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These are the marketing appointments and disappointments of the week. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here

 

Koddi, a marketing management software company for the travel industry, has announced that Carlisle Connally has joined the company as Vice President, Customer Success & Strategy. Connally will oversee Koddi’s efforts related to customer experience. Prior to joining Koddi, Connally established and led Marriott International’s Global Paid Media team across all Marriott brands and the loyalty program.

 

 

 

Davis Elen, one of the West Coast’s largest independently owned advertising agencies, has announced the appointment of John Papadopoulos as Senior Vice President – Media Director. In his new role, John will be responsible for leading media strategy, planning, negotiation and execution as well as sports sponsorships and partnerships for all Davis Elen clients. Most recently, John was Vice President at RPA, where he oversaw all facets of Honda media.

 

 

 

Del Real Foods announced the appointment of Michael Axelrod as its new Chief Executive Officer. Axelrod most recently served as CEO of Passport Global Foods and Fine Choice Foods, a manufacturer of globally inspired cuisine, and as President of TreeHouse Foods’ Condiments division.

 

 

 

 

Walgreens has named Patrick McLean as new Chief Marketing Officer, replacing Alyssa Raine. McLean previously served as CMO at TD Bank. In his new role, he’ll be in charge of all of Walgreen’s marketing activities. Raine remains at the company as Vice-President of Brand Marketing Strategy and Planning.

 

 

 

 

McDonald’s has fired its Chief Executive Officer Steve Easterbrook after it was disclosed that he had a relationship with an employee. Easterbrook first arrived at McDonald’s in 1993. He left briefly in 2011 to before returning in 2013. He was named CEO in 2015. He will be replaced by Chris Kempczinski, most recently president of McDonald’s USA.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

 

Uber has hired 10-year Google veteran Thomas Ranese as Vicepresident of Global Marketing. Less than two weeks ago, CEO Dara Khosrowshahi laid off 400 of Uber’s in-house marketers.

 

 

 

 

 

 

 

Adam Potashnick has been appointed as MediaCom’s U.S. Chief Operating Officer. In this new role, Adam will lead the strategic execution of all operations of the business, which is comprised of 900 people in New York, LA, Chicago, and Ann Arbor.

 

 

 

 

 

 

 

Credera, a full-service management consulting, user experience, and technology solutions firm, has appointed Justin Bell as its new CEO. Bell has been with Credera for 15 years and has served as president since 2016. He will take over from Rob Borrego.

 

 

 

 

 

 

Volkswagen has hired Saad Chehab as its new Chief Marketing Officer.  He was previously Vicepresident, Marketing Communications for Kia Motors America and former head of the Chrysler brand with FCA.

 

 

 

 

 

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • EBay

San Jose, California-based online retailer EBay named MediaCom its´ global media agency AOR following a review. Regional markets now report to a single global team led by Jay Lee, senior VP-general manager, markets. Publicis handled the business in North America.  Comvergence estimates that eBay invests around US$250 million each year on global measured marketing.

 

 

 

  • Mattel

Mattel has wrapped up its´global review. The firm is retaining two agency partners. Publicis Media’s Spark Foundry has won Mattel´s North America, retaining the toy brand’s biggest market — the U.S. — and adding Canada. UM landed Mattel’s media business across Europe, the Middle East and Africa and Asia-Pacific, while also retaining Latin America.Mattel spent US$526.4 million on advertising and promotion in 2018.

 

 

 

 

  • Kia Motors America

Russell Wager is taking on the role as top U.S. marketer of Kia Motors America. Wager comes from Mazda North America, where he spent the last six years as VP of marketing. Kia´s Senior Manager, Multicultural Marketing Eugene Santos will discuss automotive brand marketing best practices at the 13th annual edition of Portada New York on September 12, at the Hotel Westin, Times Square.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • The U.S. Army

The U.S. Army is said to be planning to significantly reduce the size of its marketing department, according to Adweek. The team handling recruitment marketing work for the Army will be less than one-third its previous size. Last November, Omnicom Group’s DDB was awarded the Army account from incumbent McCann Worldgroup. DDB also fended off WPP for the business, which included media, creative, digital, PR and direct marketing. Now with this move, annual fees for the armed forces division’s new ad agency, called Team DDB, could be significantly lower. The Army Marketing and Research Group, or AMRG,would disband, according to an statement, with the Army relocating all marketing operations to Chicago by Aug. 1.The new entity will be called the Office of the Chief Army Enterprise Marketing, or OCEAM.

 

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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