Jason Collins, Geena Rocero, Angela Simmons, and Tim Howard. The campaign includes a dedicated Web site, Facebook page and Instagram account.

 

  • NASCAR

descarga (1)NASCAR has announced it has teamed up with Eugenio Derbez to collaborate on an original, full-length comedy movie.Long heralded as one of Mexico’s most popular actors, writers, directors and producers, NASCAR’s popularity among Latinos has increased in recent years, as drivers such as Cuban-American Aric Almirola and Mexican Daniel Suarez have seen increasing success in both the NASCAR Sprint Cup Series™ and NASCAR XFINITY Series™. Derbez raced competitively in Mexico and has a deep passion for the sport.Benjamin Odell, partner with Derbez’s production company, 3Pas Studios, will serve as producer of the project along with Derbez. Zane Stoddard, vice president of NASCAR’s entertainment, marketing and content development division, will serve as executive producer.Based in Los Angeles, NASCAR’s Entertainment Marketing and Content Development division develops and produces quality television, film and digital projects on behalf of the sport.Derbez is represented by UTA and attorney Howard Abramson of Behr Levehson Levy. 3Pas Studios has a first look deal with Pantelion Films, the joint venture between Lionsgate and Mexico’s Televisa Studios.

  • Goya Foods

KPI8zht5_400x400Goya Foods is partnering with the United Soybean Board (USB) to launch a new campaign to bring awareness to the health benefits of Goya Vegetable Oil. Goya Foods will be USB’s first Hispanic-focused strategic partnership. Starting in August, Goya Vegetable Oil will feature a new label marked “100% Soybean Oil” prominently on the front panel of the product in both English and Spanish. Goya will kick off the first of its campaign with a combination of impactful in-store ads and displays at point-of-purchase across 500 grocery stores in the Northeast area, where sales are at its highest for Goya Vegetable Oil. The campaign will then extend nationwide.

  • Canvas Worldwide: Hyundai Motor and Kia Motors

Horizon Media announced the launch of a second stand-alone media agency network, Canvas Worldwide. The new media agency network, a joint venture between Horizon Media and global creative powerhouse INNOCEAN Worldwide, will officially launch in September 2015.Canvas Worldwide will have two main offices in Los Angeles and New York, with regional offices in Chicago, Dallas and Atlanta when it launches in September. Canvas Worldwide will be naming a CEO in coming weeks.Canvas Worldwide’s first clients will be Hyundai Motor America and Kia Motors America.

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