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What: Yahoo will be renamed Altaba Inc. following Verizon’s US$4.83 billion acquisition of the company.
Why it matters: Marissa Mayer is stepping down from Yahoo’s board after the closing of its deal along with 5 other directors.

descarga-8descarga-7Yahoo will be renamed as Altaba and CEO Marissa Mayer is stepping down from the board after the closing of its deal with Verizon Communications.The name is a combination of the words “alternate” and “Alibaba,” according tothe Wall Street Journal.

Yahoo has a US$4.83 billion deal with Verizon to sell its core Internet business, which includes its digital advertising, email and media assets.

After the sale, the company will change its name to Altaba from RemainCo, Yahoo said in a regulatory filing on Monday. Altaba’s primary assets will be a 15 per cent stake in Chinese e-commerce company Alibaba Group and 35.5 per cent stake in Yahoo Japan.

Mayer is not the only one to depart from the combined company, as cofounder David Filo, Eddy Hartenstein, Richard Hill, Jane Shaw, and Maynard Webb will be leaving. Eric Brandt will become the chairman of the board.

Shares in Yahoo were up today 0.27 percent to close at US$41.34, while Verizon’s were down 1.09 percent at US$52.68.

What: Yahoo is shuttering of 7 of Its 11 Digital Magazines: Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate.
Why it matters: The company is planning to focus on its’ four remaining verticals: News, Sports, Finance and Lifestyle, after a rough 2015.

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (5)Yahoo has been going through a rough patch lately. Two weeks ago we reported about Yahoo’s Q4 2015 revenues as well as about CEO Marissa Mayer’s new turnaround plans.  Now, the tech and media giant has announced the shuttering of 7 of Its 11 Digital Magazines: Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate.

The move is aimed at simplifying the company’s business model while focusing on its’ four remaining verticals: News, Sports, Finance and Lifestyle, according to Adweek.

“While these digital magazines will no longer be published, you will continue to find the topics they covered as well as style, celebrity, entertainment, politics, tech and much more across our network,” said Yahoo’s global editor in chief Martha Nelson in a statement.

Although the shuttering means Yahoo will save US$400 million a year, unfortunately, it also means many people are being or have already been laid off.

The “Digital Magazines” were created as part of an initiative brought by Yahoo’s CEO Marissa Mayer, to create unique Yahoo properties that could  compete with premium brands online.

Related articles:
Yahoo’s Q1 Digest: Growth in MaVeNS, Price Pressure in Programmatic, New Video Ad Units
Yahoo Earnings Q4 2014: Revs fall 6%, spins-off Alibaba stake

With the announcement last week that it was closing offices in Latin America, Yahoo’s Q4 2015 earnings and new statements by Yahoo CEO’s Marissa Mayer’s about the company’s 2016 strategic plan are in the spotlight. The digital media, marketing and financial communities are all analyzing Yahoo’s next steps…Four things you need to know.

1. FOCUS on Key Products…

300Search, E-Mail and Tumblr, which Yahoo acquired in 2013 but in the earnings announcement wrote off by US $230 million, are the cornerstones of Yahoo’s expansion strategy. Mayer also mentioned that Yahoo’s online video company Brightroll would also play an important role.

…Content Areas

News, Sports, Finance and Lifestyle are the key content verticals Yahoo is going to invest in.

and Markets.

According to Mayer, Yahoo’s growth strategy is now going to focus on the United States, Canada, U.K., Denmark, Hong Kong and Taiwan markets. Surprisingly, Marissa Mayer did not mention any other European markets but the U.K (e.g. Germany). BTW: the Americas make up 80% of Yahoo’s revenues when looking at the geographic breakdown. As part of the increased focus on key products and markets, Yahoo will reduce its workforce by 15%, bringing its workforce down to 9,000 employees, and close 5 offices (Dubai, Mexico City, Buenos Aires, Madrid and Milan). The product and market exits will impact approximately US $100 million in revenue and reduce operating expenses by US $400 million.

The product and market exits will impact approximately US$ 100 million in revenue and reduce operating expenses by US $400 million.

