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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

 

Palladium Equity Partners has announced the following changes:

 

 

 

Luis Zaldivar has been promoted to senior managing director. Before joining the firm in 2004, he was Vice President of corporate development and strategic investments at Univision. He will be serving on the boards of directors of the Palladium portfolio companies Del Real, HealthSun, TransForce, DolEx, Raben Tire and Hy Cite.

 

 

 

 

 

Caleb Clark has been promoted to managing director since his arrival to the company in 2014. He serves on the boards of directors of the Palladium portfolio companies Jordan, Cannella, and GoodWest.

 

 

 

 

 

Chris Allen has left his position at Arlon Capital Partners in order to join Palladium as a new principal. He serves on the Board of Directors of Palladium portfolio companies Del Real and Kar’s Nuts.

 

 

 

 

 

Raze, the digital media company co-founded by Sofía Vergara, has named Mari Urdaneta SVP and chief content officer. She will lead all creative and production efforts, as well as manage the programming and production strategy for the Raze digital video platform and its remote teams.

 

 

 

Vic Pierni has been appointed Chief Financial Officer at ViralGains, where he will be in charge of the company’s financial strategy, as well as heading the legal and human resources departments.

 

 

 

 

The U.S. Small Business Administration has announced the appointment of Kathleen McShane as the Assistant Administrator for the SBA’s Office of Women’s Business Ownership. In this capacity, she will oversee the agency’s efforts to promote the growth of women-owned businesses.

 

Jonas Tåhlin has been named CMO Spirits at Pernod Ricard USA. After working for the company for 10 years and being appointed CEO of Absolut Elyx USA in 2014, he has acquired enough experience to head all marketing operations.

 

 

 

 

Blackbaud Inc., a leading cloud software company promoting social good, has appointed Catherine Cook LaCour as Chief Marketing Officer. Over the last three years as marketing VP, she has completely restructured the firm’s marketing function. As CMO, she will lead global marketing and the Blackbaud Institute for Philanthropic Impact™.

 

 

 

Altierre Corp., a leader in wireless Internet-of-Things (IoT) technology, has named Tony Alvarez Chief Executive Officer.

 

 

 

 

 

Transportation and logistics company Daseke Inc. has promoted CFO Scott Wheeler to president.

 

 

 

 

 

NBC Universal Telemundo Enterprises has announced the creation of Telemundo Global Studios, a new unit to be led by veteran media executive Marcos Santana. He will be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.

 

 

 

 

 

IPG Mediabrands, a culturally-driven media agency, has named Pele Cortizo-Burgess chief strategy officer for the United States, reported AdWeek. He will lead a team of 20 strategists and answer directly to CEO Amy Armstrong.

 

 

 

 

From old-fashioned telenovelas to action-packed series and reality shows featuring bikini-clad reporters, Spanish-language producers, broadcast and cable networks gathered this year at the Fontainbleau Hotel in Miami Beach to pitch their content at the annual National Association of Television Program Executives (NATPE) convention, which this year turned 50. A review of the different deals that were struck.

Hispanic TV and CAbleWhile organizers failed to give out specific figures, NATPE President and CEO Rod Perth said the percentage of attendees from the Spanish-speaking world was “huge,” and reaffirmed the importance of Miami as a hub for Hispanic content. “Miami is a Latin American city in many ways,” Perth told journalists at a Wednesday press conference wrapping the 3-day gathering.

Indeed, most companies offering Spanish-language content to audiences in the U.S. and Latin America were present at NATPE, whether on the Exhibitor floor (almost 40 of the 300 exhibitors offered Spanish-language content) or at the executives suites, including heavyweights like Globo TV, Televisa, Telemundo, TV Azteca and Venevision International. And while many of the deals closed during the gathering involved sales to Latin America, there was a lot of action involving buyers and sellers targeting U.S. Hispanic audiences.

