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María Chaparro

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jake Wheeler- SapientNitro ::: Melissa Vogel-IBOPE Media ::: Sonia Guzmán – Grupo BT brands + tourism ::: Marina Lemos – David ::: Vanina Beraldi – Softtek :::  María Chaparro – Alcance Media Group ::: Alexandre Jordao – Augusto Valente-Batanga Media::: Roberto Perez-Alterna TV :::

jwJake Wheeler joins la comunidad, a part of SapientNitro, as Creative Director. Jake brings with him more than a decade of creative leadership in content and campaign development across both digital and traditional channels. Based in Miami, he will report directly to Jose Molla and Joaquin Molla, Chief Creative Officers at la comunidad. Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director. Prior to Grey, he served as Creative Director at SapientNitro.Wheeler also oversaw key projects for Bacardi, Tag Heuer, and Microsoft in China.

IbopeMediaExecutivos238_cortada-361x500Melissa Vogel takes over IBOPE Media Multimedia management for Brazil and Latin America. In this new position, she will be responsible for business strategy, operations, product development and the launch of audio, text and multimedia measurement tools including Target Index.Part of IBOPE Group for 18 years, she was executive director of New Business for the IBOPE Group and general manager of operations for IBOPE Media in Panama. He also managed the operational areas of IBOPE Nielsen Online Brazil (internet), Target Group Index Brazil and Media Mix (Radio and Newspaper). In the last three years, she has held positions in Marketing, being responsible for auditing solutions and advertising investment in , and more recently, for the area management. Melissa has a degree in Radio and Television from the School of Communication and Arts (ECA) of the University of Sao Paulo.

Batanga is expanding content offerings into Spanish-speaking Latin America:

Alexandre_JordaoAlexandre Jordao, currently General Manager of Batanga Brazil, will be taking on an expanded role, overseeing all of the company’s Latin American business out of Batanga Media’s Sao Paulo office as EVP/GM of Latin America.

 

2a918feAugusto Valente will be overseeing Batanga Media’s just spun off Performance Advertising Business. The new unit is called Groovit Digital. Valente is based in Buenos Aires, Argentina.

 
 
 
15336_468Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Roberto Perez as Senior Director, Marketing and Distribution, for the United States, Canada and Mexico. The announcement was made today by Aymeric Genty, the new CEO of Alterna‘TV.Perez brings nearly a decade of marketing and distribution experience with America’s largest cable and satellite service providers to his new role with Alterna’TV, having worked for DirecTV, Comcast and Cox Communications.As Senior Director, Marketing and Distribution for the U.S., Canada and Mexico, Perez will be responsible for increasing carriage and enhancing market penetration for the suite of channels and networks represented by Alterna’TV in North America and Mexico.Perez joins Alterna’TV after serving as a Retention Consultant for DirecTV in El Segundo, CA. Prior to this, he was Director of Marketing at Comcast, a post he held since 2010. Previously, Perez worked as a Multicultural Marketing Strategist for Cox Communications (2007 to 2010) A graduate of Universidad Católica Andrés Bello (UCAB) in Caracas, Venezuela, Perez earned a Master’s degree in Business Administration from Atlanta’s Oglethorpe University.

maria-sacramento-chaparroFB-156x156Maria Chaparro is the new account executive at Alcance Media Group in Mexico, after having worked with the newspaper El Universal and Grupo Expansion. Chaparro is a graduate of Instituto Tecnologico de Estudios Superiores de Monterrey (TEC) with a focus on digital marketing.

descarga (1)Grupo BT brands + tourism has hired Sonia Guzman as sales director for Latin America. Guzmán will work from Miami offices. BT + tourism brands clients include Condé Nast Traveler for United States and Spain markets, and Financial Times, plus its own set of media including Boletin Turistico publications and platforms, Travelista and Travelers Guide. Recently, it has also incorporated Forbes representation in Mexico , USA and Canada.

Marina_Lemos-David-156x156Marina Lemos is Brazilian advertising agency David new director of digital integration. Lemos has 14 years of experience in the digital market and worked in agencies like 10 minutos and Ogilvy & Mather. She has held several accounts including Kraft Foods, Coca Cola, Claro, Magazine Luiza, Kimberly & Clark and Motorola, among others.

vanina-beraldiVanina Beraldi has taken over as Softtek new head of regional marketing  for hispanic South America.Softtek is a provider of IT services for Hispanic South America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Maria Chaparro – Alcance Media Group ::: Florencia Serra – Alcance Media Group ::: Bas Van Dorp – Reebok ::: Sonia Guzman – BT brands + tourism Group :::  Alexandre Jordao – Batanga Media .

María Chaparro is Alcance Media Group´s newest Account Executive for Mexico. María joins Alcance Media Group after working with El Universal, Media Response Group and Grupo Expansión. Maria is a graduate of Instituto Tecnologico de Estudios Superiores de Monterrey with a focus on Digital Marketing.

Florencia Serra joins Alcance Media Group as an Account Executive. A graduate of Indiana University where she earned a Bachelor’s degree in Journalism with a concentration in International Studies. A passionate communicator, Flor previously worked in the communication department of the Rocky Mountain National Park in Colorado.

Reebok Andina has hired Bas Van Dorp as its new Brand Director. Van Dorp will be in charge of develop marketing and advertising strategies in Peru, Bolivia and Chile.  The executive has previously worked for Reebok and Adidas.