2. Desktop Legacy Business: Very Slow

Yahoo’s revenue growth in the fast growing digital media space only amounted to 2% in Q4 2015 compared to the same period a year before. With the Mavens (See below, mobile, video, native and social) growing by 26%, this means that the traditional desktop display advertising business is stagnating. Display advertising still makes up almost 50% of Yahoo’s total revenues.

3. Mavens: Hope or Reality?

Mavens, is the word Mayer coined to describe mobile, video, native and social, when she took the helm at Yahoo 3 years ago. In fact, Mavens did drive Yahoo’s growth during the fourth quarter of 2015. These units grew nearly 26 percent year-to-year to US $$472 million in the fourth quarter. Yahoo expects Mavens to exceed US$ 1.8 billion in 2016. If they reach that level, they would still amount to less of 40% of Yahoo’s total revenues. Compare that to Facebook which in 2015 had US $17.93 billion in revenues (and almost US$ 3.7 billion in profits!). More importantly in Q4 2015 80% of Facebook’s revenues were generated by mobile sales, meaning that even if Yahoo reaches its goal, the MaVenS share will be much smaller than Facebooks.

4. Growth in Native Advertising

Within Mavens which is interesting to see that native revenue grew to US$ 160 million by 55%. Native advertising are place in stream and in a similar way to the editorial content of the property it is placed on. Yahoo’s growth rate shows the success of their own efforts but also the tremendous growth native is experiencing right now.

acquisition.
Why it matters: BrightRoll is a strong competitor of Yahoo in terms of video ads volume and appealing publishers and advertisers.The acquisition of Brightroll would  help Yahoo  accelerate its programmatic video capabilities. This would be Yahoo CEO Marissa Mayer’s second largest acquisition after Tumblr.

descarga (1)Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million, TechCrunch reports.  The term sheets have been already signed, and if the deal is closed, could fall anywhere around that sum, although it could be valued as much as US$1 billion.

San Francisco-based BrightRoll, an 8-year-old company,is a programmatic video advertising platform that reaches audiences across web, mobile and connected TV. The company reportedly raised over $40 million from investors and had over $100 million in revenue in 2013.

Were this acquisition to take place, it would Marissa Mayer’s, Yahoo CEO, second largest acquisition of her tenure, coming 16 months afterYahoo bought Tumblr for US $1.1 billion.

Mayer is said to be currently under pressure from activist shareholder Jeff Smith, since he has called for dramatic changes to the company. Smith, of Starboard Value, has written an open letter saying that Mayer should quit making acquisitions altogether, find tax efficiency to monetize its Asian assets, and sell to AOL. In a way, this deal would serve as a way for Yahoo to counter AOL’s acquisition of the Web video exchange company Adap.tv last year, which has already begun to pay off for AOL.

This new move could have an impact on negotiations, as Tim Armstrong, CEO of AOL, which is Starboard Value target for a merger, said  that Yahoo is not  part of AOL’s future plans.n the short term, BrightRoll’s purchase would help to appeal publishers and advertisers who are looking to get their ads featured on more platforms, hence reaching wider audiences and generating more sales. It could also mean greater revenue for video publishers from ads being displayed as well.

Business Insider points out three ways in which an acquisition of Brightroll might help Yahoo

-BrightRoll’s algorithms might be able to help Yahoo match advertisers to videos more efficiently, thereby allowing it to sell the video ad inventory it already possesses for higher prices.

-If Yahoo wants to  turn Tumblr into a YouTube competitor. It needs video-hosting and ad-serving technology to be able to do that.

-BrightRoll generates $100 million in revenue each year, and it will immediately help Yahoo’s top line start growing again.

 

What: Online search and advertising company Yahoo Inc. is said to be in talks with video ad platform BrightRoll about a possible US$700 million acquisition.
Why it matters: BrightRoll is a strong competitor of Yahoo in terms of video ads volume and appealing publishers and advertisers.The acquisition of Brightroll would  help Yahoo  accelerate its programmatic video capabilities. This would be Yahoo CEO Marissa Mayer’s second largest acquisition after Tumblr.

descarga (1)Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million, TechCrunch reports.  The term sheets have been already signed, and if the deal is closed, could fall anywhere around that sum, although it could be valued as much as US$1 billion.

