Posts Tagged ‘Marcelo Burman’

Marcelo Burman

Grupo Cerca launches ¡Hola! in six Central American countries — Interview with M.Burman, CEO and President of Group Cerca

¡Hola! magazine has arrived in Central America through a licensing agreement with Grupo Cerca. As of November, the monthly magazine is now publishing a local edition in Costa Rica, Nicaragua, Panama, El Salvador, Honduras, and Guatemala. Portada talked with Marcelo Burman, President and CEO of Grupo Cerca, about the launches and details of its agreement with local partners in each of the six Central American countries, and how ¡Hola! plans to market advertising in the magazine.


MORE FROM PORTADA

FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.