Mariano Faget


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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faget Mariano Faget has been appointed regional sales manager Texas for BeInSports managing their digital and their sponsorships across all platforms. Faget worked for the past 20 years at Televisa Publishing and Digital.





descargaEntravision Communications Corporation, a diversified media company serving Latino audiences and communities across acculturation levels, announced that it has promoted Jeffery Liberman to the additional position of President, effective immediately. As Entravision’s President & Chief Operating Officer, Liberman will continue to lead the management and operation of all of Entravision’s radio, television and digital media properties, and will continue to report directly to Walter F. Ulloa, Chairman & Chief Executive Officer of Entravision.Jeffery Liberman joined Entravision in 2000 following the company’s acquisition of Latin Communications Group.



ToyotaToyota is shifting some of its marketing executives in an effort to strengthen regional integration in North America:




Ed_LaukesEd Laukes has been promoted to group VP for marketing at Toyota Motor Sales in North America. Laukes was previously in charge of media and motorsports for Toyota in the U.S. Hollis has been with Toyota for 25 years.





Jack HollisHe will succeed Jack Hollis who has been elevated to group VP and general manager for Toyota in North America.





carterEffective April 1, Bob Carter, currently senior vice president, automotive operations, will become executive vice president, sales for TMNA, president, TMS, and executive general manager, TMC. Carter will have responsibility for sales, marketing, distribution and customer service for the Toyota and Lexus brands in North America. Carter will report to Lentz.





Bill FayBilly Mann, group vice president and general manager, Toyota Division, is named senior vice president, automotive operations, for Toyota and Lexus brands, succeeding Carter. Fay will report to Carter.

All are based out of Plano, Texas, at Toyota’s North American manufacturing, sales and marketing, and corporate operations. The new designation of its operating entity is Toyota Motor North America (TMNA).Ten other executives in other areas of the company were also shifted.



Henry Hughes - CEO - KaleioIntercom Americas, the holding company for JeffreyGroup, Pinta, Webfluentials and PubTracker has announced the launch of Kaleio, an international branding and business consulting firm to be headed by Henry Hughes, an experienced industry veteran.During his career, Hughes has lived and worked in the U.S., Europe and Latin America successfully leading business initiatives for top companies including Burger King, Carnival Cruise Lines, Home Depot, Hunter Douglas, and Johnson & Johnson. Hughes, who in addition to being co-founder and partner will serve as CEO of Kaleio.Intercom Americas has operated JeffreyGroup, the specialized Latin America marketing and communications firm, since 1993. Other businesses in its portfolio include Pinta, the U.S. Hispanic marketing and advertising agency; Webfluentials, an online influencer targeting platform; and, PubTracker, a tracking and analytics service covering traditional and social media channels.Current clients of Intercom Americas firms include Airbnb, Airbus, Amazon, American Airlines, Bayer, Diageo, Facebook, Instagram, Marriott, McCormick, NFL, Nike, Samsung, Splenda, Sony T-Mobile, and Xerox.

billyMusic Industry Veteran Billy Mann joins 2btube’s Board of Directors. Billy Mann is a renowned Grammy nominated record producer, hit songwriter and entrepreneur who has worked with many of the leading names in today’s global music industry, including P!nk, David Guetta, Pablo Alborán, Alex Aiono, Celine Dion, Tiziano Ferro, Helene Fischer, Take That, Sting, Ricky Martin, Jessica Simpson and Art Garfunkel. 2btube, the digital talent network, has over 60 employees in its offices in Madrid, Miami and Mexico city.Billy Mann will contribute to explore new segments in music. The appointment signals a more robust focus for 2btube on music and international expansion.

marlaMarla Kaplowitz has been appointed President and CEO of the American Association of Advertising Agencies (4As). She joins the ad industry trade association from media agency MEC, where she was North America CEO. She will succeed Nancy Hill, who has held the position since 2008 and who had announced last year that she would be leaving. Kaplowitz joined MEC in 2011. Prior to that she spent 12 years at MediaVest, where she rose to executive VP, media director and oversaw North America communications planning for the P&G account. She also worked as a senior VP, media director at Ammirati Puris Lintas and as a VP, assistant media director at DMB&B.


provencioMarla Provencio has leaft her position as executive VP and chief marketing officer at ABC. She was promoted to the post in 2011 and has been with the network since 1979.




Marc ZanderVideo advertising marketplace Teads has appointed former Mars Chocolate’s global media director Marc Zander to global vice president of client partnerships. Zabder will lead Teads’ efforts to work closely with advertisers and bolster its approach to servicing media and creative agencies.He joins Teads after a five-year spell at Mars.



Claudia FoghiniTelemundo announced that Claudia Foghini has been promoted to Executive Vice President, Talent Management and Production Services at Telemundo Networks and Studios. She will continue to be based in Miami and report to Luis Silberwasser, President, Telemundo Network and Universo Channel.





Vanessa PomboIn addition, Telemundo announced that Vanessa Pombo has been promoted to the newly created position of Vice President of Production Management and Business News, Telemundo Network. She will report to Luis Fernandez, Executive Vice President, News, Telemundo Network.

Televisa Publishing and Digital just announced the launch of the Texas Edition of Poder Hispanic, a
a business and lifestyle publication targeted at English-speaking business-minded Latinos.  Mariano Faget,  Texas Sales Director at Televisa Publishing + Digital, tells Portada that the Texas  edition will have a circulation of 150,000.  The national circulation of Poder Hispanic  is 400,000. “Texas subscribers will obviously receive the Texas edition only.” The launch of the Texas edition of Poder reflects the strength of the oil-driven  Texas economy and its advertising and media markets.  Faget notes that  “The Texas market is growing in both advertising and subscriptions. ”

Similar to the national edition, Poder Hispanic Texas will focus on the local corporate and entrepreneurial community and provide its readers an in-depth look at the business landscape at large. This is the second regional edition of Poder Hispanic. It also publishes Poder Miami with a circulation of 125,000.

Strong Texas, Strong Print Advertising

Texas FlagHearst’s La Voz de Houston recently increased its distribution to twice a week and raised its circulation to 405,000. Contrary to the general  malaise in the  magazine market, print media properties have been growing in Texas. This is the case of the Emmis Communications owned Texas Monthly.  It has a circulation of 300,000. Texas Monthly chronicles life in contemporary Texas, writing on politics, the environment, industry, and education. The magazine increased ad sales last year by 7,2% to US $75 million.  Texas Monthly Publisher Amy Banner Saralegui said last year to Minonline that : “Every category is up, local and national are up, all of our existing advertisers are back and increasing and many of our prospects are converting to advertisers…  Texas is just doing well, and Texas Monthly is doing even better than that.”    Televisa’s Faget says that Poder Hispanic  is ” the clear Hispanic alternative  to Texas Monthly mirroring a similar demographic.  Advertisers cannot ignore this segment in this market.   The strong advertising categories include financial, regional auto, retail, education, tourism, spirits and all insurance.” Faget adds that “the Poder Hispanic Texas edition will serve the burgeoning Hispanic business market in Texas.”

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