Mariela Ure Archives

#Portada15 : Brand Marketers from Heineken, Sprint, Wells Fargo, DirectTV, Samsung to dissect Hispanic Sports Marketing on Sept. 16

Several top notch brand marketers are already confirmed speakers at the Hispanic Sports Marketing Forum, which is part of #Portada15 and will be taking place on September 16 in New York City’s Yotel and followed by the 9th Annual Hispanic Advertising and Media Conference on Sept. 17 in the same venue.

Mariela Ure on Wells Fargo’s Financial Literacy Campaign

Wells Fargo recently partnered with Telemundo for the 360 “Conversemos de tus Finanzas” Campaign. Mariela Ure, SVP Hispanic segment strategy lead for Enterprise Marketing, talked to Portada about the effort as well as about other Wells Fargo initiatives in the sports marketing realm.

Marketer Interview: “Wells Fargo is seeking to reach all soccer fans across the U.S.”

Ford is launching ‘Mustang Countdown,’ an online video series to throw the spotlight on the legendary sports car and the culture that has formed around it all across the globe.