San Francisco-based BrightRoll, an 8-year-old company,is a programmatic video advertising platform that reaches audiences across web, mobile and connected TV. The company reportedly raised over $40 million from investors and had over $100 million in revenue in 2013.

Were this acquisition to take place, it would Marissa Mayer’s, Yahoo CEO, second largest acquisition of her tenure, coming 16 months afterYahoo bought Tumblr for US $1.1 billion.

Mayer is said to be currently under pressure from activist shareholder Jeff Smith, since he has called for dramatic changes to the company. Smith, of Starboard Value, has written an open letter saying that Mayer should quit making acquisitions altogether, find tax efficiency to monetize its Asian assets, and sell to AOL. In a way, this deal would serve as a way for Yahoo to counter AOL’s acquisition of the Web video exchange company Adap.tv last year, which has already begun to pay off for AOL.

This new move could have an impact on negotiations, as Tim Armstrong, CEO of AOL, which is Starboard Value target for a merger, said  that Yahoo is not  part of AOL’s future plans.n the short term, BrightRoll’s purchase would help to appeal publishers and advertisers who are looking to get their ads featured on more platforms, hence reaching wider audiences and generating more sales. It could also mean greater revenue for video publishers from ads being displayed as well.

Business Insider points out three ways in which an acquisition of Brightroll might help Yahoo

-BrightRoll’s algorithms might be able to help Yahoo match advertisers to videos more efficiently, thereby allowing it to sell the video ad inventory it already possesses for higher prices.

-If Yahoo wants to  turn Tumblr into a YouTube competitor. It needs video-hosting and ad-serving technology to be able to do that.

-BrightRoll generates $100 million in revenue each year, and it will immediately help Yahoo’s top line start growing again.

 

What: Yahoo is buying mobile app analytics and advertising startup Flurry to jump-start its’ mobile Business. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
Why it matters: While the market for mobile ads is set to grow nearly 85% this yearFlurry could not only boost Yahoo’s  mobile advertising revenues, but give this company a more central role in how to use and monetize mobile, while it builds out its own apps and app inventory, and advertising to run across them.

3fab1a175e2a87010f23435e0aea0f61_400x400descargaTo jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.

In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” With 450 million monthly active users and search and display mobile ad revenues growing 100% , no wonder why the company was pushing hard into mobile advertising. However, one week before the acquisition , Yahoo reported its’ revenues fell 3% in the second quarter and its’ display ads dropped 7% leaving a big question mark over Yahoo’s ability to take a share of the growing mobile advertising market.

According to Mayer, the deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc, the WSJ reported.

The deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc
 

Flurry, one of the largest mobile ad firms, was founded in 2005 and is headquartered in San Francisco. Flurry builds tools that help marketers in determining which mobile ad works best with both iPhone and Android users. It works with 8,000 mobile publishers , who sell banner ads within apps.Although Yahoo has begun to sell ads insisde some of its’ app, flurry’s acquisition will give the company a bigger mobile footprint and opportunities for advertisers to boost revenues in this area.

Flurry has been supposedly on the market for some time, and “racing toward a sale”. Amazon was another potential buyer but Yahoo seemed like the most likely buyer so far, with a sale made public by the end of the summer. To Yahoo, Such an acquisition means boosting its’ ambitions to be a “mobile first” company, after it has struggled to match the growth of mobile ad revenues at rivals Facebook and Google.
“With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users for their apps and more importantly, make money from ads that look great and blend into the app experience,” Flurry’s CEO and founder Simon Khalaf said.

It’s an area that has seen some consolidation. For instance, Onavo was acquired by Facebook. Distimo was acquired by AppAnnie. And Twitter has also made a number of acquisitions to boost its mobile analytics capabilities.

