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Marketing innovation

E-Commerce in Latin America

2021 Portada Insight Report on E-Commerce in Latin America in partnership with ComScore

We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls,  Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina.  Check it out here: https://mercadotecnia.www.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf

E-Commerce Marketing

Navigating the Evolution of E-Commerce Marketing

E-commerce marketing – the practice of converting website traffic into sales – is simple in definition. But shoppers, digital platforms, and algorithms evolve constantly, and so must your strategy. Studies claim that 95% of purchases will be made online by 2040, and online shopping already accounts for 10% of retail sales in the U.S. alone. The numbers leave it crystal clear: brands can no longer afford to avoid the digital marketplace.

Marketing Technologies

Marketing Technology In 2021: Everything You Need To Know

The field of marketing technology has revolutionized the way that campaigns are planned, executed, and evaluated. But mar-tech can be intimidating: Navigating the now 7k+ platforms that claim to help marketers understand, reach, engage, and measure their target audiences is no small task.Here is a primer on marketing technology – what you need to know about today’s mar-tech platforms, how you can evaluate and select them for your specific needs, and how the industry will evolve in 2020.

In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well

8 Ways AI Is Transforming Marketing Today

AI in marketing is on the way to transforming the marketing world as we speak. While it is still in an early stage, it offers marketers a wealth of tools for leveraging data about customers to understand their preferences and journey with your products.