Augmented Reality in Marketing has a lot of promise, but how is it implemented and what are its key benefits? At a recent Portada Live knowledge-sharing event for brand marketers, Rafael Belloso, Senior Brand Marketing Manager at Ocean Spray Cranberries, shared insights on the implementation of a recent augmented reality program.
Trailblazers, decision-makers, and innovative thinkers, for those who aren’t afraid to challenge the status quo, this event is for you.
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
Digital Customer Experience: With digital channels here to stay, marketers must provide personalization and convenience across channels. This article is part of a thought leadership
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls, Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina. Check it out here: https://mercadotecnia.www.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf
MMA Global introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
Corporate Social Responsibility and the D.C. Chaos. Brands should advertise in media practicing professional journalism. Learn how UM, Cadillac and Realogy balance the reach vs. responsibility marketing trade off in media buys.
E-commerce marketing – the practice of converting website traffic into sales – is simple in definition. But shoppers, digital platforms, and algorithms evolve constantly, and so must your strategy. Studies claim that 95% of purchases will be made online by 2040, and online shopping already accounts for 10% of retail sales in the U.S. alone. The numbers leave it crystal clear: brands can no longer afford to avoid the digital marketplace.
The field of marketing technology has revolutionized the way that campaigns are planned, executed, and evaluated. But mar-tech can be intimidating: Navigating the now 7k+ platforms that claim to help marketers understand, reach, engage, and measure their target audiences is no small task.Here is a primer on marketing technology – what you need to know about today’s mar-tech platforms, how you can evaluate and select them for your specific needs, and how the industry will evolve in 2020.
Multicultural marketing may be officially dead (or more important than ever), but one thing is certain: smart marketers focus on culture. Three things they know
In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well
According to our just-released survey “What Brand Marketers Need from MarTech in 2020″, advertising technologies for audiovisual media (Addressable TV, Video, Digital Audio and Display,
We talked to Eric Tourtel, SVP of Teads Latam about the story behind the recently-announced strategic partnership with Precision, the programmatic division of Publicis Media.
AI in marketing is on the way to transforming the marketing world as we speak. While it is still in an early stage, it offers marketers a wealth of tools for leveraging data about customers to understand their preferences and journey with your products.
Voice search increased by 35-fold between 2008 and 2016. But brands don’t have to re-invent the wheel to make sure they’re on top of consumers’ search results.
The use of artificial intelligence in marketing and advertising is turning heads and generating headlines with reports of computers’ ability to select images and colors, improve text, sift through big data to sharpen targeting and lift customer response rates.
Portada picked Andy Berman’s brain to find out the history, tips, and insights behind Global Mind’s meteoric rise to advertising fame. From Analog to Digital:
Accenture Interactive’s 2019 Consumer Pulse Survey, See People, Not Patterns, gained insight from 8,000 consumers in Canada, France, Germany, Italy, Spain, Sweden, the U.K. and the U.S. about the responsible usage of consumer data and the right strategies to avoid forcing invasive data collection methods onto reluctant users.