Mariela Jaimes


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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A+E Networks has appointed Francisco Guijon as senior VP for the Americas. Guijon will report to Edward Sabin, the executive managing director of international at A+E Networks. Based in Miami, Guijon will be responsible for managing the profitability and expansion of A+E’s  channels and media assets in Latin America and Canada, including the day-to-day relationships with the company’s partners and businesses in the region. He joins A+E Networks from Liberty Global’s VTR Chile, where he served as programming, content and ad sales director.


Mindshare Argentina is restructuring and has made some changes:

Consolidating the vice-presidents’ structure, Martín Lammardo will continue leading the new business and international accounts department while Florencia Trigo will be responsible for services and product development. They will both report to Pablo Iesulauro, CEO of Mindshare Southcone.

The planning teams will continue to be led by account managers, who are also responsible for customer service: Mariela Campelo, Yamila Finkelstein, Marcela Fraga, Mercedes Furelos, Samanta Gómez, Erica Macovits, Luciano Palazzo, Miriam Rossi and Camila Urrutia.

Leandro Ferrero will be in charge of the content team, Content +.

Adriana Vigil returns to the agency, after working at GroupM, to support the ideas development and production department. Vigil will be also responsible for marketing and PR.

Mariela Jaimes joins the agency’s trading team.

Andrea Salinas will continue to lead the agency’s operating area.

Microsoft Argentina has appointed Marina Hasson as Partners, Corporate Customers and SMEs Director.




José “Lolo” Longinotti is stepping down as President of DDB Group Southern Cone as from next month. He will be replaced by Fernando Capalbo, who has 25 years of experience in the industry and has been leading OMD Argentina for the last 10 years.





Del Campo Global is the recently launched company of Pablo del Campo. After almost two years of “non-compete” Pablo returns to the arena, with this new venture that unites his two biggest passions: advertising and entertainment. Del Campo Global will be dedicated to the development of sustainable content for brands generating strategies and actions created specifically for a client and also where brands will be able to choose to adhere to a specific project, always based on their business objectives and needs. With headquarters in the Palermo neighborhood –Buenos Aires- and with international projection, Del Campo Global is accompanied by director Javier Vázquez.


A.M. Best, a global insurance rating and information source, announced that Manuel Agustin Calderón de las Heras has resigned from his position as managing director of A.M. Best to pursue other opportunities.Mr. Calderón de las Heras has been with A.M. Best for the last two years, and in that time has contributed to the success of A.M. Best’s presence in Mexico.Andrea Keenan, senior managing director and head of industry relations, who has served A.M. Best in numerous leadership roles throughout the Americas, will oversee the Mexico operations during the transition period.




Ezequiel Rocino is McCann Buenos Aires new Creative Director.




Wunderman Argentina has announced the appointment of Matías Martty and Tato Lavandera as Creative Directors. They both join the team of creative CEOs Dany Minaker and Patan Tarazaga.

Lavandera has been part of the agency for almost three years.

Martty comes from Grey Argentina, where he was Creative Director.




People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Joaquín Colino has been promoted to CEO of Condé Nast Mexico and Latin America. Colino most recently served as digital director of Condé Nast Mexico and Latin America.His appointment is effective on Aug. 1.He succeeds Eva Hughes, who has moved to Miami for “personal reasons.”




IMS names Cristian Cores as VP Partner Manager of Twitter for Latin America.In his new role, leveraging his experience in the media industry, Cristian will be in charge of Twitter business in the countries where IMS operates: Argentina, Uruguay, Chile, Peru, Ecuador, and Colombia.





DynAdmic, a company specialized in programmatic advertising for online video and private Marketplace, reinforces its operation in the region of Americas with the expansion of its offices, as operations center, in Miami, Florida, USA, under the leadership of Lara Krumholz, executive who assumes the role of Vice President for Latin America.




With the transfer of Lara Krumholz to Miami and its regional performance, Brazilian executive Marcio Figueira was assigned as head of DynAdmic in Brazil, reporting directly to Lara Krumholz.






In the office located in Mexico City, and operating throughout nationwide, the leadership is carried by the executive Valérie Behr, Head of Sales at DynAdmic.

In coordination with the New York office, the Miami unit will provide support to consolidate business development and increase the company’s presence in the United States.





Mindshare Argentina has announced the appointment of Mariela Jaimes as head of trading. Jaimes will replace Yanina Sabha, who in March of this year took the same position at GroupM, and will report directly to CEO Pablo Iesulauro. He will lead the agency’s trading area, which is coordinated by Belén Valeiras and Jimena Montes.The executive has worked for agencies like Zenith and Havas Media.




IBM appointed Ana Paula Assis as General Manager for IBM Latin America.Assis succeeds Rodrigo Kede, who has been appointed general manager of IBM’s Global Technology Services for North America, a region that comprises United States and Canada. Kede will be based in New York. Assis joined IBM in 1996.




Leo Burnett Tailor Made Brazil announced the appointment of two executives in the team led by Denis Gustavo, Digital Integration Director.




Marcela Grandino and Thalles Freitas are both new Project Managers.






SonicWall has appointed Douglas Rivero as Sales Director for Latin America. Arley Brogiato (Brazil), Pedro Castro (South America) and Eustolio Villalobos (Mexico and Central America) will be under Rivero’s leadership. Douglas has more than 25 years of experience in the IT market.





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