2013 Natpe
Manuel Perez (VP & CFO, Venevision International), Miguel Somoza (Dir. Sales, VVI), Hector Beltran (Dir. Sales, VVI), Irán Castillo, Cristobal Ponte (Ind. Rep., VVI), Cesar Díaz (VP of Sales, VVI), Daniel Rodriguez (Dir. Sales, VVI)

“Latin America is our backyard; but we definitely see the U.S. Hispanic market as the next big hub,” says Cesar O. Diaz, vice president of sales at Venevision International, which was also a prominent NATPE sponsor. “Everyone is now focusing on this market.”

Hosting potential buyers at a suite on the 30th floor of the Tresor Tower, Venevision came to NATPE armed with a few new launches, including telenovelas Rosario and Los Secretos de Lucía and reality show Mi vida en Sayulita, focusing on a group of teenagers living in a laid-back beach resort near Puerto Vallarta, Mexico.

Among the deals announced on or around the conference, MundoFox renewed Minuto para ganar for a second season and it is planning to relocate production to New York City. The show will be produced by Shine Americas. Telemundo struck a deal with Television Nacional de Chile that gives Telemundo U.S., Puerto Rico and Mexico rights for TVN’s telenovela script library. FreemantleMedia Enterprises and Discovery Networks Latin America/U.S. Hispanic signed a deal to bring Half the Sky: Turning Oppression into Opportunity for Women Worldwide to more than 44 countries across Latin America and the Caribbean, including Puerto Rico. Sierralta Entertainment closed several deals for Latin Angels Special, a “travel and beauty series that follows top bikini models, film and telenovela actresses as they travel around the world.”

Catering to a Changing Audience

Hispanic television was also the subject of a crowded panel on Wednesday morning called “The Ever Expanding Opportunities in Spanish-language Television.” It featured top executives from MundoFox, Univision and Telemundo, who discussed mostly about the opportunities –and challenges- of targeting a young audience who doesn’t watch TV anymore.

Marcos Santana (Presidente de Telemundo Internacional), Mauro Valdés (Director Ejecutivo TVN) , Joshua Mintz (Vicepresidente Ejecutivo del Area de Programación de Ficción y Gerente General de Telemundo Estudios), Ernesto Lombardi (Gerente de Negocios Internacionales de TVN)
Marcos Santana (Presidente de Telemundo Internacional), Mauro Valdés (Director Ejecutivo TVN), Joshua Mintz (Vicepresidente Ejecutivo del Area de Programación de Ficción y Gerente General de Telemundo Estudios), Ernesto Lombardi (Gerente de Negocios Internacionales de TVN)

In addition of its telenovelas, Telemundo, for instance, has gone beyond traditional formats and is rapidly embracing reality shows and producing more web-only series targeting a young demo. “It’s all about reflecting the evolution of our audience and staying relevant,” said Jacqueline Hernandez, COO of Telemundo, who shared a panel with Univision programming chief Alberto Ciurana; MundoFox evp of programming Adriana Ibañez and Creative Artists Agency exec Christy Haubegger.

Also in an effort to cater to young, U.S.-born Latinos, Univision is preparing for the fall launch of an English-language “news and lifestyle” cable network in a partnership with ABC News. The still-unnamed network is expected to launch in September, though Univision programming chief Alberto Ciurana declined to disclose specifics about its programming content or even its name.

Hispanic TV network execs also touched on the growingly diverse subsegments of the market, which is no longer a monolithic bloc of people who immigrated from Latin America and speak Spanish. There are the Spanish-dominant, the English-dominant, the bilingual and the “assimilated” ones, those who “speak English but curse in Spanish,” joked Harris Whitbeck, the Guatemala-born journalist who moderated the panel.

Language constraints apart, one thing panelists seemed to agree on was the fact that Hispanic audiences are starving for good, relevant content, whether they get it on TV, online or on their mobile devices. “It’s exciting to see that we’re moving from Spanish-language programming to programming to Hispanics,” said Haubegger.