Publicis’ Acquisition of Lotame: A Defensive or Proactive Move?
Publicis acquired Lotame. Is it a defensive move, like the IPG acquisition by OMG, or does it really have a chance to strengthen its data ecosystem and gain a competitive advantage?
Publicis acquired Lotame. Is it a defensive move, like the IPG acquisition by OMG, or does it really have a chance to strengthen its data ecosystem and gain a competitive advantage?
Digital media and content expert Rafael Carranza, an ex-Amazon and Microsoft executive, shares insights on integrating Gen AI into content creation workflows.
55% of online shopping at Black Friday was on mobile screens, new research on ChatGPT publisher attribution, and more happenings in the MarTech world.
Exploring the delicate balance between AI and human interaction in retail marketing, focusing on building customer trust and enhancing personalized experiences for optimal success.
Augmented Reality in Marketing has a lot of promise, but how is it implemented and what are its key benefits? At a recent Portada Live knowledge-sharing event for brand marketers, Rafael Belloso, Senior Brand Marketing Manager at Ocean Spray Cranberries, shared insights on the implementation of a recent augmented reality program.
TikTok globally topped the daily app downloads chart across iOS and Google Play worldwide for apps on Christmas Day, according to App Annie.
Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.
While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.
Nadav Solomon, Co-Founder and President of Tabit Technologies, tells Portada that hospitality marketers need to embrace social media as a key component for customer acquisition and retention. They also need to own their own data, which will allow them to improve customer relationship management and execute new loyalty programs. Tabit recently announced a partnership with the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU) to help educate students in restaurant operations, management, and profitability.
Hispanic CTV provides advertisers the positive audience features of linear TV (co-viewing, large screen engagement) and the targeting and interactivity of digital marketing. Hispanics are one of the highest growing cohorts in CTV adoption. What do advertisers need to take into account when it comes to target the U.S. Hispanic consumers through CTV?
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing. As tech firms and regulators herald the end of the cookie in 2021, here are our initial steps for marketers to take, to ensure their advertising is still reaping the measurable benefits of digital marketing, but with cookies no longer at their disposal.
Email newsletters have long been regarded as one of digital marketer’s best friends. The reasons for that are not hard to fathom. The “The State of E-mail Newsletters:2021 and Beyond” by What If Media Group, sheds new light on how consumers interact with email newsletters.
What form will the advertising mix take once COVID-19 is over? How and where should brands advertise to boost E-Commerce? Should they trust Live Sports to come back in a major way? How can brand marketers best approach Data Privacy Regulations, First Party Data and Personalization?…. Advertisers have many questions as they go into 2021 and beyond. Check out the answers provided by brand executives in the Portada network and our editorial team. A Q&A reflecting the Advertising and Marketing Zeitgeist.
Extreme Reach (ER), an asset management solution company for TV and video advertising, released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge™ platform to CTV, desktop, and mobile devices for July through September 2020.
Performance marketing has become even more crucial in Latin America due to the rapid acceleration of e-commerce since the pandemic started. We talked to Juan Pablo Suarez, Head of Performance LatAm at Teads to better understand attribution modelling, the use of first party data, pricing and the ascent of third party marketplaces,
In contextual targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and
We spoke to Sebastian Yoffe, Managing Director, Latin America at Lotame on how his company’s data enrichment solutions can help brands and publishers deepen their connections to prospects, particularly in the current COVID-19 environment.
By Adam Solomon, Chief Growth Officer, Lotame Despite rumors to the contrary, marketers, and agencies want and need a connected digital advertising ecosystem. To get
Loyalty Marketing is the key. Roberto Muñoz, Head of Loyalty Travel at Puntos Colombia manages a joint program between Colombia’s largest bank Bancolombia and Latin American retailer Grupo Éxito. Prior to his current role, he was a strategist for Aeroméxico’s loyalty program Club Premier.