Grupo BT brands + tourism has appointed Sonia Guzman as Sales Director for Latin America. She will be based in Miami. The Group works with clients like Condé Nast -in USA and Spain-, Financial Times, and its own publications – Boletín Turístico, Travelista and Travelers Guide -.

With the acquisition of Bolsa de Mulher,  Batanga Media also announced a new President of Bolsa Group, Alexandre Jordao. Jordao will oversee all aspects of Bolsa de Mulher and all its properties under a new subsidiary of Batanga Media, Bolsa Group in Brazil. In addition to Bolsa de Mulher, Bolsa Group includes properties Bolsa de Bebe, Bem Leve, iTodas, EstrelaGuia, Te Contei  and Bolsa TV, as well as the female focused ad network, Pink Network. Previously Jordao was Sales Director for Microsoft Advertising in both Brazil and Mexico. Most recently, Jordao has been an investor and advisory board member for Hunt Mobile Ads and Pivot, a production house in Brazil.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Florencia Serra joins Alcance Media Group as an Account Executive. A graduate of Indiana University where she earned a Bachelor’s degree in Journalism with a concentration in International Studies. A passionate communicator, Flor previously worked in the communication department of the Rocky Mountain National Park in Colorado.
María Chaparro is Alcance Media Group’s newest Account Executive for Mexico and Latin America. María joins Alcance Media Group after working with El Universal, Media Response Group and Grupo Expansión. Maria is a graduate of Instituto Tecnologico de Estudios Superiores de Monterrey with a focus on Digital Marketing.
Soledad_O'BrienSoledad O’Brien is ending her morning-show contract with CNN and is moving on to form her own documentary production company that will supply the network with programming on a nonexclusive basis. CNN hasn’t formally announced the details for a new morning show to replace O’Brien’s.  O’Brien’s new company, Starfish Media Group, will produce long-form content for other networks  and partners, according to a statement on CNN’s website. She said the venture will allow for programming that examines under-the-radar stories.

 

 

Christine Maggiore-Escribano has been promoted to Senior Vice President, Integrated Marketing Solutions, Telemundo Media. Escribano joined Telemundo Media as Vice President of Integrated Marketing Solutions in 2009. She will be based in New York and report to Jacqueline Hernandez, Chief Operating Officer and Mike Rosen, Executive Vice President of Ad Sales and Integrated Marketing, Telemundo Media.

Entravision Communications Corporation announced the promotions of eight individuals to the position of Executive Vice President.  These newly created positions will support the company’s new management structure, which was announced in November 2012. David Burke has been promoted to Executive Vice President, Integrated Marketing Solutions, where he will focus on creating a multi-pronged training and professional development platform for all divisions of Entravision, in addition to heading up the company’s revenue development efforts in the growing category of healthcare, as well as World Cup 2014.· Edward Melendez has been promoted to Executive Vice President, Integrated Marketing Solutions, National, overseeing all national revenue for television, radio spot and network assets, in addition to national digital sales.· Adriana Peña Ruiz has been promoted to Executive Vice President, Brand and Sales Development, where she will be responsible for strategic support for all revenue areas, in addition to launching and deploying new products across Entravision’s assets and the packaging of the company’s cross-platform client solutions.
Entravision has also appointed five regional Executive Vice Presidents, who will lead efforts across Entravision’s television, radio and digital assets within geographic areas throughout the U.S. Jeff Apodaca has been promoted to Executive Vice President, Integrated Marketing Solutions, Mountain Region, overseeing Entravision’s assets in Reno and Las Vegas, NV; Phoenix, AZ; Wichita, KS; Albuquerque, NM; and Aspen, Colorado Springs and Denver, CO. David Candelaria has been promoted to Executive Vice President, Integrated Marketing Solutions, West Texas Region, overseeing Entravision’s assets in El Paso, Odessa-Midland/San Angelo and Lubbock, TX.  Rolo Duartes, a seasoned media executive with extensive experience in Latino media, joins Entravision as Executive Vice President, Integrated Marketing Solutions, Eastern Region, overseeing Entravision’s assets in Washington DC, Boston, MA; Hartford/Springfield, CT; Orlando, FL; and Tampa, FL.Karl Meyer has been promoted to Executive Vice President, Integrated Marketing Solutions, Western Region, overseeing Entravision’s assets in California, including Los Angeles, Monterey/Salinas, Palm Springs, Sacramento, San Diego, Santa Barbara, Stockton and Yuma/El Centro. Chris Moncayo has been promoted to Executive Vice President, Integrated Marketing Solutions, South Texas Region, overseeing Entravision’s assets in McAllen, Corpus Christi and Laredo.

With the acquisition of Bolsa de Mulher,  Batanga Media also announced a new President of Bolsa Group, Alexandre Jordao. Jordao will oversee all aspects of Bolsa de Mulher and all its properties under a new subsidiary of Batanga Media, Bolsa Group in Brazil. In addition to Bolsa de Mulher, Bolsa Group includes properties Bolsa de Bebe, Bem Leve, iTodas, EstrelaGuia, Te Contei  and Bolsa TV, as well as the female focused ad network, Pink Network. Previously Jordao was Sales Director for Microsoft Advertising in both Brazil and Mexico. Most recently, Jordao has been an investor and advisory board member for Hunt Mobile Ads and Pivot, a production house in Brazil.