Flurry has improved how apps make money by using data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetize their apps with more relevant inventory. In Flurry’s own words, “Since the launch of the smartphone, Flurry has helped grow the app economy into a $100+ billion industry.” By that, means it works with around 170,000 developers, picking up data from at least 150 billion app sessions every month and that information is provided to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work.The company has raised around US $74 million, with backers including Borealis Ventures, Crosslink Capital, DFJ, Draper Richards, First Round, InterWest Parnters, Menlo Ventures and Union Square Ventures.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile, while it builds out its own apps and app inventory, and advertising to run across them.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile.
 

“Flurry draws in more behavioral data from mobile apps than any other company, and we put it to work to help app marketers build a high quality audience,” Flurry notes on its site. “Flurry serves video, banners and interstitial ads using the most advanced targeting technology in mobile today to increase installs, campaign ROI and retention. Cross promoting your own apps is always free with Flurry.”

mmAccording to Mayer, mobile search is another place where Flurry’s mobile app analytics could also come in usefully. “We really believe that the mobile search experience to be completely different than that of traditional desktop search,” she said. “There is a clear opportunity here and we are continuing to look at ways to deliver more innovative, more intuitive search experiences on mobile phones.”Since she took over as CEO in 2012, there have been 30 known acquisitions either directly or indirectly related to mobile products without counting IntoNow, a social TV app Yahoo acquired in 2011.

 

What: Yahoo is buying mobile app analytics and advertising startup Flurry to jump-start its’ mobile Business. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
Why it matters: While the market for mobile ads is set to grow nearly 85% this yearFlurry could not only boost Yahoo’s  mobile advertising revenues, but give this company a more central role in how to use and monetize mobile, while it builds out its own apps and app inventory, and advertising to run across them.

3fab1a175e2a87010f23435e0aea0f61_400x400descargaTo jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.

In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” With 450 million monthly active users and search and display mobile ad revenues growing 100% , no wonder why the company was pushing hard into mobile advertising. However, one week before the acquisition , Yahoo reported its’ revenues fell 3% in the second quarter and its’ display ads dropped 7% leaving a big question mark over Yahoo’s ability to take a share of the growing mobile advertising market.

According to Mayer, the deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc, the WSJ reported.

The deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc
 

Flurry, one of the largest mobile ad firms, was founded in 2005 and is headquartered in San Francisco. Flurry builds tools that help marketers in determining which mobile ad works best with both iPhone and Android users. It works with 8,000 mobile publishers , who sell banner ads within apps.Although Yahoo has begun to sell ads insisde some of its’ app, flurry’s acquisition will give the company a bigger mobile footprint and opportunities for advertisers to boost revenues in this area.

Flurry has been supposedly on the market for some time, and “racing toward a sale”. Amazon was another potential buyer but Yahoo seemed like the most likely buyer so far, with a sale made public by the end of the summer. To Yahoo, Such an acquisition means boosting its’ ambitions to be a “mobile first” company, after it has struggled to match the growth of mobile ad revenues at rivals Facebook and Google.
“With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users for their apps and more importantly, make money from ads that look great and blend into the app experience,” Flurry’s CEO and founder Simon Khalaf said.

It’s an area that has seen some consolidation. For instance, Onavo was acquired by Facebook. Distimo was acquired by AppAnnie. And Twitter has also made a number of acquisitions to boost its mobile analytics capabilities.

Flurry has improved how apps make money by using data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetize their apps with more relevant inventory. In Flurry’s own words, “Since the launch of the smartphone, Flurry has helped grow the app economy into a $100+ billion industry.” By that, means it works with around 170,000 developers, picking up data from at least 150 billion app sessions every month and that information is provided to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work.The company has raised around US $74 million, with backers including Borealis Ventures, Crosslink Capital, DFJ, Draper Richards, First Round, InterWest Parnters, Menlo Ventures and Union Square Ventures.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile, while it builds out its own apps and app inventory, and advertising to run across them.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile.
 

