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Our bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Brands are flocking to Amazon to advertise according to the giant online marketer’s third quarter financial report. Amazon is expected to double its advertising revenues by the end of this year, according to reporting by ClickZ. Revenue from advertising topped $2.5 billion in the quarter, 123% greater than the same period a year ago.

Marriott is facing criticism from cyber experts and a class action suit after revealing that hackers stole data from 500 million of it guests, including passport numbers. Cyber experts told USA Today the hack could have been avoided if a smaller data breach in 2015 had been properly handled.

Facebook is facing more problems after a cache of its executives’ emails were released by lawmakers in the United Kingdom. According to reporting by The New York Times, the emails reveal Facebook executives gave some brands, including Airbnb and Netflix, favored access to users’ data, while shutting out others. Facebook responded saying it has never sold its users’ data.

Cyber Monday sales reached $7.9 billion breaking all records this year in the US, (a 19.3 percent increase over 2017), making it the biggest online shopping day in US history, according to reporting by ClickZ and Adobe. Mobile commerce shattered records on Cyber Weekend, with smart phones and tablets making up more than 65% of retail site visits, a 32.1% increase over the previous year. Direct website traffic showed a slight decline.

The season is looking very merry for online holiday shopping in the US this year, according to a survey by Splitit. The survey showed 40% of consumers planning to do the majority of their shopping online. Local stores ranked second at 25%. Brick and mortar stores offering payments with monthly installments could find a significant advantage over online sites without that option, the survey showed.

Instagram has announced it will use AI tools to go after and eliminate paid-for likes and followers. The social media site plans to aggressively seek to identify users that are paying third-party providers to increase their numbers of likes and followers. “Recently, we’ve seen accounts use third-party apps to artificially grow their audience,” Instagram said in a release reported by Netimperative.

The US government may be under-reporting the number of Americans without access to high-speed broadband internet. A Microsoft study found that 162.8 million lacked the access compared to the 24.7 million reported by the FCC. According to reporting by Endgadget, the fault lies with FCC’s data gathering which over-reports actual access to broadband services.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

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  • Marriott Hotels

descargaTourism and hospitality agency Diamond Public Relations has been named agency of record for Marriott International’s portfolio of Caribbean and Latin America properties.Marriott International’s 115 hotels in 26 countries and territories throughout Latin America and the Caribbean — which includes brands such as Ritz-Carlton, Courtyard Marriott, Renaissance Hotels and JW Marriott Hotels & Resorts — currently makes it the fastest growing region for the international hospitality giant. Diamond will oversee brand awareness and manage North American PR efforts for Marriott International’s Caribbean and Latin America brands, for the purpose of driving awareness and travel to hotel properties in that region.Miami-based Diamond manages PR efforts for more than two-dozen resorts throughout the U.S., Caribbean, Central/South America and Europe.

  • Safilo Group

descarga (2)Italian eyewear manufacturer and distributer Safilo Group, which distributes licensed brands including Fendi and Dior, has re-entered the Latin American market of Argentina after a hiatus.Safilo has closed a distribution agreement with OCSA SLR of Messrs. Cosentino. Through its new terms with OSCA, Safilo plans to further develop and strengthen its business in Latin America countries.Safilo’s re-entrance into Argentina is part of the brand’s larger development plans for the Latin American region, as outlined in its 2020 Strategic Plan. Safilo has also forged strong relationships with consumers in the Brazilian and Mexican markets and is planning on similar successes in Argentina, and the whole of Latin America as it continues to set a foundation for growth in the region.

  • Cath Kidston

descarga (1)The vintage fashion and home retailer Cath Kidston is set to open stand-alone stores and concessions in Latin America as it presses on with its global expansion plans.The retailer will initially concentrate on launching operations in Mexico and Chile.However, Cath Kidston chief executive Kenny Wilson is eyeing expansion across the region and as far as Brazil.The retailer, which recently launched a brand collaboration with Disney, is planning to enter the region with stand-alone stores and concessions following indications from online sales in Latin America that the brand has a market there.Cath Kidston has recruited Under Armour’s head of international franchising Michael Engelhaupt to lead the venture.

  • Holiday Inn Express

c58b279ae8516d7abd38a0eddd4b7946_400x400InterContinental Hotels Group has signed the Holiday Inn Express Asuncion Aviadores hotel, the first Holiday Inn Express hotel in Paraguay.The new-build 120-room hotel will be centrally located in Paraguay’s capital city of Asuncion and joins IHG’s Crowne Plaza Asuncion hotel, already open in Paraguay.Expected to be open by the end of 2018, the hotel will be in close proximity to the World Trade Centre Asuncion, Shopping del Sol and Paseo La Galeria.

 

 

  • Radisson Blu  

02Radisson Blu announced the opening of Radisson Blu Santiago La Dehesa, its first location in Chile. The opening of this hotel follows Radisson Blu Sao Paulo and Radisson Blu Belo Horizonte, Savassi in Brazil which opened earlier this year.

 

 

  • New Era/Chivas

New Era, the sports and lifestyle headwear brand, is proud to announce a partnership with Club Deportivo Guadalajara, the soccer club with the biggest Mexican fan base in the world.The debut collection, launching in Mexico in August and in the US later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different club logos from the clubs history. The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit and specific styles for kids and women.With 96 years of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bring consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.

  • Jamberry

descarga (2)Patented nail wraps brand Jamberry is now extending its’ business to Mexico – their second major international market expansion in 2016. Mexico residents will be eligible to become Jamberry Independent Consultants and order product online beginning late 2016.Created by women, for women, Jamberry’s mission is to extend economic opportunity to all women and their families. Boasting a thriving network of over 100,000 Independent Consultants throughout the US, Canada and Puerto Rico, Australia and New Zealand, and the United Kingdom, Jamberry’s business model aims to enhance women’s lives and give women around the world flexibility to earn income on their schedule.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

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