Dentsu Aegis Network announces the promotion of Lizette Du Pond to Chief Client Development Officer of Dentsu Aegis Network Latin America (LatAm). The promotion comes on the heels of several new business wins including Beiersdorf Northern Cone and a surge in business. In the last four years, through a combination of acquisitions and organic growth the LatAm region has quadrupled its revenue across the group’s 14 agency brands and nearly 2,500 colleagues.Du Pond joined Carat in 2009 as LatAm Regional Director and took on the role of Dentsu Aegis LatAm Regional Director in 2012, where she led new business opportunities for the network. She has worked in the industry for 15 years on clients including Disney, Hilton and Sony.In her new position, Du Pond will focus on creating integrated solutions that tap the capabilities across the entire LatAm network and ensure consistency in terms of strategy and execution across the region.
ZUO announced it’s first ever VP of Sales for Latin America; Hector “Diablo” Hernandez. Hector joins CEO Luis Ruesga as his Vice President working and developing business in Latin American Markets and as brand ambassador to expand further into Latin America. Hector, who is based in Mexico City- lives with his wife and two young children. While looking at each accounts big and small, Hector and his territory sales representatives will evaluate to go each customer’s sales and strategically developing a plan for 2017. Additionally, Hector and his Latin American Sales team will look at prospective new dealers and ecommerce brands to access their combined travel schedule for Spring 2017.ZUO is a multi-national corporation headquartered out of Oakland, CA; Montreal, Quebec- Canada; Guadalajara, Mexico; Bogota, Columbia; Hong Kong SAR; and Shende, Foshan China. ZUO offers an entire line of indoor & outdoor furniture, lighting, mirrors and accents for residential and commercial projects.
Televisa México has appointed Gerardo López Gallo as new VP of programming, marketing and research, effective March 15th. He will report directly to Isaac Lee, head of contents for Televisa and CCO Univision.López Gallo takes over the new position after having worked as VP of content in Discovery Networks Mexico (Discovery Channel, Discovery Home & Health, Discovery Kids, Animal Planet, TLC and Investigation Discovery). He also worked for 12 years at Univision.
Discovery Networks Latin America / U.S. Hispanic (DLA / USH) appointed Fernando Sugueno as Programming Director and Alejandro Abramovich as Director of Creative Services for Discovery Networks Mexico.
Sugueno will be responsible for creating and implementing the programming strategy, which includes selecting and acquiring programs and managing the airtime of Discovery Networks programs in Mexico (Discovery Channel, Animal Planet, Discovery Kids, Discovery Home and Health, TLC and Investigation Discovery). He will also serve as head of the content team at the regional office, responsible for the areas of On Air Promotions, Marketing, Digital, Media Planning and Communications, as well as Creative Services.
As Director of Creative Services, Abramovich will be in charge of on-screen communication channels with the audience, as well as distributing projects among creative producers, producing and editing videos, graphics and audio sessions, as well as follow-up Editorial and technical trends of the market to make the promotional videos.
Rodrigo Moyano has been promoted to managing partner of MEC Chile. In this new position, he will report directly to Renato de Paula, CEO of MEC for Latin America.
Entravision Communications Corporation, a diversified media company serving Latino audiences and communities across acculturation levels, announced that it has entered into a definitive agreement to acquire the business of Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America. Headway is headquartered in Buenos Aires, Argentina and has 152 employees in 18 offices principally located in North and South America. Following the closing of the transaction.
Martin Kogan will continue to lead the company as Chief Executive Officer, with Agustin Echavarría Coll continuing to serve as Chief Revenue Officer.
Marco Milesi is the new president and CEO of Grey Mexico. He will replace Pedro Egea.
What: Agency Grey Group, from holding company WPP, has acquired a majority stake in Circus Peru S.A. for an undisclosed sum. Why it matters: Grey Group’s regional division will be integrated into the Circus group of companies and the organization will be renamed “Circus Grey.” The acquisition allows Grey Group to increase its presence in the Latin American region particularly in Peru, a high growth market.
Advertising and marketing agency Grey Group has wrapped up an agreement to acquire a majority stake in Circus Peru S.A., the largest independent advertising agency in Peru, for an undisclosed sum. Grey Group belongs to holding global communications services company WPP.
Following the acquisition, Grey Group’s regional division will be integrated into the Circus group of companies and the organization will be renamed “Circus Grey.” Circus Grey will employ around 200 people and serve clients such as Procter & Gamble, Grupo Credito, Grupo Falabella, Claro and San Fernando, among others. Circus’ management team, led by Juan Carlos Gomez de la Torre, President and Chief Creative Officer, and Marco Milesi, CEO, will continue to lead the company.
Circus was founded in 2008.The agency is headquartered in Lima, Peru, where it operates as a full-service, integrated marketing company serving diverse clients in the Latin America region. The agreement includes its subsidiaries: Circus Interactive, Circus Retail, Circus Experience, Brand Lab, a design company, and Carne, a second advertising agency.
So far this year, WPP has completed over 20 acquisitions worldwide . Of these, 13 acquisitions and investments were made in new markets and 16 in quantitative and digital industries.
By partnering with Grey Group, Circus gains a a strong access to rich data analytics and cutting-edge technology of its parent company WPP.
“I have known and worked with the principals of Circus and watched as they’ve built this impressive agency. This merger will give Grey a stronghold in one of Latin America’s most dynamic economies and our network, will in turn, empower Circus to serve Grey’s multinational clients on a regional scale,” Alain Groenendaal, President and CEO of Grey Latin America, said.
So far this year, WPP has completed over 20 acquisitions worldwide . Of these, 13 acquisitions and investments were made in new markets and 16 in quantitative and digital industries. WPP seeks to increase the share of digital revenues in its total sales to 40–45% in the next 5 years, up from its current share of about 35%, according to zacks.