“Flurry draws in more behavioral data from mobile apps than any other company, and we put it to work to help app marketers build a high quality audience,” Flurry notes on its site. “Flurry serves video, banners and interstitial ads using the most advanced targeting technology in mobile today to increase installs, campaign ROI and retention. Cross promoting your own apps is always free with Flurry.”

mmAccording to Mayer, mobile search is another place where Flurry’s mobile app analytics could also come in usefully. “We really believe that the mobile search experience to be completely different than that of traditional desktop search,” she said. “There is a clear opportunity here and we are continuing to look at ways to deliver more innovative, more intuitive search experiences on mobile phones.”Since she took over as CEO in 2012, there have been 30 known acquisitions either directly or indirectly related to mobile products without counting IntoNow, a social TV app Yahoo acquired in 2011.

What: Yahoo! is working on developing ts own video sharing platform that will compete directly with Youtube.
Why it matters: The onbline video advertising opportunity is huge and YouTube is reaping most of it. Yahoo wants a bigger part of the action. The internet giant, led by CEO Marissa Mayer, is working on a strategy to appeal to some of YouTube’s most popular stars and networks to show their stuff on the site, by offering them better ad revenues or guaranteed ad rates for their videos.

yahooYahoo is supposedly developing its on video sharing platform to rival YouTube, and working on a plan to appeal some of YouTube’s most popular stars and networks to show their stuff on the site, according to what sources told Re/Code.

This strategy, which Yahoo hopes to launch in the next few months, is taking advantage of persistent complaints by both video creators and owners, who think that they don’t make enough money on YouTube.

The idea is to take advantage of persistent complaints by both video creators and owners, who think that they don’t make enough money on YouTube

As creating an online video service is a much bigger deal , Yahoo executives have told video makers and owners that the company can offer them better economics than they’re getting on YouTube, either by improving the ad revenue or by offering guaranteed ad rates for their videos.In addition, the company has offered extensive marketing, even on its home page, as well as allowing video producers the ability to sell advertising along with Yahoo’s sales force.

One difference in its’ approach, is that Yahoo is not aiming to copy YouTube’s open platform that lets users upload 100 hours of content every minute to the network; but is instead, interested in ” picking” popular and professional YouTube offerings , at least for now.

However, according to Re/Code ,the company might open the platform further, though at an unspecified time frame.

Yahoo CEO Marissa Mayer, former executive at Google, is apparently the one pushing for the new video platform. Given her vast experience, Yahoo might have a chance at succeeding where others have failed. Whatsmore, Video is obviously an explosive area and an arena in which Yahoo can perhaps offer a credible alternative.

One source inside the company said that Yahoo is fixing a new content management system for the effort, although some suggested it could also buy an existing service like Vimeo for a more universal distribution platform.

While video makers have openly yearned for a well-financed competitor to try taking on YouTube directly, none have surfaced yet. Both Facebook and Amazon are also kicking around plans to move more aggressively into ad-supported video, as The Information and The Wall Street Journal have reported.

Meanwhile, investors are showing renewed interest in YouTube-related businesses, sparked by Disney’s US $500 million acquisition of Maker Studios, a YouTube network with US $ 5.5 billion monthly views.

At the time of this writing, Yahoo has not responded to comments regarding the report.

Source: Re/Code, The Escapist

Excitement and some question marks after Yahoo! announced yesterday it it acquiring Tumblr for US$ 1.1 billion. (Even though Yahoo’s! CEO Marissa Mayer, promised “not to screw it up.”)

In the short-term it won’t have a lot of impact on Yahoo’s overall offering, let alone for U.S. Hispanic specifically

Tumblr is certainly a strong platform more than 102 million Tumblr blogs that attracted more than 29.2 million unique visitors  in March who made 6.6 billion page views according to ComScore in March. Tumblr also has a very young audience with 45% of its readers being under 35 years old. Very interestingly, Hispanics clearly over-index as Tumblr users.  Hispanics represent 17% of Tumblr users , almost twice as much as what their representation should be if their overall share of the U.S. Internet is taken into account.

Que Viva Tumblr! 

Segment

 % Tumblr Users

    % of U.S. Internet users

Multiple

Caucasian

64%

76%

0.85X

African-American

11%

9%

1.17X

Asian

7%

4%

1.55X

Hispanic

17%

9%

1.78X

Other

2%

1%

2X

Source: Quantcast

Will Tumblr help Yahoo! to monetize its U.S. Hispanic audience?

The big question in the advertising space  is if and how  Yahoo will be able to monetize Tumblr. We asked Marla Skiko, EVP, Director of Digital Innovation at Tapestry. According to Skiko “because the advertising/marketing potential on Tumblr to date has been fairly limited that in the short-term it won’t have a lot of impact on the overall offering, let alone for U.S. Hispanic specifically.”

Skiko adds that Yahoo will now need to determine how to best monetize Tumblr so they can scale up marketing and media offerings.  “It is a compelling platform from a user perspective, but still is pretty small and not nearly as mainstream as some of the other alternatives.  I am eager to see how Yahoo works to capitalize on this purchase and where they take Tumblr next.  It can be an interesting complement for some of the social experiences we are designing to reach the US Hispanic user, but right now it really is just that, a complement.  From our perspective, having more offerings that we can customize and make relevant for Hispanics is only positive.”

MarissaMayerYahoo! Inc. CEO Marissa Mayer was brief and to the point in announcing this morning the $1.1 billion acquisition of Tumblr.

In her own Tumblr blog post, Mayer called the acquisition “incredibly special” and promised to operate the Tumblr site independently. In addition, she said David Karp would remain CEO, making sure the product roadmap, the team and their “irreverence” will all remain the same.

The announcement was hardly a surprise, as the Wall Street Journal had broken the news on Sunday afternoon, quoting sources close to the negotiation. Yahoo! Inc. on Monday sent out an official release.

Per its own website, Tumblr hosts about 105 million different blogs, on topics ranging from food and fashion to architecture and celebrity gossip. It reports over 300 million monthly unique visitors and about 120,000 signups every day.

Known as one of the fastest-growing media networks in the world, Tumblr is used by many Hispanic media outlets, including the English-language news site of Univision News, which updates several times a day, and even has a weekly section called Tumblr of the Week. Other Hispanic media companies targeting young, bicultural Latinos use Tumblr for quick uploading of photos and videos, including NUVOTV and NBCU mun2.

MarissaMayerYahoo! Inc. CEO Marissa Mayer was brief and to the point in announcing this morning the $1.1 billion acquisition of Tumblr.

In her own Tumblr blog post, Mayer called the acquisition “incredibly special” and promised to operate the Tumblr site independently. In addition, she said David Karp would remain CEO, making sure the product roadmap, the team and their “irreverence” will all remain the same.

The announcement was hardly a surprise, as the Wall Street Journal had broken the news on Sunday afternoon, quoting sources close to the negotiation. Yahoo! Inc. on Monday sent out an official release.

Per its own website, Tumblr hosts about 105 million different blogs, on topics ranging from food and fashion to architecture and celebrity gossip. It reports over 300 million monthly unique visitors and about 120,000 signups every day.

Known as one of the fastest-growing media networks in the world, Tumblr is used by many Hispanic media outlets, including the English-language news site of Univision News, which updates several times a day, and even has a weekly section called Tumblr of the Week. Other Hispanic media companies targeting young, bicultural Latinos use Tumblr for quick uploading of photos and videos, including NUVOTV and NBCU mun2.

Yahoo Inc posted a 4 percent gain in net revenue to $1.22 billion in Q4, when an increase in search advertising sales offset weakness in the Web portal’s display ad business.

The company forecast net revenue — which excludes fees shared with partner websites — of $1.07 billion to $1.1 billion in the current quarter, trailing the $1.1 billion that Wall Street analysts expect on average.

Here are Q4 results compared to Yahoo’s past quarters by Tech Crunch:


Shares in Yahoo, which is trying to stave off declines across much of its business and revive growth, were up 1.5 percent in after hours trade.  The company said on Monday its fourth-quarter net income was $272.3 million, or 23 cents per share, versus $295.6 million, or 24 cents per share in the year-ago period.

Chief Executive Marissa Mayer is moving to revive the company’s fortunes after several years of declining revenue. Yahoo’s stock has risen roughly 30 percent since she became CEO, reaching its highest levels since 2008.